{"id":37457,"date":"2024-02-08T04:05:41","date_gmt":"2024-02-08T04:05:41","guid":{"rendered":"https:\/\/www.process.st\/templates\/email-strategy-template\/"},"modified":"2024-03-05T17:04:31","modified_gmt":"2024-03-05T17:04:31","slug":"email-strategy-template","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/email-strategy-template\/","title":{"rendered":"Email Strategy Template"},"content":{"rendered":"\n<section id=\"identify-the-target-audience\"> \n <h2>Identify the target audience<\/h2>\n <div class=\"text-content\">\n   In this task, you will identify the specific audience you want to target with your email marketing campaign. Consider factors such as demographics, interests, and purchasing behavior. This task is crucial as it ensures that your email content and strategy resonate with your target audience. \n <\/div> \n <div class=\"text-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Describe your target audience <\/label> \n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\"> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"define-email-marketing-objectives\"> \n <h2>Define email marketing objectives<\/h2>\n <div class=\"text-content\">\n   This task is all about defining the objectives you want to achieve through your email marketing campaign. Clearly outline the goals you want to accomplish and specify the desired outcomes. Identifying clear objectives helps in aligning your strategy and measuring the success of your campaign. \n <\/div> \n <div class=\"textarea-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> State your email marketing objectives <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"create-a-mailing-list-segmentation-strategy\"> \n <h2>Create a mailing list segmentation strategy<\/h2>\n <div class=\"text-content\">\n   Segmenting your mailing list allows you to send targeted emails to specific groups of subscribers. In this task, you will develop a strategy to segment your list based on common characteristics like demographics, interests, or previous interactions. This ensures that you send relevant content to each segment, increasing the effectiveness of your email campaigns. \n <\/div> \n <div class=\"text-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Describe your mailing list segmentation strategy <\/label> \n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\"> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"decide-the-type-of-emails-to-send\"> \n <h2>Decide the type of email(s) to send<\/h2>\n <div class=\"text-content\">\n   This task involves deciding the specific type or types of emails you want to send in your campaign. Consider options such as promotional emails, newsletters, welcome emails, or abandoned cart reminders. Choosing the right type of emails aligns with your objectives and helps in delivering the right message to your audience. \n <\/div> \n <div class=\"select-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Select the type of email(s) to send <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select> \n  <\/div> \n  <ul class=\"items\"> \n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       1 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Promotional emails \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       2 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Newsletters \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       3 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Welcome emails \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       4 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Abandoned cart reminders \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       5 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Transactional emails \n    <\/div> <\/li> \n  <\/ul> \n <\/div> \n<\/section> \n<section id=\"develop-the-email-content-and-design\"> \n <h2>Develop the email content and design<\/h2>\n <div class=\"text-content\">\n   In this task, you will create compelling content and design for your emails. Craft engaging subject lines, appealing visuals, and persuasive copy that aligns with your brand voice and resonates with your target audience. Use tools and resources to create visually appealing HTML or plain text emails. \n <\/div> \n <div class=\"email-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Enter the email address for content review <\/label> \n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\"> \n  <\/div> \n <\/div> \n <div class=\"file-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Upload any relevant design assets <\/label> \n   <div class=\"file-container\"> <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button> \n   <\/div> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"approval-content-and-design\"> \n <h2>Approval: Content and Design<\/h2>\n <div class=\"approval-content\"> \n  <div class=\"header\"> \n   <div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div> \n  <\/div> \n  <div class=\"approval-rule-subject-tasks-list\"> \n   <ul class=\"list\"> \n    <li> \n     <div class=\"approval-rule-subject-tasks-list-item\"> \n      <div class=\"item\"> \n       <div class=\"container\"> <span class=\"title\">Develop the email content and design<\/span> \n        <div class=\"body\">\n         Will be submitted\n        <\/div> \n       <\/div> \n      <\/div> \n     <\/div> <\/li> \n   <\/ul> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"establish-the-email-send-schedule\"> \n <h2>Establish the email send schedule<\/h2>\n <div class=\"text-content\">\n   Setting an effective email send schedule ensures that your emails are delivered at the right time to maximize open and click-through rates. Decide on the frequency and timing of your email sends based on your audience's preferences and behavior. Utilize scheduling tools to automate your email delivery. \n <\/div> \n <div class=\"select-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Select the email send frequency <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select> \n  <\/div> \n  <ul class=\"items\"> \n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       1 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Daily \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       2 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Weekly \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       3 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Bi-weekly \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       4 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Monthly \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       5 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Custom schedule \n    <\/div> <\/li> \n  <\/ul> \n <\/div> \n <div class=\"date-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Select the start date for the email campaign <\/label> \n   <div class=\"date-container\"> <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button> \n   <\/div> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"test-the-email-on-different-devices-and-email-clients\"> \n <h2>Test the email on different devices and email clients<\/h2>\n <div class=\"text-content\">\n   Testing your emails across various devices and email clients is essential to ensure that they are displayed correctly and provide a seamless user experience. Use different devices, operating systems, and email clients to test the appearance, functionality, and responsiveness of your emails. \n <\/div> \n <div class=\"text-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Describe the devices and email clients used for testing <\/label> \n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\"> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"set-up-email-automation-triggers\"> \n <h2>Set up email automation triggers<\/h2>\n <div class=\"text-content\">\n   Email automation triggers allow you to send emails automatically based on specific conditions or actions taken by your subscribers. Select the appropriate triggers based on your campaign objectives and the desired user journey. Utilize email marketing automation tools to set up and manage your triggers. \n <\/div> \n <div class=\"text-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Describe the email automation triggers <\/label> \n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\"> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"launch-the-initial-email-campaign\"> \n <h2>Launch the initial email campaign<\/h2>\n <div class=\"text-content\">\n   Once you have prepared your emails, established the send schedule, and set up automation triggers, it's time to launch your initial email campaign. Ensure that all elements are in place and double-check the email content, design, and automation settings. Send a test email to yourself before launching to verify the campaign's readiness. \n <\/div> \n <div class=\"send-rich-email-content form-field-content\"> <!-- No Recipients --> <!-- No Recipients --> <!-- No Recipients --> \n  <div class=\"form-group subject\"> <label>Subject<\/label> \n   <p class=\"form-control-static\"> Subject Line of Initial Email Campaign <\/p> \n  <\/div> \n  <div class=\"form-group body\"> <label>Body<\/label> <iframe srcdoc=\"<p>Body of Initial Email Campaign<\/p>\n<style>*{font-family:Inter,&quot;Segoe UI&quot;,&quot;Roboto&quot;,&quot;Oxygen&quot;,&quot;Ubuntu&quot;,&quot;Cantarell&quot;,&quot;Fira Sans&quot;,&quot;Droid Sans&quot;,&quot;Helvetica Neue&quot;,system-ui,sans-serif}<\/style>\n\" sandbox=\"\"><\/iframe> \n  <\/div> \n  <div class=\"form-group\"> <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-envelope btn-icon\"><\/i> Send <\/button> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"monitor-email-performance-metrics\"> \n <h2>Monitor email performance metrics<\/h2>\n <div class=\"text-content\">\n   Monitoring email performance metrics allows you to evaluate the effectiveness of your campaign. Track key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Analyze these metrics to gain insights into your audience's engagement and make data-driven decisions for improving future campaigns. \n <\/div> \n <div class=\"multi-choice-content form-field-content\"> \n  <div class=\"form-group\"> <label> Select the email performance metrics you will monitor <\/label> <select disabled class=\"form-control\"> <option value=\"\">Multiple options can be selected from this list<\/option> <\/select> \n  <\/div> \n  <ul class=\"items\"> \n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       1 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Open rates \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       2 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Click-through rates \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       3 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Conversion rates \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       4 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Unsubscribe rates \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       5 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Bounce rates \n    <\/div> <\/li> \n  <\/ul> \n <\/div> \n<\/section> \n<section id=\"adjust-the-strategy-based-on-collected-data\"> \n <h2>Adjust the strategy based on collected data<\/h2>\n <div class=\"text-content\">\n   Based on the data collected from monitoring email performance metrics, it's time to make informed adjustments to your email marketing strategy. Identify areas of improvement, such as subject lines, content, or targeting, and tailor your strategy accordingly. Use the collected data to optimize and refine your approach. \n <\/div> \n <div class=\"textarea-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Describe the adjustments you will make to the strategy <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"approval-strategy-adjustment\"> \n <h2>Approval: Strategy Adjustment<\/h2>\n <div class=\"approval-content\"> \n  <div class=\"header\"> \n   <div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div> \n  <\/div> \n  <div class=\"approval-rule-subject-tasks-list\"> \n   <ul class=\"list\"> \n    <li> \n     <div class=\"approval-rule-subject-tasks-list-item\"> \n      <div class=\"item\"> \n       <div class=\"container\"> <span class=\"title\">Adjust the strategy based on collected data<\/span> \n        <div class=\"body\">\n         Will be submitted\n        <\/div> \n       <\/div> \n      <\/div> \n     <\/div> <\/li> \n   <\/ul> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"plan-for-the-next-email-campaign\"> \n <h2>Plan for the next email campaign<\/h2>\n <div class=\"text-content\">\n   Even as your current email campaign is running, it's crucial to start planning for the next one. Determine the objectives, target audience, and content for your next email campaign. Having a well-defined plan in advance ensures a smooth transition between campaigns and allows for timely execution. \n <\/div> \n <div class=\"text-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Outline the objectives for the next email campaign <\/label> \n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\"> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"create-a-followup-action-plan\"> \n <h2>Create a follow-up action plan<\/h2>\n <div class=\"text-content\">\n   A follow-up action plan helps in nurturing leads and engaging with your audience after the initial email campaign. Outline the steps and activities you will take to further interact with your subscribers. Consider options such as personalized follow-up emails, targeted offers, or feedback collection. \n <\/div> \n <div class=\"multi-choice-content form-field-content\"> \n  <div class=\"form-group\"> <label> Select the follow-up actions you will implement <\/label> <select disabled class=\"form-control\"> <option value=\"\">Multiple options can be selected from this list<\/option> <\/select> \n  <\/div> \n  <ul class=\"items\"> \n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       1 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Personalized follow-up emails \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       2 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Targeted offers \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       3 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Feedback collection \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       4 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Surveys \n    <\/div> <\/li>\n   <li class=\"item\"> \n    <div class=\"step-number-container\"> \n     <div class=\"step-number\">\n       5 \n     <\/div> \n    <\/div> \n    <div class=\"step-checkbox-container\"> \n     <div class=\"step-checkbox\"><\/div> \n    <\/div> \n    <div class=\"item-name-static\">\n      Social media engagement \n    <\/div> <\/li> \n  <\/ul> \n <\/div> \n<\/section> \n<section id=\"approval-followup-action-plan\"> \n <h2>Approval: Follow-up Action Plan<\/h2>\n <div class=\"approval-content\"> \n  <div class=\"header\"> \n   <div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div> \n  <\/div> \n  <div class=\"approval-rule-subject-tasks-list\"> \n   <ul class=\"list\"> \n    <li> \n     <div class=\"approval-rule-subject-tasks-list-item\"> \n      <div class=\"item\"> \n       <div class=\"container\"> <span class=\"title\">Create a follow-up action plan<\/span> \n        <div class=\"body\">\n         Will be submitted\n        <\/div> \n       <\/div> \n      <\/div> \n     <\/div> <\/li> \n   <\/ul> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"implement-the-followup-action-plan\"> \n <h2>Implement the follow-up action plan<\/h2>\n <div class=\"text-content\">\n   In this task, you will execute the follow-up action plan developed in the previous task. Implement the selected follow-up actions to nurture your leads and maintain engagement with your audience. Monitor the impact of the follow-up activities to gauge their effectiveness and make any necessary adjustments. \n <\/div> \n <div class=\"text-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Describe the implementation of follow-up actions <\/label> \n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\"> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"reevaluate-email-marketing-objectives\"> \n <h2>Re-evaluate email marketing objectives<\/h2>\n <div class=\"text-content\">\n   Periodically re-evaluating your email marketing objectives ensures that they remain aligned with your overall business goals. Assess the progress and effectiveness of your current campaigns and explore opportunities for improvement or expansion. Update or refine your email marketing objectives based on new insights and changing business needs. \n <\/div> \n <div class=\"textarea-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> State the re-evaluated email marketing objectives <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"optimize-the-email-for-better-engagement\"> \n <h2>Optimize the email for better engagement<\/h2>\n <div class=\"text-content\">\n   Optimizing your emails for better engagement involves constantly refining and improving various elements of your email campaigns. Explore tactics like A\/B testing subject lines, CTAs, or email designs to identify what resonates best with your audience. Strive for continuous improvement to enhance engagement and drive desired actions. \n <\/div> \n <div class=\"text-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Describe the optimization strategies you will implement <\/label> \n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\"> \n  <\/div> \n <\/div> \n<\/section> \n<section id=\"prepare-a-comprehensive-report-on-the-email-campaigns-performance\"> \n <h2>Prepare a comprehensive report on the email campaign's performance<\/h2>\n <div class=\"text-content\">\n   A comprehensive report on the email campaign's performance provides valuable insights into its success and helps in making data-driven decisions for future campaigns. Gather and analyze key metrics, summarize the results, and highlight significant findings. Include recommendations for improvement based on the analysis. \n <\/div> \n <div class=\"email-field-content form-field-content\"> \n  <div class=\"form-group\"> <label> Enter the email address to receive the report <\/label> \n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\"> \n  <\/div> \n <\/div> \n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Identify the target audience In this task, you will identify the specific audience you want to target with your email marketing campaign. Consider factors such as demographics, interests, and purchasing behavior. This task is crucial as it ensures that your email content and strategy resonate with your target audience. Describe your target audience Define email [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"\ud83d\udce7","cover_icon_url":"","tasks_count":"20","template_description":"Explore our robust Email Strategy Template designed to optimize email marketing by identifying audiences, crafting engaging content, analyzing performance, and enhancing engagement.","template_id":"qk-q2szonQWirk0PyXNNDA","task_0":"Identify the target audience","task_slug_0":"identify-the-target-audience","task_1":"Define email marketing objectives","task_slug_1":"define-email-marketing-objectives","task_2":"Create a mailing list segmentation strategy","task_slug_2":"create-a-mailing-list-segmentation-strategy","task_3":"Decide the type of email(s) to send","task_slug_3":"decide-the-type-of-emails-to-send","task_4":"Develop the 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