{"id":24248,"date":"2020-08-21T14:54:17","date_gmt":"2020-08-21T14:54:17","guid":{"rendered":"https:\/\/www.process.st\/templates\/ppc-report-template-checklist\/"},"modified":"2024-03-26T10:47:52","modified_gmt":"2024-03-26T10:47:52","slug":"ppc-report-template-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/ppc-report-template-checklist\/","title":{"rendered":"PPC Report Template Checklist"},"content":{"rendered":"\n<section id=\"introduction-to-ppc-report-template\">\n <h2>Introduction to PPC Report Template:<\/h2>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/c78ff7c0-115c-4d7e-ad35-db6ccb2bfaf8\/itXqM6VhWnmtXEyUI-NGDw.png\" alt=\"Introduction to PPC Report Template:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/c78ff7c0-115c-4d7e-ad35-db6ccb2bfaf8\/itXqM6VhWnmtXEyUI-NGDw.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p><strong><em>Pay-per-click<\/em> <a href=\"https:\/\/www.wordstream.com\/ppc\" rel=\"nofollow noopener\" target=\"_blank\">(PPC) <\/a><\/strong>is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked<strong>. Simply put, PPC is a way of driving traffic to your site through ads.<\/strong> It is a well-known and successful marketing technique.<\/p>\n  <p><em> In-fact, <a href=\"https:\/\/ppcprotect.com\/ppc-statistics\/#:~:text=General%20PPC%20Statistics&amp;text=76%25%20of%20people%20who%20search,hugely%20beneficial%20for%20their%20business.\" rel=\"nofollow noopener\" target=\"_blank\">74% of brands<\/a> say PPC is a huge driver for their business.&nbsp;<\/em><\/p>\n  <p>Whether you want to use PPC to market your business, or you already have PPC accounts up and running, you\u2019ve come to the right place!<\/p>\n  <p class=\"style-info\">However, please note that this <strong>is a monthly review checklist.<\/strong> If you are looking for an&nbsp;<strong>in-depth&nbsp;framework<\/strong> that covers the core focus areas for a new campaign. Or if you are looking to perform an extensive quarterly PPC audit then follow<strong> <a href=\"https:\/\/www.process.st\/checklist\/ppc-audit-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">this checklist.<\/a><\/strong><\/p>\n  <p>Alternatively, to view all of <a href=\"https:\/\/www.process.st\/\" rel=\"nofollow noopener\" target=\"_blank\">Process Street's<\/a> PPC checklists, including weekly campaign reviews<strong> <a href=\"https:\/\/www.process.st\/ppc-management\/\" rel=\"nofollow noopener\" target=\"_blank\">click here<\/a>.&nbsp;<\/strong><\/p>\n  <p>This PPC Report Template was created to guide you through the most important aspects of a monthly account review. Specifically,<strong>&nbsp;reviewing<a href=\"https:\/\/www.klipfolio.com\/resources\/articles\/what-is-a-key-performance-indicator\" rel=\"nofollow noopener\" target=\"_blank\"> KPI's,<\/a> campaign settings, keywords, quality score,<\/strong> and so on.<strong>&nbsp;<\/strong>This streamlined process allows you to focus&nbsp;your energy on getting great <a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\" rel=\"nofollow noopener\" target=\"_blank\">ROI<\/a> on your accounts.&nbsp;<\/p>\n  <p>You will want to customize this template to your specific processes for PPC campaigns. This<strong> PPC Report <\/strong>Template should be used as a general framework for your <strong>monthly account review.<\/strong><\/p>\n  <hr>\n  <p>Before you get stuck in, here is <strong>a little bit about us:<\/strong><\/p>\n  <p><a href=\"http:\/\/process.st\/\" rel=\"nofollow noopener\" target=\"_blank\">Process Street<\/a> is super-powered checklists. It\u2019s the easiest way to manage your<a href=\"https:\/\/www.process.st\/recurring-tasks\/\" rel=\"nofollow noopener\" target=\"_blank\"> recurring tasks<\/a>, procedures, and workflows.<\/p>\n  <p>Create a<a href=\"https:\/\/www.process.st\/checklist\/process-street-user-guide\/\" rel=\"nofollow noopener\" target=\"_blank\"> checklist template<\/a> and<a href=\"https:\/\/www.process.st\/help\/docs\/getting-started-run-a-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\"> run individual checklists<\/a> for each member of your team. You can check tasks off as you work through them, set deadlines,<a href=\"https:\/\/www.process.st\/help\/docs\/approvals\/\" rel=\"nofollow noopener\" target=\"_blank\"> add approvals<\/a>,<a href=\"https:\/\/www.process.st\/help\/docs\/task-assignments\/\" rel=\"nofollow noopener\" target=\"_blank\"> assign tasks<\/a>, and<a href=\"https:\/\/www.process.st\/help\/docs\/template-overview\/\" rel=\"nofollow noopener\" target=\"_blank\"> track each team member's progress<\/a>.<\/p>\n  <p>You can also<a href=\"https:\/\/www.process.st\/help\/docs\/zapier-examples\/\" rel=\"nofollow noopener\" target=\"_blank\"> connect to thousands of Apps<\/a> through<a href=\"https:\/\/zapier.com\/app\/zaps\" rel=\"nofollow noopener\" target=\"_blank\"> Zapier<\/a> and automate your workflows even more.<\/p>\n  <hr>\n  <p><strong>Let's get started.&nbsp;<\/strong><\/p>\n  <p>For a re-cap on <strong>what PPC is and why it is useful<\/strong>, watch the YouTube video below.&nbsp;<\/p>\n <\/div>\n<\/section>\n<section id=\"input-campaign-data\">\n <h2>Input campaign data<\/h2>\n <div class=\"text-content\">\n  <p>The first step is to <strong>record basic information<\/strong> about the account that will be reviewed. Below you can input all vital account information.<\/p>\n  <p>If you plan to send the completed report then enter the details of the recipient in the last two form fields below.&nbsp;<\/p>\n <\/div>\n <div class=\"date-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Date review conducted <\/label>\n   <div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Account name <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"url-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Website <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Recipients name: <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"email-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Recipients email <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"review-key-performance-indicators\">\n <h2>Review key performance indicators<\/h2>\n <div class=\"text-content\">\n  <h5 style=\"text-align: center;\">PPC Metrics and KPIs<\/h5>\n  <hr>\n  <p><strong>Review all key performance indicators (<a href=\"https:\/\/www.searchenginejournal.com\/ppc-guide\/most-important-ppc-kpis\/\" rel=\"nofollow noopener\" target=\"_blank\">KPIs<\/a>).<\/strong><\/p>\n  <p class=\"style-info\">If you need a refresher on specific <strong>PPC metrics<\/strong> please review this article&nbsp;by <a href=\"https:\/\/unbounce.com\/ppc\/ppc-metrics-that-actually-matter\/&nbsp;\" rel=\"nofollow noopener\" target=\"_blank\">Unbounce<\/a>.<\/p>\n  <p>After managing an ad account for a month or so, you should have a clear idea of what your <strong>most important PPC metrics<\/strong> are. Below we have listed some common KPI's that are tracked in a campaign.<\/p>\n  <p class=\"style-warning\">Remember to tailor this list to align with your specific goals.&nbsp;<\/p>\n  <p><strong>Select all KPI's being tracked:<\/strong><\/p>\n <\/div>\n <div class=\"multi-choice-content form-field-content\">\n  <div class=\"form-group\">\n   <label> KPI's <\/label> <select disabled class=\"form-control\"> <option value=\"\">Multiple options can be selected from this list<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Average Position\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     CTR (Click Through Rate)\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     CPC (Cost Per Click)\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     CPA (Cost Per Conversion\/ Acquisition)\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     CVR (Conversion Rate)\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      6\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     CPM (Cost Per Impression)\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      7\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Other\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> KPI notes <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"ensure-campaign-settings-are-accurate\">\n <h2>Ensure campaign settings are accurate<\/h2>\n <div class=\"text-content\">\n  <p><strong>Look over your current campaign settings and make sure everything is properly selected.<\/strong><\/p>\n  <p><span>Accounts settings should be<strong>&nbsp;regularly reviewed<\/strong>&nbsp;for each ad campaign that you create.&nbsp;This is where you can tailor your&nbsp;targeting options and determine&nbsp;your&nbsp;total ad spend associated with clicks or conversions.<\/span><\/p>\n  <p><span>Follow these instructions to access the campaign settings tab:<\/span><\/p>\n  <ol>\n   <li><a href=\"https:\/\/ads.google.com\/select\" rel=\"nofollow\">Sign in to Google Ads<\/a>.<\/li>\n   <li>From the page menu on the left, click<span>&nbsp;<\/span><strong>Settings<\/strong>.<\/li>\n   <li>Click the name of the campaign that you'd like to edit.<\/li>\n   <li>Click the setting&nbsp;that you\u2019d like to edit.<\/li>\n   <li>Edit the setting&nbsp;and click<span>&nbsp;<\/span><strong>Save.<\/strong><\/li>\n  <\/ol>\n <\/div>\n <div class=\"multi-choice-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Campaign settings to review <\/label> <select disabled class=\"form-control\"> <option value=\"\">Multiple options can be selected from this list<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Delivery Method\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Ad Rotation\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Ad Schedule\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Search Partners\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Number of Ad Variations\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-info\"><strong>Pro Tip:<\/strong> Run through the <a href=\"https:\/\/app.process.st\/templates\/PPC-Audit-Checklist-gSc1_9QoxIT5RzsOj5pDqQ\/view\/tasks\/gGxZNRrPtd0b75ZGFf1HSg\" rel=\"nofollow noopener\" target=\"_blank\">PPC Audit Checklist <\/a>for step by step instructions on how to review each of these sections.&nbsp;<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Campaign setting notes <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"check-site-links\">\n <h2>Check site links<\/h2>\n <div class=\"text-content\">\n  <p><strong>Check ads to ensure that all sitelinks are properly setup.<\/strong><\/p>\n  <p>Include <strong>as many relevant links<\/strong> to support your ads as possible.<\/p>\n  <p>According to Google, your ad could show up to 8 sitelinks at any one time. By setting this up properly you can create <strong>clear user paths<\/strong> that increase&nbsp;lead to conversion rates.<\/p>\n  <p class=\"style-info\">Sitelinks allow you to deliver specific information (such as product details, store hours, etc...) under your main ad that will direct the user to that specific landing page.&nbsp;<\/p>\n <\/div>\n <div class=\"video-content\">\n  <div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/ZmekdKTcFn0?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n  <div class=\"description\">\n   Use Sitelinks to Drive Online Sales - Google Best Practices\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"review-landing-pages\">\n <h2>Review landing pages<\/h2>\n <div class=\"text-content\">\n  <p><strong>Ensure your landing page is set up effectively and check it's not having a negative effect on your campaign.<\/strong><\/p>\n  <p>Use the form fields after the subtasks to record the landing page information and any relevant notes.&nbsp;<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Does your landing page headline match the message on your ads?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Does your page message have the clarity of a 30-second elevator pitch?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Does the writing focus primarily on benefits rather than features?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Are you using a relevant and original main image or video that shows it being used?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Do you make it clear what the visitor will receive by clicking your CTA?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      6\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Have you optimized your landing page to get a paid search quality score above 7?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      7\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Have you removed extraneous links (like the global nav) \u2013 to remove page leaks?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      8\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Do you have clear goals for this landing page and campaign?\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"url-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Landing page url <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Landing page notes <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-info\"><span><strong>Pro Tip:<\/strong>&nbsp;Be sure to read this great article on <a href=\"https:\/\/www.process.st\/landing-page-best-practices\/\" rel=\"nofollow noopener\" target=\"_blank\">15 Landing Page Best Practices to Boost Conversion<\/a>.&nbsp;<\/span><\/p>\n <\/div>\n <div class=\"video-content\">\n  <div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/HJUm-MwLJMg?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n  <div class=\"description\">\n   How to Make a Beautiful Landing Page That Converts | 5 Tips for Optimizing Your Website (2020) - Neil Patel\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"analyze-the-keywords\">\n <h2>Analyze the keywords<\/h2>\n <div class=\"text-content\">\n  <p><strong>Analyze&nbsp;account keywords and determine if changes need to be made.<\/strong><\/p>\n  <p>After a month of running your ads, you should have a good amount of data that has populated the <strong>k<\/strong><strong>eywords page&nbsp;<\/strong>of your ads account. You can use this information to <strong>identify high and low performing keywords<\/strong>.&nbsp;<\/p>\n  <p class=\"style-warning\">This gives you an opportunity to assess keywords and ad relevance. A helpful tip is to remove any keywords that have zero traffic. You should also look for new trends or keywords that could help improve your ad conversion rate.<\/p>\n  <p>One good source for<strong> keyword research is Google Trends<\/strong>. We have included a video below to discuss this further.&nbsp;<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Keywords reviewed <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Modified keywords <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"video-content\">\n  <div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/wJxwrsBloho?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n  <div class=\"description\">\n   How to use Google Trends to Find Sizzling Hot Topic Ideas - Ahrefs\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"check-remarketing-campaigns\">\n <h2>Check remarketing campaigns<\/h2>\n <div class=\"text-content\">\n  <p><strong>Ensure remarketing campaigns are properly set up.<\/strong><\/p>\n  <p>While you review your remarketing campaigns be sure to also look over the campaign conversion rates. Are they what you had expected? If anything looks incorrect then you should start with the basics and investigate your setup. If everything is running correctly but you're still above your <a href=\"https:\/\/neilpatel.com\/blog\/customer-acquisition-cost\/#:~:text=Basically%2C%20the%20CAC%20can%20be,year%2C%20their%20CAC%20is%20%241.00.\" rel=\"nofollow noopener\" target=\"_blank\">CAC (customer acquisition cost)<\/a> goal then revisit your audience targeting selection and ad copy.&nbsp;<\/p>\n  <p class=\"style-warning\">For information on how to calculate CAC,<strong> <a href=\"http:\/\/Customer%20Acquisition Cost: The One Metric That Can Determine Your Company\u2019s Fate Home \u00bb Blog \u00bb Ecommerce \u00bb Customer Acquisition Cost: The One Metric That Can Determine Your Company\u2019s Fate\" rel=\"nofollow\">check out this blog by Neil Patel.<\/a><\/strong><\/p>\n  <p>You should be <strong>reviewing campaigns regularly<\/strong> to make sure everything is running smoothly. Use the following three subtask items to guide you in your review.&nbsp;<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Is the remarketing code added correctly?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Are remarketing lists properly collecting data?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Verify remarketing lists are being properly created.\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> CAC (customer acquisition cost) <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/d58bd245-8c03-40cf-b3cb-106f91172ee1\/tLOpOO3p2cThM7MDw9tJUQ.png\" alt=\"Source: Google Ads\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/d58bd245-8c03-40cf-b3cb-106f91172ee1\/tLOpOO3p2cThM7MDw9tJUQ.png\"> <\/a>\n   <figcaption>\n    Source: Google Ads\n   <\/figcaption>\n  <\/figure>\n <\/div>\n<\/section>\n<section id=\"analyze-campaign-performance\">\n <h2>Analyze campaign performance<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-danger\"><strong>Analyze the performance of your ad campaigns.<\/strong><\/p>\n  <p>There are <strong>multiple ways to review your campaign<\/strong> performance.<\/p>\n  <p>You can pull reports based on campaign type, setup pre-defined column sets, and view cross-campaign performance utilizing interaction columns.<\/p>\n  <p>Another reporting view that we find very useful is the <strong>Auction insights report<\/strong>. This report lets you compare your ad campaign performance to others who are participating in the same action. The data from this report can help you make better strategic decisions within your bidding and budget strategies.<\/p>\n  <p>While reviewing the report you should be able to identify where your campaigns are <strong>succeeding<\/strong> and where you are missing out on <strong>new ad opportunities<\/strong>.&nbsp;&nbsp;<\/p>\n  <p>The auction insight report, which is available for both search and shopping campaigns, provide six different statistics:<\/p>\n  <ol>\n   <li><strong>Impression Share<\/strong><\/li>\n   <li><strong>Average Position<\/strong><\/li>\n   <li><strong>Overlap Rate<\/strong><\/li>\n   <li><strong>Position Above Rate<\/strong><\/li>\n   <li><strong>Top of Page Rate<\/strong><\/li>\n   <li><strong>Outranking Share<\/strong><\/li>\n  <\/ol>\n  <p>Be sure that you<strong> segment your report<\/strong> based on time and device for additional insights.<\/p>\n  <p>To access the <strong>auction insights<\/strong> report follow these steps:<\/p>\n  <ol>\n   <li>Sign in to your&nbsp;<a href=\"https:\/\/ads.google.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Google Ads account.<\/a><\/li>\n   <li>Click the<strong> campaigns, ad groups<\/strong>, or<strong> keywords<\/strong>&nbsp;page menu based on what information you want to see in the report.<\/li>\n   <li>Select a specific campaign, ad group, or keyword by checking the box next to each item. Note: you can only select keywords on a single page at a time (unless you run a report for \u201cAll\u201d).<\/li>\n   <li>Click on<strong> auction insights<\/strong>.<\/li>\n   <li>You'll now be taken to your Auction insights report. Note: only keywords and ad groups that meet a minimum threshold of activity will have the Auction insights report.<\/li>\n   <li>If you selected only Search or only Shopping campaigns or ad groups, you'll see the corresponding Auction insights report.&nbsp;<\/li>\n   <li>If you selected a mix of Search and Shopping campaigns or ad groups, you'll need to select the<strong> search campaigns<\/strong>&nbsp;or<strong> shopping campaigns<\/strong>&nbsp;radio button.<\/li>\n  <\/ol>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Insights report <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"review-the-quality-score\">\n <h2>Review the quality score<\/h2>\n <div class=\"text-content\">\n  <p><strong>Check the quality score of your ad.<\/strong><\/p>\n  <p class=\"style-success\"><strong> <\/strong>Ideally, your quality score will be at least 7 or above.&nbsp;<\/p>\n  <p><strong>If your quality score is below 7<\/strong> then you are wasting funds by driving traffic that isn't converting. To mitigate this, review the keywords being used and make sure they align with the ad copy and landing page that you have created.<\/p>\n  <p>To check your quality score in your Google Ads account follow these simple steps:<\/p>\n  <ol>\n   <li>Sign in to your&nbsp;<a href=\"http:\/\/ads.google.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Google Ads account<\/a>.<\/li>\n   <li>In the page menu on the left, click<strong> keywords.<\/strong>&nbsp;<\/li>\n   <li>Hover over a keyword\u2019s status in the \u201cStatus\u201d column. You'll be able to see ratings for&nbsp;<strong>expected click-through rate<\/strong>,&nbsp;<strong>ad relevance<\/strong>, and<strong> landing page experience<\/strong>.<\/li>\n  <\/ol>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Quality score <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"check-and-optimize-the-budgets\">\n <h2>Check and optimize the budgets<\/h2>\n <div class=\"text-content\">\n  <p><strong>Make sure that your budget has been appropriately&nbsp;distributed amongst ads and campaigns. <\/strong><\/p>\n  <p class=\"style-info\">While reviewing your campaigns the first thing you will want to do is <strong>verify<\/strong> if your&nbsp;daily, weekly, and monthly allocated<strong> budget is being fully utilized<\/strong>.<\/p>\n  <p>If you notice non-performing campaigns this is an opportunity to re-work the ad copy, targeting, and keywords. You can also stop those campaigns and focus on further optimizing well-performing campaigns. Be sure you have collected enough data to make an informed decision.&nbsp;&nbsp;<\/p>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/1bbb075b-2c0c-479d-aa51-d8bc52da15ff\/u6VD02agtYHhah64FyFFQQ.png\" alt=\"PPC Report Template Checklist\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/1bbb075b-2c0c-479d-aa51-d8bc52da15ff\/u6VD02agtYHhah64FyFFQQ.png\"> <\/a>\n   <figcaption>\n    PPC Report Template Checklist\n   <\/figcaption>\n  <\/figure>\n <\/div>\n <div class=\"select-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Was the campaign budget fully used? <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Yes\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     No\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Budget modifications <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Budget notes <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"report-and-action-items\">\n <h2>Report and Action Items:<\/h2>\n<\/section>\n<section id=\"summarize-findings\">\n <h2>Summarize findings<\/h2>\n <div class=\"text-content\">\n  <p><strong>Summarize all insights from your monthly campaign review. <\/strong><\/p>\n  <p>It is good practice to always document the insights of your monthly report every time you use this PPC Report Template. The results will prove useful when analyzing changes in the account.&nbsp;<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Positives <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Negatives <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Insights <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Action items <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"create-a-report\">\n <h2>Create a report<\/h2>\n <div class=\"text-content\">\n  <p><strong>Create your PPC report.<\/strong><\/p>\n  <p>When putting together your report include the following:<\/p>\n  <ul>\n   <li>Positives<\/li>\n   <li>Negatives<\/li>\n   <li>Insights<\/li>\n   <li>Action Items<\/li>\n  <\/ul>\n  <p>To help we have included some of the data you provided earlier:<\/p>\n  <p class=\"style-info\"><strong>Action Items:&nbsp;{{form.Action_items_2}}&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/strong><\/p>\n  <p class=\"style-info\"><strong>Budget Notes:&nbsp; &nbsp;{{form.Budget_notes_2}}&nbsp; &nbsp; &nbsp; <\/strong><\/p>\n  <p class=\"style-info\"><strong>KPI's: {{form.KPI's}}&nbsp; &nbsp; <\/strong><\/p>\n  <p class=\"style-info\"><strong>KPI Notes:&nbsp;{{form.KPI_notes}}<\/strong><\/p>\n  <p class=\"style-info\"><strong>Insights: {{form.Insights}} &nbsp; &nbsp; &nbsp; <\/strong><\/p>\n  <p class=\"style-info\"><strong>Landing Page Notes: {{form.Landing_page_notes}}&nbsp; &nbsp; &nbsp;<\/strong><\/p>\n  <p class=\"style-info\"><strong>Quality Score: {{form.Quality_score}} &nbsp; &nbsp; &nbsp; <\/strong><\/p>\n  <p class=\"style-info\"><strong>Modified Keywords: {{form.Positives}}&nbsp; &nbsp;<\/strong><\/p>\n  <p class=\"style-info\"><strong>Positives: {{form.Modified_keywords}}&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<\/strong><\/p>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Upload you report <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-success\"><strong>You can use <a href=\"https:\/\/zapier.com\/app\/zaps\" rel=\"nofollow noopener\" target=\"_blank\">Zapier<\/a> to generate a pdf or Google Doc containing this report.<\/strong><\/p>\n  <p>This is the <strong>end of the PPC Report Template Checklist.<\/strong> The data you inputted for each step has been compiled into a final report which you can view above. You are presented with the option to create an automation process that will export your report from this checklist as a google document or PDF.<\/p>\n  <p>For instructions on how to create this automation using<a href=\"https:\/\/zapier.com\/app\/zaps\" rel=\"nofollow noopener\" target=\"_blank\"> Zapier&nbsp;<\/a>visit our <strong><a href=\"https:\/\/www.process.st\/help\/docs\/zapier\/\" rel=\"nofollow noopener\" target=\"_blank\">help site.<\/a><\/strong><\/p>\n  <p>Once you have created the Zap, whenever <strong>you run this checklist an external report will be generated automatically with one click.<\/strong><\/p>\n <\/div>\n<\/section>\n<section id=\"send-the-report\">\n <h2>Send the report<\/h2>\n <div class=\"text-content\">\n  <p>After your report is complete you will want to email it or print it.&nbsp;<\/p>\n  <p class=\"style-info\"><strong>PRO TIP: A great way to merge your data from Process Street with your report is through our integration with&nbsp;<a href=\"https:\/\/www.process.st\/help\/docs\/webmerge\/\" rel=\"nofollow noopener\" target=\"_blank\">WebMerge.<\/a>&nbsp;<\/strong><\/p>\n  <p>To send the email you can&nbsp;use the&nbsp;<a href=\"https:\/\/www.process.st\/help\/docs\/using-email-widget\/\" rel=\"nofollow noopener\" target=\"_blank\">email widget<\/a>&nbsp;below. All you need to do is <strong>customize the message and upload your file.&nbsp;<\/strong><\/p>\n  <p>Then just&nbsp;<strong>make sure everything looks okay and hit \"Send\".<\/strong><\/p>\n <\/div>\n<\/section>\n<section id=\"sources\">\n <h2>Sources:<\/h2>\n <div class=\"text-content\">\n  <h5 style=\"text-align: center;\">Sources<\/h5>\n  <hr>\n  <ul>\n   <li><a href=\"https:\/\/www.spidergroup.com\/blog\/what-types-of-ppc-are-there\" rel=\"nofollow noopener\" target=\"_blank\">Spider Group - <em>What types of PPC are there?<\/em><\/a><\/li>\n   <li><a href=\"https:\/\/www.klipfolio.com\/resources\/articles\/what-is-a-key-performance-indicator\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a href=\"https:\/\/www.klipfolio.com\/resources\/articles\/what-is-a-key-performance-indicator\" rel=\"nofollow noopener\" target=\"_blank\">Klipfolio<\/a><a href=\"https:\/\/www.klipfolio.com\/resources\/articles\/what-is-a-key-performance-indicator\" rel=\"nofollow noopener\" target=\"_blank\"> - <em>What is a KPI?<\/em><\/a><\/li>\n   <li><a href=\"https:\/\/www.wordstream.com\/ppc\" rel=\"nofollow noopener\" target=\"_blank\">Larry Kim - <em>What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing <\/em><\/a><\/li>\n   <li><a href=\"https:\/\/www.ppchero.com\/author\/bethany\/\" rel=\"nofollow noopener\" target=\"_blank\">Bethany Bey<\/a>&nbsp;-&nbsp;<em><a href=\"https:\/\/www.ppchero.com\/ppc-task-checklist-for-account-success\/\" rel=\"nofollow noopener\" target=\"_blank\">PPC Task Checklist for Account Success<\/a><\/em><\/li>\n   <li><em><a href=\"https:\/\/www.wordstream.com\/elisa-gabbert-3557\" rel=\"nofollow noopener\" target=\"_blank\">Elisa Gabbert<\/a>-&nbsp;<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2012\/07\/10\/20-minute-ppc-work-week-checklist\" rel=\"nofollow noopener\" target=\"_blank\">20 Minute PPC Checklist<\/a><\/em><\/li>\n   <li><a href=\"https:\/\/unbounce.com\/author\/jacob-baadsgaard\/\" rel=\"nofollow noopener\" target=\"_blank\">Jacob Baadsgaard<\/a> - <em><a href=\"https:\/\/unbounce.com\/ppc\/ppc-metrics-that-actually-matter\/\" rel=\"nofollow noopener\" target=\"_blank\">These Are the PPC Metrics That Actually Matter<\/a><\/em><\/li>\n   <li><a href=\"https:\/\/www.searchenginejournal.com\/author\/john-lee-clark\/\" rel=\"nofollow noopener\" target=\"_blank\">John Clark<\/a>&nbsp;-&nbsp;<em><a href=\"https:\/\/www.searchenginejournal.com\/3-ppc-tasks-every-day\/244315\/\" rel=\"nofollow noopener\" target=\"_blank\">3 Critical PPC Tasks<\/a><\/em><\/li>\n   <li><a href=\"https:\/\/unbounce.com\/author\/oli-gardner\/\" rel=\"nofollow noopener\" target=\"_blank\">Oli Gardner<\/a> - <em><a href=\"https:\/\/unbounce.com\/landing-pages\/checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">A 50 Point Checklist For Creating the Ultimate Landing Page<\/a><\/em><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"related-checklists\">\n <h2>Related checklists:<\/h2>\n <div class=\"text-content\">\n  <h5 style=\"text-align: center;\">Related Checklists<\/h5>\n  <hr>\n  <ul>\n   <li><a href=\"https:\/\/process.st\/marketing-process\" rel=\"nofollow noopener\" target=\"_blank\">Marketing Process Toolkit: 10 Checklists to Crush Your Competition<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ppc-audit-checklist\/%20\" rel=\"nofollow noopener\" target=\"_blank\">PPC Audit Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/new-facebook-ads-creation-checklist\/%20\" rel=\"nofollow noopener\" target=\"_blank\">New Facebook Ads Creation Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ppc-daily-campaign-review-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">PPC Daily Campaign Review Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ppc-weekly-campaign-review-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">PPC Weekly Campaign Review Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ppc-monthly-campaign-review-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">PPC Monthly Campaign Review Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/performance-marketing-ppc-keyword-competition-analysis-checklist\/%20\" rel=\"nofollow noopener\" target=\"_blank\">Performance Marketing (PPC) Keyword Competition Analysis Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/seo-checklist-the-keyword-research-process\/\" rel=\"nofollow noopener\" target=\"_blank\">SEO Checklist: The Keyword Research Process<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/business-plan-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Business Plan Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/brand-strategy-template-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Brand Strategy Template Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/amazon-trends-analysis-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Amazon Trends Analysis Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/monthly-cash-flow-plan-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Monthly Cash Flow Plan Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/social-media-report-template-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Social Media Report Template Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ecommerce-seo-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Ecommerce SEO Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/website-funnel-analysis-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Neil Patel\u2019s: Website Funnel Analysis Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ppc-report-template-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">PPC Report Template Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/quarterly-strategic-marketing-process\/\" rel=\"nofollow noopener\" target=\"_blank\">Quarterly Strategic Marketing Process<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/sales-training-process\/\" rel=\"nofollow noopener\" target=\"_blank\">Sales Training Process Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/weekly-sales-prospecting-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Weekly Sales Prospecting Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/cold-calling-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Cold Calling Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/bant-sales-qualification-call-process\/\" rel=\"nofollow noopener\" target=\"_blank\">BANT Sales Qualification Call Process<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/sales-presentation-template\/\" rel=\"nofollow noopener\" target=\"_blank\">Sales Presentation Template<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/sales-pitch-planning-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Sales Pitch Planning Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/closing-the-sale-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Closing the Sale Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/order-processing-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Order Processing Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/monthly-sales-report\/\" rel=\"nofollow noopener\" target=\"_blank\">Monthly Sales Report<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/product-launch-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Product Launch Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ecommerce-product-listing\/\" rel=\"nofollow noopener\" target=\"_blank\">Ecommerce Product Listing<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/inventory-management-process\/\" rel=\"nofollow noopener\" target=\"_blank\">Inventory Management Process<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/order-fulfillment-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Order Fulfillment<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/order-processing-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Order Processing Checklist<\/a><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction to PPC Report Template: Pay-per-click (PPC) is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. 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