{"id":28537,"date":"2022-04-25T15:32:59","date_gmt":"2022-04-25T15:32:59","guid":{"rendered":"https:\/\/www.process.st\/templates\/how-to-use-seo-keywords-in-job-descriptions-template-copy\/"},"modified":"2022-04-25T15:32:59","modified_gmt":"2022-04-25T15:32:59","slug":"how-to-use-seo-keywords-in-job-descriptions-template-copy","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/how-to-use-seo-keywords-in-job-descriptions-template-copy\/","title":{"rendered":"How To Use SEO Keywords In Job Descriptions Template"},"content":{"rendered":"<section id=\"introduction\">\n<h2>Introduction:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\"><a href=\"https:\/\/ahrefs.com\/blog\/what-is-seo\/\" rel=\"nofollow noopener\" target=\"_blank\">SEO<\/a>&nbsp;(Search Engine Optimization) commonly means <strong>being imaginative<\/strong> but also <strong>looking at the market<\/strong> and at what others are doing. One of the main issues Google has is with boring and unoriginal content. It usually always imposes a penalty on content that has been \u201cscraped\u201d \u2014 meaning text that has been copied and then pasted onto another website.<\/p>\n<p>In reading this, you can see how difficult it can be to <strong>attract attention<\/strong> on search engines and even job sites. You will be up against thousands, maybe even <a href=\"https:\/\/hiring.monster.com\/resources\/recruiting-strategies\/talent-acquisition\/search-engine-optimization\/\" rel=\"nofollow noopener\" target=\"_blank\">hundreds of millions of job-related searches<\/a> all designed to <strong>get attention<\/strong>.<\/p>\n<p>With the following workflow, you can easily <strong>optimize your job advertisements<\/strong> and get them to <strong>reach your target audience<\/strong>. You\u2019ll learn, step by step, how to:<\/p>\n<ul>\n<li>Use <strong>search intent<\/strong> to understand applicant\/candidate personas<\/li>\n<li>Understand the <strong>importance of keywords<\/strong> in job descriptions<\/li>\n<li>Be <strong>specific<\/strong><\/li>\n<li>Not become over-reliant on SEO<\/li>\n<\/ul>\n<p>We aim to show you how <a href=\"https:\/\/www.process.st\/\" rel=\"nofollow noopener\" target=\"_blank\">Process Street<\/a> uses original relevant content when creating easy-to-use <a href=\"https:\/\/www.process.st\/help\/docs\/getting-started-optimize-your-processes\/\" rel=\"nofollow noopener\" target=\"_blank\">optimized workflows<\/a>.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"put-yourself-in-the-applicants-shoes\">\n<h2>Put yourself in the applicant\u2019s shoes:<\/h2>\n<div class=\"text-content\">\n<p>Think of what you want before you get into the SEO of it. First of all, put yourself in the shoes of the people you want to <strong>attract<\/strong>. If you are targeting full-time workers \u2014 remember they may already be working sixty hours a week. <strong>Think of how lengthy and time-consuming<\/strong> your current hiring processes may be.<\/p>\n<p class=\"style-warning\">Ask yourself: do they need trimming?<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> What do I think the candidates I want to attract will be looking for? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Do I know how long our application process takes to complete? <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Time taken for your HR team member to complete your most recent application? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Where can our application process be trimmed and made more efficient? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"use-keywords-to-create-a-job-title\">\n<h2>Use keywords to create a job title<\/h2>\n<div class=\"text-content\">\n<p>In the past, there has been some advice that an unusual job title will attract attention. Unfortunately, this does not seem to be true for internet job searchers. As an example, if you want to recruit a content writer then use that job title instead of something like \u201cContent Wizard\u201d.<\/p>\n<p><strong>Use tools<\/strong> such as LinkedIn to see how many people are searching for your chosen job title. With \u201cContent Wizard\u201d, the title garners ten results on <strong>LinkedIn<\/strong>. \u201cContent Writer\u201d on the other hand gives up 3269 results.<\/p>\n<p>Another way to accurately<strong> target talented candidates<\/strong> is to be specific with the job title. Content writer is the better choice, but add to it to relay more information with a few well-chosen words, such as:<\/p>\n<p><strong>B2B Content Writer<\/strong><\/p>\n<p><strong>SaaS Content Writer<\/strong><\/p>\n<p>Consider the above to be <a href=\"https:\/\/yoast.com\/keyword-research-ultimate-guide\/\" rel=\"nofollow noopener\" target=\"_blank\">keywords<\/a> in attracting the candidates you want.&nbsp;<\/p>\n<p class=\"style-warning\">If you want to use more <strong>flashy keywords<\/strong>, then <strong>use them sparingly<\/strong> in the job description. You could have a short sentence saying something like: \u201cWe\u2019re looking for a real \u2018Content Wizard\u2019 to take us into the next decade\u201d rather than using a confusing job title.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Keyword to be used for our vacancy <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Number of vacancies on LinkedIn with the same job title? <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> List of related keywords to describe our job vacancy <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"think-location-location-location\">\n<h2>Think location, location, location<\/h2>\n<div class=\"text-content\">\n<p>Software engineers are very hard to attract because there are not enough of them. With SEO in mind, <strong>research the current market<\/strong> to see where these talented individuals want to be based. Is it remote? <strong>Consider offering that<\/strong> and if you do \u2014 <strong>put it front and center in your job title advert<\/strong>.<\/p>\n<p>Your keywords for the job title can now become what are known as <a href=\"https:\/\/yoast.com\/focus-on-long-tail-keywords\/\" rel=\"nofollow noopener\" target=\"_blank\">long-tail keywords<\/a> (also known as key phrases). Long-tail <strong>keywords are essential in competitive markets<\/strong> such as when looking for scarce talent. They will <strong>give you the edge<\/strong> in attracting candidates specifically looking for the opportunity you are offering. If there is a particular location, specific to the skill you are looking for, add it to your existing keywords:&nbsp;<\/p>\n<p><strong>Seoul based software engineer<\/strong><\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Locations where our target candidate may be based <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Is it possible we can hire someone remotely for this position? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"get-specific\">\n<h2>Get specific<\/h2>\n<div class=\"text-content\">\n<p>Again, ratchet down on exactly what you want.&nbsp;<\/p>\n<p>If you want a software engineer, then what programming language should they be most proficient in? This should be added to the job title on adverts. If looking for an expert in Java, state that and you\u2019ll find a gold needle in a haystack. Then combine it with the location they will be based in:<\/p>\n<p><strong>Seoul based Java software engineer<\/strong><\/p>\n<p class=\"style-danger\">Try to <strong>keep the job title short<\/strong> to <strong>attract more attention<\/strong>. Be limited and <strong>effective<\/strong> in your use of keywords, <a href=\"https:\/\/www.greenhouse.io\/guidance\/using-seo-to-optimize-job-descriptions\" rel=\"nofollow noopener\" target=\"_blank\">4 to 5 per page is generally enough<\/a>.&nbsp;You will get what is known as a higher <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/09\/25\/conversion-value\" rel=\"nofollow noopener\" target=\"_blank\">conversion value<\/a>. This means you will only <strong>attract suitable candidates<\/strong> rather than hundreds of responses from unsuitable applicants.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"tempt-with-secrets-not-just-seo\">\n<h2>Tempt with secrets not just SEO:<\/h2>\n<div class=\"text-content\">\n<p>Make your job descriptions and adverts begin with an attractive opening line, also known as <strong>the hook<\/strong>. People are always interested in <strong>secret and advantageous content<\/strong>. Consider having an opening paragraph in your advertisement to use this to your advantage:<\/p>\n<p><strong><em>What\u2019s the secret to a happy software engineer?<\/em><\/strong><\/p>\n<p><strong><em>The ability to work all over the world with a free MacBook Pro.<\/em><\/strong><\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Attractive opening line one (topic sentence) <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> The following first paragraph <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"appeal-to-the-key-interests-of-your-target-audience\">\n<h2>Appeal to the key interests of your target audience<\/h2>\n<div class=\"text-content\">\n<p>This is easily done by looking at <strong>blogs<\/strong> relevant to the talent you would like to attract. As an example, <strong>your job description<\/strong> could mention something currently popular with software engineers, such as: \u201cMust be a voracious reader of <a href=\"https:\/\/news.ycombinator.com\/news\" rel=\"nofollow noopener\" target=\"_blank\">Hacker News<\/a>.\u201d You can also contact people in your departments to find out what would be <strong>attractive to certain types of workers<\/strong> such as accountancy, IT, and marketing employees.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"take-advantage-of-free-online-tools\">\n<h2>Take advantage of free online tools<\/h2>\n<div class=\"text-content\">\n<p><a href=\"https:\/\/www.linkedin.com\/\" rel=\"nofollow noopener\" target=\"_blank\">LinkedIn<\/a> is a <strong>free networking tool<\/strong> that allows you to look at similar job titles and what they are offering. This is a great way to look at your competition when aiming for specific skills.<\/p>\n<p>In terms of a particularly skilled vacancy, <a href=\"https:\/\/trends.google.com\/trends\/?geo=GB\" rel=\"nofollow noopener\" target=\"_blank\">Google Trends<\/a> is a brilliant <strong>free data exploration tool<\/strong>. You can use it to <strong>search keywords<\/strong> related to a job position and note if there are any changes in the market \u2014 what other skills are people looking for to go with a certain post? Again, LinkedIn and Google Trends can help you to <strong>ensure you are using keywords that job searchers are looking for<\/strong>.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Results found on LinkedIn <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Results found on Google Trends <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"anticipate-candidate-questions\">\n<h2>Anticipate candidate questions<\/h2>\n<div class=\"text-content\">\n<p>There are a great number of free tools to find out what questions a <strong>suitable candidate<\/strong> might ask. You could <strong>incorporate answers<\/strong> to these questions <strong>in your job advertisement<\/strong>. As an example, let\u2019s say you own a video game company. Something along the lines of Nintendo, and you need to find a story writer.<\/p>\n<p class=\"style-info\">You can use free search tools such as:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.answerthepublic.com\/\" rel=\"nofollow noopener\" target=\"_blank\">www.answerthepublic.com<\/a><\/li>\n<li><a href=\"http:\/\/www.wordstream.com\/\" rel=\"nofollow noopener\" target=\"_blank\">www.wordstream.com<\/a><\/li>\n<\/ul>\n<p>The free tool answerthepublic.com is very handy and provides a diagram similar to a <a href=\"https:\/\/www.mindmapping.com\/mind-map\" rel=\"nofollow noopener\" target=\"_blank\">mind map<\/a>. Try entering \u201cvideo game story writer\u201d and look at the list of questions that branch off the central keywords.<\/p>\n<p>WordStream will help you to analyze keyword data and how popular certain keywords are. You can also email yourself a free report of the data from the WordStream website.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> List of questions related to the search term entered into answerthepublic.com <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> List of popular keywords found on wordstream.com <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"utilize-inclusive-language\">\n<h2>Utilize inclusive language<\/h2>\n<div class=\"text-content\">\n<p class=\"style-danger\">Remember that <strong>interesting<\/strong> and <strong>inclusive<\/strong> language is <a href=\"https:\/\/www.bbc.co.uk\/blogs\/academy\/entries\/c48ab951-9609-49a6-9014-2f98c178e612\" rel=\"nofollow noopener\" target=\"_blank\">what people are interested in<\/a>, and will encourage more candidates to apply to a vacancy.<\/p>\n<p>So, continue to think of what will attract your target audience, but also use an <a href=\"https:\/\/betterallies.com\/language\/\" rel=\"nofollow noopener\" target=\"_blank\">online tool<\/a> to ensure your language is inclusive.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"design-a-pleasing-layout-for-your-job-description\">\n<h2>Design a pleasing layout for your job description:<\/h2>\n<div class=\"text-content\">\n<p>Use short punchy <strong>sentences of 10 words or less<\/strong> where possible. Don\u2019t use heavy dense text, <strong>space it out<\/strong> with numbers and <a href=\"https:\/\/www.forbes.com\/sites\/forbeshumanresourcescouncil\/2021\/07\/08\/15-ways-to-get-more-eyes-on-job-postings\/?sh=5f839be125d0\" rel=\"nofollow noopener\" target=\"_blank\">bullet points focused on the key skills and competencies needed for the position<\/a>.<\/p>\n<p>Make your text <strong>easy to read<\/strong>, <strong>and<\/strong> <strong>skimmable<\/strong>, by spacing it out. Try practicing by dividing a paragraph into separate sentences:<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Sentence one <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Sentence two <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Sentence three <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Sentence four <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Sentence five <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"make-use-of-relevant-image-titles\">\n<h2>Make use of relevant image titles<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">If using photographs, images, or artwork in job descriptions and advertisements \u2014 give your filename a <strong>relevant and SEO-friendly title<\/strong>. You should use something simple, and true, that also attracts attention:<\/p>\n<ul>\n<li>Software engineer using MacBook Pro<\/li>\n<li>Software engineer using a MacBook Pro in Seoul<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"limit-your-text-to-a-certain-length\">\n<h2>Limit your text to a certain length<\/h2>\n<div class=\"text-content\">\n<p>If you are creating job descriptions to rank on Google\u2019s search engine, you should carefully <strong>consider the length of your text<\/strong>. You should:<\/p>\n<ol>\n<li>Keep the <strong>sentences<\/strong> in the opening paragraph <strong>short and sweet<\/strong><\/li>\n<li>Keep the <strong>first paragraph<\/strong> under 160 characters (<strong>2 to 3 sentences long<\/strong>)<\/li>\n<\/ol>\n<p>This is important as on the Google SERP (Search Engine Results Page), you have limited space to <strong>make a good impression<\/strong>. Only the first few sentences will show on the results page. So, they need to be very good to entice talented candidates to read them. The technical description for this text on a Google SERP is known as a \u201cmeta description\u201d.<\/p>\n<p>Search Google for a specific topic, and look at how many words show on each result listed on the first page of the search results.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Average number of words showing beneath website title on the results page <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"look-at-seo-in-its-simplest-terms\">\n<h2>Look at SEO in its simplest terms:<\/h2>\n<div class=\"text-content\">\n<p>We briefly mentioned Hacker News before. Type that in the Google search bar and the Official <a href=\"https:\/\/news.ycombinator.com\/news\" rel=\"nofollow noopener\" target=\"_blank\">Hacker News<\/a> (owned by Y combinator) will come up first. It\u2019s no accident. The site contains <strong>regularly updated content<\/strong> and most importantly is a <strong>trusted source<\/strong> for information that folk such as software engineers are looking for. Sites such as Hacker News are often used as <strong>external links<\/strong> by other writers to improve the SEO of their content.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"insert-external-links\">\n<h2>Insert external links<\/h2>\n<div class=\"text-content\">\n<p>Experiment with searches on Google to discover possible <a href=\"https:\/\/www.semrush.com\/blog\/external-links\/\" rel=\"nofollow noopener\" target=\"_blank\">external links<\/a> you can <strong>add to your job descriptions<\/strong> to get more attention. Look for <strong>terms and subjects relevant to the job you are advertising<\/strong>. You only need to <strong>highlight one word<\/strong> with a link, but it will <strong>show Google<\/strong> that your text is <strong>relevant<\/strong> to users of the link you have incorporated. Here are two examples:<\/p>\n<ul>\n<li>Software engineer needed who is experienced in using <a href=\"https:\/\/aws.amazon.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Amazon AWS<\/a><\/li>\n<li>Needed: SEO content writer proficient with <a href=\"https:\/\/ahrefs.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Ahrefs<\/a><\/li>\n<\/ul><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> List of external links you have chosen to use in your job description <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"consider-seo-when-mentioning-perks\">\n<h2>Consider SEO when mentioning perks<\/h2>\n<div class=\"text-content\">\n<p>If looking to hire a software engineer, think of what kind of perk would appeal to them. Use a research tool to look at which operating system is most popular: if it\u2019s Windows, consider the offer of a Surface computer to attract top and knowledgeable talent.<\/p>\n<p>Also, mention <strong>equipment sought after<\/strong>, or even known, <strong>by the ideal candidate<\/strong>. Apply a link to that keyword such as <a href=\"https:\/\/www.apple.com\/macbook-pro\/\" rel=\"nofollow noopener\" target=\"_blank\">MacBook Pro<\/a>. Part of SEO is using text that <strong>appeals<\/strong> to the <strong>reader\u2019s desires<\/strong>.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Perk number one <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Perk number two <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Perk number three <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Perk number four <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Perk number five <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"update-your-company-brand\">\n<h2>Update your company brand:<\/h2>\n<div class=\"text-content\">\n<p>This is a simple way of saying to <strong>keep your website information current<\/strong>. Google is very keen on up-to-date content. So are their users.<\/p>\n<p class=\"style-danger\">You should ensure that:<\/p>\n<ol>\n<li>Links are removed to web pages you don\u2019t have any more<\/li>\n<li>Your advertised <strong>phone numbers are correct and up to date<\/strong><\/li>\n<li>Employees who have left your company are no longer listed as contacts<\/li>\n<\/ol><\/div>\n<\/section>\n<section id=\"keep-updating-your-website\">\n<h2>Keep updating your website<\/h2>\n<div class=\"text-content\">\n<p>Try to take another look at the resources you are offering on your website. Many talented candidates will be looking at these. Ask yourself:<\/p>\n<ul>\n<li>Do we have <strong>old blogs<\/strong> that could be <strong>updated<\/strong>?<\/li>\n<li>Do we have <strong>product webinars<\/strong> that not only sell our products but also <strong>make people want to work for us<\/strong>?&nbsp;<\/li>\n<\/ul>\n<p class=\"style-warning\">Areas such as the above are great for self-referrals and may save your time and budget when advertising a vacancy.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> List of out of date blogs that could be updated <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Current webinars your company has on YouTube or other platforms <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"bury-dead-job-advertisements-quickly\">\n<h2>Bury dead job advertisements quickly<\/h2>\n<div class=\"text-content\">\n<p>If a job is still advertised but was given away a month ago \u2014 that will annoy some candidates and they are unlikely to return. Google may also penalize your site too.<\/p>\n<p><strong>Google<\/strong> often <strong>takes action<\/strong> when companies don\u2019t shut down <strong>old job ads<\/strong>. It can also <strong>affect your company\u2019s SEO<\/strong>. Consider letting the relevant department know every time a job is taken down.<\/p>\n<p class=\"style-success\">Google has even offered to help: see this <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/job-posting?safari_group=9#remove-job-postings\" rel=\"nofollow noopener\" target=\"_blank\">helpful link<\/a>.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"sources\">\n<h2>Sources:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/twitter.com\/JoshuaCHardwick\" rel=\"nofollow noopener\" target=\"_blank\">Joshua Hardwick<\/a> - <a href=\"https:\/\/ahrefs.com\/blog\/what-is-seo\/\" rel=\"nofollow noopener\" target=\"_blank\">What is SEO? Search Engine Optimization Explained<\/a><\/li>\n<li><a href=\"https:\/\/www.monster.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Monster.com<\/a> - <a href=\"https:\/\/hiring.monster.com\/resources\/recruiting-strategies\/talent-acquisition\/search-engine-optimization\/\" rel=\"nofollow noopener\" target=\"_blank\">Use Job Description Keywords to Get Noticed and Hire the Best<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/mariekerakt\" rel=\"nofollow noopener\" target=\"_blank\">Marieke van de Rakt<\/a> - <a href=\"https:\/\/yoast.com\/keyword-research-ultimate-guide\/\" rel=\"nofollow noopener\" target=\"_blank\">Keyword research for SEO: the ultimate guide<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/mariekerakt\" rel=\"nofollow noopener\" target=\"_blank\">Marieke van de Rakt<\/a> - <a href=\"https:\/\/yoast.com\/focus-on-long-tail-keywords\/\" rel=\"nofollow noopener\" target=\"_blank\">Why focus on long-tail keywords?<\/a><\/li>\n<li><a href=\"https:\/\/www.greenhouse.io\/\" rel=\"nofollow noopener\" target=\"_blank\">greenhouse.io<\/a> - <a href=\"https:\/\/www.greenhouse.io\/guidance\/using-seo-to-optimize-job-descriptions\" rel=\"nofollow noopener\" target=\"_blank\">Using SEO techniques to optimize job descriptions<\/a><\/li>\n<li><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/09\/25\/conversion-value\" rel=\"nofollow noopener\" target=\"_blank\">Brett McHale - Conversion Value: What It Means &amp; Why It\u2019s Crucial to Your Business<\/a><\/li>\n<li><a href=\"https:\/\/www.mindmapping.com\/\" rel=\"nofollow noopener\" target=\"_blank\">MindMapping.com<\/a> - <a href=\"https:\/\/www.mindmapping.com\/mind-map\" rel=\"nofollow noopener\" target=\"_blank\">What is a Mind Map?<\/a><\/li>\n<li><a href=\"https:\/\/www.bbc.co.uk\/blogs\/academy\/entries\/c48ab951-9609-49a6-9014-2f98c178e612\" rel=\"nofollow noopener\" target=\"_blank\">Cathy Loughran - SEO might be more about the basics than you think<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/forbeshumanresourcescouncil\/?sh=dce27b415c30\" rel=\"nofollow noopener\" target=\"_blank\">Forbes Human Resources Council<\/a> - <a href=\"https:\/\/www.forbes.com\/sites\/forbeshumanresourcescouncil\/2021\/07\/08\/15-ways-to-get-more-eyes-on-job-postings\/?sh=5f839be125d0\" rel=\"nofollow noopener\" target=\"_blank\">15 Ways To Get More Eyes On Job Postings<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/theshelleywalsh\" rel=\"nofollow noopener\" target=\"_blank\">Shelley Walsh<\/a> - <a href=\"https:\/\/www.semrush.com\/blog\/external-links\/\" rel=\"nofollow noopener\" target=\"_blank\">External Links (SEO Best Practices)<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/JoshuaCHardwick\" rel=\"nofollow noopener\" target=\"_blank\">Joshua Hardwick<\/a> - <a href=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\" rel=\"nofollow noopener\" target=\"_blank\">On-Page SEO: Complete Beginner\u2019s Guide<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"relevant-checklists\">\n<h2>Relevant checklists:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.process.st\/templates\/on-page-seo-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">On-Page SEO Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/updating-old-blog-content-for-seo-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Updating Old Blog Content for SEO (Checklist)<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/job-description-template\/\" rel=\"nofollow noopener\" target=\"_blank\">Job Description Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/software-developer-job-description-template\/\" rel=\"nofollow noopener\" target=\"_blank\">Software Developer Job Description Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/web-designer-job-description-template\/\" rel=\"nofollow noopener\" target=\"_blank\">Web Designer Job Description Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/web-developer-job-description-template\/\" rel=\"nofollow noopener\" target=\"_blank\">Web Developer Job Description Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/it-manager-job-description-template\/\" rel=\"nofollow noopener\" target=\"_blank\">IT Manager Job Description Template<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: SEO&nbsp;(Search Engine Optimization) commonly means being imaginative but also looking at the market and at what others are doing. One of the main issues Google has is with boring and unoriginal content. It usually always imposes a penalty on content that has been \u201cscraped\u201d \u2014 meaning text that has been copied and then pasted [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"21","template_description":"SEO stands for search engine optimization. What that means in plain English is that Google\u2019s search engine likes good quality and original content. With this template, you\u2019ll soon build a job description that will be seen by the right candidates.","template_id":"llrJI6lUJQczshSZJlhBXw","task_0":"Introduction:","task_slug_0":"introduction","task_1":"Put yourself in the applicant\u2019s shoes:","task_slug_1":"put-yourself-in-the-applicants-shoes","task_2":"Use keywords to create a job title","task_slug_2":"use-keywords-to-create-a-job-title","task_3":"Think location, location, location","task_slug_3":"think-location-location-location","task_4":"Get specific","task_slug_4":"get-specific","task_5":"Tempt with secrets not just SEO:","task_slug_5":"tempt-with-secrets-not-just-seo","task_6":"Appeal to the key interests of your target audience","task_slug_6":"appeal-to-the-key-interests-of-your-target-audience","task_7":"Take advantage of free online tools","task_slug_7":"take-advantage-of-free-online-tools","task_8":"Anticipate candidate questions","task_slug_8":"anticipate-candidate-questions","task_9":"Utilize inclusive 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