{"id":25214,"date":"2020-12-02T11:39:23","date_gmt":"2020-12-02T11:39:23","guid":{"rendered":"https:\/\/www.process.st\/templates\/product-hunt-launch-checklist\/"},"modified":"2020-12-02T11:39:23","modified_gmt":"2020-12-02T11:39:23","slug":"product-hunt-launch-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/product-hunt-launch-checklist\/","title":{"rendered":"Product Hunt Launch Checklist"},"content":{"rendered":"<section id=\"introduction\">\n<h2>Introduction:<\/h2>\n<div class=\"text-content\">\n<p>This checklist is designed to guide you through a successful Product Hunt launch, from planning and preparation to execution and post-launch tips.<\/p>\n<p>At Process Street, we've launched dozens of Product Hunt offerings, with <a href=\"https:\/\/www.producthunt.com\/posts\/process-street-2-0\" rel=\"nofollow noopener\" target=\"_blank\">multiple top 4 spots<\/a> and Hunts from top names like <a href=\"http:\/\/Inbox%20by Process Street\" rel=\"nofollow noopener\" target=\"_blank\">Hiten Shah<\/a> and <a href=\"https:\/\/www.producthunt.com\/@_jacksmith\" rel=\"nofollow noopener\" target=\"_blank\">Jack Smith<\/a>, and offerings ranging from eBooks to SaaS products to business podcasts.<\/p>\n<p>This guide builds on everything we've learned as well as top industry expertise to deliver a checklist that is sure to help you hit the ball out of the park on launch day.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"enter-basic-details\">\n<h2>Enter basic details<\/h2>\n<div class=\"text-content\">\n<p>Fill in some basic data about the Product Hunt launch and your team.<\/p>\n<p>Start by detailing the offering you'll be launching on Product Hunt:<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Product name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Who will be involved in the launch?<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Maker <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Maker #2 <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">You can add more Makers by <a href=\"https:\/\/www.process.st\/help\/docs\/editing-templates\/\" rel=\"nofollow noopener\" target=\"_blank\">editing the template for this checklist.<\/a><\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Hunter <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-warning\"><strong>TIP:<\/strong>&nbsp;<strong>Hunt your own product! <\/strong>It doesn't matter who hunts your product - this used to matter a lot more, but Product Hunt doesn't send email notifications to the Hunter's followers anymore!<\/p>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\"> <label> Launch date <\/label> <\/p>\n<div class=\"date-container\"> <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"prelaunch-preparation\">\n<h2>Pre-launch preparation:<\/h2>\n<\/section>\n<section id=\"prepare-launch-page-deliverables\">\n<h2>Prepare launch page deliverables<\/h2>\n<div class=\"text-content\">\n<p>Make sure you've <strong>prepared all of your deliverables<\/strong> ahead of launch day.<\/p>\n<p>Here are the elements you'll want to prepare before you can make your Product Hunt listing live, in the form of a handy sub-checklist:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Main URL linking to your product or landing page.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Title - keep it simple; just the name of the product.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Tagline - what's the value, and who's it for? &lt;60 characters, don't go in-depth - focus on the value, avoid catchy slogans - be direct.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Thumbnail - describes the product visually - could be in-app screenshots, or an image that best represents the product.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Gallery - one of the first things people will see after clicking - minimum 2x images, ORDER IS IMPORTANT. Videos will always show up first. Have at least one image\/.gif that's tweetable (rectangular 2:1 ratio) - 635x380, under 3mb.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Topics - 3 or 4; basically tags.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Makers - add personal accounts of everyone that worked on the product - followers of each maker get notifications on launch day so adding all your teammates helps discovery.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       8\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Maker comments - brief intro to the team and the problem you're solving. 3-4 sentences to unpack value proposition, use cases, who it's for, why you're building it - tell a story that compels people to care.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       9\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Social links - Twitter, Facebook, Instagram, Medium, AngelList, etc. Good idea to add open job listings on AngelList here as well.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"determine-your-makers\">\n<h2>Determine your Maker(s)<\/h2>\n<div class=\"text-content\">\n<p>Decide who will be the Maker (or Makers) for this launch.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"create-the-product-hunt-listing\">\n<h2>Create the Product Hunt listing<\/h2>\n<div class=\"text-content\">\n<p>You're now ready to create the listing.<\/p>\n<p>So go ahead and create a new listing; however, <strong>you will need to consider the best time to launch before you make the listing live.<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"determine-the-best-time-to-launch\">\n<h2>Determine the best time to launch<\/h2>\n<div class=\"text-content\">\n<p>When is the best time to launch on Product Hunt? There is a lot of conflicting information.<\/p>\n<p>While there is no universally accepted \"best time\" to launch on Product Hunt (because it's a global platform), as a general rule the best advice seems to be<strong>&nbsp;<em>launch sooner rather than later.<\/em><\/strong><\/p>\n<p>In any case, you may have a good reason for scheduling the post for a date in the future (to prepare promotional channels, organize deliverables, or even finish building the product).<\/p>\n<p><strong>Determine whether <\/strong><strong>you will be launching ASAP<\/strong> or scheduling the post for a later date using the dropdown field below:<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\"> <label> Launch now, or schedule for a later date? <\/label> <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"schedule-launch\">\n<h2>Schedule launch<\/h2>\n<div class=\"text-content\">\n<p>Determine the ideal date and time for your launch and record it in the date field below.<\/p>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\"> <label> Launch date <\/label> <\/p>\n<div class=\"date-container\"> <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Additional notes (timezone considerations, etc.) <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"launch-day\">\n<h2>Launch day:<\/h2>\n<\/section>\n<section id=\"share-across-social-channels\">\n<h2>Share across social channels<\/h2>\n<div class=\"text-content\">\n<p>It's time to make some noise about your new Product Hunt listing.&nbsp;<strong>Leverage all of your social channels to get the word out. <\/strong><\/p>\n<p>Start by recording the link to your newly live Product Hunt page in the URL field below:<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>You can use the sub-checklist below to keep track of multiple announcement channels.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Twitter\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Facebook\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Reddit\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      LinkedIn\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Slack groups\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Hacker News\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Growth Hackers\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Use the URL fields below to keep track of where you've shared your ProductHunt page.<\/p>\n<p class=\"style-warning\">You can use this record to assign social media or content promotion team tasks via the <a href=\"https:\/\/www.process.st\/help\/role-assignments\/\" rel=\"nofollow noopener\" target=\"_blank\">role<\/a> or <a href=\"https:\/\/www.process.st\/help\/docs\/getting-started-using-assignments\/\" rel=\"nofollow noopener\" target=\"_blank\">task assignment <\/a>feature.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"make-a-comment-on-the-product-hunt-page\">\n<h2>Make a comment on the Product Hunt page<\/h2>\n<div class=\"text-content\">\n<p>Have your Maker(s) leave a comment on the Product Hunt launch page to unpack your goals for this product:<\/p>\n<ul>\n<li>What problem are you trying to solve?<\/li>\n<li>What compelled you to build this product?<\/li>\n<li><strong>Why should people care<\/strong>?<\/li>\n<\/ul>\n<p>You can use the form fields below to draft your comment.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> What problem are you trying to solve? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> What compelled you to build this product? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Why should people care? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"send-out-an-email\">\n<h2>Send out an email<\/h2>\n<div class=\"text-content\">\n<p>Now is a great time to <strong>send out an email to your mailing list<\/strong> to let them know about your new ProductHunt listing. This will help drive upvotes and increase your chances of landing that fabled top #4 position.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"postlaunch\">\n<h2>Post-launch:<\/h2>\n<\/section>\n<section id=\"consider-refreshing-old-content\">\n<h2>Consider refreshing old content<\/h2>\n<div class=\"text-content\">\n<p>If you run a blog or any kind of content marketing engine, your Product Hunt launch presents a great opportunity to refresh some old content.<\/p>\n<p>Consider how you can spend some time updating and refreshing old content to contextualize your new Product Hunt launch page.&nbsp;<\/p>\n<p class=\"style-success\">Not only will this help drive traffic to the Product Hunt page, but you may also benefit from an SEO boost (<a href=\"https:\/\/neilpatel.com\/blog\/updating-old-content-to-boost-ranking\/#:~:text=Google%20looks%20for%20quality%20content,drive%20massive%20search%20engine%20traffic.\" rel=\"nofollow noopener\" target=\"_blank\">Google likes it when you update old content to stay relevant<\/a>)<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"related-checklists\">\n<h2>Related checklists:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.process.st\/templates\/product-strategy-template\/\" rel=\"nofollow noopener\" target=\"_blank\">Product Strategy Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/fmea-template-failure-mode-and-effects-analysis\/\" rel=\"nofollow noopener\" target=\"_blank\">FMEA Template: Failure Mode and Effects Analysis<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/standard-operating-procedure-sop-template-structure\/\" rel=\"nofollow noopener\" target=\"_blank\">Standard Operating Procedure (SOP) Template Structure<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/company-research-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Company Research Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/the-process-for-optimizing-a-process\/\" rel=\"nofollow noopener\" target=\"_blank\">Process for Improving a Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ray-dalios-process-improvement-method\/\" rel=\"nofollow noopener\" target=\"_blank\">Ray Dalio\u2019s Process Improvement Method<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/swot-analysis-template\/\" rel=\"nofollow noopener\" target=\"_blank\">SWOT Analysis Template<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"sources\">\n<h2>Sources:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/blog.producthunt.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Product Hunt<\/a> - <a href=\"https:\/\/blog.producthunt.com\/how-to-launch-on-product-hunt-7c1843e06399\" rel=\"nofollow noopener\" target=\"_blank\">How to Launch on Product Hunt<\/a><\/li>\n<li><a href=\"https:\/\/userguiding.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Userguiding<\/a> - <a href=\"https:\/\/userguiding.com\/blog\/how-to-launch-on-product-hunt\/\" rel=\"nofollow noopener\" target=\"_blank\">How to Launch on Product Hunt<\/a><\/li>\n<li><a href=\"https:\/\/help.producthunt.com\/en\/articles\/\" rel=\"nofollow noopener\" target=\"_blank\">Product Hunt<\/a> - <a href=\"https:\/\/help.producthunt.com\/en\/articles\/484923-how-do-things-end-up-on-the-homepage\" rel=\"nofollow noopener\" target=\"_blank\">How do things end up on the homepage? (Help Site)<\/a><\/li>\n<li><a href=\"https:\/\/gleam.io\/blog\/product-hunt\/\" rel=\"nofollow noopener\" target=\"_blank\">Gleam.io<\/a> - <a href=\"https:\/\/gleam.io\/blog\/product-hunt\/\" rel=\"nofollow noopener\" target=\"_blank\">Product Hunt launch guide<\/a><\/li>\n<li><a href=\"https:\/\/www.quora.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Quora<\/a> - <a href=\"https:\/\/www.quora.com\/What-does-it-take-to-be-featured-on-Product-Hunt\" rel=\"nofollow noopener\" target=\"_blank\">What does it take to be featured on Product Hunt? (2020)<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/sarah__jackson\" rel=\"nofollow noopener\" target=\"_blank\">Sarah Jackson<\/a> - <a href=\"https:\/\/whattimeisitatproducthunt.com\/\" rel=\"nofollow noopener\" target=\"_blank\">What time is it at Product Hunt?<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: This checklist is designed to guide you through a successful Product Hunt launch, from planning and preparation to execution and post-launch tips. 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