{"id":2872,"date":"2015-12-01T23:24:59","date_gmt":"2015-12-01T23:24:59","guid":{"rendered":"https:\/\/www.process.st\/templates\/podcast-publishing-checklist\/"},"modified":"2024-02-28T15:45:50","modified_gmt":"2024-02-28T15:45:50","slug":"podcast-publishing-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/podcast-publishing-checklist\/","title":{"rendered":"Podcast Publishing Checklist"},"content":{"rendered":"
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Why Is Podcasting Important?: <\/h2>\n
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The facts <\/h2>\n
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According to research in 2014, there are over 150,000 podcasts in the world. Podcasting is a medium that grows around 30% year on year, with podcast directory Stitcher <\/a>hosting 40,000+ podcasts alone. That seems like an awful lot, but the subject matter is extremely diverse and anyone with a specific enough niche has an equal chance to stand out.<\/p>\n

Back in 2013, iTunes <\/a>announced it had hit 1 billion podcast subscribers and way <\/em>back in 2011, Libsyn <\/a>hosted over 10,000 shows, with over 1.6 billion downloads from 18 million monthly audience members.<\/p>\n

The growth seen by podcast hosting services since Apple popularized the podcast in 2005 is very significant for businesses<\/strong>.<\/p>\n

By now you probably get the idea: podcasting is a very big deal, and if you're not tapping into it you're missing out on a big chunk of your potential audience. Let's get underway and take a closer look.<\/p>\n<\/p><\/div>\n

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The podcast's purpose <\/h2>\n
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The purpose of a podcast is mainly to generate interest in your website. Pat Flynn of SmartPassiveIncome <\/a>cites podcasting as the #1 way people find his website. <\/p>\n

Companies and individuals have been podcasting for over 10 years. Going by internet-time and how quickly media can become obsolete, this is a digital lifetime. <\/p>\n

The sheer amount of different podcasts means you really have to pick a niche to fill. Don't be scared about being too specific. The podcasts with the most attention in the world of video games, for example, are not about all PC games ever but about just one, and maybe just the competitive professional side of that one game.<\/p>\n

This post<\/a> has ten tips for podcasters who are serious about making quality content for their audience.<\/p>\n<\/p><\/div>\n<\/section>\n

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Reinforcing your brand <\/h2>\n
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The more consistent information and marketing material about your business is out there for people to see, the more solid your brand will be. This includes your website, your email campaigns, your advertisements, your logo, your slogan and now, your podcast. <\/p>\n

The more exposure your target audience has to your brand, the more successful you're going to be, so don't overlook the importance of adding an extra layer of branding to the mix in the form of a podcast. A podcast is your chance to tell people what you're all about and connect with them on a personal level, building trust, giving information, maybe making them laugh. <\/p>\n

Having something to listen to on a regular basis creates loyalty, where the customer will keep coming back and listening intently to what you have to say. If you're starting out with just a podcast then you can leverage your initial audience to create something bigger in the future.<\/p>\n

Gaming podcast The Angry Chicken<\/a> gets all of its funding via Patreon, a site that allows listeners to pledge money monthly, creating a monthly wage for the podcasters. When the milestone of $5,000 per month is met, the podcast promises to branch out and run its own events; when $20,000 is met, the podcasters will be able to quit their jobs and work full time podcasting, meaning daily content for the fans. <\/p>\n<\/p><\/div>\n<\/section>\n

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Spread your message through all media types <\/h2>\n
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Just the same as it's important to post your tweets to Facebook, it's important to have a podcast. Covering all the different ways people consume media can really help boost your appeal. People can't read blogs while they drive to work, but they can have your podcast on. Similarly, if a fan of yours is doing something visual like playing a video game, they can also listen to your podcast simultaneously - audio is a very diverse and accessible form.<\/p>\n<\/p><\/div>\n<\/section>\n

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Research: <\/h2>\n
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Preparing talking points and notes for your podcast should be just as simple as reading about things you love.<\/p>\n<\/p><\/div>\n<\/section>\n

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Read the blogs <\/h2>\n
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What's new in your world? Keep up to date<\/strong> with what's going on and you're sure to be able to create interesting and fresh content for your listeners.<\/p>\n

I love marketing blogs, take a look at the inbound.org top 50 marketing blogs<\/a> and you will find many of my favourites. <\/p>\n<\/p><\/div>\n<\/section>\n

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Listen to similar podcasts <\/h2>\n
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You can find similar podcasts<\/strong> to yours by searching by genre through iTunes<\/a> or the categories on Stitcher<\/a>. This can really help for some inspiration; think about how your favorite podcasts are structured<\/strong>, the tone and the style of content delivery are probably part of the reason you like the podcast in the first place. What's good about it?<\/p>\n<\/p><\/div>\n<\/section>\n

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Read the news <\/h2>\n
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Being knowledgeable about current affairs<\/strong>, whether they're directly related to your topic or not, is incredibly useful for podcasters. You'll be chatting with your guests<\/strong> and you'll never be sure what's going to come up. Be prepared. <\/p>\n

Use Google Alerts to Stay Up to Date<\/h4>\n

Google Alerts makes it easier for you to keep yourself updated on companies, specific people, jobs and much more. With this site you can choose what topic you would like to receive notifications about, and Google Alerts will automatically filter all that information and send you a concise email that includes any new content about your chosen topics. This includes articles, blogs, news and any other kinds of updates.<\/p>\n

This is mostly helpful for those who may not have the time to constantly follow their favorite news topics, companies, or icons. With Google Alerts, you can weekly, daily or continuously receive updates on the topic of your choice. <\/p>\n

Create Alerts<\/h4>\n

Follow the sub-checklist<\/strong> below to help you navigate through Google Alerts.<\/p>\n<\/p><\/div>\n

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    \n 1\n <\/div>\n<\/p><\/div>\n
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    \n Go to www.google.com\/alerts. \n <\/div>\n<\/li>\n
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    \n The site will give you some suggestions of content you can follow. If those aren\u2019t what you\u2019re looking for you can create your own.\n <\/div>\n<\/li>\n
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    \n 3\n <\/div>\n<\/p><\/div>\n
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    \n Enter a topic, term or phrase into the box that says Create an alert about.\n <\/div>\n<\/li>\n
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    \n For this example I will be using Android. \n <\/div>\n<\/li>\n
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    \n You have lots of options as to how you would like to filter your content such as choosing how often you would like to receive your email notifications. \n <\/div>\n<\/li>\n
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    \n You can also select what type of sources you are looking for such as blogs, news, web, finance, etc. \n <\/div>\n<\/li>\n
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    \n Select Create alert once you are finished.\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
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    Research your guests <\/h2>\n
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    If you have guests<\/strong> on the show, make sure you're ready to talk to them about themselves by preparing some notes<\/strong> and reading deeply into their work. Start by filling in the form fields<\/strong> below.<\/p>\n<\/p><\/div>\n

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