{"id":24297,"date":"2020-08-26T17:02:44","date_gmt":"2020-08-26T17:02:44","guid":{"rendered":"https:\/\/www.process.st\/templates\/meddic-sales-process\/"},"modified":"2024-02-29T02:47:42","modified_gmt":"2024-02-29T02:47:42","slug":"meddic-sales-process","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/meddic-sales-process\/","title":{"rendered":"MEDDIC Sales Process Checklist Template"},"content":{"rendered":"<section id=\"introduction-to-the-meddic-sales-process-template\">\n<h2>Introduction to the MEDDIC Sales Process Template:<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/lh1t820OsJetUDay-_5KYw.png\" alt=\"MEDDIC Sales Process Template\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/lh1t820OsJetUDay-_5KYw.png\"> <\/a><figcaption>\n     MEDDIC Sales Process Template<br \/>\n<\/figcaption><\/figure>\n<\/div>\n<div class=\"text-content\">\n<p><a href=\"https:\/\/www.business2community.com\/b2b-marketing\/15-need-to-know-lead-qualification-stats-for-b2b-marketers-with-takeaways-02073532\" rel=\"nofollow noopener\" target=\"_blank\">67%<\/a> of lost sales are due to sales reps not qualifying potential customers properly.&nbsp;<\/p>\n<p>How can your team <strong>qualify the right customer<\/strong> for the sales pipeline?<\/p>\n<p>With this <strong>MEDDIC Sales Process Template <\/strong>from <a href=\"https:\/\/www.process.st\" rel=\"nofollow noopener\" target=\"_blank\">Process Street<\/a>.<\/p>\n<p><a href=\"https:\/\/www.process.st\/MEDDIC\/\" rel=\"nofollow noopener\" target=\"_blank\">MEDDIC<\/a> stands for metrics, economic buyer, decision criteria, decision process, identify pain, and champion. It's a process that's used by some of the best salespeople \u2014 like <a href=\"https:\/\/www.linkedin.com\/in\/davidlbweiss\" rel=\"nofollow noopener\" target=\"_blank\">David Weiss<\/a>. On top of qualifying leads like a pro, you'll <strong>achieve higher close rates <\/strong>and you'll bolster your bottom-line.<\/p>\n<p>This <a href=\"https:\/\/www.process.st\/help\/docs\/what-is-the-difference-between-templates-and-checklists\/\" rel=\"nofollow noopener\" target=\"_blank\">template<\/a> guides you through the entire flow, step-by-step.<\/p>\n<p><strong>You'll first<\/strong> <strong>confirm the basic details<\/strong> of yourself, your supervisor, and the potential customer.<\/p>\n<p>Then, you'll gather important<strong> information relating to metrics<\/strong>, so you have useable, quantifiable data if you sell to the potential customer.<\/p>\n<p>After that, you'll <strong>find out who the economic buyer is<\/strong> and understand their wants and needs.<\/p>\n<p>Shortly after, you'll <strong>uncover the potential customer's decision criteria and decision process<\/strong>. This helps you truly get to grips with the potential customer's decision-making.<\/p>\n<p>The end steps involve <strong>identifying the potential customer's pain points<\/strong> and <strong>finding a champion<\/strong> inside the potential customer's company.&nbsp;<\/p>\n<p>As a final quality assurance step, your supervisor will review the process and <strong><a href=\"https:\/\/www.process.st\/approvals\/\" rel=\"nofollow noopener\" target=\"_blank\">approve<\/a> the customer <\/strong>to go through the sales pipeline (if it looks like they should).<\/p>\n<p>Simple!<\/p>\n<p>Launch a checklist from this template <strong>each time you need to qualify a lead. <\/strong>And remember to look at the bolded sections in the checklist \"<strong>Getting started<\/strong>,<strong> Metrics, Economic buyer<\/strong>, etc\" for useful information on the upcoming tasks.<\/p>\n<p class=\"style-warning\">By using checklists launched from this template, your whole sales qualification workflow will be superpowered. That's due to the <a href=\"https:\/\/www.process.st\/workflow-automation\/\" rel=\"nofollow noopener\" target=\"_blank\">workflow automation<\/a> features that are added to our templates, such as:<\/p>\n<p>- <a href=\"https:\/\/www.process.st\/help\/docs\/stop-tasks\/\" rel=\"nofollow noopener\" target=\"_blank\">Stop tasks<\/a> \u270b<br \/>\n- <a href=\"https:\/\/www.process.st\/help\/docs\/conditional-logic\/\" rel=\"nofollow noopener\" target=\"_blank\">Conditional logic<\/a><br \/>\n- <a href=\"https:\/\/www.process.st\/help\/docs\/dynamic-due-dates\/\" rel=\"nofollow noopener\" target=\"_blank\">Dynamic due dates<\/a> \u23f1<br \/>\n- <a href=\"https:\/\/www.process.st\/help\/docs\/task-permissions\/\" rel=\"nofollow noopener\" target=\"_blank\">Task permissions<\/a><br \/>\n- <a href=\"https:\/\/www.process.st\/help\/docs\/task-assignments\/\" rel=\"nofollow noopener\" target=\"_blank\">Task assignments<\/a><br \/>\n- <a href=\"https:\/\/www.process.st\/help\/docs\/role-assignments\/\" rel=\"nofollow noopener\" target=\"_blank\">Role assignments<\/a><br \/>\n- <a href=\"https:\/\/www.process.st\/help\/docs\/webhooks\/\" rel=\"nofollow noopener\" target=\"_blank\">Webhooks<\/a><br \/>\n- <a href=\"https:\/\/www.process.st\/help\/docs\/embed-widget\/\" rel=\"nofollow noopener\" target=\"_blank\">Embed widget<\/a><br \/>\n- <a href=\"https:\/\/www.process.st\/approvals\/\" rel=\"nofollow noopener\" target=\"_blank\">Approvals<\/a> \u2705<br \/>\n- <a href=\"https:\/\/www.process.st\/pricing\/\" rel=\"nofollow noopener\" target=\"_blank\">And many, many more!<\/a><\/p>\n<p>If you haven't already done so, <a href=\"https:\/\/www.process.st\/sign-up\/\" rel=\"nofollow noopener\" target=\"_blank\">sign up<\/a> for a free trial of <a href=\"https:\/\/www.process.st\/business-process-management-software\" rel=\"nofollow noopener\" target=\"_blank\">Process Street<\/a> and read the post <a href=\"https:\/\/www.process.st\/help\/docs\/getting-started\/\" rel=\"nofollow noopener\" target=\"_blank\"><em>Getting Started with Process Street<\/em><\/a> today.<\/p>\n<\/div>\n<\/section>\n<section id=\"getting-started\">\n<h2>Getting started:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">Before diving into the MEDDIC sales process itself, you first need to confirm several basic details regarding yourself, your supervisor\/manager, and the potential customer in question.<\/p>\n<\/div>\n<\/section>\n<section id=\"confirm-basic-details\">\n<h2>Confirm basic details<\/h2>\n<div class=\"text-content\">\n<p><strong>Confirm your, your supervisor's, and the potential customer's basic details.<\/strong><\/p>\n<p>Use the text boxes below to <strong>write down<\/strong> <strong>your<\/strong> <strong>name and email<\/strong> as the salesperson.<\/p>\n<p>Then, write down the name and email of <strong>your supervisor<\/strong>.&nbsp;<\/p>\n<p>After that, you'll need to confirm the <strong>potential customer's<\/strong> company name, who your initial main point of contact is, their email, and their job title.<\/p>\n<\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Salesperson's name <\/label><br \/>\n<input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"\" class=\"form-control\"><\/div>\n<\/div>\n<div class=\"text-content\">\n<hr>\n<\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Salesperson's supervisor <\/label><br \/>\n<input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"\" class=\"form-control\"><\/div>\n<\/div>\n<div class=\"text-content\">\n<hr>\n<\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Potential customer's company name <\/label><br \/>\n<input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"\" class=\"form-control\"><\/div>\n<\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Main contact's name <\/label><br \/>\n<input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"\" class=\"form-control\"><\/div>\n<\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Main contact's job title <\/label><br \/>\n<input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"\" class=\"form-control\"><\/div>\n<\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/j95Y3zSO3kCvpRTy4yROuQ.jpeg\" alt=\"Confirm basic details\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/j95Y3zSO3kCvpRTy4yROuQ.jpeg\"> <\/a><\/figure>\n<\/div>\n<div class=\"text-content\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/unsplash.com\/photos\/ZJEKICY5EXY\" rel=\"nofollow noopener\" target=\"_blank\">(Source)<\/a><\/p>\n<\/div>\n<\/section>\n<section id=\"metrics\">\n<h2>Metrics:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">Now that you've confirmed basic details, it's time to get to the nitty-gritty and begin the first part of MEDDIC,&nbsp;<em><strong>m<\/strong>etrics<\/em>.<\/p>\n<p>The&nbsp;<em><strong>m<\/strong><\/em><em>etrics<\/em> part of the sales process is where you'll find out the benefits your solution could provide the potential customer \u2014 for instance, higher ROI or an increased % of saved costs.<\/p>\n<p>You can then use those metrics to bolster your sales pitch if the potential customer moves through your <a href=\"https:\/\/www.process.st\/sales-funnel-processes\/\" rel=\"nofollow noopener\" target=\"_blank\">sales pipeline<\/a>. (And, afterward, you'll want to use this <a href=\"https:\/\/www.process.st\/templates\/closing-the-sale-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Closing the Sale Checklist<\/a>.)<\/p>\n<\/div>\n<\/section>\n<section id=\"ask-metricrelated-questions\">\n<h2>Ask metric-related questions<\/h2>\n<div class=\"text-content\">\n<p><strong>Ask the potential customer metric-related questions.<\/strong><\/p>\n<p>First thing's first: You'll want to <strong>ask your main contact metric-related questions<\/strong>.&nbsp;<\/p>\n<p>Basically, these questions concern quantifiable gains.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/davidlbweiss\" rel=\"nofollow noopener\" target=\"_blank\">David Weiss<\/a> suggests asking the following questions (which have been lifted from his <a href=\"https:\/\/www.saleshacker.com\/meddpicc-intro\/\" rel=\"nofollow noopener\" target=\"_blank\">Saleshacker post<\/a>) about the economic impact of your solution:<\/p>\n<\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      \"Can we agree that improving these areas will save you time, increase productivity, and grow revenue?\"<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      \"If we make these changes, what % improvement could be seen?\"<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      \"If we improved by that %, how much new revenue would your business save or generate?\"<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"text-content\">\n<p class=\"style-warning\">If you have a set of metric-related questions you and your <a href=\"https:\/\/www.process.st\/sales-team\/\" rel=\"nofollow noopener\" target=\"_blank\">sales team<\/a> prefer to ask, it's easy to <a href=\"https:\/\/www.process.st\/help\/docs\/editing-templates\/\" rel=\"nofollow noopener\" target=\"_blank\">edit this template<\/a> and replace the text in the subchecklist above.<\/p>\n<\/div>\n<\/section>\n<section id=\"write-down-metricrelated-answers\">\n<h2>Write down metric-related answers<\/h2>\n<div class=\"text-content\">\n<p><strong>Write down the metric-related answers.<\/strong><\/p>\n<p>Once you've asked the potential customer metric-related questions, it's time to <strong>write down the metric-related answers they gave<\/strong>.<\/p>\n<p>For instance, if they said \"<em>Implementing your solution could result in X% higher ROI and a Y% increase in <a href=\"https:\/\/www.process.st\/case-study-pocketsuite\/\" rel=\"nofollow noopener\" target=\"_blank\">saved costs<\/a><\/em>\", write that information down <strong>in the box below<\/strong>.<\/p>\n<p>Doing so will not only help to ensure your solution is a good fit for the potential customer, but that you can sell the solution in a way that truly appeals to them due to the quantifiable gains.&nbsp;<\/p>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Metric-related answers <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/rr4_RpgB3Vr5Q6tTsZJEwQ.jpeg\" alt=\"Write down metric-related answers\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/rr4_RpgB3Vr5Q6tTsZJEwQ.jpeg\"> <\/a><\/figure>\n<\/div>\n<div class=\"text-content\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/unsplash.com\/photos\/JKUTrJ4vK00\" rel=\"nofollow noopener\" target=\"_blank\">(Source)<\/a><\/p>\n<\/div>\n<\/section>\n<section id=\"economic-buyer\">\n<h2>Economic buyer:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">The&nbsp;<em><strong>e<\/strong>conomic buyer&nbsp;<\/em>part of the MEDDIC sales process is to do with identifying the <a href=\"https:\/\/leanb2bbook.com\/blog\/the-economic-buyer-in-b2b-customer-development\/\" rel=\"nofollow noopener\" target=\"_blank\">economic buyer<\/a>. Simply put, the economic buyer is the one who has the power to say \"yes\" to buying your solution \u2014 the ultimate decider, if you will.<\/p>\n<p>Identifying the economic buyer (and getting them involved with talks as early as possible) is particularly important. This is because you want to make sure you sell your solution in a way that aligns with their wants and wishes (if the potential customer does go through the sales pi).<\/p>\n<\/div>\n<\/section>\n<section id=\"find-out-who-the-economic-buyer-is\">\n<h2>Find out who the economic buyer is<\/h2>\n<div class=\"text-content\">\n<p><strong>Find out who the economic buyer is.<\/strong><\/p>\n<p>The first step in this section is to <strong>find out <\/strong>who<strong> the economic buyer<\/strong> for the potential customer is.<\/p>\n<p>To do this, you can either directly ask your main contact <em>or&nbsp;<\/em>do some digging around LinkedIn and other public pages.<\/p>\n<p>Once you've found out the economic buyer's name, <strong>write the name in the text box below<\/strong>.<\/p>\n<p>Then, <strong>confirm if it's possible to talk to them<\/strong> directly. The answer you choose will cause the next task to dynamically adapt to your needs, thanks to <a href=\"https:\/\/www.process.st\/help\/docs\/conditional-logic\/\" rel=\"nofollow noopener\" target=\"_blank\">conditional logic<\/a>.<\/p>\n<\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Who's the economic buyer? <\/label><br \/>\n<input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"\" class=\"form-control\"><\/div>\n<\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\"> <label> Can you talk to them directly? <\/label> <select disabled=\"\" class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select><\/div>\n<\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vfnPTdLIgToCOuhH-ABJsw.jpeg\" alt=\"Find out who the economic buyer is\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vfnPTdLIgToCOuhH-ABJsw.jpeg\"> <\/a><\/figure>\n<\/div>\n<div class=\"text-content\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/unsplash.com\/photos\/8lnbXtxFGZw\" rel=\"nofollow noopener\" target=\"_blank\">(Source)<\/a><\/p>\n<\/div>\n<\/section>\n<section id=\"communicate-directly-with-the-economic-buyer\">\n<h2>Communicate directly with the economic buyer<\/h2>\n<div class=\"text-content\">\n<p><strong>Communicate directly with the economic buyer.<\/strong><\/p>\n<p>In the previous task, you confirmed that it's possible to talk directly with the economic buyer, who you named as {{form.Who's_the_economic_buyer?}}.<\/p>\n<p>Now you'll want to <strong>get in contact with them and ask a few questions<\/strong>, such as:<\/p>\n<\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      What's your vision for using our solution? And what does a successful outcome look like?<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      What are your current pain points?<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Is there anyone else involved with the final-stage buying process?<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"text-content\">\n<p>Once you've established this information, <strong>write your notes down in the section below<\/strong>.<\/p>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Economic buyer notes <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"text-content\">\n<p class=\"style-warning\">If you have a different set of questions you ask economic buyers, then <a href=\"https:\/\/www.process.st\/help\/docs\/editing-templates\/\" rel=\"nofollow noopener\" target=\"_blank\">edit this template<\/a> to replace the text in the above subchecklist.<\/p>\n<\/div>\n<\/section>\n<section id=\"confirm-the-wants--needs-of-the-economic-buyer\">\n<h2>Confirm the wants &amp; needs of the economic buyer<\/h2>\n<div class=\"text-content\">\n<p><strong>Confirm the wants &amp; needs of the economic buyer.<\/strong><\/p>\n<p>In the previous task, you said that it wasn't possible to communicate directly with the economic buyer. This can often be the case as the economic buyers are usually busy people.<\/p>\n<p>However, you can still <strong>find out information about the economic buyer and their needs<\/strong> by asking your main contact instead.<\/p>\n<p><strong>Ask them questions<\/strong>, such as:<\/p>\n<ul><\/ul>\n<\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      What's the economic buyer's vision for using our solution? And what does a successful outcome look like?<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      What are the economic buyer's current pain points?<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Is there anyone else involved with the final-stage buying process apart from the economic buyer?<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"text-content\">\n<p>After you've gathered this information, <strong>write down your notes below<\/strong>.<\/p>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Economic buyer notes (via main contact) <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"text-content\">\n<p class=\"style-warning\"><a href=\"https:\/\/www.process.st\/help\/docs\/editing-templates\/\" rel=\"nofollow noopener\" target=\"_blank\">Edit this template<\/a> to replace the questions about the economic buyer and their wants and wishes in the subchecklist above.<\/p>\n<\/div>\n<\/section>\n<section id=\"decision-criteria\">\n<h2>Decision criteria:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">The&nbsp;<em><strong>d<\/strong><\/em><strong>&nbsp;<\/strong>in MEDDIC stands for&nbsp;<em><strong>d<\/strong>ecision criteria.<\/em> This part focuses on the criteria your solution needs to meet (and excel at) for the potential customer to decide they'll <a href=\"https:\/\/www.process.st\/digital-consumer-psychology\/\" rel=\"nofollow noopener\" target=\"_blank\">use and buy your solution<\/a>.<\/p>\n<p>To understand their criteria, all you have to do is ask a few simple questions, which the following tasks will guide you through.<\/p>\n<\/div>\n<\/section>\n<section id=\"ask-about-the-potential-customers-decision-criteria\">\n<h2>Ask about the potential customer's decision criteria<\/h2>\n<div class=\"text-content\">\n<p><strong>Ask about the potential customer's decision criteria.<\/strong><\/p>\n<p>To <strong>understand the potential customer's decision criteria<\/strong>, all you need to do is ask \u2014 albeit in a gentler, not as obvious way.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/davidlbweiss\" rel=\"nofollow noopener\" target=\"_blank\">David Weiss<\/a> advocates for <strong>asking questions<\/strong> (which, again, have been pulled from his <a href=\"https:\/\/www.saleshacker.com\/meddpicc-intro\/\" rel=\"nofollow noopener\" target=\"_blank\">Saleshacker article<\/a>) <strong>such as<\/strong>:<\/p>\n<\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      \"If I could wave a magic wand, what would you want out of a new solution?\"<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      \"If you had a wishlist for your new solution, what would be on it?\"<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"text-content\">\n<p>Asking questions such as these allows you to figure out if your solution and its features align with the potential customer's decision criteria.<\/p>\n<p class=\"style-warning\">If you have a set of decision criteria questions you and your team prefer to ask, <a href=\"https:\/\/www.process.st\/help\/docs\/editing-templates\/\" rel=\"nofollow noopener\" target=\"_self\">edit this template<\/a> and replace the text in the above subchecklist.<\/p>\n<\/div>\n<\/section>\n<section id=\"note-down-their-decision-criteria\">\n<h2>Note down their decision criteria<\/h2>\n<div class=\"text-content\">\n<p><strong>Note down the potential customer's decision criteria.<\/strong><\/p>\n<p>After asking the right questions, you should have a solid understanding of the potential customer's decision criteria.<\/p>\n<p><strong>Write down<\/strong> their <strong>decision criteria in the box below<\/strong>.<\/p>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Decision criteria notes <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tjXLWkR_doCXvQkehlhOdg.jpeg\" alt=\"Note down their decision criteria\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tjXLWkR_doCXvQkehlhOdg.jpeg\"> <\/a><\/figure>\n<\/div>\n<div class=\"text-content\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/unsplash.com\/photos\/j06gLuKK0GM\" rel=\"nofollow noopener\" target=\"_blank\">(Source)<\/a><\/p>\n<\/div>\n<\/section>\n<section id=\"decision-process\">\n<h2>Decision process:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">The second&nbsp;<em><strong>d<\/strong><\/em><strong>&nbsp;<\/strong>in MEDDIC stands for <em><strong>d<\/strong>ecision process<\/em>. It's here where you'll find out what the potential customer's <a href=\"https:\/\/www.process.st\/decision-making-process\/\" rel=\"nofollow noopener\" target=\"_blank\">decision-making process<\/a> when contemplating a solution is.<\/p>\n<p>The information you'll find out by completing the following tasks will not only help you walk with the potential customer through a sale (if it looks like they should be sold to), but it'll also help you move the <a href=\"https:\/\/www.process.st\/sales-processes\/\" rel=\"nofollow noopener\" target=\"_blank\">sales process<\/a> along if it stalls at any point.<\/p>\n<\/div>\n<\/section>\n<section id=\"clarify-the-decisionmaking-process\">\n<h2>Clarify the decision-making process<\/h2>\n<div class=\"text-content\">\n<p><strong>Clarify the decision-making process.<\/strong><\/p>\n<p>Get in contact with either your main contact <em>or<\/em> the economic buyer to <strong>find out what their decision-making process<\/strong> is once a solution aligns with the decision criteria.<\/p>\n<p>Knowing this is useful for you and your <a href=\"https:\/\/www.process.st\/sales-onboarding\/\" rel=\"nofollow noopener\" target=\"_blank\">sales team<\/a>&nbsp;<em>and&nbsp;<\/em>it's good for the potential customer too, as it shows you're interested in helping and working with them.<\/p>\n<p>You'll want to <strong>ask questions<\/strong> such as:<\/p>\n<\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      What is your company's decision-making process once a solution meets your decision criteria?<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Roughly, how long does the decision-making process take?<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Who's involved with approving a purchase decision? Who makes the final call?<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"text-content\">\n<p class=\"style-warning\">If you have a set of decision-making questions you and your team prefer to ask, just <a href=\"https:\/\/www.process.st\/help\/docs\/editing-templates\/\" rel=\"nofollow noopener\" target=\"_self\">edit this template<\/a> to replace the text in the above subchecklist.<\/p>\n<\/div>\n<\/section>\n<section id=\"confirm-their-decisionmaking-process\">\n<h2>Confirm their decision-making process<\/h2>\n<div class=\"text-content\">\n<p><strong>Confirm the potential customer's decision-making process.<\/strong><\/p>\n<p>Once the questions in the previous task have been answered, <strong>write down your notes<\/strong> about their decision-making process in the <strong>below text box<\/strong>.<\/p>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Decision-making process notes <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ju_0pfL3ZvsNixS_dwdNBg.jpeg\" alt=\"Confirm their decision-making process\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ju_0pfL3ZvsNixS_dwdNBg.jpeg\"> <\/a><\/figure>\n<\/div>\n<div class=\"text-content\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/unsplash.com\/photos\/n95VMLxqM2I\" rel=\"nofollow noopener\" target=\"_blank\">(Source)<\/a><\/p>\n<\/div>\n<\/section>\n<section id=\"identify-pain\">\n<h2>Identify pain:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">The penultimate part of this MEDDIC sales process is to<em> <strong>i<\/strong>dentify pain<\/em>. Here, you'll identify and write down the potential customer's <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/02\/28\/pain-points\" rel=\"nofollow noopener\" target=\"_blank\">pain points<\/a>, then think about how your solution can ease those pain points and make your potential customer's life \u2014 and business-at-large \u2014 better.<\/p>\n<\/div>\n<\/section>\n<section id=\"identify-the-potential-customers-pain-points\">\n<h2>Identify the potential customer's pain points<\/h2>\n<div class=\"text-content\">\n<p><strong>Identify the potential customer's pain points.<\/strong><\/p>\n<p>From talking to your main contact \u2014 and especially the economic buyer \u2014 you should, by now, have a strong idea of the <strong>specific pains points<\/strong> the potential customer is currently facing.<\/p>\n<p>For instance, a particular pain point could be slow production, or it could be poor revenue.<\/p>\n<p class=\"style-info\">If you need to ask any additional questions to uncover pain points, read <a href=\"https:\/\/blog.hubspot.com\/sales\/uncover-business-pain\" rel=\"nofollow noopener\" target=\"_blank\">this HubSpot article<\/a> first.<\/p>\n<p><strong>Write<\/strong> <strong>down the potential customer's pain points below<\/strong>.&nbsp;<\/p>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Potential customer's pain points <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<\/section>\n<section id=\"consider-how-your-solution-could-ease-pain\">\n<h2>Consider how your solution could ease pain<\/h2>\n<div class=\"text-content\">\n<p><strong>Consider how your solution could ease the potential customer's pain points.<\/strong><\/p>\n<p>Underneath this paragraph, you'll find the list of pain points the potential customer is facing. (They're appearing here thanks to <a href=\"https:\/\/www.process.st\/workflow-software\" rel=\"nofollow noopener\" target=\"_blank\">Process Street<\/a>'s nifty feature <a href=\"https:\/\/www.process.st\/help\/docs\/variables\/\" rel=\"nofollow noopener\" target=\"_blank\">variables<\/a>).<\/p>\n<hr>\n<h5>The potential customer's pain points:<\/h5>\n<p>{{form.Potential_customer's_pain_points}}<\/p>\n<hr>\n<p>Now you'll want to think about all <strong>the ways your solution will help to tackle<\/strong>, ease, and even eradicate the potential customer's <strong>pain points<\/strong>.<\/p>\n<p><strong>Write down how below. <\/strong><\/p>\n<p>Doing so will help your sales pitch become even stronger if the potential customer is, indeed, put through the <a href=\"https:\/\/www.process.st\/sales-funnel-processes\/\" rel=\"nofollow noopener\" target=\"_blank\">sales pipeline<\/a>.<\/p>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> How could your solution ease pain? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/i5DZ-ZjS7-lPeSeEAJ1MvQ.jpeg\" alt=\"Consider how your solution could ease pain\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/i5DZ-ZjS7-lPeSeEAJ1MvQ.jpeg\"> <\/a><\/figure>\n<\/div>\n<div class=\"text-content\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/unsplash.com\/photos\/mlVbMbxfWI4\" rel=\"nofollow noopener\" target=\"_blank\">(Source)<\/a><\/p>\n<\/div>\n<\/section>\n<section id=\"champion\">\n<h2>Champion:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">The final part of MEDDIC is <em><strong>c<\/strong>hampion<\/em>. A <a href=\"https:\/\/www.inc.com\/mark-suster\/finding-your-sales-champion.html\" rel=\"nofollow noopener\" target=\"_blank\">champion<\/a> is somebody who's employed by the potential customer that's invested in the implementation and success of your solution.&nbsp;<\/p>\n<p>Finding and noting down who the champion is incredibly useful when it comes to the sales pipeline, as there's a better chance for the potential customer to adopt your solution and for the sale to go through. Plus, being able to find a champion is a part of understanding if the potential customer should go through the sales pipeline or not.<\/p>\n<\/div>\n<\/section>\n<section id=\"find-your-champion\">\n<h2>Find your champion<\/h2>\n<div class=\"text-content\">\n<p><strong>Find your champion who's employed by the potential customer.<\/strong><\/p>\n<p>Now's the time to find that all-important <a href=\"https:\/\/blog.hubspot.com\/sales\/customer-champions-can-do-your-selling-for-you\" rel=\"nofollow noopener\" target=\"_blank\">champion<\/a>.<\/p>\n<p>To find them, <a href=\"https:\/\/www.linkedin.com\/in\/davidlbweiss\" rel=\"nofollow noopener\" target=\"_blank\">David Weiss<\/a> suggests asking yourself the following three questions:<\/p>\n<\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      \"Who has the most to gain by the change?\"<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      \"Who is the end-user that is getting the biggest benefits?\"<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      \"Who is leaning in and giving all the verbal cues in your presentations?\"<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"text-content\">\n<p>The person you thought of when asking yourself the above questions is the person who's going to be your champion.<\/p>\n<p class=\"style-warning\">If your team asks themselves another set of questions to figure out who the champion is, <a href=\"https:\/\/www.process.st\/help\/docs\/editing-templates\/\" rel=\"nofollow noopener\" target=\"_self\">edit this template<\/a> and replace the text in the subchecklist.<\/p>\n<\/div>\n<\/section>\n<section id=\"confirm-your-champion\">\n<h2>Confirm your champion<\/h2>\n<div class=\"text-content\">\n<p><strong>Confirm your champion.<\/strong><\/p>\n<p>After asking the three questions in the previous task, you should now have an idea of who your champion is.<\/p>\n<p><strong>Write down<\/strong> their name, their job title, and their email address <strong>in the appropriate form fields<\/strong> below.<\/p>\n<\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Champion's name <\/label><br \/>\n<input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"\" class=\"form-control\"><\/div>\n<\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Champion's job title <\/label><br \/>\n<input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"\" class=\"form-control\"><\/div>\n<\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qvT4V5eGxgfwwME3VktAjQ.jpeg\" alt=\"Confirm your champion\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qvT4V5eGxgfwwME3VktAjQ.jpeg\"> <\/a><\/figure>\n<\/div>\n<div class=\"text-content\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/unsplash.com\/photos\/AmhdN68wjPc\" rel=\"nofollow noopener\" target=\"_blank\">(Source)<\/a><\/p>\n<\/div>\n<\/section>\n<section id=\"sales-pipeline-approval\">\n<h2>Sales pipeline approval:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">That's the MEDDIC sales process over. All that's left to do is to <a href=\"https:\/\/www.process.st\/help\/docs\/approvals\/\" rel=\"nofollow noopener\" target=\"_blank\">approve<\/a> or reject the potential customer's progression to the sales pipeline. Approving them means they should go through the rest of the sales pipeline. Rejecting means they shouldn't.<\/p>\n<p>Your supervisor should now take over the checklist and be the one who completes the upcoming approval task. Having their input will be especially useful as they could bring in a different perspective.<br \/>\n<a href=\"https:\/\/www.process.st\/sales-processes\/#upselling_process_for_saas_companies\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/p>\n<p class=\"style-warning\">Learn more about <a href=\"https:\/\/www.process.st\/approvals\/\" rel=\"nofollow noopener\" target=\"_blank\">approvals<\/a> and approval tasks by watching the video below.<\/p>\n<\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\"> <iframe src=\"https:\/\/www.youtube.com\/embed\/cjPj3nLEO9k?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe><\/div>\n<\/div>\n<\/section>\n<section id=\"supervisors-approval-for-the-sales-pipeline\">\n<h2>Supervisor's approval for the sales pipeline<\/h2>\n<div class=\"approval-content\">\n<div class=\"header\">\n<div class=\"list-title\">\n    Will be submitted for approval:<\/div>\n<\/div>\n<div class=\"approval-rule-subject-tasks-list\">\n<ul class=\"list\">\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\"> <span class=\"title\">Write down metric-related answers<\/span><\/p>\n<div class=\"body\">\n         Will be submitted<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\"> <span class=\"title\">Communicate directly with the economic buyer<\/span><\/p>\n<div class=\"body\">\n         Will be submitted<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\"> <span class=\"title\">Confirm the wants &amp; needs of the economic buyer<\/span><\/p>\n<div class=\"body\">\n         Will be submitted<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\"> <span class=\"title\">Note down their decision criteria<\/span><\/p>\n<div class=\"body\">\n         Will be submitted<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\"> <span class=\"title\">Confirm their decision-making process<\/span><\/p>\n<div class=\"body\">\n         Will be submitted<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\"> <span class=\"title\">Consider how your solution could ease pain<\/span><\/p>\n<div class=\"body\">\n         Will be submitted<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\"> <span class=\"title\">Confirm your champion<\/span><\/p>\n<div class=\"body\">\n         Will be submitted<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\"> <span class=\"title\">Confirm basic details<\/span><\/p>\n<div class=\"body\">\n         Will be submitted<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"sources\">\n<h2>Sources:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/public-profile\/in\/robbie-richards-00772925\" rel=\"nofollow noopener\" target=\"_blank\">Robbie Richards<\/a> - <a href=\"https:\/\/www.business2community.com\/b2b-marketing\/15-need-to-know-lead-qualification-stats-for-b2b-marketers-with-takeaways-02073532\" rel=\"nofollow noopener\" target=\"_blank\"><em>15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)<\/em><\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/thomjamescarter\" rel=\"nofollow noopener\" target=\"_blank\">Thom James Carter<\/a> - <em><a href=\"https:\/\/www.process.st\/MEDDIC\/\" rel=\"nofollow noopener\" target=\"_blank\">MEDDIC: How to Get Higher Close Rates and Masterfully Qualify Leads (Free Template!)<\/a><\/em><\/li>\n<li><a href=\"https:\/\/twitter.com\/thomjamescarter\" rel=\"nofollow noopener\" target=\"_blank\">Thom James Carter<\/a> -&nbsp;<em><a href=\"https:\/\/www.process.st\/approvals\/\" rel=\"nofollow noopener\" target=\"_blank\">Approvals: How to Streamline Decision-Making in Process Street<\/a><\/em><\/li>\n<li><a href=\"https:\/\/twitter.com\/benjbrandall\" rel=\"nofollow noopener\" target=\"_blank\">Ben Brandall<\/a> -&nbsp;<em><a href=\"https:\/\/www.process.st\/workflow-automation\/\" rel=\"nofollow noopener\" target=\"_blank\">50 Ways To Save Time &amp; Money with Workflow Automation<\/a><\/em><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/author\/ellie\/\" rel=\"nofollow noopener\" target=\"_blank\">Ellie Mahoney<\/a> - <a href=\"https:\/\/www.process.st\/help\/docs\/getting-started\/\" rel=\"nofollow noopener\" target=\"_blank\"><em>Getting Started with Process Street<\/em><\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/adam_h_h\" rel=\"nofollow noopener\" target=\"_blank\">Adam Henshall<\/a> - <em><a href=\"https:\/\/www.process.st\/sales-funnel-processes\/\" rel=\"nofollow noopener\" target=\"_blank\">Managing Your Sales Funnel With Process Street<\/a><\/em><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/davidlbweiss\" rel=\"nofollow noopener\" target=\"_blank\">David Weiss<\/a> - <a href=\"https:\/\/www.saleshacker.com\/meddpicc-intro\/\" rel=\"nofollow noopener\" target=\"_blank\"><em>8 Letters that Can Double Your Income: an Intro to MEDDPICC<\/em><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/author\/oliver\/\" rel=\"nofollow noopener\" target=\"_blank\">Oliver Peterson<\/a> - <em><a href=\"https:\/\/www.process.st\/case-study-pocketsuite\/\" rel=\"nofollow noopener\" target=\"_blank\">How PocketSuite Use Process Street to Save Money &amp; Grow<\/a><\/em><\/li>\n<li><a href=\"https:\/\/www.leanb2bbook.com\/#home\" rel=\"nofollow noopener\" target=\"_blank\">LeanB2B<\/a> - <a href=\"https:\/\/leanb2bbook.com\/blog\/the-economic-buyer-in-b2b-customer-development\/\" rel=\"nofollow noopener\" target=\"_blank\"><em>The Role of the Economic Buyer in B2B Sales &amp; Customer Development<\/em><\/a><\/li>\n<li><a href=\"https:\/\/uk.linkedin.com\/in\/alexgallia\" rel=\"nofollow noopener\" target=\"_blank\">Alex Gallia<\/a> - <em><a href=\"https:\/\/www.process.st\/digital-consumer-psychology\/\" rel=\"nofollow noopener\" target=\"_blank\">Digital Consumer Psychology: How to Acquire Loyal Customers for Your Startup<\/a><\/em><\/li>\n<li><a href=\"https:\/\/twitter.com\/thomjamescarter\" rel=\"nofollow noopener\" target=\"_blank\">Thom James Carter<\/a>&nbsp;- <em><a href=\"https:\/\/www.process.st\/decision-making-process\/\" rel=\"nofollow noopener\" target=\"_blank\">DECIDE: A Decision Making Process for Intelligent Decisions<\/a><\/em><\/li>\n<li><a href=\"https:\/\/twitter.com\/adam_h_h\" rel=\"nofollow noopener\" target=\"_blank\">Adam Henshall<\/a>&nbsp;- <em><a href=\"https:\/\/www.process.st\/sales-processes\/\" rel=\"nofollow noopener\" target=\"_blank\">Sales Processes: 19 Top Checklists to Increase Sales in Your Business<\/a><\/em><\/li>\n<li><a href=\"https:\/\/twitter.com\/janecourtnell\" rel=\"nofollow noopener\" target=\"_blank\">Jane Courtnell<\/a> - <em><a href=\"https:\/\/www.process.st\/sales-onboarding\/\" rel=\"nofollow noopener\" target=\"_blank\">11 Free Templates to Perfect Your Sales Onboarding Processes<\/a><\/em><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/danshewan\" rel=\"nofollow noopener\" target=\"_blank\">Dan Shewan<\/a> - <em><\/em><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/02\/28\/pain-points\" rel=\"nofollow noopener\" target=\"_blank\"><em>Pain Points: A Guide to Finding &amp; Solving Your Customers\u2019 Problems<\/em><\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/dantyre\" rel=\"nofollow noopener\" target=\"_blank\">Dan Tyre<\/a> - <a href=\"https:\/\/blog.hubspot.com\/sales\/uncover-business-pain\" rel=\"nofollow noopener\" target=\"_blank\"><em>8 Questions to Ask a Potential Customer About Their Business Pain Points<\/em><\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/msuster\" rel=\"nofollow noopener\" target=\"_blank\">Mark Suster<\/a> - <a href=\"https:\/\/www.inc.com\/mark-suster\/finding-your-sales-champion.html\" rel=\"nofollow noopener\" target=\"_blank\"><em>Finding Your Sales Champion<\/em><\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/mcmahon_john\" rel=\"nofollow noopener\" target=\"_blank\">John McMahon<\/a> - <a href=\"https:\/\/blog.hubspot.com\/sales\/customer-champions-can-do-your-selling-for-you\" rel=\"nofollow noopener\" target=\"_blank\"><em>10 Ways Customer Champions Can Do Your Selling For You<\/em><\/a><\/li>\n<\/ul>\n<ul><\/ul>\n<ul><\/ul>\n<ul><\/ul>\n<\/div>\n<\/section>\n<section id=\"related-checklists\">\n<h2>Related checklists:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.process.st\/templates\/sales-training-process\/#sales_training_process_checklist\" rel=\"nofollow noopener\" target=\"_blank\">Sales Training Process Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#weekly_sales_prospecting_checklist\" rel=\"nofollow noopener\" target=\"_blank\">Weekly Sales Prospecting Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#cold_calling_checkllist\" rel=\"nofollow noopener\" target=\"_blank\">Cold Calling Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#BANT_sales_qualification_call_process\" rel=\"nofollow noopener\" target=\"_blank\">BANT Sales Qualification Call Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#sales_presentation_template\" rel=\"nofollow noopener\" target=\"_blank\">Sales Presentation Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#sales_pitch_planning_checklist\" rel=\"nofollow noopener\" target=\"_blank\">Sales Pitch Planning Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#closing_the_sale_checklist\" rel=\"nofollow noopener\" target=\"_blank\">Closing The Sale Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#order_processing_checklist\" rel=\"nofollow noopener\" target=\"_blank\">Order Processing Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#monthly_sales_report\" rel=\"nofollow noopener\" target=\"_blank\">Monthly Sales Report<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#churn_prevention_checklist\" rel=\"nofollow noopener\" target=\"_blank\">Churn Prevention Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#cold_email_checklist_for_sales\" rel=\"nofollow noopener\" target=\"_blank\">Cold Email Checklist for Sales<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#company_research_checklist\" rel=\"nofollow noopener\" target=\"_blank\">Company Research Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#high_touch_client_onboarding_for_SaaS_companies\" rel=\"nofollow noopener\" target=\"_blank\">High Touch Client Onboarding for SaaS Companies<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#investor_pitch\" rel=\"nofollow noopener\" target=\"_blank\">Investor Pitch<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#sales_competitive_analysis_checklist\" rel=\"nofollow noopener\" target=\"_blank\">Sales Competitive Analysis Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#sales_forecasting_checklist\" rel=\"nofollow noopener\" target=\"_blank\">Sales Forecasting Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#sales_onboarding_checklist\" rel=\"nofollow noopener\" target=\"_blank\">Sales Onboarding Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#sales_service_handoff_process\" rel=\"nofollow noopener\" target=\"_blank\">Sales Service Handoff Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/sales-processes\/#upselling_process_for_saas_companies\" rel=\"nofollow noopener\" target=\"_blank\">Upselling Process for SaaS Companies<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/business-requirements-template\/\" rel=\"nofollow noopener\" target=\"_blank\">Business Requirements Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/sipoc-template\/\" rel=\"nofollow noopener\" target=\"_blank\">SIPOC Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/standard-operating-procedure-sop-template-structure\/\" rel=\"nofollow noopener\" target=\"_blank\">Standard Operating Procedures (SOP) Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/process-improvements\/#standard-operating-procedures-template\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a href=\"https:\/\/www.process.st\/templates\/soap-note-template\/\" rel=\"nofollow noopener\" target=\"_blank\">SOAP Note Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/bridges-transition-model-process-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Bridges Transition Model Process Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/5-whys-template\/\" rel=\"nofollow noopener\" target=\"_blank\">5 Whys Checklist Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/vrio-analysis\/\" rel=\"nofollow noopener\" target=\"_blank\">VRIO Analysis Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/risk-management-process\" rel=\"nofollow noopener\" target=\"_blank\">Risk Management Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/swot-analysis-template\/\" rel=\"nofollow noopener\" target=\"_blank\">SWOT Analysis Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/fmea-template-failure-mode-and-effects-analysis\/\" rel=\"nofollow noopener\" target=\"_blank\">FMEA Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/standard-operating-procedure-sop-template-structure\/\" rel=\"nofollow noopener\" target=\"_blank\">Standard Operating Procedure (SOP) Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/records-disposal-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Records Disposal Checklist<\/a><\/li>\n<\/ul>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction to the MEDDIC Sales Process Template: MEDDIC Sales Process Template 67% of lost sales are due to sales reps not qualifying potential customers properly.&nbsp; How can your team qualify the right customer for the sales pipeline? With this MEDDIC Sales Process Template from Process Street. MEDDIC stands for metrics, economic buyer, decision criteria, decision [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"26","template_description":"Use this process to qualify a potential customer and see if they should be put through your sales pipeline.","template_id":"tPapMfHgtHXXgmu_UVFCaA","task_0":"Introduction to the MEDDIC Sales Process Template:","task_slug_0":"introduction-to-the-meddic-sales-process-template","task_1":"Getting started:","task_slug_1":"getting-started","task_2":"Confirm basic details","task_slug_2":"confirm-basic-details","task_3":"Metrics:","task_slug_3":"metrics","task_4":"Ask metric-related questions","task_slug_4":"ask-metricrelated-questions","task_5":"Write down metric-related answers","task_slug_5":"write-down-metricrelated-answers","task_6":"Economic buyer:","task_slug_6":"economic-buyer","task_7":"Find out who the economic buyer is","task_slug_7":"find-out-who-the-economic-buyer-is","task_8":"Communicate directly with the economic buyer","task_slug_8":"communicate-directly-with-the-economic-buyer","task_9":"Confirm the wants &amp; needs of the economic buyer","task_slug_9":"confirm-the-wants--needs-of-the-economic-buyer","task_10":"Decision criteria:","task_slug_10":"decision-criteria","task_11":"Ask about the potential customer's decision criteria","task_slug_11":"ask-about-the-potential-customers-decision-criteria","task_12":"Note down their decision criteria","task_slug_12":"note-down-their-decision-criteria","task_13":"Decision process:","task_slug_13":"decision-process","task_14":"Clarify the decision-making process","task_slug_14":"clarify-the-decisionmaking-process","task_15":"Confirm their decision-making process","task_slug_15":"confirm-their-decisionmaking-process","task_16":"Identify pain:","task_slug_16":"identify-pain","task_17":"Identify the potential customer's pain points","task_slug_17":"identify-the-potential-customers-pain-points","task_18":"Consider how your solution could ease pain","task_slug_18":"consider-how-your-solution-could-ease-pain","task_19":"Champion:","task_slug_19":"champion","task_20":"Find your champion","task_slug_20":"find-your-champion","task_21":"Confirm your champion","task_slug_21":"confirm-your-champion","task_22":"Sales pipeline approval:","task_slug_22":"sales-pipeline-approval","task_23":"Supervisor's approval for the sales pipeline","task_slug_23":"supervisors-approval-for-the-sales-pipeline","task_24":"Sources:","task_slug_24":"sources","task_25":"Related 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