{"id":3133,"date":"2015-12-01T23:25:50","date_gmt":"2015-12-01T23:25:50","guid":{"rendered":"https:\/\/www.process.st\/templates\/how-to-market-on-instagram-the-ultimate-guide\/"},"modified":"2024-02-28T15:51:36","modified_gmt":"2024-02-28T15:51:36","slug":"how-to-market-on-instagram-the-ultimate-guide","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/how-to-market-on-instagram-the-ultimate-guide\/","title":{"rendered":"How to Market on Instagram &#8211; The Ultimate Guide"},"content":{"rendered":"<section id=\"basics-of-instagram\">\n<h2>Basics of Instagram:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qQPpVecgCHYXAIGzHqdAbg.png\" alt=\"Basics of Instagram:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qQPpVecgCHYXAIGzHqdAbg.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>A lot of the content from this guide comes from the course <em>Insta Results<\/em>, if you're interested in the full video course, check it out <a href=\"http:\/\/insta-results.com\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"learn-the-basics-of-instagram\">\n<h2>Learn the basics of Instagram<\/h2>\n<div class=\"text-content\">\n<p>If you have&nbsp;<strong>never used Instagram before<\/strong>, take a look at the below <strong>video<\/strong> for an introduction into the basic workings of Instagram.&nbsp;<\/p>\n<p><strong>If you use Instagram fairly frequently<\/strong>, personally or for business, <strong>you can probably skip over this step<\/strong> and go down for the real juicy stuff.<\/p>\n<\/p><\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/XelerBeawMc?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Mashable also has a great beginners guide to instagram which you can check out here:<\/p>\n<p><a href=\"http:\/\/mashable.com\/2012\/05\/29\/instagram-for-beginners\/\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/mashable.com\/2012\/05\/29\/instagram-for-beginners\/<\/a><\/p>\n<p>Below is their intro paragraph to Instagram.<\/p>\n<p>\"Instagram's calling card is the photo filter, a digital layer that, when added to a standard photo, gives it the appearance of professional editing. Some filters enhance the colors in a photo, while other dull the light to a soft glow for an aged, vintage appearance.<\/p>\n<p>But while Instagram's filters revolutionized mobile photo editing, they're only a portion of the appeal. The mobile app boasts over&nbsp;<a href=\"http:\/\/mashable.com\/2012\/04\/30\/instagram-50-million-users\/\" rel=\"nofollow noopener\" target=\"_blank\">50 million users<\/a>, despite only living in iOS and Android devices. Instagram&nbsp;<a href=\"http:\/\/mashable.com\/2012\/04\/03\/instagram-android-launches\/\" rel=\"nofollow noopener\" target=\"_blank\">launched on Android<\/a>&nbsp;just this year \u2014 it quickly earned&nbsp;<a href=\"http:\/\/mashable.com\/2012\/04\/10\/instagram-for-android-hits-5-million-downloads-in-6-days\/\" rel=\"nofollow noopener\" target=\"_blank\">5 million downloads in six days<\/a>.<\/p>\n<p>Its success caught the eye of the most valuable social network in the world.&nbsp;<a href=\"http:\/\/mashable.com\/2012\/04\/09\/facebook-instagram-buy\/\" rel=\"nofollow noopener\" target=\"_blank\">Facebook acquired Instagram<\/a>&nbsp;in April for $1 billion. Although we've only just begun to witness Facebook's plans for the photo sharing app, the social giant recently launched its own filter-friendly photo app, dubbed&nbsp;<a href=\"http:\/\/mashable.com\/2012\/05\/24\/facebook-camera-instagram\/\" rel=\"nofollow noopener\" target=\"_blank\">Facebook Camera<\/a>.\"<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"value-of-instagram\">\n<h2>Value of Instagram:<\/h2>\n<\/section>\n<section id=\"7-industries-who-use-instagram-and-how\">\n<h2>7 Industries who use Instagram and how<\/h2>\n<div class=\"text-content\">\n<p><strong>1. Companies that sell a service.<\/strong><\/p>\n<p>Strategy: Post how-to videos and helpful tips. An example could be 10 things you need to prepare before tax season.<\/p>\n<p><strong>2. Real Estate agents and companies.<\/strong><\/p>\n<p>Strategy: Of course, photos of the houses you are selling inside and out, (make sure they are pretty), but also photos of the surrounding areas. Local streets, parks, cafes and&nbsp;malls&nbsp;all help sell properties and their neighborhoods.<\/p>\n<p><strong>3. Nonprofit organizations.<\/strong><\/p>\n<p>Strategy: Post image quotes, pictures of campaigns and results your nonprofit has generated.<\/p>\n<p><strong>4. Companies that sell a physical product.<\/strong><\/p>\n<p>Strategy: Post pretty pictures of your product line, people using the product, models modelling the product, events you sponsor etc.<\/p>\n<p><strong>5. Retail companies.<\/strong><\/p>\n<p>Strategy: Showcase employees and customers in and around your store or using products you sell.<\/p>\n<p><strong>6. Anyone that sells food!&nbsp;<\/strong><\/p>\n<p>Strategy: Post pictures of food.&nbsp;Food is the most popular topic on Instagram.<\/p>\n<p><strong>7. Creative workers&nbsp;(graphics designers, artists, web designers,&nbsp;photographers and filmmakers).<\/strong><\/p>\n<p>Strategy: Showcase your work, do behind the scenes videos and photos.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"mistakes-to-avoid\">\n<h2>Mistakes to avoid<\/h2>\n<div class=\"text-content\">\n<p>Next, take a look at these <strong>mistakes to avoid<\/strong>; tick off the items as you get familiar with the ideas.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure your images are relevant to your company, your brand and the message you are trying to send. Don't mix up your account with all sorts of random photos.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure your images are in focus and high quality. This means good lighting and no blurring.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Crop and scale your images correctly. Maintain aspect ratios and crop out interference in the image.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"get-the-most-reach-with-hashtags\">\n<h2>Get the most reach with hashtags!<\/h2>\n<div class=\"text-content\">\n<p>You should also be familiarizing yourself with relevant and trending <strong>hashtags.<\/strong>&nbsp;Follow the steps and instructions below to get the most out of them.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Group your photos with others in similar content.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Research what hashtags will be most relevant so people can find your product or service.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Complete your bio so that customers can view you and connect with you on your&nbsp;website if they like what you\u2019re&nbsp;posting on Instagram.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Relevant Hashtags <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>How to Use Hashtags: <\/strong><\/p>\n<ol>\n<li>Select words that are searchable.<\/li>\n<li>Check \u2018explore\u2019 tab to see what hashtags are popular in&nbsp;your industry.<\/li>\n<li>Place a # in front of word to make it a hyperlink that becomes searchable.<\/li>\n<\/ol>\n<p><strong>Create a Custom Hashtag: <\/strong>This is a great way to create a community within your network. Remember to create one that uses your business name!<\/p>\n<p><strong>Example of Sue\u2019s Hashtags<\/strong><em>: <\/em><em>Descriptions<\/em>: #preppy, #wristparty, #seersucker <em>Location: <\/em>#capecod, #mashpee, #newsabury, #popponesset <em>Competition<\/em>: #vineyardvines, #blackdog, #inthepink&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Check out these tools if you are looking to get a boost to your hashtags:<\/p>\n<p><a href=\"http:\/\/www.socialable.co.uk\/21-best-hashtag-tools\/\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/www.socialable.co.uk\/21-best-hashtag-tools\/<\/a><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"why-is-mention-important-activity-and-engagement\">\n<h2>Why is @mention important? Activity and engagement!<\/h2>\n<div class=\"text-content\">\n<ul>\n<li>\n<p>Gives a notification to a&nbsp;user that they are included.<\/p>\n<\/li>\n<li>\n<p>Allows your users to connect.<\/p>\n<\/li>\n<li>\n<p>Starts communications and interactions with your post.<\/p>\n<\/li>\n<li>\n<p>Place a # in front of a username with no space to make it a hyperlink - that becomes linked to that users\u2019 account.&nbsp;<\/p>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"what-to-write-and-use-as-a-description-in-your-post\">\n<h2>What to write and use as a description in your post<\/h2>\n<div class=\"text-content\">\n<ul>\n<li>\n<p>Use a call to action with a question or phrase.<\/p>\n<\/li>\n<li>\n<p>Include a site or a way to continue to communicate.<\/p>\n<\/li>\n<li>\n<p>Descriptions done strategically can create interactions with your posts.<\/p>\n<\/li>\n<li>\n<p>Tag users in your post,&nbsp;just like Facebook.<\/p>\n<\/li>\n<li>\n<p>If you want a lot of people to&nbsp;see your Instagram, tag them!<\/p>\n<\/li>\n<\/ul>\n<h4>Bonus!<\/h4>\n<p><strong>Share Settings<\/strong>: (Found in Gear button at top right)<\/p>\n<ul>\n<li>You can select any platform you want to share your post on.<\/li>\n<li>When a platform is \u201cblue\u201d that means it is linked correctly.&nbsp;<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"share-buttons\">\n<h2>Share buttons<\/h2>\n<div class=\"text-content\">\n<p><strong>Value of Share Buttons:<\/strong><\/p>\n<p>Reach networks all at one time!<\/p>\n<p>Tag people that are in Instagram on Facebook as well.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"instagram-case-studies\">\n<h2>Instagram Case Studies:<\/h2>\n<\/section>\n<section id=\"corcoran-group-real-estate\">\n<h2>Corcoran Group Real Estate<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/h0fB7kCjtxRBMj6FWFpAHg.jpg\" alt=\"Corcoran Group Real Estate\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/h0fB7kCjtxRBMj6FWFpAHg.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Corcoran Group Real Estate<\/strong><\/p>\n<p>Matthew Shadbolt, Director of Interactive Product &amp; Marketing<\/p>\n<p>Follow:<\/p>\n<p>Twitter: <a href=\"https:\/\/twitter.com\/Corcoran_Group\" rel=\"nofollow noopener\" target=\"_blank\">@Corcoran_Group<\/a><br \/> Instagram: <a href=\"https:\/\/instagram.com\/thecorcorangroup\/\" rel=\"nofollow noopener\" target=\"_blank\">@thecorcorangroup<\/a><\/p>\n<p>Tumblr:&nbsp;<a href=\"http:\/\/thecorcorangroup10amspecial.tumblr.com\/ YouTube: http:\/\/www.youtube.com\/edit?ns=1&amp;o=U&amp;video_id=zOuDX7wxgWE\" rel=\"nofollow noopener\" target=\"_blank\">thecorcorangroup10amspecial<br \/> Y<\/a>ouTube:&nbsp;<a href=\"https:\/\/www.youtube.com\/user\/thecorcorangroup\" rel=\"nofollow noopener\" target=\"_blank\">thecorcorangroup<\/a><\/p>\n<p>150,000 Subscribers on Tumblr -&nbsp;\u201cHome of the Day\u201d delivered daily.<\/p>\n<p><strong>Strategy: <\/strong>Recycle, reformat and adjust content from Tumblr to Instagram with consistent branding and show-stopping pictures on every post.<\/p>\n<p><strong>Strategy for Photos and Videos: <\/strong>\u201cAround is JUST as important as the inside.\u201d It is&nbsp;important to go beyond the 4 walls and show what it \u201cfeels\u201d like to live there. Show that emotional connection throughout a \u2018day in the life\u2019 there \u2013 eating, shopping, day time versus nighttime.<\/p>\n<p><strong>Create unique and beautiful photos: <\/strong>Corcoran partnered with a game company to take aerial photos and use on Foursquare then recycled and reformatted on Instagram.<\/p>\n<p><strong>Hashtag Strategies:<\/strong><\/p>\n<ul>\n<li>Group things together within their own feed.<\/li>\n<li>Broad hashtags like location are used to cast a wide net for anyone on the web looking in that area.<\/li>\n<li>Tap into hashtags that are already popular as well.<\/li>\n<li>Put more hashtags within the comments instead of the post.<\/li>\n<li>Note when certain ones perform better than others during the day.<\/li>\n<\/ul>\n<p><strong>Example: <\/strong>Brunch&nbsp;will perform better in the morning! Then extrapolate that one into the neighborhood&nbsp;along with popular hashtags like #love, #bepopular<\/p>\n<p>3 Golden Nuggets for Newbies:<\/p>\n<ol>\n<li>\n<p>Post 1x a day (don't over post). Post the most spectacular photo you took that day and post consistently each day at the same time.<\/p>\n<\/li>\n<li>\n<p>Engage as much as you can \u2013 like and comment A LOT!<\/p>\n<\/li>\n<li>\n<p>Be more interested in other people than your own account.<\/p>\n<\/li>\n<\/ol>\n<p><strong>Crucial Tip:<\/strong> \u201cYou need to post something with \u2018stopping power\u2019 in the newsfeed. Give someone a reason to stop and look at, then if you\u2019re lucky you\u2019ll get engagement on top of that.\u201d&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"kim-garst\">\n<h2>Kim Garst<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/i5dnM0flVKY4CGYpdedOzA.jpg\" alt=\"Kim Garst\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/i5dnM0flVKY4CGYpdedOzA.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Instagram Case Study Interview: Kim Garst<\/strong><\/p>\n<p>CEO of Social Boom: <a href=\"http:\/\/www.KimGarst.com\" rel=\"nofollow noopener\" target=\"_blank\">www.KimGarst.com<\/a><\/p>\n<p>Follow:<br \/>Instagram: <a href=\"http:\/\/instagram.com\/kimgarst\" rel=\"nofollow noopener\" target=\"_blank\">@kimgarst<\/a><br \/>Twitter: <a href=\"http:\/\/twitter.com\/kimgarst\" rel=\"nofollow noopener\" target=\"_blank\">@kimgarst<\/a><br \/>YouTube: <a href=\"http:\/\/www.youtube.com\/watch?v=LMLhre4UL7g\" rel=\"nofollow noopener\" target=\"_blank\">Instagram for your Business with Kim Garst<\/a><\/p>\n<p><strong>Instagram Stats: <\/strong>53,000 followers and 1,000 posts<br \/>Kim Garst has owned an online business for over 20 years and believes that social media is the best way to drive traffic over any other medium.<\/p>\n<p>It is important to be on every platform because a biz owner always needs new eyeballs on their biz! People prefer different platforms over the other therefore engage and connect with audiences on all of them!<\/p>\n<p><strong>Strategy #1:<\/strong> Account name is the same on all profiles on each platform. Carry your branded username throughout! According to <a href=\"https:\/\/blog.snappa.com\/instagram-profile-picture-size\/\" rel=\"nofollow noopener\" target=\"_blank\">Snappa<\/a>, the profile picture is one of the most often overlooked things by businesses too. Remember to keep your branding consistent!<\/p>\n<p><strong>Strategy #2:<\/strong> How to gain followers on Instagram: Advertiser that you have an Instagram account on other platforms. Example: Twitter: Kim tweets an \u201cInstagram Tweet Series\u201d with #instagramtips as the hashtag. By doing so she can connect with her current twitter followers on Instagram as well as connect with very active people on Instagram who aren\u2019t as active on Twitter and be exposed to their audience.<\/p>\n<p><strong>Strategy #3:<\/strong> Regularly take the time to find words related to your biz and people in your niche. Also, remember to keep that \u201csecond user\u201d in mind \u2013 meaning someone who is indirectly related to your niche but may need your product or service as a gift to the user who would directly benefit. Example: Kim\u2019s mom searches Instagram for gifts that she can buy for her grandkids \u2013 it is not always about the direct user.<\/p>\n<p><strong>Hashtag Strategies:<\/strong> Don\u2019t try and \u201cpush\u201d your product Those days are over. Instead, build out a \u201ccare\u201d atmosphere around your brand.<\/p>\n<p>This is now the longevity of the business model. People are looking for brands that care and showcase that care. People gravitate to the ones that showcase that community.<\/p>\n<p><strong>How Instagram helps with SEO:<\/strong> When your Instagram post is shared to Facebook and Twitter it is linkable, driving traffic simultaneously. Usage of hashtag and careful keyword strategy is an easy way to build out a brand across multiple platforms.<\/p>\n<p><strong>Tip for Link within Bio:<\/strong> You are able to have a live link to a website in your Instagram bio \u2013 change it out every now and then to drive traffic to different places. Example: change your website link out to your Facebook page and drive business there with a strategy.<\/p>\n<p><strong>Main Tips to Remember:<\/strong><\/p>\n<ol>\n<li>\n<p>Be true to your brand - there is only one you and people will do biz with those who they like and who are true to who they are.<\/p>\n<\/li>\n<li>\n<p>Grab your username on each social media platform \u2013 even if you aren\u2019t using one of the current platforms.<\/p>\n<\/li>\n<li>\n<p>Have consistent branding online and offline.<\/p>\n<\/li>\n<li>\n<p>Share great content.<\/p>\n<\/li>\n<li>\n<p>Leverage traffic to drive traffic to each place.&nbsp;<\/p>\n<\/li>\n<\/ol><\/div>\n<\/section>\n<section id=\"simple-green-smoothies\">\n<h2>Simple Green Smoothies<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hH3Hz38Bj4ISE6fDZhNDgA.jpg\" alt=\"Simple Green Smoothies\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hH3Hz38Bj4ISE6fDZhNDgA.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Instagram Case Study Interview: Jadah Sellner<\/strong><\/p>\n<p><a href=\"http:\/\/www.simplegreensmoothies.com\" rel=\"nofollow noopener\" target=\"_blank\">www.simplegreensmoothies.com<\/a><\/p>\n<p>Follow:<\/p>\n<p> Instagram: <a href=\"http:\/\/instagram.com\/simplegreensmoothies\" rel=\"nofollow noopener\" target=\"_blank\">@simplegreensmoothies<\/a><br \/> Facebook: <a href=\"http:\/\/www.facebook.com\/SimpleGreenSmoothies\" rel=\"nofollow noopener\" target=\"_blank\">SimpleGreenSmoothies<\/a><br \/> Twitter: &nbsp; &nbsp; &nbsp;<a href=\"https:\/\/twitter.com\/SGSrawkstar\" rel=\"nofollow noopener\" target=\"_blank\">@SGSRawkstar<\/a><\/p>\n<p>Within 6 months of opening business: 30,000 followers. Now: 262 photos and 178,000 followers and 137,000 email list in just one year of opening biz. Plus within first week of launching their eBook, it sold a total of $8,000!!!<\/p>\n<p>Strategy for conversion rate: Unlike other Instagram accounts, Jadah\u2019s is unique because of her photo-to-follower ratio. Her strategy:<\/p>\n<ol>\n<li>\n<p>Be very consistent in the value that you post each time.<\/p>\n<\/li>\n<li>\n<p>Make your Instagram look like a canvas \u2013 adopt \u201ccanvas branding.\u201d<\/p>\n<\/li>\n<li>\n<p>Provide consistent value to your audience by giving them what they want with beautiful representative photos each&nbsp;and every time. (Throw in a personal photo infrequently)<\/p>\n<\/li>\n<\/ol>\n<p>How many times to upload a photo?<\/p>\n<p>Jadah currently uploads 1-2 times a day during a challenge but usually twice a week throughout the year. She suggest that if time constraint was not an issue, an optimal amount would be 2-4 times a day.<\/p>\n<p><strong>How to reach other platforms:<\/strong><br \/> Instashare on facebook \u2013 this makes the link live on facebook. There is definitely a different network on facebook than on&nbsp;Instagram, so definitely share!<\/p>\n<p><strong>Crucial Tip:<\/strong> It\u2019s not about the posting, it is more about the engagement! It is important to really engage with your community on both platforms and maintain that.<\/p>\n<p><strong>3 Strategies for Newbies:<\/strong><\/p>\n<ol>\n<li>\n<p>Micro \u201cGuest Post\u201d: Have people with a larger following feature your photos (they tag you when they post it with attribution). This will get their followers to come to your page. Or they can use the repost app to endorse and share. Within the repost your username and icon shows up.<\/p>\n<\/li>\n<li>\n<p>Make Instagram a Canvas: Don\u2019t ever use random, inconsistent images. Every photo should be beautiful.<\/p>\n<\/li>\n<li>\n<p>Increase engagement with audience using a call to action to make them connect. Example:\u201cWhat green smoothing are you sipping on today?\u201d - This call to action let\u2019s Jadah\u2019s Instagram community easily share out loud.&nbsp;<\/p>\n<\/li>\n<\/ol><\/div>\n<\/section>\n<section id=\"redditor-1000-followers-in-30-days\">\n<h2>Redditor: 1000 Followers in 30 Days<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ix0o7KaHEk8ijBW8EUJOQw.jpg\" alt=\"Redditor: 1000 Followers in 30 Days\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ix0o7KaHEk8ijBW8EUJOQw.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Originally from this Reddit post:<\/p>\n<p><a href=\"http:\/\/www.reddit.com\/r\/startups\/comments\/2mim5h\/i_got_over_1000_followers_in_a_little_over_a\/\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/www.reddit.com\/r\/startups\/comments\/2mim5h\/i_got_over_1000_followers_in_a_little_over_a\/<\/a><\/p>\n<p>Follow:<br \/> Instagram: <a href=\"https:\/\/instagram.com\/drunkengoatsoap\/\" rel=\"nofollow noopener\" target=\"_blank\">thedrunkengoatsoap<\/a><br \/> Twitter: <a href=\"https:\/\/twitter.com\/drunkengoatsoap\" rel=\"nofollow noopener\" target=\"_blank\">drunkengoatsoap<\/a><\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>I followed a pretty strict plan and it worked pretty well. I haven't paid for any shout outs and all of my followers are real people that I gained organically. For the first few weeks, I only posted pictures of the product I was selling and really got no traction at all and very few followers resulted from the pictures I posted. About a month ago I started researching and read a lot of post here,&nbsp;<a href=\"http:\/\/www.reddit.com\/r\/socialmedia\" rel=\"nofollow noopener\" target=\"_blank\">\/r\/socialmedia<\/a>and&nbsp;<a href=\"http:\/\/www.reddit.com\/r\/marketing\" rel=\"nofollow noopener\" target=\"_blank\">\/r\/marketing<\/a>&nbsp;and came up with a pretty solid Instagram strategy. Here it is:<\/p>\n<p><strong>Posts Content:<\/strong><\/p>\n<ol>\n<li>\n<p>On average, only 1 out of 5 pictures posted is of my product<\/p>\n<\/li>\n<li>\n<p>Post pictures that allow followers to see who I am and my personality<\/p>\n<\/li>\n<li>\n<p>Post behind the scenes type pictures<\/p>\n<\/li>\n<li>\n<p>At least 1 out of 5 posts is something silly\/funny that is completely unrelated to the company.<\/p>\n<\/li>\n<li>\n<p>Giveaways at milestones: 250 followers, 500 followers, 1000 followers, ect...<\/p>\n<\/li>\n<\/ol>\n<p><strong>Interactions:<\/strong><\/p>\n<ol>\n<li>\n<p>200 likes per day from hashtags related to your products target demographic. I sell grooming products marketed towards men. So I would search images with hashtags like: #grooming #menshair #beard #menstyle #beardporn... Some of my products also include craft beer so I would also target the hashtags: #craftbeer #homebrew #craftbeerporn... I follow this strictly and actually count out my likes to make sure I hit at least 200 a day.<\/p>\n<\/li>\n<li>\n<p>For every ten likes I comment on a picture, so this means 20 comments a day.<\/p>\n<\/li>\n<li>\n<p>To keep followers, I like at least 50 current followers new photos a day.<\/p>\n<\/li>\n<li>\n<p>For every 5 posts I like of current followers, I comment, so 10 comments a day.<\/p>\n<\/li>\n<\/ol>\n<p><strong>Responding:<\/strong><\/p>\n<ol>\n<li>\n<p>I respond to EVERY single comment\/question... I find that it is important that your followers feel like they are communicating with an individual rather than a company and the best way to do this is to give thoughtful responses to questions\/comments.<\/p>\n<\/li>\n<li>\n<p>Whenever someone from IG buys one of my products I send them a private message telling them that I would be super grateful if they would post my product on their IG when it arrives.<\/p>\n<\/li>\n<\/ol>\n<p><strong>Trading:<\/strong><\/p>\n<ol>\n<li>Twice I have traded one of my products with another merchants products and we posted each others products once received. This has gotten me about 150-200 followers alone.<\/li>\n<\/ol><\/div>\n<\/section>\n<section id=\"optimizing-different-instagram-post-types\">\n<h2>Optimizing Different Instagram Post Types:<\/h2>\n<\/section>\n<section id=\"photo-posts\">\n<h2>Photo posts<\/h2>\n<div class=\"text-content\">\n<p><strong>Record<\/strong> your <strong>photo<\/strong> using the <strong>form field<\/strong> below, then read on for how to optimize it.<\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Photo for Posting <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Camera button - middle button with 2 options: snap a photo, or pick photos from your phone. When taking a pic, consider:<\/p>\n<ul>\n<li>\n<p>The alignment grid: Turn on or off by clicking square with grid; Camera with arrow image: Can turn lens around to&nbsp;face you, Flash button: Turns the flash on and off.<\/p>\n<\/li>\n<li>\n<p>Next Screen: Scale and Crop the image; Next screen: Editing options: Turns drab photos into very high quality.<\/p>\n<\/li>\n<li>\n<p>4 options below your photo: Rotate, Frame, Dew Drop, Exposure<\/p>\n<p>* 20 different filters that are available to put on your photos. Each gives the photo a different effect.&nbsp;<\/p>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p><strong>Share: What to Put In a Description<\/strong><\/p>\n<p><strong>Hashtag Strategy: <\/strong>Place a # in front of word\/phrase to make clickable and searchable.<\/p>\n<p><strong>Tag strategy: <\/strong>Click the 3&nbsp;dots to the right bottom of a post and tag the person \u2013 they will receive a notification.<\/p>\n<p><strong>Geo-tag Strategy: <\/strong>Location where the post is uploaded from - it is posted below username.<\/p>\n<p><strong>Share Strategy: <\/strong>(most powerful): Use Share buttons to cross promote! Upload to Facebook, Twitter, Tumblr, Foursquare, Flickr and share via email.<br \/> Most popular hashtags on Instagram at <a href=\"http:\/\/www.tagsforlikes.com\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/www.tagsforlikes.com<\/a> or <a href=\"http:\/\/web.stagram.com\/hot\/\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/web.stagram.com\/hot\/<\/a><\/p>\n<p><strong>Best Biz Practice: <\/strong>Use call to action or ask a question to entice viewers to comment and like and engage on your post.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"geotagging\">\n<h2>Geo-tagging<\/h2>\n<div class=\"text-content\">\n<p><strong>Record your location<\/strong> using the<strong> form field<\/strong> below, then read on for the full rundown on geo-tagging.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Location <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Physical location&nbsp;companies&nbsp;such as&nbsp;stores, restaurant, etc.&nbsp;should be geo-tagging posts. \u201cAdd to your Photo Map\u201d should be switched on.<\/p>\n<p>Geo-tag is a hyperlink to a map; others can click and see where your business is located.&nbsp;<\/p>\n<p>You can view your geo-tagged Instagrams on a map to&nbsp;see where&nbsp;you've&nbsp;taken all your photos as well as others in&nbsp;that area.<\/p>\n<p>\u2022 \u2022 \u2022<\/p>\n<p><strong>How to view others images by maps:<\/strong><\/p>\n<p>Go to their profile page tap on photo map and tap on a stack to see all the photos in a specific location. If you want to view the photos in a grid double tap on the photos.<\/p>\n<p>Made a mistake geo-tagging? Click on account tab; Click on geo-tag icon; View pics then tap edit in the right hand corner; Tap on the photos; Tap on edit again; Uncheck the white check mark in the green circle; Tap Done.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"video-posts\">\n<h2>Video posts<\/h2>\n<div class=\"text-content\">\n<p>As with photo posts, <strong>record<\/strong> the <strong>video<\/strong> you wish to post using the <strong>form field<\/strong> below, then read on to learn how to optimize it.<\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Video for Posting <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Videos can be up to 15 seconds long. To create: Click camera button, click on the video camera icon button, tap to open recording feature, flip to film yourself or out. To start recording, press and hold the red record button.<\/p>\n<p><strong>Filter Page<\/strong>: There are 13 filters available for videos (above filters is Stabilizer button - use if large movement).<\/p>\n<p><strong>Freeze Frames: <\/strong>There are 8 different freeze frames to select from.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"hyperlapse-video-posts\">\n<h2>Hyperlapse video posts<\/h2>\n<div class=\"text-content\">\n<p>Instagram have released an <strong>app<\/strong> called <a href=\"http:\/\/blog.instagram.com\/post\/95829278497\/hyperlapse-from-instagram\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Hyperlapse<\/strong> <\/a>which allows you to make cool<strong> sped-up videos<\/strong>.&nbsp;<\/p>\n<p>Take a look at the below video to see how it works, and <strong>record<\/strong> any hyperlapse&nbsp;video you have recorded in the <strong>form field<\/strong> below:<\/p>\n<\/p><\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/n54YwgLRSLI?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Hyperlapse Video for Posting <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"mistakes-to-avoid-when-posting\">\n<h2>Mistakes to avoid when posting<\/h2>\n<div class=\"text-content\">\n<p>Now that you have the content you wish to post, work through the <strong>sub-checklist<\/strong> below in order to ensure that you <strong>avoid mistakes<\/strong> when posting.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Do not clutter Instagram with irrelevant content - only post with a purpose\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Don\u2019t use excessive or irrelevant hashtags - don't appear desperate for likes\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Do not upload blurry photos - photos should be high quality\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Scale and crop your photos - awesome photos will attract more followers\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"deleting-posts\">\n<h2>Deleting posts<\/h2>\n<div class=\"text-content\">\n<p><strong>How to Delete an Instagram Post<\/strong><\/p>\n<p>Account button (far right): all posts are located below your account information. Click on the post you want to delete; click menu section (3 dots); click 'delete.'&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"how-to-create-killer-instagram-content\">\n<h2>How to Create Killer Instagram Content:<\/h2>\n<\/section>\n<section id=\"how-to-find-relevant-hashtags\">\n<h2>How to find relevant hashtags<\/h2>\n<div class=\"text-content\">\n<p>1) Begin by brainstorming 10 words that you believe are important for your industry by using: <strong>location-based hashtags, product-based hashtags <\/strong>and <strong>descriptive hashtags.<\/strong><\/p>\n<p>Place a pound symbol (#) in front of the word, and pick HASHTAG as what you are searching for below the text box.<\/p>\n<p>2) Understand what similar brands\/industries are posting. Learning from your competition can be valuable in finding the more relevant hashtags, because their followers could be yours too!&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"how-to-create-custom-hashtags\">\n<h2>How to create custom hashtags<\/h2>\n<div class=\"text-content\">\n<p>A <strong>custom hashtag<\/strong> is a hashtag that is specific to your business, that you and your followers can include in your posts to curate a specific conversation.<\/p>\n<p>A custom hashtag can have a theme, be for a specific event, or just a section of content that your business shares.<\/p>\n<p>Example: <a href=\"https:\/\/instagram.com\/kendallcovitz\/\" rel=\"nofollow noopener\" target=\"_blank\">Kendall Covitz<\/a> uses #kendallclean every time she posts best practices on how to live a #kendallclean lifestyle.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"why-use-mentions-in-instagram\">\n<h2>Why use @mentions in Instagram?<\/h2>\n<div class=\"text-content\">\n<p>An <strong>@mention<\/strong> in Instagram is the same as an @mention on Facebook and Twitter. By writing an @ symbol in front of another person\u2019s Instagram username, it notifies the user of the post and that they have been mentioned in it.<\/p>\n<p><strong>Notifying other users<\/strong> of your post makes them more likely to come over to your account and comment, like and engage.<\/p>\n<p>It is a great way to give a public shout-out to another person on Instagram and to grow your network.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"how-to-build-your-email-list-using-instagram\">\n<h2>How to build your email list using Instagram<\/h2>\n<div class=\"text-content\">\n<p><strong>Method 1: <\/strong>Use a <strong>call to action<\/strong> on your posts - Tell the user what you want them to do to stay connected with you.<\/p>\n<p>Then tell them other ways to gain more info from you: like on Facebook; follow on Twitter; visit your site.<\/p>\n<p>Paste the link for the&nbsp;call to action (not live on Instagram but live if shared on Facebook) and ALSO put that link in your bio. Be sure there is an opt-in form, and they will be all set to join your email list.<\/p>\n<p><strong>Method 2<\/strong>: Instant Text Response: On the photo, and in the description, add a phone number and keyword for the user to text. This text response software will then collect the users name and email:&nbsp;<a href=\"http:\/\/www.smsautoresponder.net\/\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/www.smsautoresponder.net<\/a><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"feature-content-strategy\">\n<h2>Feature content strategy<\/h2>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Happy customer post: MAKE SURE to get their Instagram handle or username and @mention them.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      TAG them: Photo will be connected to their account and could gain new customers through their friends.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Write a description that includes some kind of positive result or testimonial.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"instahowto-posts\">\n<h2>Insta-how-to posts<\/h2>\n<div class=\"text-content\">\n<p>Share a <strong>step-by-step process<\/strong> in creating something (photo or video).<\/p>\n<p>There is no limit to the number of characters to put in the description, making enough space to give your full step-by-step guide, but <strong>be concise<\/strong>!&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"how-to-run-a-contest-on-instagram\">\n<h2>How to run a contest on Instagram<\/h2>\n<div class=\"text-content\">\n<p>Have a <strong>consistently themed post each week<\/strong>. Include your website so the user can visit your site. Plan ahead and make sure the user is following your account!<\/p>\n<p>Example: \u201cDouble Tap Tuesday\u201d<\/p>\n<p>A few other things to note when running a contest:<\/p>\n<ul>\n<li>\n<p>Remember to add in the description when the pre-selected time is that you will announce the winner.<\/p>\n<\/li>\n<li>\n<p>Select a winner with a random number generator if possible (randomnumbergenerator.org)<\/p>\n<\/li>\n<li>\n<p>Announce the winner on the post with an @mention so they get a notification.&nbsp;<\/p>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"how-to-grow-your-instagram-followers\">\n<h2>How to Grow your Instagram Followers:<\/h2>\n<\/section>\n<section id=\"basics\">\n<h2>Basics<\/h2>\n<div class=\"text-content\">\n<p>Decide what type of content most aligns with your brand.&nbsp;<\/p>\n<p><strong>How often will you be posting? <\/strong><\/p>\n<p>We recommend 4x a day, 1 post to FB, 1 video.<\/p>\n<p><strong>How often will you be checking on your interaction.<\/strong><\/p>\n<p>We recommend to check the \u201cheart\u201d tab 2x a day.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"strategy-ways-to-interact\">\n<h2>Strategy: ways to Interact<\/h2>\n<div class=\"text-content\">\n<p><strong>Communicate:<\/strong> like, comment and reply o relevant conversation for your industry. *If you are commenting on&nbsp;your followers\u2019 post then their followers will see your comments and potentially start following you.<\/p>\n<p><strong>Leverage Your Network: <\/strong>Share photos to other sites so followers on Twitter and Facebook follow your Instagram&nbsp;account. Your followers on these platforms will see your Instagram posts. *Great way to grow new followers.<\/p>\n<p><strong>Strategic Commenting:<\/strong> go to people who may have a following similar to your ideal follower and comment&nbsp;strategically to bring them back to your account.&nbsp;<\/p>\n<p><em>Example: Sue wanted to meet Kate Northrup, former B-schooler. Sue engaged with her posts to grow the relationship. She soon met her in person at her book signing where Kate recognized her and gave Sue a big hug.&nbsp;<\/em><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"themed-post\">\n<h2>Themed post<\/h2>\n<div class=\"text-content\">\n<p><strong>#repost<\/strong>, <strong>#ootd<\/strong>, <strong>#outfitoftheday<\/strong> <strong>#tbt<\/strong>, <strong>#throwbackthursday<\/strong>, <strong>#ff<\/strong>, <strong>#followfriday<\/strong><\/p>\n<p>These hashtags will also make you commit to creating content on a schedule.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>#ootd<\/strong>: Very popular - everyone likes checking out the outfit of the day.<\/p>\n<p><strong>#tbt<\/strong>: Give followers a background on your business and journey.<\/p>\n<p><strong>#ff<\/strong>: Give a shout out to others that you may think your followers will want to follow.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Interact with network&nbsp;\u2018heart\u2019 icon what Instagrams you've liked so you can repost People button &nbsp;who your followers are and who are following you.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"contests\">\n<h2>Contests<\/h2>\n<div class=\"text-content\">\n<p>Creating <strong>contests<\/strong> is a great way to <strong>build a loyal following<\/strong>. By having a consistently themed post each week means<strong> followers know what to expect<\/strong> and know they will find content that is interesting. For example, one user employs a \u201cDouble-Tap Tuesday\u201d contest to win a bracelet.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Be consistent with your branding and include your website on the contest posts.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Create a custom hashtag that followers will use to make their enrollment in the contest known.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Remember to ask the person to be a follower of your Instagram account.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Pre-select a time that you will announce the winner (make sure you add in time zone)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Select a winner with a random number generator: numbergenerator.org\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Always have 1 month ahead of you planned out!\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure you add \u201c#contest\u201d to the post\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       8\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Follow lorenhope and puravidabracelets.com for inspiration\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"using-hashtags\">\n<h2>Using hashtags<\/h2>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/nUk-gc69K4k?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"finding-a-new-user-to-follow-with-explore-hashtag-searches\">\n<h2>Finding a new user to follow with explore (hashtag searches)<\/h2>\n<div class=\"text-content\">\n<p><strong>Explore<\/strong> section: Type in<strong> users that you admire<\/strong> in your industry. Keep a <strong>list of 20 people or businesses<\/strong> and <strong>record<\/strong> these accounts using the <strong>form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Accounts \/ Users You Admire <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<ul>\n<li>\n<p>Click on the followers on the top of their account to see the list of people that follow that account. Follow those that&nbsp;have a clear interest in your industry (based on the user\u2019s bio and the content that they post)<\/p>\n<\/li>\n<li>\n<p>Spend time creating your wish list, engage with good content on their post, then you will attract new followers.<\/p>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"what-each-sharing-platform-post-looks-like\">\n<h2>What each sharing platform post looks like<\/h2>\n<div class=\"text-content\">\n<p><strong>Facebook: <\/strong>photo says \u201cView on Instagram\u201d with link opening and leading directly to your Instagram account. This is a great way to gain a new follower on Instagram!<\/p>\n<p><strong>Twitter:<\/strong> There will be a link at the end of your tweet that will attach your Instagram as an image to a tweet, just as you could attach a photo to a tweet. Your Hashtags and @mentions that you put on Instagram will be live and work the same on Twitter. Other social media platforms to share: Flickr and Foursquare.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"repost-application\">\n<h2>Repost application<\/h2>\n<div class=\"text-content\">\n<p><strong>Heart icon<\/strong> \u2013 what Instagrams you've liked so you can repost<\/p>\n<p><strong>People button<\/strong> \u2013 who your followers are and who is following you.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"changing-what-facebook-account-to-post-to\">\n<h2>Changing what Facebook account to post to<\/h2>\n<div class=\"text-content\">\n<p>Start at the <strong>home page:<\/strong> Click on the <strong>gear<\/strong> (top right); Scroll down to <strong>preferences;<\/strong> Click on the top menu bar <strong>Share Settings;<\/strong> Click on <strong>Facebook;<\/strong> Click on the <strong>Share to<\/strong>&nbsp;tab; Then <strong>choose the page<\/strong> you want to share to.<\/p>\n<p><em>*Note: The next time you create an Instagram it will go directly to that page so you need to make sure you switch your setting when you post to Facebook.&nbsp;<\/em><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"optimizing-your-instagram-account\">\n<h2>Optimizing your Instagram Account:<\/h2>\n<\/section>\n<section id=\"analyze-your-instagram-withiconosquare\">\n<h2>Analyze your Instagram with&nbsp;Iconosquare<\/h2>\n<div class=\"text-content\">\n<p>Sign in to <strong><a href=\"http:\/\/iconosquare.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Iconosquare<\/a><\/strong> on your computer<\/p>\n<p><strong>Viewer:<\/strong><\/p>\n<p>Feed Includes: my media, my likes, my followers, my following, popular (trending post), (far right button changes your view).<\/p>\n<p><strong>Statistics: 6 Tabs within Statistics tab<\/strong><\/p>\n<ol>\n<li>\n<p><strong>Overview:&nbsp;<\/strong>Brief summary of account. Can share your success via Twitter here.<\/p>\n<\/li>\n<\/ol>\n<p><strong>Month Analysis:&nbsp;<\/strong>Rolling Month Details:<\/p>\n<ol>\n<li>\n<p>Content you've shared.<\/p>\n<\/li>\n<li>\n<p>Most used filter on photos and most used hashtags.<\/p>\n<\/li>\n<li>\n<p>Engagement Section: most likes and comments on your photos.<\/p>\n<\/li>\n<li>\n<p>Details: Growth and top 10 most engaged followers.<\/p>\n<\/li>\n<li>\n<p>Take a screenshot of top 5 and turn into an Instagram! Use @mention on each of their names.<\/p>\n<\/li>\n<\/ol>\n<p><strong>Content:&nbsp;<\/strong>Your post history starting with first post ever:<\/p>\n<ol>\n<li>\n<p>Distribution: when photo were uploaded.<\/p>\n<\/li>\n<li>\n<p>Diversity: days and times you uploaded the most.<\/p>\n<\/li>\n<li>\n<p>Filter usage: filter impact on likes.<\/p>\n<\/li>\n<li>\n<p>Tag usage: most tags used. *Aim for high percentage of post with #<\/p>\n<\/li>\n<li>\n<p>Geolocation: which photos were geotagged.<\/p>\n<\/li>\n<\/ol>\n<p><strong>Engagement:&nbsp;<\/strong>\u201cLikes\u201d received over lifespan:<\/p>\n<ol>\n<li>\n<p>Can see top liked posts.<\/p>\n<\/li>\n<li>\n<p>Comments received per photo.<\/p>\n<\/li>\n<li>\n<p>Most commented ever.<\/p>\n<\/li>\n<\/ol>\n<p><strong>Optimization<\/strong>: Best time to post:<\/p>\n<ol>\n<li>\n<p>Photo average of lifespan<\/p>\n<\/li>\n<li>\n<p>How fast community post on photo. Also shows when photo probably won't receive any more&nbsp;comments. *We suggest to wait a few hours before sharing on facebook to keep it optimized.<\/p>\n<\/li>\n<li>\n<p>Filter Impact: Filters that trigger most likes and comments.<\/p>\n<\/li>\n<li>\n<p>Tag Impact: Compare what you use to most popular. *The dark ones are part of the top 100 used in&nbsp;Instagram so keep using those!<\/p>\n<\/li>\n<\/ol>\n<p><strong>Community<\/strong>: Typology:<\/p>\n<ol>\n<li>\n<p>Followers you don\u2019t follow.<\/p>\n<\/li>\n<li>\n<p>Reciprocal.<\/p>\n<\/li>\n<li>\n<p>Followers who don't follow back.&nbsp;<\/p>\n<\/li>\n<\/ol><\/div>\n<div class=\"text-content\">\n<p><strong>Snapshots<\/strong>: A cool way to get graphics of statistical snapshots on Instagram that you can share or email to yourself.&nbsp;<\/p>\n<p><strong>Management<\/strong>: How many comments and discussions you have on Instagram. You can use as a&nbsp;dashboard on your computer to interact here instead of on your mobile phone.<\/p>\n<p><strong>Promote<\/strong>: Provides a public URL to show people you are on Instagram to help get more followers. There is a feed tab for your Facebook fan page here as well as a profile pic to create from all your Instagram images. Also a widget tab to integrate Instagram on your blog or website.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"additional-tools\">\n<h2>Additional tools<\/h2>\n<div class=\"text-content\">\n<p><a href=\"http:\/\/printstagr.am\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Prinstagram<\/strong><\/a>: You can create fabulous art from your Instagrams.<\/p>\n<p><a href=\"https:\/\/sincerely.com\/postagram\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Postagram<\/strong><\/a>: A third party app that creates and sends postcards of your Instagrams. 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