{"id":31910,"date":"2023-09-27T04:04:48","date_gmt":"2023-09-27T04:04:48","guid":{"rendered":"https:\/\/www.process.st\/templates\/insurance-marketing-checklist\/"},"modified":"2024-04-02T11:29:46","modified_gmt":"2024-04-02T11:29:46","slug":"insurance-marketing-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/insurance-marketing-checklist\/","title":{"rendered":"Insurance Marketing Checklist"},"content":{"rendered":"\n<section id=\"identify-target-audience\">\n <h2>Identify target audience<\/h2>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/99ab731c-c777-4a9b-a690-caa0711a2cc7\/i_MW9r0T8Om1OgpHxv1A1g.png\" alt=\"Identify target audience\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/99ab731c-c777-4a9b-a690-caa0711a2cc7\/i_MW9r0T8Om1OgpHxv1A1g.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  Identifying your target audience is crucial for creating effective marketing campaigns. This task involves researching and understanding the demographics, interests, and needs of potential customers. By doing so, you can tailor your marketing messages and strategies to resonate with your target audience. Who are your ideal customers? What are their pain points? How can you reach and engage with them? Answer these questions to identify your target audience.\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Target audience description <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"create-marketing-goals-and-objectives\">\n <h2>Create marketing goals and objectives<\/h2>\n <div class=\"text-content\">\n  Setting clear marketing goals and objectives helps guide your marketing efforts and measure success. In this task, outline the specific goals you want to achieve through your insurance marketing campaigns. These goals could be related to increasing brand awareness, generating leads, improving customer retention, or increasing sales. What are your specific marketing goals? How will you measure success? Write them down to create a roadmap for your marketing activities.\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Marketing goals and objectives <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"define-your-unique-selling-proposition\">\n <h2>Define your Unique Selling Proposition<\/h2>\n <div class=\"text-content\">\n  Your Unique Selling Proposition (USP) sets you apart from your competitors and helps you communicate your unique value to your target audience. In this task, identify and define what makes your insurance products or services unique and why customers should choose you over your competitors. What are your key differentiators? How do you solve customer pain points better than others? Define your USP to create compelling marketing messages.\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Unique Selling Proposition <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"perform-a-swot-analysis\">\n <h2>Perform a SWOT analysis<\/h2>\n <div class=\"text-content\">\n  Conducting a SWOT analysis helps you understand your strengths, weaknesses, opportunities, and threats in the insurance market. This analysis provides insights into your current market position and helps you identify areas for improvement and growth. In this task, analyze your company's internal strengths and weaknesses as well as external opportunities and threats. What are your competitive advantages? What challenges do you face? Perform a SWOT analysis to inform your marketing strategies.\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> SWOT analysis <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"outline-your-marketing-strategy\">\n <h2>Outline your marketing strategy<\/h2>\n <div class=\"text-content\">\n  A well-defined marketing strategy outlines the tactics and channels you will use to reach your target audience and achieve your marketing goals. In this task, outline your overall marketing strategy by describing the key strategies and approaches you will employ. How will you position your brand? What marketing channels will you utilize? How will you differentiate yourself? Outline your marketing strategy to guide your marketing activities.\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Marketing strategy <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"approval-marketing-strategy-outline\">\n <h2>Approval: Marketing Strategy Outline<\/h2>\n <div class=\"approval-content\">\n  <div class=\"header\">\n   <div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n  <\/div>\n  <div class=\"approval-rule-subject-tasks-list\">\n   <ul class=\"list\">\n    <li>\n     <div class=\"approval-rule-subject-tasks-list-item\">\n      <div class=\"item\">\n       <div class=\"container\">\n        <span class=\"title\">Outline your marketing strategy<\/span>\n        <div class=\"body\">\n         Will be submitted\n        <\/div>\n       <\/div>\n      <\/div>\n     <\/div><\/li>\n   <\/ul>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"prepare-marketing-budget\">\n <h2>Prepare marketing budget<\/h2>\n <div class=\"text-content\">\n  Allocating a budget for your marketing initiatives is crucial for controlling costs and maximizing return on investment. In this task, prepare a comprehensive marketing budget that includes all planned expenses related to your insurance marketing campaigns. Consider costs for advertising, promotions, events, digital marketing tools, and any other relevant expenses. How much budget do you allocate for each marketing activity? Create a detailed marketing budget to ensure effective resource allocation.\n <\/div>\n <div class=\"number-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Marketing budget in USD <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"develop-an-integrated-marketing-plan\">\n <h2>Develop an integrated marketing plan<\/h2>\n <div class=\"text-content\">\n  An integrated marketing plan ensures a consistent and cohesive approach across multiple marketing channels and tactics. In this task, outline your integrated marketing plan by specifying the key marketing channels and tactics you will use to reach your target audience. How will you integrate online and offline marketing efforts? How will you maintain consistent messaging? Develop an integrated marketing plan to maximize the impact of your marketing campaigns.\n <\/div>\n <div class=\"multi-choice-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Marketing channels <\/label> <select disabled class=\"form-control\"> <option value=\"\">Multiple options can be selected from this list<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Social media marketing\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Content marketing\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Email marketing\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Direct mail marketing\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Event marketing\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"create-promotional-materials\">\n <h2>Create promotional materials<\/h2>\n <div class=\"text-content\">\n  Promotional materials such as brochures, flyers, and digital assets play a crucial role in conveying your marketing messages to your target audience. In this task, create compelling promotional materials that align with your brand identity and marketing goals. Consider the design, messaging, and call-to-action elements. What promotional materials do you need? How will they be distributed? Create impactful promotional materials to support your marketing campaigns.\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Promotional materials <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Brochures\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Flyers\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Digital ads\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Social media graphics\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Website banners\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"determine-marketing-channels\">\n <h2>Determine marketing channels<\/h2>\n <div class=\"text-content\">\n  Choosing the right marketing channels helps you effectively reach your target audience and maximize the impact of your marketing campaigns. In this task, determine the specific marketing channels you will utilize based on your target audience and marketing goals. Will you utilize social media platforms, email marketing, content marketing, or other channels? Tailor your marketing channels to your target audience's preferences and behaviors.\n <\/div>\n <div class=\"multi-choice-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Marketing channels <\/label> <select disabled class=\"form-control\"> <option value=\"\">Multiple options can be selected from this list<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Social media marketing\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Email marketing\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Content marketing\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Search engine marketing\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Direct mail marketing\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"plan-and-schedule-marketing-activities\">\n <h2>Plan and schedule marketing activities<\/h2>\n <div class=\"text-content\">\n  Planning and scheduling your marketing activities ensures that tasks are completed in a timely manner and deadlines are met. In this task, create a detailed plan and schedule for your marketing activities. Consider the timeline, dependencies, and resources required for each activity. How will you organize your marketing activities? Which activities should happen before others? Create an effective plan and schedule to manage your marketing campaigns.\n <\/div>\n <div class=\"date-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Start date <\/label>\n   <div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"date-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> End date <\/label>\n   <div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"implement-marketing-strategies\">\n <h2>Implement marketing strategies<\/h2>\n <div class=\"text-content\">\n  Implementing your marketing strategies involves executing the planned marketing activities to reach your target audience and achieve your marketing goals. In this task, execute the planned marketing strategies and tactics outlined in your marketing plan. Monitor the progress and make necessary adjustments along the way. How will you execute your marketing strategies? What resources or tools will you utilize? Implement your marketing strategies to drive desired outcomes.\n <\/div>\n <div class=\"members-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Responsible team member <\/label> <select disabled class=\"form-control\"> <option value=\"A member or group will be selected here\">A member or group will be selected here<\/option> <\/select>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"monitor-and-evaluate-the-performance-of-marketing-campaigns\">\n <h2>Monitor and evaluate the performance of marketing campaigns<\/h2>\n <div class=\"text-content\">\n  Monitoring and evaluating the performance of your marketing campaigns helps you understand the effectiveness of your strategies and make data-driven decisions. In this task, monitor and analyze key performance metrics such as reach, engagement, conversions, and return on investment. How will you track the performance of your marketing campaigns? What tools or platforms will you use? Monitor and evaluate your marketing campaigns to optimize their impact.\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Metrics to monitor <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Website traffic\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Social media engagement\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Lead generation\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Conversion rate\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     ROI\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"approval-performance-evaluation-report\">\n <h2>Approval: Performance Evaluation Report<\/h2>\n <div class=\"approval-content\">\n  <div class=\"header\">\n   <div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n  <\/div>\n  <div class=\"approval-rule-subject-tasks-list\">\n   <ul class=\"list\">\n    <li>\n     <div class=\"approval-rule-subject-tasks-list-item\">\n      <div class=\"item\">\n       <div class=\"container\">\n        <span class=\"title\">Monitor and evaluate the performance of marketing campaigns<\/span>\n        <div class=\"body\">\n         Will be submitted\n        <\/div>\n       <\/div>\n      <\/div>\n     <\/div><\/li>\n   <\/ul>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"analyze-feedback-and-make-necessary-changes\">\n <h2>Analyze feedback and make necessary changes<\/h2>\n <div class=\"text-content\">\n  Analyzing feedback from customers, team members, and other stakeholders provides valuable insights for making necessary improvements to your marketing campaigns. In this task, collect feedback from various sources and analyze it to identify areas for improvement and optimization. How will you gather feedback? What KPIs or indicators will you consider? Analyze feedback to make data-driven changes and enhancements to your marketing campaigns.\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Feedback analysis <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"maintain-customer-relationships-through-followups\">\n <h2>Maintain customer relationships through follow-ups<\/h2>\n <div class=\"text-content\">\n  Maintaining strong customer relationships is essential for long-term success in the insurance industry. In this task, establish a process for following up with customers and nurturing relationships even after the initial sale or interaction. How will you keep in touch with customers? What follow-up actions will you take? Develop a customer follow-up process to build loyalty and retention.\n <\/div>\n <div class=\"multi-choice-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Follow-up actions <\/label> <select disabled class=\"form-control\"> <option value=\"\">Multiple options can be selected from this list<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Thank you emails\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Customer satisfaction surveys\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Birthday\/anniversary greetings\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Upselling\/cross-selling offers\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Newsletter subscriptions\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"improve-and-enhance-the-marketing-plan-based-on-feedback-and-outcomes\">\n <h2>Improve and enhance the marketing plan based on feedback and outcomes<\/h2>\n <div class=\"text-content\">\n  Continuous improvement is key to staying relevant and effective in the dynamic insurance market. In this task, analyze the outcomes of your marketing campaigns and identify areas for improvement and enhancement. How did your campaigns perform? What lessons did you learn? Based on feedback and outcomes, make necessary revisions to your marketing plan to optimize future campaigns.\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Revisions to marketing plan <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Identify target audience Identifying your target audience is crucial for creating effective marketing campaigns. This task involves researching and understanding the demographics, interests, and needs of potential customers. By doing so, you can tailor your marketing messages and strategies to resonate with your target audience. Who are your ideal customers? What are their pain points? [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"\ud83d\udccb","cover_icon_url":"","tasks_count":"17","template_description":"","template_id":"lQMxneerhz4-iAAvedtBPQ","task_0":"Identify target audience","task_slug_0":"identify-target-audience","task_1":"Create marketing goals and objectives","task_slug_1":"create-marketing-goals-and-objectives","task_2":"Define your Unique Selling Proposition","task_slug_2":"define-your-unique-selling-proposition","task_3":"Perform a SWOT analysis","task_slug_3":"perform-a-swot-analysis","task_4":"Outline your marketing strategy","task_slug_4":"outline-your-marketing-strategy","task_5":"Approval: Marketing Strategy Outline","task_slug_5":"approval-marketing-strategy-outline","task_6":"Prepare marketing 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