{"id":25776,"date":"2021-03-10T19:06:03","date_gmt":"2021-03-10T19:06:03","guid":{"rendered":"https:\/\/www.process.st\/templates\/content-promotion-process-editable\/"},"modified":"2026-05-20T15:58:36","modified_gmt":"2026-05-20T15:58:36","slug":"content-promotion-process-editable","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/content-promotion-process-editable\/","title":{"rendered":"Content Promotion Process (Editable)"},"content":{"rendered":"\n<section id=\"content-project-basics\">\n <h2>Content Project Basics:<\/h2>\n <div class=\"send-rich-email-content form-field-content\">\n  <div class=\"form-group to\">\n   <label>To<\/label>\n   <p class=\"form-control-static\"><\/p>\n  <\/div>\n  <div class=\"form-group cc\">\n   <label>CC<\/label>\n   <p class=\"form-control-static\"><\/p>\n  <\/div>\n  <div class=\"form-group bcc\">\n   <label>BCC<\/label>\n   <p class=\"form-control-static\"><\/p>\n  <\/div>\n  <div class=\"form-group subject\">\n   <label>Subject<\/label>\n   <p class=\"form-control-static\"><\/p>\n  <\/div>\n  <div class=\"form-group body\">\n   <label>Body<\/label>\n   <p class=\"form-control-static\"><\/p>\n  <\/div>\n  <div class=\"form-group\">\n   <button type=\"button\" disabled class=\"btn btn-default\"><i class=\"fa fa-envelope btn-icon\"><\/i> Send<\/button>\n  <\/div>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/676d8027-2490-4337-a032-efb02ea3fedf\/mA7OQk7G_Li45O5gl8RP6Q.png\" alt=\"Content Project Basics:\" target=\"_blank\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/676d8027-2490-4337-a032-efb02ea3fedf\/mA7OQk7G_Li45O5gl8RP6Q.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p>So you've just closed a deal with a hot new client, and now you're faced with your next challenge: onboarding them in order to <strong>keep that initial momentum going<\/strong> and <strong>kick-start a great working relationship.<\/strong><\/p>\n  <p>When you're onboarding new clients (or customers), you want to <strong>make sure they feel welcomed<\/strong> and to <strong>reinforce their feeling that they have made the right choice<\/strong> in choosing you as the solution to their problem. This will include addressing any questions, gathering necessary information, and making preparations <strong>so that the project can begin as soon as possible, and as smoothly as possible.<\/strong><\/p>\n  <p>For all of this to happen, you need to nail down a solid client onboarding process; <strong>without a process like this in place, you risk one of the <a href=\"https:\/\/www.verticalmeasures.com\/blog\/vm-news\/4-mistakes-when-using-a-digital-marketing-agency\/\" rel=\"nofollow\">biggest mistakes<\/a><\/strong>&nbsp;as a digital marketing agency.<\/p>\n  <p>We made this checklist for new client onboarding so that you, as your marketing agency's project manager or client onboarding specialist, will be able to <strong>optimize the process that begins your working relationship<\/strong> with a new client.&nbsp;<\/p>\n  <p>By running this checklist, you'll be able to<strong> save time and resources<\/strong> by automating tasks, <strong>increase client satisfaction<\/strong> by making sure their needs and concerns are understood and addressed throughout the onboarding process, and ultimately <strong>reduce turnover rate<\/strong> and <strong>position yourself for a glowing testimonial<\/strong> further down the line.<\/p>\n  <p>Let's get started!<a href=\"https:\/\/www.propellercrm.com\/blog\/customer-acquisition-cost\" rel=\"nofollow\" target=\"_blank\"><\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"new-task\">\n <h2>New Task<\/h2>\n <div class=\"text-content\">\n  <ol>\n   <li><\/li>\n  <\/ol>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> To set create a new email: <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">1<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">ABC<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">2<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Step<\/div>\n   <\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Client Name <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"review-content-strategy\">\n <h2>Review content strategy<\/h2>\n <div class=\"date-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Select date <\/label>\n   <div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"><i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here<\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Full Name <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"text-content\">\n  <h5><strong>Review the Content Strategy Video:<\/strong><\/h5>\n  <p>Content marketing is not easy, it takes a lot of elbow grease to create valuable content and even more to promote it!<\/p>\n  <p>The promotion part is something that many companies tend to miss when looking at a content marketing strategy. <span style=\"background-color: #fce8a7;\">A general rule of thumb&nbsp;<\/span><span style=\"background-color: #fce8a7;\">is you should spend 30% of your time creating content and 70% promoting it.<\/span><\/p>\n  <p><strong>This video covers our entire marketing content strategy from beginning to end:<\/strong><\/p>\n <\/div>\n <div class=\"text-content\">\n  <h5><strong>Review Quality Content Guidelines:<\/strong><\/h5>\n  <p>The huge caveat to content marketing is that your content must be <strong>QUALITY<\/strong>. Unless the content is top-notch, most of the techniques will yield little to no results and will be a huge waste of time. The image below highlights what makes content&nbsp;<strong>SHAREABLE.<\/strong><\/p>\n  <p class=\"style-info\" style=\"text-align: center;\"><a href=\"https:\/\/ducttapemarketing.com\/homepage-elements\/\" rel=\"nofollow\" target=\"_blank\">See our knowledge base for further information on our core philosophy<\/a><\/p>\n  <p><strong>Here are the guides our company references, which define quality content:<\/strong><\/p>\n  <ul>\n   <li><a href=\"http:\/\/www.quicksprout.com\/the-advanced-guide-to-content-marketing\/\" rel=\"nofollow\" target=\"_blank\">Advanced Guide to Content Marketing<\/a><\/li>\n   <li><a href=\"http:\/\/fizzle.co\/sparkline\/write-epic-shit\" rel=\"nofollow\" target=\"_blank\">Write Epic Shit<\/a><\/li>\n   <li><a href=\"https:\/\/blog.bufferapp.com\/perfect-blog-post-research-data\" rel=\"nofollow\" target=\"_blank\">The Research and Science Behind a Perfect Blog Post<\/a><\/li>\n   <li><a href=\"http:\/\/www.smartpassiveincome.com\/blog-writing-tips\/\" rel=\"nofollow\" target=\"_blank\">A typical Tips for Writing Awesome Blog Posts<\/a><\/li>\n   <li><a href=\"https:\/\/blog.bufferapp.com\/what-makes-content-go-viral-the-anatomy-of-a-post-that-got-over-500000-likes\" rel=\"nofollow\" target=\"_blank\">What Makes Content Spread: The Anatomy of a Post That Got Over 500,000 Likes<\/a><\/li>\n   <li><a href=\"http:\/\/www.copyblogger.com\/create-epic-content\/\" rel=\"nofollow\" target=\"_blank\">Create Epic Content<\/a><\/li>\n   <li><a href=\"http:\/\/inside.idonethis.com\/content-marketing\/\" rel=\"nofollow\" target=\"_blank\">The Definitive Guide to Content Marketing<\/a><\/li>\n  <\/ul>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/a20edc00-2b6c-42d8-b65c-98dcf1e51945\/uFz1WvOKTKRA6X3o9tlDbQ.png\" alt=\"Review content strategy\" target=\"_blank\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/a20edc00-2b6c-42d8-b65c-98dcf1e51945\/uFz1WvOKTKRA6X3o9tlDbQ.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <h5><strong>Review content for the following elements:<\/strong><\/h5>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">1<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Useful<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">2<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Intelligent<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">3<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Funny<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">4<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Story-driven<\/div>\n   <\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-content\">\n  <h5><strong>Download 5 Step Guide to Improve Content Creation:<\/strong><\/h5>\n <\/div>\n<\/section>\n<section id=\"review-content-strategy-copy\">\n <h2>Review content strategy (Copy)<\/h2>\n <div class=\"date-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Select date <\/label>\n   <div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"><i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here<\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Full Name <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"text-content\">\n  <h5><strong>Review the Content Strategy Video:<\/strong><\/h5>\n  <p>Content marketing is not easy, it takes a lot of elbow grease to create valuable content and even more to promote it!<\/p>\n  <p>The promotion part is something that many companies tend to miss when looking at a content marketing strategy. <span style=\"background-color: #fce8a7;\">A general rule of thumb&nbsp;<\/span><span style=\"background-color: #fce8a7;\">is you should spend 30% of your time creating content and 70% promoting it.<\/span><\/p>\n  <p><strong>This video covers our entire marketing content strategy from beginning to end:<\/strong><\/p>\n <\/div>\n <div class=\"text-content\">\n  <h5><strong>Review Quality Content Guidelines:<\/strong><\/h5>\n  <p>The huge caveat to content marketing is that your content must be <strong>QUALITY<\/strong>. Unless the content is top-notch, most of the techniques will yield little to no results and will be a huge waste of time. The image below highlights what makes content&nbsp;<strong>SHAREABLE.<\/strong><\/p>\n  <p class=\"style-info\" style=\"text-align: center;\"><a href=\"https:\/\/ducttapemarketing.com\/homepage-elements\/\" rel=\"nofollow\" target=\"_blank\">See our knowledge base for further information on our core philosophy<\/a><\/p>\n  <p><strong>Here are the guides our company references, which define quality content:<\/strong><\/p>\n  <ul>\n   <li><a href=\"http:\/\/www.quicksprout.com\/the-advanced-guide-to-content-marketing\/\" rel=\"nofollow\" target=\"_blank\">Advanced Guide to Content Marketing<\/a><\/li>\n   <li><a href=\"http:\/\/fizzle.co\/sparkline\/write-epic-shit\" rel=\"nofollow\" target=\"_blank\">Write Epic Shit<\/a><\/li>\n   <li><a href=\"https:\/\/blog.bufferapp.com\/perfect-blog-post-research-data\" rel=\"nofollow\" target=\"_blank\">The Research and Science Behind a Perfect Blog Post<\/a><\/li>\n   <li><a href=\"http:\/\/www.smartpassiveincome.com\/blog-writing-tips\/\" rel=\"nofollow\" target=\"_blank\">A typical Tips for Writing Awesome Blog Posts<\/a><\/li>\n   <li><a href=\"https:\/\/blog.bufferapp.com\/what-makes-content-go-viral-the-anatomy-of-a-post-that-got-over-500000-likes\" rel=\"nofollow\" target=\"_blank\">What Makes Content Spread: The Anatomy of a Post That Got Over 500,000 Likes<\/a><\/li>\n   <li><a href=\"http:\/\/www.copyblogger.com\/create-epic-content\/\" rel=\"nofollow\" target=\"_blank\">Create Epic Content<\/a><\/li>\n   <li><a href=\"http:\/\/inside.idonethis.com\/content-marketing\/\" rel=\"nofollow\" target=\"_blank\">The Definitive Guide to Content Marketing<\/a><\/li>\n  <\/ul>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/a20edc00-2b6c-42d8-b65c-98dcf1e51945\/uFz1WvOKTKRA6X3o9tlDbQ.png\" alt=\"Review content strategy (Copy)\" target=\"_blank\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/a20edc00-2b6c-42d8-b65c-98dcf1e51945\/uFz1WvOKTKRA6X3o9tlDbQ.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <h5><strong>Review content for the following elements:<\/strong><\/h5>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">1<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Useful<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">2<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Intelligent<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">3<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Funny<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">4<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Story-driven<\/div>\n   <\/li>\n  <\/ul>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/mQhtfmTLF_WNrYnNxQNPAw\/Screenshot-2025-04-10-at-6.51.09%E2%80%AFPM.png\" alt=\"Review content strategy (Copy)\" target=\"_blank\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/mQhtfmTLF_WNrYnNxQNPAw\/Screenshot-2025-04-10-at-6.51.09%E2%80%AFPM.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <h5><strong>Download 5 Step Guide to Improve Content Creation:<\/strong><\/h5>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/tHqP2Oe896bj1Z2B9OBAVw\/Screenshot-2025-04-10-at-6.51.09%E2%80%AFPM.png\" alt=\"Review content strategy (Copy)\" target=\"_blank\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/tHqP2Oe896bj1Z2B9OBAVw\/Screenshot-2025-04-10-at-6.51.09%E2%80%AFPM.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/tnFme1oJR7hSOtl97o9HGQ\/Screenshot-2025-04-10-at-6.51.09%E2%80%AFPM.png\" alt=\"Review content strategy (Copy)\" target=\"_blank\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/tnFme1oJR7hSOtl97o9HGQ\/Screenshot-2025-04-10-at-6.51.09%E2%80%AFPM.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n<\/section>\n<section id=\"send-guest-expert-materials-request-email\">\n <h2>Send guest expert materials request email<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-danger\" style=\"text-align: center;\"><strong>First, turn on the checklist share link.<\/strong><\/p>\n  <p>Then,<strong> use the <a href=\"https:\/\/www.process.st\/help\/docs\/using-email-widget\/\" rel=\"nofollow\" target=\"_blank\">email widget<\/a> below to forward your materials request to the guest expert.<\/strong>&nbsp;<\/p>\n  <p>You can pull in variable information from anywhere in the process to easily customize the email. Just <strong>make sure everything looks okay and hit \"Send\".<\/strong><\/p>\n <\/div>\n<\/section>\n<section id=\"project-set-up\">\n <h2>Project Set Up:<\/h2>\n<\/section>\n<section id=\"assign-content-editor\">\n <h2>Assign content editor<\/h2>\n <div class=\"text-content\">\n  <p><strong>Guest Expert Contact Info:<\/strong>\n   <br>\n   Name: {{form.Guest_Expert_First_Name}} {{form.Guest_Expert_Last_Name}}\n   <br>\n   Website: {{form.Guest_Expert_Website}}\n   <br>\n   Email: {{form.Guest_Expert_Email}}<\/p>\n  <p><strong>Publication Date:\n    <br><\/strong>{{form.Publication_Date}}<strong><\/strong><\/p>\n <\/div>\n <div class=\"members-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Content Editor <\/label> <select disabled class=\"form-control\"> <option value=\"A member or group will be selected here\">A member or group will be selected here<\/option> <\/select>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"create-source-content\">\n <h2>Create source content<\/h2>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> First name <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"select-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Choose your details <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">1<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">sfhsgjh<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">2<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">sgfjdsgkj<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">3<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">dhkdghk<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">4<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">tuyi<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">5<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">yidety<\/div>\n   <\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-content\">\n  <p>Be sure that the contract has been sent out to the client for them to sign. This process needs to be started early on, so that time lost to clients delaying contract signing is minimized.<\/p>\n  <p class=\"style-info\"><span>You can use Zapier's to&nbsp;<strong>automatically send a<\/strong><strong>&nbsp;new contract each time you run this checklist<\/strong>, giving you the power to customize contracts (or any document) with data gathered from checklists. For an example of how to set this up, <strong>take a look at this&nbsp;<a href=\"https:\/\/zapier.com\/apps\/hellosign\/integrations\/process-street\" rel=\"nofollow\">HelloSign + Process Street integration<\/a>&nbsp;tutorial.<\/strong><\/span><\/p>\n  <p><strong>Mark the sub-task as complete<\/strong>&nbsp;once you've sent out the contract document.<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">1<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Contract sent<\/div>\n   <\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-content\">\n  <p>You may also need additional documents, such as a non-disclosure agreement (NDA) or similar confidentiality forms.<\/p>\n  <p><strong>Use the sub-tasks below<\/strong> to keep track, if need be.<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">1<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">NDA sent<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">2<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Additional documents sent<\/div>\n   <\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"write-promo-copy\">\n <h2>Write promo copy<\/h2>\n <div class=\"text-content\">\n  <p>During this call, you should clearly outline the 12-month plan and make it clear how you and your agency fit into the picture.<\/p>\n  <p>You can also take this opportunity to ask any questions, and allow the client to air any questions they might have as well.<\/p>\n  <p>Once scheduled, <strong>note the date of the meeting alongside the planned agenda below:<\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">1<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Review client goals<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">2<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Review client KPIs<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">3<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Review client vision doc<\/div>\n   <\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-content\">\n  <p>Finally, after-the-fact, you can <strong>jot down any notes pertaining to the call<\/strong> for future reference. These details will be used to automate some smaller tasks later on in the checklist.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Post-meeting notes <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"submit-to-social-bookmarking-sites--directories\">\n <h2>Submit to social bookmarking sites &amp; directories<\/h2>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/f6478030-ab61-40c3-ae15-6b920a909dc5\/j-f0XpMvloWidxr9t7pHzQ.png\" alt=\"Submit to social bookmarking sites &amp; directories\" target=\"_blank\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/f6478030-ab61-40c3-ae15-6b920a909dc5\/j-f0XpMvloWidxr9t7pHzQ.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p>Now you need to <strong>submit your content to social bookmarking sites and directories<\/strong>. Use the <strong>form field<\/strong> below to <strong>keep track<\/strong> of which sites you have submitted your content to.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Targeted Sites &amp; Directories <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"text-content\">\n  <p>Social Bookmarking sites can generate a huge spike of traffic; landing the front page of a large Subreddit can yield thousands of visitors. But lots of them can generate a few hundred visitors here or there. If you get a few up votes on a rage of the sites below you can easily generate over 1000 visitors to your posts, great for initial shares to your page.<\/p>\n  <p><strong>Top Tier General<\/strong><\/p>\n  <p><a href=\"http:\/\/digg.com\/\" rel=\"nofollow\" target=\"_blank\">Digg<\/a>\n   <br>\n   <a href=\"https:\/\/www.stumbleupon.com\/\" rel=\"nofollow\" target=\"_blank\">Stumbleupon<\/a>\n   <br>\n   <a href=\"http:\/\/reddit.com\/\" rel=\"nofollow\" target=\"_blank\">Reddit*<\/a><\/p>\n  <p>*Reddit is a bit finicky so read the below guides before you go crazy posting all your links on there.\n   <br>\n   <a href=\"http:\/\/www.bluefountainmedia.com\/blog\/reddit-marketing-the-complete-guide-to-using-reddit\/\" rel=\"nofollow\" target=\"_blank\">Reddit Marketing: The Complete Guide to Using Reddit<\/a>\n   <br>\n   <a href=\"http:\/\/adage.com\/article\/special-report-sxsw\/reddit-hates-marketing-market\/292068\/\" rel=\"nofollow\" target=\"_blank\">Reddit Hates Marketing. How to Market on it Anyway<\/a><\/p>\n  <p>There are a number of other general social bookmarking sites, some of them get some decent traffic, all of them are good for backlink juice. To automate your social bookmarking submissions, use&nbsp;<a href=\"https:\/\/onlywire.com\/\" rel=\"nofollow\" target=\"_blank\">OnlyWire<\/a>.<\/p>\n  <p>Onlywire will submit to 30+ social bookmarking sites at once, you can even set it up to pull your RSS feed from the blog so you don\u2019t have to post at all.<\/p>\n  <p>Plus you can&nbsp;<a href=\"http:\/\/www.fiverr.com\/search\/gigs?utf8=%E2%9C%93&amp;search_in=everywhere&amp;query=onlywire&amp;x=0&amp;y=0&amp;page=1&amp;layout=auto\" rel=\"nofollow\" target=\"_blank\">pay someone on Fiverr<\/a>&nbsp;to set it all up for just $5, an effective, cheap and automated way to do social bookmarking submissions.<\/p>\n  <p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/13b3MEMWa_gbgIas9ts24IcXKxcxok1reZ-NPBiXF1QU\/edit#gid=2134401486\" rel=\"nofollow\" target=\"_blank\">Click Here for a Huge List of Social Bookmarking Sites<\/a><\/p>\n  <p><strong>Top Tier Niche Sites<\/strong><\/p>\n  <p>These are community sites like Reddit and should be treated the same. Participate in the community; don\u2019t just share your own links.<\/p>\n  <p><a href=\"https:\/\/news.ycombinator.com\/\" rel=\"nofollow\" target=\"_blank\">Hacker News<\/a>&nbsp;(Startups and Technology)\n   <br>\n   <a href=\"http:\/\/inbound.org\/\" rel=\"nofollow\" target=\"_blank\">Inbound.org<\/a>&nbsp;(Marketing)\n   <br>\n   <a href=\"http:\/\/slashdot.org\/\" rel=\"nofollow\" target=\"_blank\">Slashdot<\/a>&nbsp;(Startups and Technology)\n   <br>\n   <a href=\"http:\/\/growthhackers.com\/\" rel=\"nofollow\" target=\"_blank\">Growth Hacker<\/a>&nbsp;(Marketing)\n   <br>\n   <a href=\"http:\/\/www.bizsugar.com\/\" rel=\"nofollow\" target=\"_blank\">BizSugar<\/a>&nbsp;(Business)\n   <br>\n   <a href=\"http:\/\/www.blogengage.com\/\" rel=\"nofollow\" target=\"_blank\">Blog Engage<\/a>&nbsp;(Blogging and Business)\n   <br>\n   <a href=\"http:\/\/triberr.com\/\" rel=\"nofollow\" target=\"_blank\">Triberr<\/a>&nbsp;(Blogging)\n   <br>\n   <a href=\"http:\/\/www.blokube.com\/\" rel=\"nofollow\" target=\"_blank\">Blokube<\/a>&nbsp;(Blogging)\n   <br>\n   <a href=\"http:\/\/kingged.com\/\" rel=\"nofollow\" target=\"_blank\">Kingged<\/a>&nbsp;(Internet Marketing)\n   <br>\n   <a href=\"http:\/\/managewp.org\/\" rel=\"nofollow\" target=\"_blank\">ManageWP<\/a>&nbsp;(WordPress)\n   <br>\n   <a href=\"http:\/\/www.dzone.com\/links\/index.html\" rel=\"nofollow\" target=\"_blank\">Dzone<\/a>&nbsp;(Programming &amp; Website Development)\n   <br>\n   <a href=\"http:\/\/www.sharebloc.com\/\" rel=\"nofollow\" target=\"_blank\">Sharebloc<\/a>&nbsp;(Business)\n   <br>\n   <a href=\"http:\/\/filmwatch.com\/\" rel=\"nofollow\" target=\"_blank\">Filmwatch<\/a>&nbsp;(Films)\n   <br>\n   <a href=\"http:\/\/n4g.com\/\" rel=\"nofollow\" target=\"_blank\">N4G<\/a>&nbsp;(Gaming)\n   <br>\n   <a href=\"http:\/\/techspy.com\/\" rel=\"nofollow\" target=\"_blank\">Techspy<\/a>&nbsp;(Technology)\n   <br>\n   <a href=\"http:\/\/11x2.com\/\" rel=\"nofollow\" target=\"_blank\">11\u00d72.com<\/a>&nbsp;(Sport)\n   <br>\n   <a href=\"http:\/\/www.designfloat.com\/\" rel=\"nofollow\" target=\"_blank\">DesignFloat.com<\/a>&nbsp;(Graphic Design)\n   <br>\n   <a href=\"http:\/\/thewebblend.com\/\" rel=\"nofollow\" target=\"_blank\">TheWebBlend.com<\/a>&nbsp;(Web Design, Programming, WordPress, &amp; Photography)<\/p>\n  <p><strong>Blog Directories and Misc submission sites<\/strong><\/p>\n  <p><a href=\"http:\/\/www.newsvine.com\/\" rel=\"nofollow\" target=\"_blank\">Newsvine<\/a>\n   <br>\n   <a href=\"http:\/\/technorati.com\/\" rel=\"nofollow\" target=\"_blank\">Technorati<\/a>\n   <br>\n   <a href=\"http:\/\/www.bloghub.com\/\" rel=\"nofollow\" target=\"_blank\">Bloghub<\/a>\n   <br>\n   <a href=\"http:\/\/regator.com\/\" rel=\"nofollow\" target=\"_blank\">Regator<\/a>\n   <br>\n   <a href=\"http:\/\/www.icerocket.com\/\" rel=\"nofollow\" target=\"_blank\">Icerocket<\/a>\n   <br>\n   <a href=\"http:\/\/www.bloglovin.com\/\" rel=\"nofollow\" target=\"_blank\">Blog Lovin<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"guest-expert-prep\">\n <h2>Guest Expert Prep:<\/h2>\n <div class=\"text-content\">\n  <ol>\n   <li>Turn on checklist Share Link<\/li>\n   <li>Open link in an private\/incognito browsing window<\/li>\n  <\/ol>\n  <p style=\"text-align: start;\">{{checklist.url}}<\/p>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/19491238-fa0d-49ad-9cb6-df3b8f4249ed\/s5yG-pXjo50tTszcImpF6Q.png\" alt=\"Guest Expert Prep:\" target=\"_blank\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/19491238-fa0d-49ad-9cb6-df3b8f4249ed\/s5yG-pXjo50tTszcImpF6Q.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n<\/section>\n<section id=\"download-content-agreement\">\n <h2>Download content agreement<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\" style=\"text-align: center;\"><strong>Download our content agreement and guest blogger \/ interviewee policies \n    <br><\/strong><strong>here and keep for your records.<\/strong><\/p>\n <\/div>\n<\/section>\n<section id=\"submit-your-professional-bio--photo\">\n <h2>Submit your professional bio &amp; photo<\/h2>\n <div class=\"text-content\">\n  <p><strong>Share your bio<\/strong>, which tells people what you do, what your services or products are, and how they can get in touch with you.<\/p>\n  <p>This way, you can take the pressure off during the interview to promote your brand or your service, or product. You can relax and settle in for a one of a kind conversation!<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Professional Bio <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"text-content\">\n  <p>In general, a&nbsp;<strong>good headshot<\/strong>&nbsp;is chest-up with&nbsp;<strong>good<\/strong>&nbsp;lighting on your face, and no strong dramatic shadows, unless you are going in for \u201cThe Phantom of the Opera.\u201d Three-quarter shots are&nbsp;<strong>good<\/strong>&nbsp;for print, and extreme close-ups are&nbsp;<strong>good<\/strong>&nbsp;for, well, nothing.<\/p>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Headshot <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"><i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here<\/button>\n   <\/div>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"submit-promotion-links-and-agreement\">\n <h2>Submit promotion links and agreement<\/h2>\n <div class=\"text-content\">\n  <p><strong>You are welcome to promote your offerings to our audience.<\/strong>&nbsp;We will include your promo links and special offers in all our correspondence with our subscribers.<\/p>\n  <p>Please include:<\/p>\n  <ul>\n   <li>Free opt-in gift<\/li>\n   <li>Signature paid program<\/li>\n   <li>Any relevant discount or coupon code<\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Free email opt-in link <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Paid program link <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Special coupon code or discount for our subscribers <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-info\" style=\"text-align: center;\"><strong>Download our content agreement and guest blogger \/ interviewee policies \n    <br><\/strong><strong>here and keep for your records.<\/strong><\/p>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Upload completed agreement <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"><i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here<\/button>\n   <\/div>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"repurposing\">\n <h2>Repurposing:<\/h2>\n<\/section>\n<section id=\"specify-content-repurposing-conditional-logic\">\n <h2>Specify content repurposing (conditional logic)<\/h2>\n <div class=\"multi-choice-content form-field-content\">\n  <div class=\"form-group\">\n   <label> In which ways will the content be repurposed? <\/label> <select disabled class=\"form-control\"> <option value=\"\">Multiple options can be selected from this list<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">1<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Audio podcast<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">2<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Medium article<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">3<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Social media snippets<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">4<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Transcription<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">5<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">(Untitled Option)<\/div>\n   <\/li>\n  <\/ul>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/0bf65ab3-acd8-4d60-9d99-0d8a118d5644\/um4N3_04dYE_wtulCmlAOg.png\" alt=\"Specify content repurposing  (conditional logic)\" target=\"_blank\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/0bf65ab3-acd8-4d60-9d99-0d8a118d5644\/um4N3_04dYE_wtulCmlAOg.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n<\/section>\n<section id=\"podcast--create-audio-file\">\n <h2>Podcast - Create audio file<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\"><strong>1. Find the built-in microphone, if your system has one, or attach a microphone to your computer.<\/strong><\/p>\n  <p>It\u2019s good if you have a built-in microphone or one lying around. If not, try to determine the size of the microphone opening on your PC, or take your PC with you to the shop so you can be sure of getting a fit. Or, if you have an unused USB connector, consider buying a USB microphone, which are well-regarded and are certain to fit.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>2. Open Windows Sound Recorder by choosing Start\u2192Programs\u2192Accessories\u2192Entertainment\u2192Sound Recorder.<\/strong><\/p>\n  <p>The Sound Recorder application window is very small and can\u2019t be resized. However, it includes a lot of capability; you can make sounds louder, quieter, faster, and slower, for instance.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>3. Record your message. Click the red Record button, wait three seconds, and speak. When you\u2019re finished speaking, wait three seconds and click Stop.<\/strong><\/p>\n  <p>The sound is recorded. The three seconds of \u201cblank tape\u201d at the beginning and end give you room to play with in editing and prevent the recording from seeming to start or stop too abruptly.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>4. Click Play to hear your message. Choose File\u2192New and then return to Step 3 to re-record if necessary.<\/strong><\/p>\n  <p>When you\u2019re happy with your message, go to the next step.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>5. Save the file as a WAV file.<\/strong><\/p>\n  <p>This is the only file format supported by Sound Recorder \u2014 no tricky choices to make here.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>6. Convert the file to MP3.<\/strong><\/p>\n  <p>If you don\u2019t have a converter program on your PC, look for a program of this type on&nbsp;<a href=\"http:\/\/download.cnet.com\/windows\/\" rel=\"nofollow\" target=\"_blank\">CNET\u2019s download.com<\/a>.<\/p>\n  <p>Double-click the MP3 file to test it.<\/p>\n  <p>It will play back in Windows Media Player, QuickTime, or another media player you have on your computer.<\/p>\n  <p><\/p>\n  <hr>\n  <p><a href=\"https:\/\/www.dummies.com\/web-design-development\/site-development\/how-to-create-an-mp3-file\/\" rel=\"nofollow\" target=\"_blank\">Source<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"podcast--write-show-notes--promo-copy\">\n <h2>Podcast - Write show notes &amp; promo copy<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\"><strong>1. Start with your outline first (yes, redundant)<\/strong><\/p>\n  <p>Your show notes and podcast recording will be far more organized if you start with your show notes first. Just don\u2019t read them word-for-word in your episode (unless that\u2019s your style).<\/p>\n  <p>Using&nbsp;<a href=\"https:\/\/theaudacitytopodcast.com\/googledocs\" rel=\"nofollow\" target=\"_blank\" title=\"Google Docs - create and edit documents online, for free.\">Google Docs<\/a>&nbsp;can be great, but you may have copy-and-paste issues when moving to WordPress. So try writing straight into WordPress 3.2\u2019s full-screen editor or use a plain-text editor (I like OmmWriter). Or use paper!<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>2. Include all links and references<\/strong><\/p>\n  <p>If you mention a website, include the link, especially anything more than a domain (please never read long URLs!).<\/p>\n  <p>When you link to other content, longer, in-line links are far more effective. For example, write \u201cChris Brogan suggested 100 potential topics for PodCamp sessions\u201d rather than \u201cClick here to read Chris Brogan\u2019s 100 potential topics for PodCamp sessions.\u201d The worst is to paste the URL as text into your post.<\/p>\n  <p>When it\u2019s a video or a picture that you\u2019re referencing, embed it if it\u2019s legal to do so. Just make sure you give proper links back and credit where it\u2019s due.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>3. Use headings for hierarchy<\/strong><a href=\"https:\/\/theaudacitytopodcast.com\/wp-content\/uploads\/2011\/09\/wordpress-headings.png\" rel=\"nofollow\" target=\"_blank\"><\/a><\/p>\n  <p>Headings help break up content so we\u2019re not staring at a long page of paragraphs. It also conveys hierarchy by grouping relevant information together.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>4. Represent your content with summaries<\/strong><\/p>\n  <p>Posting an entire transcript of your episode can be great for search-engine love. It also makes your content extremely accessible as people can either listen or read. But this can take a lot of time.<\/p>\n  <p>Instead, consider writing short, simple paragraphs for your content. Give enough that listeners will remember what was said and also so new website visitors can get the core of your content. SEO experts recommend at least 300 words.<\/p>\n  <p>I recommend using bulleted or numbered lists for only list content. Don\u2019t summarize with bullet points.<\/p>\n  <p>But if you share any kind of list in your episode, it better be in your show notes!<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>5. Insert illustrations for appeal and understanding<\/strong><a href=\"https:\/\/theaudacitytopodcast.com\/wp-content\/uploads\/2011\/08\/mixer-sounds-two_pcs1.png\" rel=\"nofollow\" target=\"_blank\"><\/a><\/p>\n  <p>\u201cA picture is worth a thousand words.\u201d So you may spend a thousand words in your podcast to describe something when a picture in your show notes may do a far better job. I ran into this with my&nbsp;<a href=\"https:\/\/theaudacitytopodcast.com\/tap044-how-to-live-stream-and-record-a-podcast-with-others\/\" title=\"TAP044: How to Live-Stream and Record a Podcast with Others\" rel=\"nofollow\" target=\"_blank\">explanation of wiring for live-streaming<\/a>, so it was far better to illustrate on the show notes.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>6. Write an excerpt<\/strong><\/p>\n  <p>This is the concise summary of your content. Think of the first paragraphs in newspaper articles.<\/p>\n  <p>Keep it under 160 characters and you can use it in your SEO description field. But you can expand it a little for a WordPress excerpt. This excerpt will be what search engines show and should answer the questions of \u201cWhy should I read\/listen?\u201d and \u201cWhat will I get from it?\u201d<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>7. Don\u2019t repeat yourself<\/strong><a href=\"https:\/\/theaudacitytopodcast.com\/wp-content\/uploads\/2011\/09\/The-Totally-Awesome-Podcast-Episodes-in-iTunes.png\" rel=\"nofollow\" target=\"_blank\"><\/a><\/p>\n  <p>\u201cIn this episode, \u2026\u201d is the worst way to start your show notes and it wastes valuable space. It\u2019s obvious that whatever you say applies to \u201cthis episode.\u201d So dispense with the introduction to the introduction and just introduce it!<\/p>\n  <ul>\n   <li>\n    <p>Don\u2019t repeat the show title.<\/p>\n   <\/li>\n   <li>\n    <p>Don\u2019t repeat the episode title.<\/p>\n   <\/li>\n   <li>\n    <p>Don\u2019t repeat the episode number.<\/p>\n   <\/li>\n   <li>\n    <p>Don\u2019t repeat the host names.<\/p>\n   <\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>8. Make your show notes easy to get to<\/strong><\/p>\n  <p>I previously talked about&nbsp;<a href=\"https:\/\/theaudacitytopodcast.com\/tap024-how-to-make-your-podcast-shownotes-easy-to-get-to\/\" title=\"TAP024: How to Make Your Podcast Shownotes Easy to Get To\" rel=\"nofollow\" target=\"_blank\">making easy-to-access show notes URLs<\/a>. It\u2019s far friendlier to tell someone, \u201cGet the show notes at TheTotallyAwesomePodcast.com\/24,\u201d than to say \u201cGo to TheTotallyAwesomePodcast.com and search for the show notes to episode 24.\u201d<\/p>\n  <p>Never tell your audience to do something hard that you could make easy for them.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>9. Remind listeners how to connect and respond with feedback<\/strong><a href=\"https:\/\/theaudacitytopodcast.com\/wp-content\/uploads\/2011\/09\/53678hvj78pibu1.jpg\" rel=\"nofollow\" target=\"_blank\"><\/a><\/p>\n  <p>The \u201csocial\u201d in \u201csocial media\u201d is what makes podcasting thrive. So encourage dialog and community with your listeners by including three sets of information:<\/p>\n  <ol>\n   <li>\n    <p><strong>Follow links<\/strong>: Twitter, Facebook, Google+, etc.<\/p>\n   <\/li>\n   <li>\n    <p><strong>Subscribe links<\/strong>: iTunes, RSS, email newsletter, etc.<\/p>\n   <\/li>\n   <li>\n    <p><strong>Feedback options<\/strong>: phone number, email address, etc.<\/p>\n   <\/li>\n  <\/ol>\n  <p>It\u2019s okay to have these in sidebars, too, but repeat them in each post so it\u2019s convenient. This is especially handy for anyone consuming your content away from your website\u2019s sidebars (RSS reader, iTunes summary, email subscription, etc.).<\/p>\n  <hr>\n  <p><a href=\"https:\/\/theaudacitytopodcast.com\/tap049-9-steps-to-better-podcast-shownotes-and-7-benefits\/\" rel=\"nofollow\" target=\"_blank\">Source<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"podcast--publish\">\n <h2>Podcast - Publish<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\"><strong>1. Upload Your Podcast Episode<\/strong><\/p>\n  <p>You will upload your podcast episodes in the form of a .mp3 file to your&nbsp;<a href=\"https:\/\/www.podcastinsights.com\/best-podcast-hosting\/\" rel=\"nofollow\" target=\"_blank\">podcast host<\/a>.<\/p>\n  <p>I highly recommend&nbsp;<a href=\"https:\/\/www.podcastinsights.com\/buzzsprout\" rel=\"nofollow\" target=\"_blank\">Buzzsprout<\/a>&nbsp;as your podcast host (plus you\u2019ll get a $20 Amazon gift card when you sign up) if you want to keep things simple. You\u2019ll get podcast stats, an easy-to-use dashboard, and a built-in website.<\/p>\n  <p><em><a href=\"https:\/\/www.podcastinsights.com\/buzzsprout-review\/\" rel=\"nofollow\" target=\"_blank\">Read our Buzzsprout review here<\/a>.<\/em><\/p>\n  <p>Once you\u2019ve&nbsp;<a href=\"https:\/\/www.podcastinsights.com\/buzzsprout\" rel=\"nofollow\" target=\"_blank\">signed up<\/a>, it\u2019s as simple as clicking this big green button on the Episodes tab:<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>2. Publish Show Notes<\/strong><\/p>\n  <p>It\u2019s recommended to publish show notes with links to resources mentioned in your episode, a summary of what you discussed, and\/or a transcript of your show (you can get your&nbsp;show&nbsp;<a href=\"https:\/\/www.podcastinsights.com\/scribie\" rel=\"nofollow\" target=\"_blank\">transcribed through Scribie<\/a>).<\/p>\n  <p>If you\u2019re using Buzzsprout your Episode Description will be the area where you add your show notes.<\/p>\n  <p>I recommend&nbsp;<a href=\"https:\/\/www.podcastinsights.com\/start-a-wordpress-blog\/\" rel=\"nofollow\" target=\"_blank\">creating your own WordPress site<\/a>&nbsp;(A great WordPress host to get started with is Bluehost \u2013&nbsp;<a href=\"https:\/\/www.podcastinsights.com\/bluehost\" rel=\"nofollow\" target=\"_blank\">get 63% off and a free domain name here<\/a>) and simply embedding an episode player on your episode\u2019s show notes (basically a blog post):<\/p>\n  <p>You can also look into a third-party podcast player like the&nbsp;<a href=\"https:\/\/www.podcastinsights.com\/spp\" rel=\"nofollow\" target=\"_blank\">Smart Podcast Player<\/a>&nbsp;if you want to streamline the process. It\u2019s $8 \/ month when paid annually.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>3. Submit Your RSS Feed To iTunes<\/strong><\/p>\n  <p>Keep in mind you\u2019ll only have to do this step once after your upload your first episode.<\/p>\n  <p>You will need at least one episode published so that when you submit your&nbsp;<a href=\"https:\/\/www.podcastinsights.com\/podcast-rss-feed\/\" rel=\"nofollow\" target=\"_blank\">podcast RSS feed<\/a>, iTunes knows you have a podcast.<\/p>\n  <p>Other requirements for submitting include:<\/p>\n  <ul>\n   <li>Apple ID (it\u2019s free,&nbsp;<a href=\"https:\/\/appleid.apple.com\/account#!&amp;page=create\" rel=\"nofollow\" target=\"_blank\">create one here<\/a>&nbsp;if you don\u2019t have one)<\/li>\n   <li>Title<\/li>\n   <li>Description<\/li>\n   <li>Artwork (minimum&nbsp;1400 x 1400 pixels, maximum 3000 x 3000 pixels)<\/li>\n   <li>Category (I recommend choosing 3)<\/li>\n   <li>Language<\/li>\n   <li>Explicit or Not Explicit<\/li>\n  <\/ul>\n  <p>Apple has additional details on&nbsp;<a href=\"https:\/\/help.apple.com\/itc\/podcasts_connect\/#\/itc1723472cb\" rel=\"nofollow\" target=\"_blank\">podcast feed requirements<\/a>&nbsp;should you run into any issues, but most podcast hosts will make sure all this information is completed.<\/p>\n  <p>Here are the steps to submit your RSS feed to iTunes:<\/p>\n  <ol>\n   <li>Copy your RSS feed from your podcast host. If you\u2019re using Buzzsprout, click on the iTunes &amp; Directories tab.<\/li>\n   <li>Paste your RSS feed into the&nbsp;<a href=\"https:\/\/podcastsconnect.apple.com\/my-podcasts\/new-feed\" rel=\"nofollow\" target=\"_blank\">new feed section of Podcasts Connect<\/a>&nbsp;(formerly iTunes Connect) and click Validate.<\/li>\n   <li>If everything was set up correctly, you should see a green light and \u2018Prepared for Submission\u2019 under the Status heading.You will also see your podcast cover art, title, description, episodes, and other info included with your feed.<\/li>\n   <li>Click Submit<\/li>\n  <\/ol>\n  <p>It can take a few weeks for Apple to approve your podcast, but I\u2019ve seen it approved in a few days or a few hours. Just be patient.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>4. Submit Your RSS Feed To Other Directories<\/strong><\/p>\n  <p>First, you should know that many directories and most&nbsp;<a href=\"https:\/\/www.podcastinsights.com\/best-podcast-apps\/\" rel=\"nofollow\" target=\"_blank\">podcast listening apps<\/a>&nbsp;use Apple Podcasts (iTunes) as their source of podcast data.<\/p>\n  <p>That means that after you upload to iTunes, your podcast will automatically show up in apps like Overcast, Castbox, and Pocket Casts.<\/p>\n  <p>You\u2019ll still want to manually submit your RSS feed to other podcast directories \u2013 and they usually follow a similar process to iTunes.<\/p>\n  <p>With some, you\u2019ll just need your RSS feed URL, and some require creating an account.<\/p>\n  <p>Check out this&nbsp;<a href=\"https:\/\/www.podcastinsights.com\/podcast-distribution-guide\/\" rel=\"nofollow\" target=\"_blank\">list of podcast directories<\/a>&nbsp;for additional places to distribute your podcast. I recommend starting with these top 4 directories (besides iTunes):<\/p>\n  <ol>\n   <li><a href=\"https:\/\/www.podcastinsights.com\/submit-podcast-to-spotify\/\" rel=\"nofollow\" target=\"_blank\">Spotify<\/a><\/li>\n   <li><a href=\"https:\/\/www.podcastinsights.com\/submit-podcast-to-google-play\/\" rel=\"nofollow\" target=\"_blank\">Google Play Music<\/a><\/li>\n   <li>Stitcher<\/li>\n   <li>TuneIn<\/li>\n  <\/ol>\n  <p><\/p>\n  <hr>\n  <p><a href=\"https:\/\/www.podcastinsights.com\/upload-a-podcast\/\" rel=\"nofollow\" target=\"_blank\">Source<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"medium--write-article\">\n <h2>Medium - Write article<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\"><strong>1. Select Your Topic<\/strong><\/p>\n  <p>Choose a topic that interests you enough to focus on it for at least a week or two. If your topic is broad, narrow it. Instead of writing about how to decorate your home, try covering how to decorate your home in country style on a shoestring budget. That\u2019s more specific and, as such, easier to tackle.<\/p>\n  <p>Then write a rough, rough draft, including everything you can think of. Stay loose, avoid getting analytical, and enjoy the process of sharing what you know. When you\u2019re done, you\u2019ll have the bare bones of an article that only you could write. Then put it aside for a while.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>2. Address Your Audience Needs<\/strong><\/p>\n  <p>Now, come back to your piece. Switch gears and imagine you\u2019re the reader of this article. Pick three words to describe the audience you want to address (e.g., professionals, single men). As this reader, what questions would you like answered? You might not know the answers yet, but list the questions anyway; you\u2019ll find answers in the next step.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>3. Research<\/strong><\/p>\n  <p>Research will ground your article in fact. Good details to include with your how-to are:<\/p>\n  <ul>\n   <li>Statistics<\/li>\n   <li>Quotes by well-known people<\/li>\n   <li>Definitions<\/li>\n   <li>Anecdotes (short, illustrative stories about yourself or someone else)<\/li>\n   <li>Quotes and examples from people like the reader, or from popular books on the subject<\/li>\n   <li>References to other media (film, television, radio)<\/li>\n   <li>References to local venues or events (if for a regional\/local publication)<\/li>\n   <li>Helpful tools, resources or products (if many, consider creating a sidebar)<\/li>\n  <\/ul>\n  <p>Collect everything you have gathered and put it in a folder, an electronic document, a notebook or whatever you like. Don\u2019t forget to keep track of sources in case you are later asked by an editor to verify them. You may want to sift through your research at a separate sitting from gathering it. Or just go ahead and sprinkle your research in right when you find it. It\u2019s a lot like cooking\u2014play around until you feel you have it \u201cjust right.\u201d<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>4. Tighten Your Draft<\/strong><\/p>\n  <p>Keeping your audience in mind, write a tighter draft incorporating the new supporting information you\u2019ve collected. Sometimes what you\u2019ve learned in Steps 2 and 3 may compel you to start over with a completely fresh draft. Or you may just want to revise what you have as you proceed, retaining a nice conversational tone by directly addressing your audience.<\/p>\n  <p>This time when you read your draft, ask yourself: Is it working? Is it too general, too lightweight, uninteresting, unclear or choppy? If so, comb some of your favorite publications for how-to articles. What techniques are those writers using that you might employ?<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>5. Make it Specific<\/strong><\/p>\n  <p>Double-check to see that you\u2019ve included every pertinent step in the process. How-to articles have to be thorough. You want your reader to walk away knowing exactly how to make that Thanksgiving dinner on a shoestring budget, execute that rugby tackle, or locate great accommodations.<\/p>\n  <p>If your narrative goes on and on, or off in too many directions, break it down into key points indicated with subheads (as in this article). Synthesizing complicated information and breaking it down into steps is especially crucial for online writing, and is also a trend in print.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>6. Read, Revise, Repeat<\/strong><\/p>\n  <p>Read the draft of your how-to article out loud to a supportive friend. Then, ask her a series of questions: Does she now understand the process? Are there any steps missing? Is there anything else she would like to know about the subject? Could she do the task herself? With your friend\u2019s suggestions in mind, use your best judgment in deciding what changes, if any, need to be made.<\/p>\n  <p>Here\u2019s a quick list to help you catch errors or omissions:<\/p>\n  <ul>\n   <li>Did you adequately describe the ingredients\/supplies needed in order for the reader to complete the task?<\/li>\n   <li>Did you include all the important steps?<\/li>\n   <li>Is the order logical?<\/li>\n   <li>Did you use words that indicate sequence: first, next, then?<\/li>\n   <li>Did you warn readers of possible pitfalls?<\/li>\n  <\/ul>\n  <p>Rewrite, read aloud, rewrite, read aloud, rewrite, find a proofreader and, only when you\u2019re satisfied you\u2019ve written an effective how-to article, submit your piece to an appropriate publication with a short cover letter.<\/p>\n  <p><\/p>\n  <hr>\n  <p><a href=\"https:\/\/www.writersdigest.com\/online-editor\/write-a-how-to-article-in-6-easy-steps\" rel=\"nofollow\" target=\"_blank\">Source<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"medium--write-promo-copy\">\n <h2>Medium - Write promo copy<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\"><strong>1. Define whom you\u2019re writing this for and what they would want to know about it<\/strong><\/p>\n  <ul>\n   <li>Do I know who my audience is and why this matters to them?<\/li>\n   <li>Have I taken their immediate concerns into account?<\/li>\n   <li>Am I adopting their mindset?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>2. Make this an urgent and important matter<\/strong><\/p>\n  <ul>\n   <li>Have I emphasized the impact on their jobs and their businesses?<\/li>\n   <li>Do I relate this to important industry and business trends?<\/li>\n   <li>Am I relating to their emotions as well as their intellects?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>3. Tell a story<\/strong><\/p>\n  <ul>\n   <li>Does my message have a beginning, a middle and an end?<\/li>\n   <li>Does the end circle back to the beginning?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>4. Give your audience reasons to be interested<\/strong><\/p>\n  <ul>\n   <li>Do I do this in the headline?<\/li>\n   <li>Do I do it again in the lead?<\/li>\n   <li>Do I do it again in the nut graph? Do I have a nut graph?<\/li>\n   <li>Do I do it once more in the conclusion?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>5. Make it credible<\/strong><\/p>\n  <ul>\n   <li>Does this come from a trustworthy source?<\/li>\n   <li>Do I cite any experts?<\/li>\n   <li>Do I have my facts straight?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>6. Keep it simple<\/strong><\/p>\n  <ul>\n   <li>Do I make 3 main points?<\/li>\n   <li>Could someone read this and easily say what it\u2019s about?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>7. Keep it short<\/strong><\/p>\n  <ul>\n   <li>Is my message under 300 words?<\/li>\n   <li>Is my headline under 10 words?<\/li>\n   <li>Are my paragraphs two sentences or less?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>8. Keep it interesting<\/strong><\/p>\n  <ul>\n   <li>Do I use bullet points?<\/li>\n   <li>Do I cite any statistics?<\/li>\n   <li>Am I avoiding trite phrases,&nbsp; corporate buzz words and clich\u00e9s?<\/li>\n   <li>Do I vary my language and sentence structure?<\/li>\n   <li>Do I use stimulating adjectives and action verbs?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>9. Keep it lively<\/strong><\/p>\n  <ul>\n   <li>Am I using a colorful metaphor?<\/li>\n   <li>Am I being surprising\u2014or even a little bit outrageous?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>10. Have some fun with it!<\/strong>&nbsp;<\/p>\n  <ul>\n   <li>Even busy executives like to be amused and entertained!<\/li>\n  <\/ul>\n  <p><\/p>\n  <hr>\n  <p><a href=\"https:\/\/createyournextcustomer.com\/10-things-consider-when-writing-effective-promotional-copy\" rel=\"nofollow\" target=\"_blank\">Source<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"medium--publish\">\n <h2>Medium - Publish<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\"><strong>1. Chunk up your paragraphs<\/strong><\/p>\n  <p>You don\u2019t want people skimming over your thoughts. You fought hard to wrestle them into words on a page.&nbsp;<strong>This is why you have to break your thoughts up into smaller chunks.<\/strong>&nbsp;Don\u2019t lose them in a long-winded paragraph they can\u2019t see past.<\/p>\n  <p>\u201cChunking\u201d makes it easier on your audience to enjoy reading your content. It should flow nicely with one good snippet of information then onto the next. Your ideal paragraphs should be one to two sentences long, three if you\u2019re feeling really spicy on a particular train of thought.<\/p>\n  <p>Eventually, you won\u2019t need this to be a checklist item. It\u2019s something you\u2019ll naturally do while writing the article.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>2. Add headers and\/or&nbsp;breaks<\/strong><\/p>\n  <p>Below&nbsp;is how&nbsp;<em>most<\/em>&nbsp;great articles are structured on Medium from the top down. I say most because Medium is an outlet for creativity, and the platform does promote being creative with your writing. But, keep in mind that you\u2019ll be straying from the norm.<\/p>\n  <p><strong>Structure:&nbsp;<\/strong>Story &gt; Key Concepts &gt; Paragraphs &gt; Sentences &gt; Words<\/p>\n  <p>To add a header, select the text and click on the bigger capital \u2018T\u2019 (the smaller \u2018T\u2019 is a subheader, which you can use as well):<\/p>\n  <p>To add a break, press \u2018Enter\u2019 [or \u2018Return\u2019] to create a blank line. Then, on the left, click the \u2018+\u2019.<\/p>\n  <p>And select the \u201c- -\u201d on the far right.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>3. Make it&nbsp;pop<\/strong><\/p>\n  <p>\u201cMaking it pop\u201d refers to controlling the focus of your readers.<\/p>\n  <p>Go back to the top of this article and skim through it. What stands out?<\/p>\n  <ol>\n   <li>Headers<\/li>\n   <li>Images<\/li>\n   <li>Quotes<\/li>\n   <li><strong>The sentences I bold<\/strong><\/li>\n   <li>Bulleted lists<\/li>\n  <\/ol>\n  <p><\/p>\n  <p class=\"style-info\"><strong>4. Remove unnecessary links<\/strong><\/p>\n  <p>On Medium, links should be few and far between. Only link to relevant content, which will usually either be helpful resources or sources for information to prove your point.<\/p>\n  <p>Keep in mind that Medium is not your own website \u2014 it has it\u2019s own Domain Authority. The benefit of producing an awesome, highly shareable story far outweighs linking to your own website or linking out to other webpages for SEO.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>5. Remove \u201cfiller\u201d&nbsp;photos<\/strong><\/p>\n  <p>Medium lets you use amazing high-res photos, and they\u2019re formatting is bomb. Why would you want something boring like this\u2026 just to try to make the post more visually-acceptable?<\/p>\n  <p>Medium\u2019s formatting, if done right, permits enough readability that you don\u2019t need \u201cfiller\u201d photos to break up the content. The formatting does that for you.<\/p>\n  <p>If it\u2019s pertinent to add a photo, and it\u2019s a worthwhile addition, then go ahead and add it, but don\u2019t put them in there for the hell of it.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>6. Spend more time on your&nbsp;headline<\/strong><\/p>\n  <p><strong>Your headline<\/strong>, like it or not, is the most critical piece of your Medium&nbsp;article.<\/p>\n  <p>Think about what makes you want to read an article. You\u2019re scrolling through hundreds of thumbnails with only two things to help make your decision:<\/p>\n  <ol>\n   <li>The headline image<\/li>\n   <li>The title of the article<\/li>\n  <\/ol>\n  <p>Try asking these questions:<\/p>\n  <ul>\n   <li>Is there a clear benefit for the reader? e.g.<em>&nbsp;How to Gain Dwayne Johnson-Like Confidence<\/em><\/li>\n   <li>Does it strike a sense of urgency? e.g.&nbsp;<em>Bank Account Hacked? Don\u2019t Panic, Do This One Thing Immediately&nbsp;<\/em><\/li>\n   <li>Is it specific enough? e.g.&nbsp;<em>How This Skinny-Fat Hardgainer Finally Packed on Some Muscle<\/em><\/li>\n   <li>Is it unique? e.g.&nbsp;<a href=\"https:\/\/medium.com\/the-mission\/ill-have-a-grande-coffee-with-a-side-of-confidence-please-4707ce6ae5e9\" rel=\"nofollow\" target=\"_blank\"><em>I\u2019ll Have a Grande Coffee With a Side of Confidence, Please<\/em><\/a><\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>7. Add a high-res headline&nbsp;photo<\/strong><\/p>\n  <p>The key takeaway here&nbsp;<strong>is that you at least have one<\/strong>.<\/p>\n  <p><a href=\"http:\/\/unsplash.com\/\" rel=\"nofollow\" target=\"_blank\">Unsplash.com<\/a>&nbsp;is the best free site that offers a regularly updated library of high-resolution photos. Earlier this year [2018], Medium introduced a partnership with Unsplash that makes it super-easy for you to add them into your stories.<\/p>\n  <p>To add a headline photo, press \u2018Enter\u2019 [or \u2018Return\u2019] at the start of your title to create a blank line above it. Then, on the left, click the \u2018+\u2019.<\/p>\n  <p>Then, you can choose either the \u2018camera\u2019 or the \u2018magnifying glass\u2019.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>8. How\u2019s your&nbsp;intro?<\/strong><\/p>\n  <p>A good introduction will give you some margin with your readers. When they come to a sentence or thought that turns them off, they may give you the benefit of the doubt and keep reading.<\/p>\n  <p>Some of my best introductions are mini-stories from my life or others that are highly relatable. Others are thoughts that many people have regularly, or asking the reader to \u2018imagine a scenario\u2026\u2019<\/p>\n  <p>No one really knows the exact science behind what hooks a reader because there isn\u2019t one. What works for you might not work for someone else. It\u2019s like nuclear physics \u2014 there\u2019s a science to it, but it\u2019s mostly guesswork when you get down to the dirty details.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>9. Limit your self-promo<\/strong><\/p>\n  <p>Whether you\u2019re writing for your own brand or to help build a company brand, the advice is the same \u2014 Medium is not the place for shameless promotion.<\/p>\n  <p>It\u2019s a place for stories.&nbsp;<strong>The articles are the products.<\/strong><\/p>\n  <p>That said, a little bit of self-promotion is OK. We all understand that to some extent, we\u2019re here to build our own brand or the visibility of a business.&nbsp;I like to limit myself to a couple brief sentences at the end of each of my stories.&nbsp;<\/p>\n  <p>Keep in mind that, on Medium, self-promotion is acceptable for&nbsp;<em>non-paid articles only.&nbsp;<\/em>For paid articles, Medium takes their \u201cthe article is the product\u201d stance very seriously, and there is absolutely no self-promotion allowed.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>10. Re-read your story at least 1 more&nbsp;time<\/strong><\/p>\n  <p>Here are some good questions to keep in mind while reviewing:<\/p>\n  <ol>\n   <li>Does the article get my main point across?<\/li>\n   <li>Are there any grammatical errors? Use a tool such as&nbsp;<a href=\"https:\/\/www.grammarly.com\/\" rel=\"nofollow\" target=\"_blank\">Grammarly<\/a>&nbsp;to help improve your writing.<\/li>\n   <li>Am I consistent with my tense? e.g. past, future, present<\/li>\n   <li>If not, does it still flow appropriately?<\/li>\n   <li>Is it \u201cgood enough\u201d to publish? e.g. the story makes sense and there are no blatant errors that show laziness<\/li>\n  <\/ol>\n  <p><\/p>\n  <p class=\"style-info\"><strong>11. Make the choice between a paid or non-paid&nbsp;article<\/strong><\/p>\n  <p>There are clear advantages and drawbacks to writing a paid vs. a non-paid article:<\/p>\n  <ul>\n   <li>Paid articles obviously earn you money.<\/li>\n   <li>Non-paid articles do not.<\/li>\n   <li>Paid articles are promoted more heavily by Medium.<\/li>\n   <li>Non-paid articles are not.<\/li>\n   <li>Paid articles are currently only available on some publications,&nbsp;<a href=\"https:\/\/betterhumans.coach.me\/\" rel=\"nofollow\" target=\"_blank\">Better Humans&nbsp;<\/a>being one of the most-notable early adopters.<\/li>\n   <li>Non-paid articles can be published almost anywhere (which usually means many more readers, views, and potential claps\/followers).<\/li>\n  <\/ul>\n  <p>To make the decision between paid and non-paid, scroll up to the top of your draft and select the drop-down.&nbsp;Then, click on the radio button that tickles your fancy.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>12. Add tags to your&nbsp;post<\/strong><\/p>\n  <p>Medium lets you choose up to 5 tags (e.g. \u201ccategories\u201d) for your articles. What I usually do is brainstorm some relevant tags, then search for them in the input box, looking for popular tags.<\/p>\n  <p>On the upper right of the Medium ribbon, select the \u201cReady to publish?\u201d button.<\/p>\n  <p>As you type in tags, suggestions come pop up.&nbsp;Anything over 100k is awesome. But, since you have 5 tags to choose, you might not find 5 tags with that many hits. Anything 10k or over is generally a good target to shoot for.<\/p>\n  <p>In fact, you might find some success in those highly-specific \u201cniche\u201d tags. This is a good place to experiment and find out what works for you.&nbsp;With the right tags, Medium will \u201cpromote\u201d your newly published article to certain followers of that tag, increasing your chances of a view or read.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>13. Aim to dominate a&nbsp;category<\/strong><\/p>\n  <p>For lack of a better term, this gives you \u201cstreet cred\u201d, and people will be more likely to trust that you are an expert in your field.<\/p>\n  <p>You achieve Top Writer status in a category by:<\/p>\n  <ol>\n   <li>Writing a bunch of articles with that tag<\/li>\n   <li>Having lots of people read and clap for your stories<\/li>\n  <\/ol>\n  <p>If you\u2019re aiming to build your brand or a business\u2019, the Top Writer status for a given tag (or many) wouldn\u2019t be a bad idea to pursue.<em><\/em><\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>14. Customize your title \/&nbsp;subtitle<\/strong><\/p>\n  <p>Here\u2019s one thing that not many new Medium writers know about: you can customize your titles and subtitles for maximum effectiveness.<\/p>\n  <ul>\n   <li>Go to the ribbon at the top and click on the \u201c\u2026\u201d dropdown:<\/li>\n   <li>Click on \u2018Change display title \/ subtitle\u2019, which will open up this menu:<\/li>\n   <li>Change the radio button to \u2018Custom\u2019 and it will unlock the Title, Subtitle, and Description fields.<\/li>\n  <\/ul>\n  <p>This changes what people see in the thumbnails of your stories. If left to automatic, Medium chooses these for you, which isn\u2019t always the most appealing.&nbsp;Instead, use the Custom feature to play around with your own Subtitles and Descriptions, leaving the Title to whatever you already decided earlier.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>15. Customize your story\u2019s&nbsp;URL<\/strong><\/p>\n  <p>I\u2019ll admit, this isn\u2019t something I\u2019ve done much as of yet. I\u2019m still experimenting, but I at least wanted to mention it here, since you might\u2019ve noticed it in the previous dropdown example.<\/p>\n  <p>Customizing your URL has some benefits for SEO and targeting specific keywords.<\/p>\n  <p>It\u2019s not paramount to your articles internal success on Medium, but is worth noting for longer-term benefits such as more traffic. If you\u2019re not up to speed on SEO, and at all interested,&nbsp;<a href=\"https:\/\/moz.com\/beginners-guide-to-seo\" rel=\"nofollow\" target=\"_blank\">Moz<\/a>&nbsp;has one of the best guides online for beginners.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>16. Give everything one last&nbsp;look<\/strong><\/p>\n  <p>Double-check the checklist. Are you happy with the article? Have you checked off everything above on this checklist?<\/p>\n  <p>If yes, you\u2019re ready for publishing. Let\u2019s go, you beautiful author, you.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>17. Add to a publication<\/strong><\/p>\n  <p>Before officially pressing the \u2018Publish\u2019 button, you might want to consider adding your story to a publication.<\/p>\n  <p>The benefit to publishing within a publication is that your story will be broadcast to everyone who follows that \u2018pub\u2019. The more popular the pub (i.e. the more followers\/readers), the better chance your article has of going viral, or at least being seen by the most people possible.<\/p>\n  <p>Before you can add your story to a publication though, you have to be a writer for one. That\u2019s a whole 'nother article that I need to write, but for now, use&nbsp;<a href=\"https:\/\/writingcooperative.com\/the-beginners-guide-to-medium-1-how-to-get-published-in-publications-92c466ca5d73\" rel=\"nofollow\" target=\"_blank\">this guide to help<\/a>.<\/p>\n  <p>Once you\u2019re a writer (yay!), click on the \u201c\u2026\u201d dropdown and then \u2018Add to publication\u2019: Now, you\u2019re ready to press that \u2018Ready to publish?\u2019 button. Let it fly, baby.<\/p>\n  <p><\/p>\n  <hr>\n  <p><a href=\"https:\/\/www.themonklife.net\/publish-on-medium\/\" rel=\"nofollow\" target=\"_blank\">Source<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"social-media--write-copy\">\n <h2>Social Media - Write copy<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\"><strong>1. DO be compelling.<\/strong><\/p>\n  <p>I am constantly competing for the attention of an audience when I share content. The best way to stand out is to answer the age-old question: What\u2019s in it for me? I use this opportunity to concisely describe HOW the item I\u2019m sharing will benefit the reader. This is the essence of copywriting, and there are so many different ways accomplish this.&nbsp;<\/p>\n  <ul>\n   <li><strong>Describe an amazing benefit the reader will receive:<\/strong><em>&nbsp;\u201dGet more client referrals with content marketing.\u201d<\/em><\/li>\n   <li><strong>Pose an interesting question that mentions additional benefits:<\/strong><em>&nbsp;\u201cDo you have time to take on more business?\u201d<\/em><\/li>\n   <li><strong>Simply display a thrilling excerpt from your work:<\/strong><em>&nbsp;\u201c9 out of 10 people would use their realtor again, if only they could remember their name.\u201d<\/em><\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>2. DO NOT use weasel words.<\/strong><\/p>\n  <p>\u201cWeasel words\u201d are words that are meant to give the impression that something meaningful has transpired but in reality, are pretty meaningless. No one is impressed with words like \u201cmaybe\u201d or \u201chopefully\u201d or \u201ctry.\u201d Replace those wishy-washy terms and show off real grit with words like \u201cguarantee\u201d or \u201cexpect.\u201d How does this work out in your headlines?<\/p>\n  <p>Let\u2019s take a look:<\/p>\n  <ul>\n   <li><strong>Weasel Statement:&nbsp;<\/strong>H &amp; H Realty tries to find you the best home for your dollar.<\/li>\n   <li><strong>Non-weasel Statement:&nbsp;<\/strong>H &amp; H Realty guarantees you the best home for your dollar.<\/li>\n  <\/ul>\n  <p>Which statement seems more confident?<\/p>\n  <p><a href=\"https:\/\/www.outboundengine.com\/blog\/writing-great-social-media-posts\/#simple-mkto-lightbox\" title=\"2018 Social Media Field Guide\" rel=\"nofollow\" target=\"_blank\"><\/a><\/p>\n  <p class=\"style-info\"><strong>3. DO NOT use passive voice.<\/strong><\/p>\n  <p>Don\u2019t live in the past; live in the now. Your actions can be described in a way that is either \u201cpassive\u201d or \u201cactive.\u201d Active voice is a straightforward way of describing your actions. \u201cI did this.\u201d Passive voice employs a third party or an unknown agent to perform the action. \u201cThis was done.\u201d Passive voice downplays the impressiveness of your accomplishments. What\u2019s the difference in practice?<\/p>\n  <ul>\n   <li><strong>Passive Voice:<\/strong>&nbsp;\u201cWe were awarded the championship trophy.\u201d<\/li>\n   <li><strong>Active Voice:<\/strong>&nbsp;&nbsp;\u201cWe won the championship trophy.\u201d<\/li>\n  <\/ul>\n  <p>Isn\u2019t the active voice so much more powerful? Be bold and let your reader know when you\u2019re responsible for something great.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>4. DO cut out unnecessary words.<\/strong><\/p>\n  <p>To avoid falling victim to tl;dr (Too Long; Didn\u2019t Read), resist the temptation to communicate all the details of an idea to your reader. \u201cSeven words or fewer\u201d is the rule of thumb I try to follow when writing headlines or subject lines. This harsh word limit forces me to write the most compelling statement I can for a small space. I want readers to know immediately why the content I\u2019m sharing is worth their time. Here is an example of two headlines that say the same thing \u2014 one just gets to the point faster.<\/p>\n  <ul>\n   <li><strong>Wordy:<\/strong>&nbsp;\u201cWe promise you will close more deals by using our product.\u201d<\/li>\n   <li><strong>To the point:<\/strong>&nbsp;\u201cClose more deals with our product.\u201d<\/li>\n  <\/ul>\n  <p>Remember, this isn\u2019t a hard and fast rule, but it is a helpful way to push your writing further.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>5. DO write and rewrite and write and rewrite and write and rewrite\u2026<\/strong><\/p>\n  <p>Unfortunately, my best idea is rarely my first idea. I wrote and edited 10 different titles for this blog post before choosing the one you see above. By writing, rewriting and refining my words, I\u2019m forced to think of new ways to entice the reader.<\/p>\n  <ul>\n   <li><strong>This is what I started with:&nbsp;<\/strong>Essential Copywriting Do\u2019s &amp; Dont\u2019s for Your Business<\/li>\n   <li><strong>Here\u2019s the final product:&nbsp;<\/strong>5 Crucial Elements for Writing Great Social Media Posts<\/li>\n  <\/ul>\n  <p>Like most skills, writing improves the more you do it. So practice!<\/p>\n  <p><\/p>\n  <hr>\n  <p><a href=\"https:\/\/www.outboundengine.com\/blog\/writing-great-social-media-posts\/\" rel=\"nofollow\" target=\"_blank\">Source<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"social-media--prepare-graphics\">\n <h2>Social Media - Prepare graphics<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\"><strong>1. Canva<\/strong><\/p>\n  <p><a href=\"https:\/\/www.canva.com\/\" rel=\"nofollow\" target=\"_blank\">Canva<\/a>&nbsp;enables you to create content, like quote photos, infographics, social media header artwork and photo collages.<\/p>\n  <p>A particularly handy feature of Canva is that you can size your artwork based on which social media platform you need it for.<\/p>\n  <p>Canva offers a collection of images, colors and fonts to help you with your creations.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>2. The Stocks<\/strong><\/p>\n  <p><a href=\"http:\/\/thestocks.im\/\" rel=\"nofollow\" target=\"_blank\">The Stocks<\/a>&nbsp;is a compilation of several of the best royalty-free stock photo websites in one place, in addition to a few paid stock photo sites.<\/p>\n  <p>You can use the photos for both editorial and commercial purposes, and alter them any way you choose. No more worrying about paying a couple hundred dollars for credits on a stock photo site that isn't all that great anyway.<\/p>\n  <p>Pexels and Pixabay are my favorite of the stock photo websites that can be found via The Stocks.<\/p>\n  <p>This site also has video, audio, icons, fonts and colors that you can download.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>3. Adobe Spark<\/strong><\/p>\n  <p>Using&nbsp;<a href=\"http:\/\/www.spark.adobe.com\/\" rel=\"nofollow\" target=\"_blank\">Adobe Spark<\/a>, you can add text to images to create content, like quote photos, title images for your social media posts and promotional images.<\/p>\n  <p>Like Canva, Adobe Spark will size your images based on which social media platform\/s you need them for.<\/p>\n  <p>This design tool enables you to search for free, royalty free stock photos directly on its platform and use them in your creation, or you can upload your own images.<\/p>\n  <p>Adobe Spark also has a collection of colors and fonts that you can choose from.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>4. Gimp<\/strong><\/p>\n  <p><a href=\"http:\/\/www.gimp.org\/downloads\" rel=\"nofollow\" target=\"_blank\">Gimp<\/a>&nbsp;is my go-to program for making quick changes to images, like cropping and resizing.<\/p>\n  <p>Gimp also has a Color Picker tool, so you can click anywhere on an image to determine the HTML color code of the part you're clicking on.<\/p>\n  <p>For example, if you have an image that includes a bouquet of flowers, you can click on one of the flower petals with the Color Picker tool and find out its exact HTML color code, so you can then use this same color for something else, like text in your Canva design.<\/p>\n  <p>You can install Gimp to your computer and access it right from your desktop.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>5. PicMonkey<\/strong><\/p>\n  <p><a href=\"http:\/\/www.picmonkey.com\/\" rel=\"nofollow\" target=\"_blank\">PicMonkey<\/a>&nbsp;enables you to upload a photo - like one that you download from The Stocks. This design program then gives you the option to add text, clip art, frames and effects to your chosen image.<\/p>\n  <p>Visual content gives you the ability to make your posts more interactive and stand out more clearly to your social media followers.<\/p>\n  <p>Take your social media marketing efforts up a notch by incorporating visual content into your posts - these five, easy-to-use digital design tools will help you create professional-looking visual content in no time.<\/p>\n  <p><\/p>\n  <hr>\n  <p><a href=\"https:\/\/www.socialmediatoday.com\/marketing\/5-free-tools-help-create-visual-content-social-media\" rel=\"nofollow\" target=\"_blank\">Source<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"social-media--schedule-posts\">\n <h2>Social Media - Schedule posts<\/h2>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/6b09ed12-36b0-41b2-ab07-ad662e895f37\/qbBLmoFLeySpi4JYie1GvQ.png\" alt=\"Social Media - Schedule posts\" target=\"_blank\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/6b09ed12-36b0-41b2-ab07-ad662e895f37\/qbBLmoFLeySpi4JYie1GvQ.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p>This one is fairly obvious; <strong>share the post<\/strong> across your <strong>social media<\/strong> channels. You can significantly speed up this process using a&nbsp;<a href=\"http:\/\/www.process.st\/2014\/08\/the-must-have-social-media-management-tool-for-any-business\/\" rel=\"nofollow\" target=\"_blank\">social media management tool<\/a>. <strong>Record your progress<\/strong> with the<strong> sub-checklist<\/strong> below.<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">1<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Facebook Profile (Status Update)<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">2<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Facebook Page (Post)<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">3<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Twitter \u2013 3-5 post over a week, use #hastags<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">4<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Google+ \u2013 Personal and Company profile<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">5<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">LinkedIn Status Update<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">6<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Pinterest \u2013 Pin all images (all epic content has images)<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">7<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Instagram \u2013 Post 1-2 images from the post<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">8<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Ask team members to share<\/div>\n   <\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">9<\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">Ask friends and family members to share<\/div>\n   <\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-content\">\n  <h3>Learn Social Media Basics<\/h3>\n  <p>Not sure how or what this social media thing is? Check out the below video for a great introduction into the basics of Social Media.<\/p>\n <\/div>\n <div class=\"video-content\">\n  <div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/Yrk5Ya25AGQ?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\">\n            <\/iframe>\n  <\/div>\n  <!-- No description -->\n <\/div>\n<\/section>\n<section id=\"transcription--send-audio-file-to-transcriptionist\">\n <h2>Transcription - Send audio file to transcriptionist<\/h2>\n<\/section>\n<section id=\"transcription--proof-read--edit\">\n <h2>Transcription - Proof read &amp; edit<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\"><strong>How to Proofread Your Transcriptions<\/strong><\/p>\n  <p>When a transcriptionist simultaneously listens to an audio file and types a business transcript, mistakes can happen \u2014 particularly because of the fast pace. How can you catch the errors? In this article, Wizscribe describes how to perform transcription proofreading.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>Why Proofread?<\/strong><\/p>\n  <p>As the saying goes, \u201cEveryone makes mistakes.\u201d Because business transcription is not immune to errors, transcription proofreading serves as a \u201csafety net\u201d to catch the errors before the client receives the final document \u2014&nbsp;<a href=\"https:\/\/www.wizscribe.com\/blog\/creating-accurate-interview-transcriptions\/\" title=\"Creating Accurate Interview Transcriptions\" rel=\"nofollow\" target=\"_blank\">improving accuracy<\/a>, consistency, punctuation, grammar and spelling in the process.<\/p>\n  <p>An experienced transcription proofreader should perform the following tasks:<\/p>\n  <ul>\n   <li>Eliminates repetition<\/li>\n   <li>Corrects words used in the wrong context<\/li>\n   <li>Removes filler words such as \u201cAhh\u201d and \u201cWell\u201d<\/li>\n   <li>Provides a seasoned set of eyes for a \u201csecond look\u201d<\/li>\n  <\/ul>\n  <p>Proofreading of business transcripts adds value by making an overall review of error sources involving consistency and clarity \u2014 especially critical for longer transcripts.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>How to Proofread Transcriptions<\/strong><\/p>\n  <p>While many individuals are adept at proofreading text files before finalizing a document, transcription proofreading involves different skills \u2014 watching video files or listening to audio files. A typical approach to transcription proofreading involves listening to the same video or audio file used to formulate the original transcription. In addition, the transcription proofreader is responsible for the following tasks:<\/p>\n  <ol>\n   <li>Performs the final quality check<\/li>\n   <li>Formats the document as stipulated by the client \u2014 for example, specific fonts, paragraph headers and adding or removing page numbers<\/li>\n   <li>Fills in any missing phrases or words overlooked by the original transcriptionist<\/li>\n   <li>Checks for textual mistakes and grammatical errors<\/li>\n  <\/ol>\n  <p><\/p>\n  <p class=\"style-info\"><strong>The Benefits of Careful Relistening<\/strong><\/p>\n  <p>As someone once observed, \u201cYou can learn a lot by listening.\u201d When transcribing a recording, there are also significant benefits that accrue from listening again.<\/p>\n  <p>With transcribing there is often a temptation to either eliminate or reduce the time and effort dedicated to transcription proofreading. While considerations such as transcription cost vs quality and maximum output in minimum time must be taken into account, business owners and managers should not overlook the value of producing a business transcript that represents your company positively \u2014 eliminating mistakes and errors wherever possible.<\/p>\n  <p>Above all, avoid treating the step of transcription proofreading as a \u201crubber stamp\u201d of the earlier transcription. Make sure that you assign dedicated listeners and proofreaders in order to improve the transcription.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>The Business Value of Transcription Proofreading<\/strong><\/p>\n  <p>Both business transcription and transcription proofreading are more difficult than often realized by corporate leaders and managers. First and foremost, digital recordings are almost always subject to a wide variety of challenges \u2014 use of scientific terms, unusual names, multiple speakers (often speaking at the same time), accents, speaking in inaudible tones, unclear voices, background noise and variable audio quality.<\/p>\n  <p>Second, even experienced transcriptionists are likely to make mistakes due to typing at a high speed. How will you catch the errors without transcription proofreading?<\/p>\n  <p>Third, transcripts often represent \u201cinformal minutes\u201d of important business functions such as presentations, conferences and interviews. Stakeholders such as clients, employees, investors and suppliers will often use a business transcript to form their impression of your company. What are your transcripts saying about your business image and quality?<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>Proofreading Is a Skill<\/strong><\/p>\n  <p>Like many skills, transcription proofreading is acquired and honed through constant practice. This is one of the major benefits derived by working with an experienced global transcription expert such as Wizscribe \u2014 business transcribing is what we do for a living! We have a dedicated professional team of business transcribers and&nbsp;<a href=\"https:\/\/www.wizscribe.com\/\" title=\"Transcription Service Provider\" rel=\"nofollow\" target=\"_blank\">proofreaders that can help you on a 24\/6 basis<\/a>.<\/p>\n  <p><\/p>\n  <hr>\n  <p><a href=\"https:\/\/www.wizscribe.com\/blog\/how-to-proofread-your-transcriptions\/\" rel=\"nofollow\" target=\"_blank\">Source<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"transcription--post-to-blog\">\n <h2>Transcription - Post to blog<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\"><strong>1. Log in to WordPress<\/strong><\/p>\n  <p>Go to&nbsp;<strong>yoursite.com.au\/wp-admin<\/strong>&nbsp;and log in with your username and password.&nbsp;&nbsp;You\u2019ll then be taken to&nbsp;the WordPress dashboard. If you were already logged in, you\u2019ll go straight to the WordPress dashboard without having to log in again. &nbsp;<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>2. Create a new post<\/strong><\/p>\n  <p>There are several ways to add a new post \u2013&nbsp;the easiest way is to hover over the&nbsp;<strong>Posts&nbsp;<\/strong>tab and click&nbsp;<strong>Add New<\/strong>.&nbsp;&nbsp;Alternatively, can hover over the&nbsp;<strong>New<\/strong>&nbsp;tab in the top bar and click on&nbsp;<strong>Post<\/strong>. You can also click on the&nbsp;<strong>Posts<\/strong>&nbsp;tab and then click&nbsp;<strong>Add New<\/strong>&nbsp;at the top of the posts screen. &nbsp;<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>3. Enter the title of your new post<\/strong><\/p>\n  <p>Put the title of your post in the first box at the top that says&nbsp;<strong>Enter title here<\/strong>.&nbsp;&nbsp;<\/p>\n  <p>&nbsp;<\/p>\n  <p class=\"style-info\"><strong>4. Enter body content<\/strong><\/p>\n  <p>The big box below the title box&nbsp;is where you put all the text, images and other content that makes up&nbsp;your new blog post.&nbsp;&nbsp;The WordPress editor provides you with formatting tools like&nbsp;<strong>Bold<\/strong>,&nbsp;<strong>Italic<\/strong>,&nbsp;<strong>Paragraph<\/strong>&nbsp;<strong>Alignment<\/strong>,&nbsp;<strong>Styles<\/strong>,&nbsp;<strong>Lists<\/strong>&nbsp;and a bunch of others. &nbsp;<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>5. Choose a feature image<\/strong><\/p>\n  <p>The feature image&nbsp;will usually be shown at the very top of the post.&nbsp;It&nbsp;will also be your post\u2019s thumbnail, meaning&nbsp;wherever this post appears, the thumbnail image will appear along with it.&nbsp;&nbsp;You can&nbsp;upload a new image, or use&nbsp;an existing image from your media library. &nbsp;<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>6. Select tags and categories<\/strong><\/p>\n  <p>Tags and Categories are located on the right side of a post.&nbsp;&nbsp;Categories are usually&nbsp;broader whereas Tags are generally a bit more specific. For example,&nbsp;if you were posting a cake recipe, your Category might be \u2018Baking\u2019 and your Tags might be \u2018Cake\u2019, \u2018Birthday\u2019 and \u2018Icing\u2019.&nbsp;&nbsp;When creating tags&nbsp;and categories, try to think of topics that people will want to read more&nbsp;about.&nbsp;You don\u2019t want your tags\/categories to be too general, but you also don\u2019t want them to be so specific they only contain one post. &nbsp;<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>7. Hit publish!<\/strong><\/p>\n  <p>You&nbsp;can preview what your post will look like on your actual site by clicking the Preview button in the side bar. Once you\u2019re happy and your post is finished, click on the blue publish button on the right-hand side and your post will be live!&nbsp;&nbsp;Or you can hit&nbsp;<strong>Save Draft<\/strong>&nbsp;come back to it later. Drafts are saved in WordPress but&nbsp;not visible to any of your site visitors. \u2014 &nbsp; So there you have it! Creating new blog posts in WordPress is easy once you\u2019ve done it a few times. Happy blogging!<\/p>\n  <p><\/p>\n  <hr>\n  <p><a href=\"https:\/\/shortiedesigns.com\/blog\/how-to-add-new-blog-post-wordpress\/\" rel=\"nofollow\" target=\"_blank\">Source<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"video-lesson--produce-video--graphics\">\n <h2>Video Lesson - Produce video &amp; graphics<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\"><strong>1. Add Your Photos to the Picture Video Maker<\/strong><\/p>\n  <p>Launch the program and choose&nbsp;<strong>Create a project in full-feature mode<\/strong>. Click the&nbsp;<strong>Add Media Files<\/strong>&nbsp;button. Now select the files you want to use. The photos will appear on the&nbsp;<strong>Video Track<\/strong>. Alternatively, you can simply drag and drop the files you want to use to the working area right from the folder in which they\u2019re stored. Once you\u2019ve added your media files, place them in the order you want them to appear in the finished video.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>2. Add Filters<\/strong><\/p>\n  <p>To add exciting filters to your photos, just click the&nbsp;<strong>Filters<\/strong>&nbsp;tab. Choose the filter you prefer and drag it to the photo you want to use it with. Once you\u2019ve done that, the filter will be automatically applied to the photo. You can apply multiple filters from different categories to one image.<\/p>\n  <p>To remove a filter from a photo, click the star button on the photo, choose the filter you want to delete, and press&nbsp;<strong>Remove<\/strong>. Now you can apply another filter or leave it as it is.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>3. Add Animated Transitions<\/strong><\/p>\n  <p>To add transitions between all your clips in one pass, just click the special button with a picture of mountains that\u2019s above the timeline. In the dialogue box that appears, choose the transition style you want to use and set the duration. You can also set the slide duration in the same window.<\/p>\n  <p>If you want to review all the available transitions, open the&nbsp;<strong>Transitions<\/strong>&nbsp;tab and drag your selections to the appropriate positions on the timeline. For more information, read our guide on&nbsp;<a href=\"https:\/\/www.movavi.com\/support\/how-to\/how-to-add-video-transitions.html\" rel=\"nofollow\" target=\"_blank\">adding transitions<\/a>.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>4. Jazz up Your Video with Subtitles and Music<\/strong><\/p>\n  <p>You can also add subtitles to your movie to give some context to the images and show why they\u2019re special for you. Open the&nbsp;<strong>Titles<\/strong>&nbsp;tab, choose the title style you want to use, and drag it to the&nbsp;<strong>Titles Track<\/strong>.<\/p>\n  <p>To add text and edit the title, double-click it; the selected caption will appear in the preview window, where you can enter your text, change the color and style, and more. To save the changes, click the&nbsp;<strong>Apply<\/strong>&nbsp;button in the upper right corner of the preview window. You can learn more about this aspect of Video Editor by reading the appropriate section in the user guide about&nbsp;<a href=\"https:\/\/www.movavi.com\/support\/how-to\/how-to-add-subtitles-to-video.html\" rel=\"nofollow\" target=\"_blank\">adding subtitles to a video<\/a>.<\/p>\n  <p>Once you\u2019ve finished adding titles, return to the&nbsp;<strong>Import<\/strong>&nbsp;tab and click&nbsp;<strong>Add Media Files<\/strong>&nbsp;to select a suitable song or instrumental music for your movie, or drag a sound file from the folder where it's stored onto the&nbsp;<strong>Audio Track<\/strong>, which is identified with a musical notation. For more information, check the user guide section on&nbsp;<a href=\"https:\/\/www.movavi.com\/support\/how-to\/how-to-add-audio-to-video.html\" rel=\"nofollow\" target=\"_blank\">adding music to your video<\/a>.<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>5. Save Your Video<\/strong><\/p>\n  <p>When everything is ready, save your file. Click&nbsp;<strong>Export<\/strong>&nbsp;and choose the appropriate option for what you want to do with the video. Select the&nbsp;<strong>Save Video File<\/strong>&nbsp;tab if you\u2019re planning to watch your video on a computer. If you want to transfer the file to a mobile device, open the appropriate tab to save for Apple, Android, or other device. You can also upload your video directly to YouTube or Google Drive \u2013 to do this, click&nbsp;<strong>Upload online<\/strong>. Now choose the required video preset or an output format, and specify the filename and folder. Finally, click&nbsp;<strong>Start<\/strong>. That\u2019s all there is to it \u2013 creating a video from pictures has never been easier!<\/p>\n  <p>Now you know how to create videos from photos in no time. Have a go and see how fast this powerful pic video maker is! Create video from pictures and share the best moments of your life with your friends in your blog or on Facebook and other social networks.<\/p>\n  <p><\/p>\n  <hr>\n  <p><a href=\"https:\/\/www.movavi.com\/support\/how-to\/video-from-photos.html\" rel=\"nofollow\" target=\"_blank\">Source<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"video-lesson--write-description--promo-copy\">\n <h2>Video Lesson - Write description &amp; promo copy<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\"><strong>1. Define whom you\u2019re writing this for and what they would want to know about it<\/strong><\/p>\n  <ul>\n   <li>Do I know who my audience is and why this matters to them?<\/li>\n   <li>Have I taken their immediate concerns into account?<\/li>\n   <li>Am I adopting their mindset?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>2. Make this an urgent and important matter<\/strong><\/p>\n  <ul>\n   <li>Have I emphasized the impact on their jobs and their businesses?<\/li>\n   <li>Do I relate this to important industry and business trends?<\/li>\n   <li>Am I relating to their emotions as well as their intellects?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>3. Tell a story<\/strong><\/p>\n  <ul>\n   <li>Does my message have a beginning, a middle and an end?<\/li>\n   <li>Does the end circle back to the beginning?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>4. Give your audience reasons to be interested<\/strong><\/p>\n  <ul>\n   <li>Do I do this in the headline?<\/li>\n   <li>Do I do it again in the lead?<\/li>\n   <li>Do I do it again in the nut graph? Do I have a nut graph?<\/li>\n   <li>Do I do it once more in the conclusion?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>5. Make it credible<\/strong><\/p>\n  <ul>\n   <li>Does this come from a trustworthy source?<\/li>\n   <li>Do I cite any experts?<\/li>\n   <li>Do I have my facts straight?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>6. Keep it simple<\/strong><\/p>\n  <ul>\n   <li>Do I make 3 main points?<\/li>\n   <li>Could someone read this and easily say what it\u2019s about?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>7. Keep it short<\/strong><\/p>\n  <ul>\n   <li>Is my message under 300 words?<\/li>\n   <li>Is my headline under 10 words?<\/li>\n   <li>Are my paragraphs two sentences or less?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>8. Keep it interesting<\/strong><\/p>\n  <ul>\n   <li>Do I use bullet points?<\/li>\n   <li>Do I cite any statistics?<\/li>\n   <li>Am I avoiding trite phrases,&nbsp; corporate buzz words and clich\u00e9s?<\/li>\n   <li>Do I vary my language and sentence structure?<\/li>\n   <li>Do I use stimulating adjectives and action verbs?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>9. Keep it lively<\/strong><\/p>\n  <ul>\n   <li>Am I using a colorful metaphor?<\/li>\n   <li>Am I being surprising\u2014or even a little bit outrageous?<\/li>\n  <\/ul>\n  <p><\/p>\n  <p class=\"style-info\"><strong>10. Have some fun with it!<\/strong>&nbsp;<\/p>\n  <ul>\n   <li>Even busy executives like to be amused and entertained!<\/li>\n  <\/ul>\n  <p><\/p>\n  <hr>\n  <p><a href=\"https:\/\/createyournextcustomer.com\/10-things-consider-when-writing-effective-promotional-copy\" rel=\"nofollow\" target=\"_blank\">Source<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"video-lesson--publish-in-membership-site\">\n <h2>Video Lesson - Publish in membership site<\/h2>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\"><\/ul>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-info\"><strong>1. Log in to WordPress<\/strong><\/p>\n  <p>Go to&nbsp;<strong>yoursite.com.au\/wp-admin<\/strong>&nbsp;and log in with your username and password.&nbsp;&nbsp;You\u2019ll then be taken to&nbsp;the WordPress dashboard. If you were already logged in, you\u2019ll go straight to the WordPress dashboard without having to log in again. &nbsp;<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>2. Create a new post<\/strong><\/p>\n  <p>There are several ways to add a new post \u2013&nbsp;the easiest way is to hover over the&nbsp;<strong>Posts&nbsp;<\/strong>tab and click&nbsp;<strong>Add New<\/strong>.&nbsp;&nbsp;Alternatively, can hover over the&nbsp;<strong>New<\/strong>&nbsp;tab in the top bar and click on&nbsp;<strong>Post<\/strong>. You can also click on the&nbsp;<strong>Posts<\/strong>&nbsp;tab and then click&nbsp;<strong>Add New<\/strong>&nbsp;at the top of the posts screen. &nbsp;<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>3. Enter the title of your new post<\/strong><\/p>\n  <p>Put the title of your post in the first box at the top that says&nbsp;<strong>Enter title here<\/strong>.&nbsp;&nbsp;<\/p>\n  <p>&nbsp;<\/p>\n  <p class=\"style-info\"><strong>4. Enter body content<\/strong><\/p>\n  <p>The big box below the title box&nbsp;is where you put all the text, images and other content that makes up&nbsp;your new blog post.&nbsp;&nbsp;The WordPress editor provides you with formatting tools like&nbsp;<strong>Bold<\/strong>,&nbsp;<strong>Italic<\/strong>,&nbsp;<strong>Paragraph<\/strong>&nbsp;<strong>Alignment<\/strong>,&nbsp;<strong>Styles<\/strong>,&nbsp;<strong>Lists<\/strong>&nbsp;and a bunch of others. &nbsp;<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>5. Choose a feature image<\/strong><\/p>\n  <p>The feature image&nbsp;will usually be shown at the very top of the post.&nbsp;It&nbsp;will also be your post\u2019s thumbnail, meaning&nbsp;wherever this post appears, the thumbnail image will appear along with it.&nbsp;&nbsp;You can&nbsp;upload a new image, or use&nbsp;an existing image from your media library. &nbsp;<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>6. Select tags and categories<\/strong><\/p>\n  <p>Tags and Categories are located on the right side of a post.&nbsp;&nbsp;Categories are usually&nbsp;broader whereas Tags are generally a bit more specific. For example,&nbsp;if you were posting a cake recipe, your Category might be \u2018Baking\u2019 and your Tags might be \u2018Cake\u2019, \u2018Birthday\u2019 and \u2018Icing\u2019.&nbsp;&nbsp;When creating tags&nbsp;and categories, try to think of topics that people will want to read more&nbsp;about.&nbsp;You don\u2019t want your tags\/categories to be too general, but you also don\u2019t want them to be so specific they only contain one post. &nbsp;<\/p>\n  <p><\/p>\n  <p class=\"style-info\"><strong>7. Hit publish!<\/strong><\/p>\n  <p>You&nbsp;can preview what your post will look like on your actual site by clicking the Preview button in the side bar. Once you\u2019re happy and your post is finished, click on the blue publish button on the right-hand side and your post will be live!&nbsp;&nbsp;Or you can hit&nbsp;<strong>Save Draft<\/strong>&nbsp;come back to it later. Drafts are saved in WordPress but&nbsp;not visible to any of your site visitors. \u2014 &nbsp; So there you have it! Creating new blog posts in WordPress is easy once you\u2019ve done it a few times. Happy blogging!<\/p>\n  <p><\/p>\n  <hr>\n  <p><a href=\"https:\/\/shortiedesigns.com\/blog\/how-to-add-new-blog-post-wordpress\/\" rel=\"nofollow\" target=\"_blank\">Source<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"approval\">\n <h2>Approval:<\/h2>\n <div class=\"approval-content\">\n  <div class=\"header\">\n   <div class=\"list-title\">Will be submitted for approval:<\/div>\n  <\/div>\n  <div class=\"approval-rule-subject-tasks-list\">\n   <ul class=\"list\">\n    <li>\n     <div class=\"approval-rule-subject-tasks-list-item\">\n      <div class=\"item\">\n       <div class=\"container\">\n        <span class=\"title\">Submit to social bookmarking sites &amp; directories<\/span>\n        <div class=\"body\">Will be submitted<\/div>\n       <\/div>\n      <\/div>\n     <\/div>\n    <\/li>\n   <\/ul>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"automations\">\n <h2>Automations:<\/h2>\n<\/section>\n<section id=\"click-to-update-spreadsheet\">\n <h2>Click to update spreadsheet<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\" style=\"text-align: center;\"><strong>Checking off this task will add a row in the <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/18qRVEjzyApEujoVPnF3X8GVd4oLMHBPz_griHvEXF2k\/edit\" rel=\"nofollow\" target=\"_blank\">Demogorgon Google Sheet<\/a>.<\/strong><\/p>\n <\/div>\n <div class=\"text-content\">\n  <h5>Supported Spreadsheets:<\/h5>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/9619fd09-8da0-4530-a718-1d77332ad4bd\/qu7Eq1lVMigkPICIJDZNKQ.png\" alt=\"Click to update spreadsheet\" target=\"_blank\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/9619fd09-8da0-4530-a718-1d77332ad4bd\/qu7Eq1lVMigkPICIJDZNKQ.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p><a href=\"https:\/\/zapier.com\/apps\/categories\/spreadsheets\" rel=\"nofollow\" target=\"_blank\">More details<\/a><\/p>\n <\/div>\n <div class=\"text-content\">\n  <h5>Most popular supported Databases:<\/h5>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/de64c12f-2798-44b9-a35a-d02150c79199\/hsOM0B83oiHxz7r0ICNBag.png\" alt=\"Click to update spreadsheet\" target=\"_blank\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/de64c12f-2798-44b9-a35a-d02150c79199\/hsOM0B83oiHxz7r0ICNBag.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p><a href=\"https:\/\/zapier.com\/apps\/categories\/databases\" rel=\"nofollow\" target=\"_blank\">All supported databases<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"click-to-update-crm-record\">\n <h2>Click to update CRM record<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\" style=\"text-align: center;\"><strong>Checking off this task will create a contact in <a href=\"https:\/\/demogorgon.agilecrm.com\" rel=\"nofollow\" target=\"_blank\">Agile CRM<\/a>\n    <br>and add the project summary as a note.<\/strong><\/p>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-warning\" style=\"text-align: center;\"><strong>Additional Automation: \n    <br>\n    <br><\/strong><strong>Adding the tag 'Project Approved' to the contact in Agile CRM\n    <br>will launch a new 'Project Implementation' checklist.<\/strong><\/p>\n <\/div>\n <div class=\"text-content\">\n  <h5>Most popular supported CRM's<\/h5>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/df654897-85d7-4d80-8346-c9ea4e60b45e\/j2jrHbKfmBYRt3v5HjxHUw.png\" alt=\"Click to update CRM record\" target=\"_blank\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/df654897-85d7-4d80-8346-c9ea4e60b45e\/j2jrHbKfmBYRt3v5HjxHUw.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p><a href=\"https:\/\/zapier.com\/apps\/categories\/crm\" rel=\"nofollow\" target=\"_blank\">All supported CRM's<\/a><\/p>\n  <h5>Most popular supported Marketing apps\n   <br><\/h5>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/ee640680-f4a9-477c-bfbf-afc218c5efb3\/vKER1k10_n0sDLYwLQ1Aig.png\" alt=\"Click to update CRM record\" target=\"_blank\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/ee640680-f4a9-477c-bfbf-afc218c5efb3\/vKER1k10_n0sDLYwLQ1Aig.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p><a href=\"https:\/\/zapier.com\/apps\/categories\/marketing\" rel=\"nofollow\" target=\"_blank\">All supported marketing apps<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"click-to-upload-document-to-google-drive\">\n <h2>Click to upload document to Google Drive<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\" style=\"text-align: center;\"><strong>Checking off this task will create upload the following contract \n    <br>to the <a href=\"https:\/\/drive.google.com\/drive\/folders\/1Ue7kTCGTgAuK9OKWYU8rjaEJh2Ile6p9\" rel=\"nofollow\" target=\"_blank\">Demogorgon uploads folder<\/a> in Google Drive.\n    <br><\/strong><\/p>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Upload contract here <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"><i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here<\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"text-content\">\n  <h5>Most popular supported File Storage apps<\/h5>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/2e018cec-a2dd-4916-bca1-3061592e3c75\/lT-P79mo3AXiwMYBO89IcA.png\" alt=\"Click to upload document to Google Drive\" target=\"_blank\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/2e018cec-a2dd-4916-bca1-3061592e3c75\/lT-P79mo3AXiwMYBO89IcA.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p><a href=\"https:\/\/zapier.com\/apps\/categories\/files\" rel=\"nofollow\" target=\"_blank\">All supported file storage apps<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"click-to-generate-custom-contract\">\n <h2>Click to generate custom contract<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\" style=\"text-align: center;\"><strong>Checking off this task will generate and fill in a Google Doc \n    <br><\/strong><strong>in the <a href=\"https:\/\/drive.google.com\/drive\/folders\/1VT3bf44fGiqDGbNTBFioVKWT9Yjn18wH\" rel=\"nofollow\" target=\"_blank\">Demogorgon custom contracts folder<\/a>.\n    <br><\/strong><\/p>\n <\/div>\n <div class=\"text-content\">\n  <h5>Most popular supported Signing apps<\/h5>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/0d9f9952-8aed-4dd8-b45e-990d57507717\/lgLRgFR65utPY4h8leNNyg.png\" alt=\"Click to generate custom contract\" target=\"_blank\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/0d9f9952-8aed-4dd8-b45e-990d57507717\/lgLRgFR65utPY4h8leNNyg.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p><a href=\"https:\/\/zapier.com\/apps\/categories\/signatures\" rel=\"nofollow\" target=\"_blank\">All supported signing apps<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"conclusion\">\n <h2>CONCLUSION:<\/h2>\n <div class=\"text-content\">\n  <p><strong>Client Contact Info:<\/strong>\n   <br>\n   Name: {{form.Client_first_name}} {{form.Client_last_name_2}}\n   <br>\n   Company: {{form.Client_company_name}}\n   <br>\n   Email: {{form.Client_email_address_2}}\n   <br>\n   Website: {{form.Client_company_website}}<\/p>\n  <p><strong>Project Start Date:\n    <br><\/strong>{{form.Project_start_date}}<strong>\n    <br>\n   <\/strong><\/p>\n  <p><strong>Client Goals:\n    <br><\/strong>{{form.What_are_your_biggest_goals_for_our_work_together?}}<strong>\n    <br>\n   <\/strong><\/p>\n  <p><strong>Client KPIs:\n    <br><\/strong>{{form.Describe_your_Top_5_KPIs}}\n   <br>\n   <br>\n   <strong>Onboarding Call Notes:\n    <br><\/strong>{{form.Post-meeting_notes}}<strong>\n    <br>\n   <\/strong><strong><\/strong><strong><\/strong><\/p>\n  <p><strong>Chosen Package:\n    <br><\/strong>{{form.What_is_package_did_the_client_sign_up_for?}}<strong>\n    <br>\n   <\/strong><strong><\/strong><\/p>\n <\/div>\n<\/section>\n<section id=\"project-summary\">\n <h2>Project Summary<\/h2>\n <div class=\"text-content\">\n  <p><strong>Guest Expert Contact Info:<\/strong>\n   <br>\n   Name: {{form.Guest_Expert_First_Name}} {{form.Guest_Expert_Last_Name}}\n   <br>\n   Website: {{form.Guest_Expert_Website}}\n   <br>\n   Email: {{form.Guest_Expert_Email}}<\/p>\n  <p><strong>Guest Expert Bio:\n    <br><\/strong>{{form.Professional_Bio}}<strong>\n    <br>\n   <\/strong><\/p>\n  <p><strong>Promotion Info:\n    <br><\/strong>Free Email Opt-In: {{form.Free_email_opt-in_link}}\n   <br>\n   Paid Program: {{form.Paid_program_link}}\n   <br>\n   Coupon Code: {{form.Special_coupon_code_or_discount_for_our_subscribers}}<strong><\/strong><\/p>\n  <p><strong>Content Publication Date:\n    <br><\/strong>{{form.Publication_Date}}<strong>\n    <br>\n   <\/strong><\/p>\n  <p><strong>Content Theme Ideas:\n    <br><\/strong>{{form.Content_Theme_Ideas}}<strong>\n    <br>\n   <\/strong><strong><\/strong><\/p>\n <\/div>\n<\/section>\n<section id=\"approval-1\">\n <h2>Approval:<\/h2>\n <div class=\"approval-content\">\n  <div class=\"header\">\n   <div class=\"list-title\">Will be submitted for approval:<\/div>\n  <\/div>\n  <div class=\"approval-rule-subject-tasks-list\">\n   <ul class=\"list\">\n    <li>\n     <div class=\"approval-rule-subject-tasks-list-item\">\n      <div class=\"item\">\n       <div class=\"container\">\n        <span class=\"title\">Project Summary<\/span>\n        <div class=\"body\">Will be submitted<\/div>\n       <\/div>\n      <\/div>\n     <\/div>\n    <\/li>\n   <\/ul>\n  <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Content Project Basics: To CC BCC Subject Body Send So you've just closed a deal with a hot new client, and now you're faced with your next challenge: onboarding them in order to keep that initial momentum going and kick-start a great working relationship. When you're onboarding new clients (or customers), you want to make [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2796,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"40","template_description":"Naming Convention: Content Title Eg. \"How to build an MVP\"","template_id":"iLLB9N59WSD80dtyMWFLkw","task_0":"Content Project Basics:","task_slug_0":"content-project-basics","task_1":"New Task","task_slug_1":"new-task","task_2":"Review content strategy","task_slug_2":"review-content-strategy","task_3":"Review content strategy (Copy)","task_slug_3":"review-content-strategy-copy","task_4":"Send guest expert materials request email","task_slug_4":"send-guest-expert-materials-request-email","task_5":"Project Set Up:","task_slug_5":"project-set-up","task_6":"Assign content editor","task_slug_6":"assign-content-editor","task_7":"Create source content","task_slug_7":"create-source-content","task_8":"Write promo copy","task_slug_8":"write-promo-copy","task_9":"Submit to social bookmarking sites & directories","task_slug_9":"submit-to-social-bookmarking-sites--directories","task_10":"Guest Expert Prep:","task_slug_10":"guest-expert-prep","task_11":"Download content agreement","task_slug_11":"download-content-agreement","task_12":"Submit your professional bio & photo","task_slug_12":"submit-your-professional-bio--photo","task_13":"Submit promotion links and agreement","task_slug_13":"submit-promotion-links-and-agreement","task_14":"Repurposing:","task_slug_14":"repurposing","task_15":"Specify content repurposing  (conditional logic)","task_slug_15":"specify-content-repurposing-conditional-logic","task_16":"Podcast - 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