{"id":29066,"date":"2022-09-21T17:06:13","date_gmt":"2022-09-21T17:06:13","guid":{"rendered":"https:\/\/www.process.st\/templates\/3-market-analysis\/"},"modified":"2022-09-21T17:06:13","modified_gmt":"2022-09-21T17:06:13","slug":"3-market-analysis","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/3-market-analysis\/","title":{"rendered":"3. Market Analysis"},"content":{"rendered":"<section id=\"3-market-analysis-introduction\">\n<h2>3. Market Analysis Introduction<\/h2>\n<div class=\"text-content\">\n<h3>Description<\/h3>\n<p>Starting this workflow means that [Invention Name] has passed its first review. Woot!<\/p>\n<p>Now we want to do more research to see if there is enough supporting information to take the next step.<\/p>\n<p>First, confirm the RACI roles are still correct.<\/p>\n<p><strong>R - Responsible<\/strong> is automatically the person completing this workflow run (the Workflow Runner)<\/p>\n<p><strong>R = {{form.Analyst_Name}}<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"31-problem-statement\">\n<h2>3.1 Problem Statement<\/h2>\n<div class=\"text-content\">\n<h3>Here we go!<\/h3>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5 style=\"text-align: center;\"><a href=\"{{form.Step_3.1_2}}\" rel=\"nofollow\"><strong>Click to start Step 3.1 Problem Statement<\/strong><\/a><\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<h3>Complete Tasks, Track Time for Next Task<\/h3>\n<p>Task 3.1 is complete. Head back to <a href=\"{{form.Zoho_Project}}\" rel=\"nofollow\"><strong>your Zoho Project<\/strong><\/a> and...&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Change the status of task 3.1 to \"Closed\"\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Stop tracking time on task 3.1, and start the timer for task 3.2\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>If you've completed this step, go ahead and hit \"Complete Task\" to generate the next workflow.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"32-keyword-traffic-analysis\">\n<h2>3.2 Keyword Traffic Analysis<\/h2>\n<div class=\"text-content\">\n<h3>Next step<\/h3>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5 style=\"text-align: center;\"><a href=\"{{form.Step_3.2_2}}\" rel=\"nofollow\"><strong>Click to start Step 3.2 Keyword Traffic Analysis<\/strong><\/a><\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<h3>Complete Tasks, Track Time for Next Task<\/h3>\n<p>Task 3.2 is complete. Head back to <a href=\"{{form.Zoho_Project}}\" rel=\"nofollow\"><strong>your Zoho Project<\/strong><\/a> and...&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Change the status of task 3.2 to \"Closed\"\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Stop tracking time on task 3.2, and start the timer for task 3.3\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>If you've completed this step, go ahead and hit \"Complete Task\" to generate the next workflow.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"33-icppersona\">\n<h2>3.3 ICP\/Persona<\/h2>\n<div class=\"text-content\">\n<h3>Next step<\/h3>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5 style=\"text-align: center;\"><a href=\"{{form.Step_3.3}}\" rel=\"nofollow\"><strong>Click to start Step 3.3 ICP\/Persona<\/strong><\/a><\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<h3>Complete Tasks, Track Time for Next Task<\/h3>\n<p>Task 3.3 is complete. Head back to <a href=\"{{form.Zoho_Project}}\" rel=\"nofollow\"><strong>your Zoho Project<\/strong><\/a> and...&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Change the status of task 3.3 to \"Closed\"\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Stop tracking time on task 3.3, and start the timer for task 3.4\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>If you've completed this step, go ahead and hit \"Complete Task\" to generate the next workflow.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"34-watering-hole-analysis\">\n<h2>3.4 Watering Hole Analysis<\/h2>\n<div class=\"text-content\">\n<h3>Next step<\/h3>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5 style=\"text-align: center;\"><a href=\"{{form.Step_3.4_2}}\" rel=\"nofollow\"><strong>Click to start Step 3.4 Watering Hole Analysis<\/strong><\/a><\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<h3>Complete Tasks, Track Time for Next Task<\/h3>\n<p>Task 3.4 is complete. Head back to <a href=\"{{form.Zoho_Project}}\" rel=\"nofollow\"><strong>your Zoho Project<\/strong><\/a> and...&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Change the status of task 3.4 to \"Closed\"\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Stop tracking time on task 3.4, and start the timer for task 3.5\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>If you've completed this step, go ahead and hit \"Complete Task\" to generate the next workflow.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"35-competitorpositioning-analysis\">\n<h2>3.5 Competitor\/Positioning Analysis<\/h2>\n<div class=\"text-content\">\n<h3>Next step<\/h3>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5 style=\"text-align: center;\"><a href=\"{{form.Step_3.5_2}}\" rel=\"nofollow\"><strong>Click to start Step 3.5 Competitor\/Positioning Analysis<\/strong><\/a><\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<h3>Complete Tasks, Track Time for Next Task<\/h3>\n<p>Task 3.5 is complete. Head back to <a href=\"{{form.Zoho_Project}}\" rel=\"nofollow\"><strong>your Zoho Project<\/strong><\/a> and...&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Change the status of task 3.5 to \"Closed\"\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Stop tracking time on task 3.5, and start the timer for task 3.6\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>If you've completed this step, go ahead and hit \"Complete Task\" to generate the next workflow.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"36-tam-analysis\">\n<h2>3.6 TAM Analysis<\/h2>\n<div class=\"text-content\">\n<h3>Next step<\/h3>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5 style=\"text-align: center;\"><a href=\"{{form.Step_3.6_2}}\" rel=\"nofollow\"><strong>Click to start Step 3.6 TAM Analysis<\/strong><\/a><\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<h3>Complete Tasks, Track Time for Next Task<\/h3>\n<p>Task 3.6 is complete. Head back to <a href=\"{{form.Zoho_Project}}\" rel=\"nofollow\"><strong>your Zoho Project<\/strong><\/a> and...&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Change the status of task 3.6 to \"Closed\"\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Stop tracking time on task 3.6, and start the timer for task 3.7\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>If you've completed this step, go ahead and hit \"Complete Task\" to generate the next workflow.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"37-financial-analysis\">\n<h2>3.7 Financial Analysis<\/h2>\n<div class=\"text-content\">\n<h3>Next step<\/h3>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5 style=\"text-align: center;\"><a href=\"{{form.Step_3.7_2}}\" rel=\"nofollow\"><strong>Click to start Step 3.7 Financial Analysis<\/strong><\/a><\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<h3>Complete Tasks, Track Time for Next Task<\/h3>\n<p>Task 3.7 is complete. Head back to <a href=\"{{form.Zoho_Project}}\" rel=\"nofollow\"><strong>your Zoho Project<\/strong><\/a> and...&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Change the status of task 3.7 to \"Closed\"\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Stop tracking time on task 3.7, and start the timer for task 3.8\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>If you've completed this step, go ahead and hit \"Complete Task\" to generate the next workflow.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"38-swot--risk-assessment\">\n<h2>3.8 SWOT &amp; Risk Assessment<\/h2>\n<div class=\"text-content\">\n<h3>Next step<\/h3>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5 style=\"text-align: center;\"><a href=\"{{form.Step_3.8_2}}\" rel=\"nofollow\"><strong>Click to start Step 3.8 Financial Analysis<\/strong><\/a><\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<h3>Complete Tasks, Track Time for Next Task<\/h3>\n<p>Task 3.7 is complete. Head back to <a href=\"{{form.Zoho_Project}}\" rel=\"nofollow\"><strong>your Zoho Project<\/strong><\/a> and...&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Change the status of task 3.8 to \"Closed\"\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Stop tracking time on task 3.8, and start the timer for \"Decision Review #2.\"\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>If you've completed this step, go ahead and hit \"Complete Task\" to generate the next workflow.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"39-sme-outreach--round-2\">\n<h2>3.9 SME outreach - round 2<\/h2>\n<div class=\"text-content\">\n<p><strong>What is the purpose of SME outreach \"round 2\"<\/strong><\/p>\n<p>At this point you should have a great understanding of the project, the market it belongs to, and assumptions about who the ICP is.&nbsp;<\/p>\n<\/p>\n<p>After completing secondary research in the market analysis stage, you should validate your assumptions with more SMEs. These SMEs may be some of the people you have already spoken to and should include new people as well. If you haven't spoken to experts how are internal to SVS, now is a great time to do that and record the feedback.<\/p>\n<p>Record these interviews or take good notes and add to the SME feedback google folder from the first round of SME outreach.<\/p>\n<p><strong>Goal<\/strong>: talk to 3-5 more SMEs and validate the business model taking into account what you have learned around competitors, and your financial assumptions.<\/p>\n<p>This will lead to you being able to provide a strong recomendation on wether or not to move forward with the project.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"decision-point-2\">\n<h2>Decision Point #2<\/h2>\n<div class=\"text-content\">\n<h3>Present Analysis &amp; Recommendation<\/h3>\n<p>This task is the similar to the Decision Point #1 task (at the end of Eval and Screening) except you are filling out additional slides to mirror what you have learned since the first Decision Point Meeting.<\/p>\n<h3>Important!<\/h3>\n<p>Before moving on with this task, please <strong>update<\/strong> your previous Decision Meeting Presentation <strong>to match<\/strong> the slides on the \"<strong>Master Copy Decision Report Presentation\"<\/strong>. We may have added additional slides since you originally downloaded the presentation. The <strong>video below<\/strong> shows how to do this.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Once you have updated your previous Decision Review Presentation, you are now ready to fill out each slide in preperation for meeting with Taylor and Spencer<\/p>\n<p>Fill out this spreadsheet to solidify when you will be presenting your presentation to Taylor and Spencer:<strong> <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1ajYqRdR3qPhpR1oIyj0fO9MnGF1eNcf0jCDWuF_7GHU\/edit?usp=sharing\" rel=\"nofollow noopener\" target=\"_blank\">Decision Point Meeting Slots<\/a><\/strong><strong><\/strong><\/p>\n<p>Select \"Yes\" on google the google calendar invite for the specific day you will be presenting.<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Please upload the link to the presentation as well link to a short loom recording (see image above).<\/p>\n<p>In the Loom recording, include a short video describing what the technology is, who it is for and why they care (or don't). Include any important insights from the inventor meeting and SME calls and state your recomendation. This will allow for a more effective meeting with Spencer and Taylor discuss the opportunity.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"approval-analyst-presentation-and-recommendation\">\n<h2>Approval: Analyst Presentation and Recommendation<\/h2>\n<\/section>\n<section id=\"conclusion\">\n<h2>Conclusion<\/h2>\n<div class=\"text-content\">\n<h3>Step 3 Complete<\/h3>\n<p>First, \"complete\" this task.<\/p>\n<p>Head back to your Zoho Project (link below) and double check that all Step 3 tasks are marked \"Closed\" and that your time tracking is accurate.<\/p>\n<p><strong><a href=\"{{form.Zoho_Project}}\" rel=\"nofollow noopener\" target=\"_blank\">Zoho Project for {{form.Invention_Name}}<\/a><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p>With Step 3 complete, we're ready to move on to <a href=\"{{form.Step_5_Workflow}}\" rel=\"nofollow\"><strong>the Workflow for Step 5<\/strong><\/a>!<\/p>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>3. 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