{"id":32116,"date":"2023-10-04T03:09:06","date_gmt":"2023-10-04T03:09:06","guid":{"rendered":"https:\/\/www.process.st\/templates\/mortgage-advertising-compliance-checklist-2021\/"},"modified":"2024-03-05T14:21:44","modified_gmt":"2024-03-05T14:21:44","slug":"mortgage-advertising-compliance-checklist-2021","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/mortgage-advertising-compliance-checklist-2021\/","title":{"rendered":"Mortgage Advertising Compliance Checklist 2021"},"content":{"rendered":"\n<section id=\"identify-target-audience-for-the-mortgage-advertisement\"> \n <h2>Identify target audience for the mortgage advertisement<\/h2>\n <div class=\"text-content\">\n   Determine the specific demographic or group of people who would be most interested in the mortgage advertisement. Consider factors such as age, income level, location, and lifestyle choices. How will targeting this audience help enhance the effectiveness of the advertisement? What resources or tools can be used to identify the target audience? \n <\/div> \n <div class=\"text-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Target audience description <\/label> \n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\"> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"conceptualize-mortgage-advertisement-message-and-creative\"> \n <h2>Conceptualize mortgage advertisement message and creative<\/h2>\n <div class=\"text-content\">\n   Brainstorm and develop the main message and creative elements for the mortgage advertisement. How can the advertisement effectively convey the benefits of the mortgage product? What visuals, taglines, or slogans can be used to catch the attention of the audience? How can the advertisement stand out from competitors? \n <\/div> \n <div class=\"text-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Advertisement message <\/label> \n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\"> \n  <\/div> \n <\/div> \n <div class=\"textarea-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Creative elements and visuals <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"draft-mortgage-advertisement-text-and-design\"> \n <h2>Draft mortgage advertisement text and design<\/h2>\n <div class=\"text-content\">\n   Write the text and design the layout for the mortgage advertisement. How should the text be structured to effectively convey the message? How can the design elements complement the message and enhance the visual appeal of the advertisement? What software or tools can be used to create the advertisement? \n <\/div> \n <div class=\"textarea-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Advertisement text <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea> \n  <\/div> \n <\/div> \n <div class=\"file-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Advertisement design file <\/label> \n   <div class=\"file-container\"> <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button> \n   <\/div> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"ensure-that-the-advertisement-does-not-contain-discriminatory-language\"> \n <h2>Ensure that the advertisement does not contain discriminatory language<\/h2>\n <div class=\"text-content\">\n   Review the advertisement to ensure that it does not include any language or content that may be considered discriminatory. How can the language be inclusive and avoid any potential biases? What are some common examples of discriminatory language to watch out for? \n <\/div> \n <div class=\"textarea-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Review comments <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"crosscheck-that-the-advertisement-complies-with-truth-in-lending-act-tila\"> \n <h2>Cross-check that the advertisement complies with Truth in Lending Act (TILA)<\/h2>\n <div class=\"text-content\">\n   Verify that the mortgage advertisement meets the requirements of the Truth in Lending Act (TILA). How does the advertisement accurately disclose the loan terms, including the annual percentage rate (APR) and other key features? Are there any specific guidelines or regulations that need to be followed? \n <\/div> \n <div class=\"textarea-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Compliance verification <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"crosscheck-that-the-advertisement-complies-with-real-estate-settlement-procedures-act-respa\"> \n <h2>Cross-check that the advertisement complies with Real Estate Settlement Procedures Act (RESPA)<\/h2>\n <div class=\"text-content\">\n   Confirm that the mortgage advertisement complies with the rules and regulations of the Real Estate Settlement Procedures Act (RESPA). How does the advertisement provide accurate information about the mortgage settlement costs and the relationship between the lender and other service providers? Are there any specific requirements or disclosures to be included? \n <\/div> \n <div class=\"textarea-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Compliance verification <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"crosscheck-that-the-advertisement-complies-with-the-fair-housing-act\"> \n <h2>Cross-check that the advertisement complies with the Fair Housing Act<\/h2>\n <div class=\"text-content\">\n   Ensure that the mortgage advertisement adheres to the provisions of the Fair Housing Act. How does the advertisement avoid any discriminatory practices based on race, color, national origin, religion, sex, familial status, or disability? What guidelines or recommendations should be followed to ensure compliance? \n <\/div> \n <div class=\"textarea-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Compliance verification <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"crosscheck-that-the-advertisement-complies-with-home-mortgage-disclosure-act-hmda\"> \n <h2>Cross-check that the advertisement complies with Home Mortgage Disclosure Act (HMDA)<\/h2>\n <div class=\"text-content\">\n   Verify that the mortgage advertisement meets the requirements of the Home Mortgage Disclosure Act (HMDA). How does the advertisement accurately disclose the loan terms, including the annual percentage rate (APR), loan amount, and other key information? Are there any specific data points or disclosures that need to be included? \n <\/div> \n <div class=\"textarea-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Compliance verification <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"crosscheck-that-the-advertisement-complies-with-equal-credit-opportunity-act-ecoa\"> \n <h2>Cross-check that the advertisement complies with Equal Credit Opportunity Act (ECOA)<\/h2>\n <div class=\"text-content\">\n   Check that the mortgage advertisement complies with the regulations of the Equal Credit Opportunity Act (ECOA). How does the advertisement avoid any discriminatory practices in relation to credit offers or terms based on race, color, religion, national origin, sex, marital status, age, or source of income? What actions can be taken to ensure compliance? \n <\/div> \n <div class=\"textarea-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Compliance verification <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"review-and-verify-the-annual-percentage-rate-apr-accuracy-in-the-advertisement\"> \n <h2>Review and verify the annual percentage rate (APR) accuracy in the advertisement<\/h2>\n <div class=\"text-content\">\n   Verify the accuracy of the annual percentage rate (APR) mentioned in the mortgage advertisement. How can the APR be calculated correctly and verified against the loan terms? What steps should be taken if any discrepancies are found? \n <\/div> \n <div class=\"number-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> APR verification <\/label> \n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\"> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"check-that-all-financial-numbers-mentioned-in-the-advertisement-are-accurate\"> \n <h2>Check that all financial numbers mentioned in the advertisement are accurate<\/h2>\n <div class=\"text-content\">\n   Ensure the accuracy of all financial numbers mentioned in the mortgage advertisement, such as loan amounts, interest rates, and monthly payments. How can the numbers be double-checked for accuracy? What measures should be taken to avoid any errors or miscalculations? \n <\/div> \n <div class=\"textarea-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Verification process <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"approval-advertisement-compliances-officer\"> \n <h2>Approval: Advertisement Compliances Officer<\/h2>\n <div class=\"approval-content\"> \n  <div class=\"header\"> \n   <div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div> \n  <\/div> \n  <div class=\"approval-rule-subject-tasks-list\"> \n   <ul class=\"list\"> \n    <li> \n     <div class=\"approval-rule-subject-tasks-list-item\"> \n      <div class=\"item\"> \n       <div class=\"container\"> <span class=\"title\">Draft mortgage advertisement text and design<\/span> \n        <div class=\"body\">\n         Will be submitted\n        <\/div> \n       <\/div> \n      <\/div> \n     <\/div> <\/li>\n    <li> \n     <div class=\"approval-rule-subject-tasks-list-item\"> \n      <div class=\"item\"> \n       <div class=\"container\"> <span class=\"title\">Ensure that the advertisement does not contain discriminatory language<\/span> \n        <div class=\"body\">\n         Will be submitted\n        <\/div> \n       <\/div> \n      <\/div> \n     <\/div> <\/li>\n    <li> \n     <div class=\"approval-rule-subject-tasks-list-item\"> \n      <div class=\"item\"> \n       <div class=\"container\"> <span class=\"title\">Cross-check that the advertisement complies with Truth in Lending Act (TILA)<\/span> \n        <div class=\"body\">\n         Will be submitted\n        <\/div> \n       <\/div> \n      <\/div> \n     <\/div> <\/li>\n    <li> \n     <div class=\"approval-rule-subject-tasks-list-item\"> \n      <div class=\"item\"> \n       <div class=\"container\"> <span class=\"title\">Cross-check that the advertisement complies with Real Estate Settlement Procedures Act (RESPA)<\/span> \n        <div class=\"body\">\n         Will be submitted\n        <\/div> \n       <\/div> \n      <\/div> \n     <\/div> <\/li>\n    <li> \n     <div class=\"approval-rule-subject-tasks-list-item\"> \n      <div class=\"item\"> \n       <div class=\"container\"> <span class=\"title\">Cross-check that the advertisement complies with the Fair Housing Act<\/span> \n        <div class=\"body\">\n         Will be submitted\n        <\/div> \n       <\/div> \n      <\/div> \n     <\/div> <\/li>\n    <li> \n     <div class=\"approval-rule-subject-tasks-list-item\"> \n      <div class=\"item\"> \n       <div class=\"container\"> <span class=\"title\">Cross-check that the advertisement complies with Home Mortgage Disclosure Act (HMDA)<\/span> \n        <div class=\"body\">\n         Will be submitted\n        <\/div> \n       <\/div> \n      <\/div> \n     <\/div> <\/li>\n    <li> \n     <div class=\"approval-rule-subject-tasks-list-item\"> \n      <div class=\"item\"> \n       <div class=\"container\"> <span class=\"title\">Cross-check that the advertisement complies with Equal Credit Opportunity Act (ECOA)<\/span> \n        <div class=\"body\">\n         Will be submitted\n        <\/div> \n       <\/div> \n      <\/div> \n     <\/div> <\/li>\n    <li> \n     <div class=\"approval-rule-subject-tasks-list-item\"> \n      <div class=\"item\"> \n       <div class=\"container\"> <span class=\"title\">Review and verify the annual percentage rate (APR) accuracy in the advertisement<\/span> \n        <div class=\"body\">\n         Will be submitted\n        <\/div> \n       <\/div> \n      <\/div> \n     <\/div> <\/li>\n    <li> \n     <div class=\"approval-rule-subject-tasks-list-item\"> \n      <div class=\"item\"> \n       <div class=\"container\"> <span class=\"title\">Check that all financial numbers mentioned in the advertisement are accurate<\/span> \n        <div class=\"body\">\n         Will be submitted\n        <\/div> \n       <\/div> \n      <\/div> \n     <\/div> <\/li> \n   <\/ul> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"schedule-advertisement-for-publication\"> \n <h2>Schedule advertisement for publication<\/h2>\n <div class=\"text-content\">\n   Plan and schedule the publication of the mortgage advertisement. When and where should the advertisement be published to reach the target audience effectively? Are there any specific publication guidelines or requirements to be followed? \n <\/div> \n <div class=\"date-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Publication date <\/label> \n   <div class=\"date-container\"> <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button> \n   <\/div> \n  <\/div> \n <\/div> \n <div class=\"select-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Publication platform <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select> \n  <\/div> \n  <ul class=\"items\"> \n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       1 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Print media \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       2 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Online platforms \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       3 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Television \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       4 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Radio \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       5 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Social media \n    <\/div> <\/li> \n  <\/ul> \n <\/div> \n<\/section> \n<section id=\"ensure-that-the-mandatory-disclaimers-are-clearly-visible-in-the-advertisement\"> \n <h2>Ensure that the mandatory disclaimers are clearly visible in the advertisement<\/h2>\n <div class=\"text-content\">\n   Verify that all mandatory disclaimers are clearly visible in the mortgage advertisement. How can the disclaimers be prominently displayed to ensure readers or viewers can easily see and understand them? Are there any specific legal requirements for the size or placement of disclaimers? \n <\/div> \n <div class=\"textarea-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Disclaimers verification <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"ensure-that-the-mortgage-product-details-are-accurately-portrayed\"> \n <h2>Ensure that the mortgage product details are accurately portrayed<\/h2>\n <div class=\"text-content\">\n   Ensure that all details related to the mortgage product are accurately portrayed in the advertisement. How can the advertisement provide clear and comprehensive information about the loan terms, eligibility criteria, application process, and any additional features or offers? What steps should be taken to avoid any misleading or incomplete information? \n <\/div> \n <div class=\"textarea-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Product details verification <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"finalize-and-optimize-advertisement-copy-for-different-media-platforms\"> \n <h2>Finalize and optimize advertisement copy for different media platforms<\/h2>\n <div class=\"text-content\">\n   Finalize and optimize the advertisement copy for various media platforms. How can the copy be tailored to suit the requirements and limitations of each platform, such as character limits or visual specifications? What strategies or techniques can be used to make the copy more engaging and compelling? \n <\/div> \n <div class=\"textarea-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Advertisement copy <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"develop-a-system-to-track-consumer-responses-and-complaints-related-to-advertisements\"> \n <h2>Develop a system to track consumer responses and complaints related to advertisements<\/h2>\n <div class=\"text-content\">\n   Create a system to track and handle consumer responses and complaints related to the mortgage advertisements. How can the system efficiently capture and organize incoming responses? What procedures should be followed to address concerns or complaints in a timely and satisfactory manner? \n <\/div> \n <div class=\"text-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Tracking system <\/label> \n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\"> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"document-advertisement-details-and-compliance-check-for-audit-purposes\"> \n <h2>Document advertisement details and compliance check for audit purposes<\/h2>\n <div class=\"text-content\">\n   Document all relevant details of the mortgage advertisement and the compliance check process for audit purposes. What information should be recorded, such as publication dates, platforms used, compliance verification steps, and any modifications made? How can the documentation be organized and stored for easy access and reference? \n <\/div> \n <div class=\"file-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Advertisement document <\/label> \n   <div class=\"file-container\"> <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button> \n   <\/div> \n  <\/div> \n <\/div> \n <div class=\"date-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Audit record date <\/label> \n   <div class=\"date-container\"> <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button> \n   <\/div> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"approval-legal-advisor\"> \n <h2>Approval: Legal Advisor<\/h2> \n<\/section> \n<section id=\"launch-the-mortgage-advertisement\"> \n <h2>Launch the mortgage advertisement<\/h2>\n <div class=\"text-content\">\n   Initiate the launch of the mortgage advertisement according to the scheduled publication date and platform. What actions are required to activate the advertisement, such as submitting it to publishers or broadcasting networks? How can the launch process be monitored to ensure its successful completion? \n <\/div> \n <div class=\"date-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Launch date <\/label> \n   <div class=\"date-container\"> <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button> \n   <\/div> \n  <\/div> \n <\/div> \n <div class=\"members-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Team member responsible <\/label> <select disabled class=\"form-control\"> <option value=\"A member or group will be selected here\">A member or group will be selected here<\/option> <\/select> \n  <\/div> \n <\/div> \n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Identify target audience for the mortgage advertisement Determine the specific demographic or group of people who would be most interested in the mortgage advertisement. Consider factors such as age, income level, location, and lifestyle choices. How will targeting this audience help enhance the effectiveness of the advertisement? What resources or tools can be used to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"\ud83d\udccb","cover_icon_url":"","tasks_count":"20","template_description":"","template_id":"kBYyqbPR6AtIOAlzNldCEw","task_0":"Identify target audience for the mortgage advertisement","task_slug_0":"identify-target-audience-for-the-mortgage-advertisement","task_1":"Conceptualize mortgage advertisement message and creative","task_slug_1":"conceptualize-mortgage-advertisement-message-and-creative","task_2":"Draft mortgage advertisement text and design","task_slug_2":"draft-mortgage-advertisement-text-and-design","task_3":"Ensure that the advertisement does not contain discriminatory language","task_slug_3":"ensure-that-the-advertisement-does-not-contain-discriminatory-language","task_4":"Cross-check that the advertisement complies with Truth in Lending Act (TILA)","task_slug_4":"crosscheck-that-the-advertisement-complies-with-truth-in-lending-act-tila","task_5":"Cross-check that the advertisement complies with Real Estate Settlement Procedures Act (RESPA)","task_slug_5":"crosscheck-that-the-advertisement-complies-with-real-estate-settlement-procedures-act-respa","task_6":"Cross-check that the advertisement complies with the Fair Housing Act","task_slug_6":"crosscheck-that-the-advertisement-complies-with-the-fair-housing-act","task_7":"Cross-check that the advertisement complies with Home Mortgage Disclosure Act (HMDA)","task_slug_7":"crosscheck-that-the-advertisement-complies-with-home-mortgage-disclosure-act-hmda","task_8":"Cross-check that the advertisement complies with Equal Credit Opportunity Act (ECOA)","task_slug_8":"crosscheck-that-the-advertisement-complies-with-equal-credit-opportunity-act-ecoa","task_9":"Review and verify the annual percentage rate (APR) accuracy in the 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