{"id":3562,"date":"2015-12-01T23:28:33","date_gmt":"2015-12-01T23:28:33","guid":{"rendered":"https:\/\/www.process.st\/templates\/content-creation-checklist-blogs-videos-etc\/"},"modified":"2024-02-28T16:03:29","modified_gmt":"2024-02-28T16:03:29","slug":"content-creation-checklist-blogs-videos-etc","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/content-creation-checklist-blogs-videos-etc\/","title":{"rendered":"Content Creation Checklist (Blogs, Videos etc)"},"content":{"rendered":"
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Content Marketing:<\/h2>\n
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Why every business needs to be a Content Marketer<\/h2>\n
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\n Every business needs to be a content marketer in today's digital landscape !
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Content is king in today's digital landscape.<\/strong><\/p>\n

Regardless of what business you are in - online or offline, product, service or a combination of all of those - in order to get a consistent flow of targeted leads for your business on autopilot<\/em> you need a content marketing strategy.<\/strong><\/p>\n

Why?<\/strong><\/p>\n

People are searching online every second of everyday for solutions to their specific<\/em> problems. Google will tell you that billions of searches are going on at any one time and if you are not creating content to answer what your customer is searching for then you are leaving a ton of opportunity and money<\/em> on the table !<\/p>\n

But, the challenge with content marketing is that the business needs a consistent and regular flow of great content to feed the marketing machine.<\/em><\/strong> In essence, content creation needs to be streamlined. <\/p>\n<\/p><\/div>\n

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How can your Virtual Angel help?<\/h2>\n
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So how can a Virtual Angel<\/a> help the business with this without creating content<\/em><\/u>? <\/strong>(We do not want our Virtual Angels to get into content creation as it is not their skill set)<\/p>\n

With Content Marketing - 20% of the job is the actual content creation while 80% of the job is content idea creation, content publishing, content promotion and repurposing. <\/strong><\/p>\n

Your Virtual Angel <\/a>can do the 80% part of the job:<\/strong><\/p>\n

1) Feed you with effective<\/em> content ideas that will actually get traffic online for you.<\/p>\n

2) Manage the publishing, promotion and repurposing of content<\/em> once it is created. <\/p>\n

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Content Creation for Traffic Impact:<\/h2>\n
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\n Great content that solves the problems people are actually seraching for online can act as a hug traffic magnet of the right customers for a business.
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Step 1 - Generate a list of Impactful Content Ideas<\/h2>\n
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\n Hope is not a strategy .... especially online !
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Most people treat their content strategy like this:<\/strong><\/p>\n

Step 1:<\/strong> Panic !! - I need a blog post<\/p>\n

Step 2:<\/strong> Throw a badly written idea together<\/p>\n

Step 3:<\/strong> Whack it up on your site<\/p>\n

Step 4:<\/strong> Never look at it again ! <\/p>\n

Reality Check:<\/strong><\/p>\n

This is a TOTAL WASTE OF TIME. You may as well not bother at all (usually).<\/strong><\/p>\n

Instead, <\/strong>work with your Virtual Angel <\/a><\/strong>to develop a list of impactful content ideas that will actually get you traffic, leads and ultimately sales !<\/p>\n<\/p><\/div>\n

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Step 2 - Use Keyword Research effectively<\/h2>\n
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\n Content alone is not KING ! Content that people are ACTUALLY searching for online is King.
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Step 1) Your Virtual Angel<\/a> can <\/strong> for the business using your chosen business topics and categories.<\/strong><\/p>\n

Then take a look at the keywords people are searching for in that niche and create blog post ideas incorporating those keywords - use the 'long tail keywords'<\/strong><\/em>. This means the business has the opportunity to come up in Google when people search for that phrase. <\/p>\n

If you want to understand more about general keywords versus longtail keywords then please google it. It is vital that you don't make up your own keywords and get caught up in the trap of using words that are too general and competitive in search. <\/p>\n

Example: <\/strong><\/u><\/h5>\n

Long tail key word is<\/strong> 'Dynamic Tennis Player' (Tennis or Tennis player is too general)<\/p>\n

Blog post \/ Video idea:<\/strong> How to Become a Dynamic Tennis Player that Wins Every Time !<\/p>\n

OR for a more local business: How to Become a Dynamic Tennis Player that Wins in the Competitive Sydney Tennis Scene.<\/p>\n

Step 2) Research the competitor blogs and sites<\/u><\/strong> for the business - especially the high traffic, bigger sites in the niche. Then it's time to find the blog posts \/ content pieces that those sites produced that did really well in terms of traffic, social shares and engagement. <\/p>\n

To do this simply:<\/strong><\/p>\n

Put in your competitor\u2019s blog URL into this Quick Sprout Analyzer<\/a>, and you\u2019ll get a list of results that looks something like this:<\/p>\n

NOTE: You can also use Buzzsumo<\/a> for this. <\/p>\n<\/p><\/div>\n

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\n Example from the Copyblogger site
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This example is from the Copyblogger site - a site that gets massive traffic<\/strong> and is in the content marketing niche. Anyone in the content marketing niche would view this as a competitor site to watch.<\/p>\n

Obviously if this in not the niche of the business you are working with you wouldn't use this example. This is being used for illustrative purposes only here. <\/p>\n

If you look at the image above, you\u2019ll see a list of all the blog posts on Copyblogger<\/a>. The Quick Sprout tool organises the list based on social shares, putting the most popular posts at the top.<\/p>\n

One of Copyblogger\u2019s most popular posts happens to be http:\/\/www.copyblogger.com\/ingredients<\/a>. <\/p>\n

Next we need to look into that post to see what the full title was so we can try to develop our own similar but slightly different titles that might also get such traffic.<\/p>\n

To find out the title of the post, type that URL into your browser. You will see the full title of the post was \u201c11 Essential Ingredients Every Blog Post Needs [Infographic].\u201d<\/strong><\/em><\/p>\n

When you find competitors that have similar audiences to the businesses you are working with,<\/strong><\/u>  you can suggest writing blog posts on the same topic with a different slant<\/em><\/u> and it will likely do quite well also.<\/p>\n

NOTE: <\/strong> You cannot<\/u> just copy people<\/strong><\/em> \u2013 you don\u2019t want the business to inherit the bad name of being a blog that regurgitates the same old information and is a copycat !<\/p>\n

Instead, you want to take this title and suggest to the person who has been identified as the content creator (either the writer or business person) to put a different spin on it.<\/p>\n

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Using the example of Copyblogger here again - if your niche was a content marketing blog<\/em> and you were trying to re spin the article that did well for Copyblogger -  here\u2019s how you could potentially spin \u201c11 Essential Ingredients Every Blog Post Needs [Infographic]\u201d:<\/p>\n