{"id":3957,"date":"2015-12-30T21:55:55","date_gmt":"2015-12-30T21:55:55","guid":{"rendered":"https:\/\/www.process.st\/templates\/content-promotion-checklist\/"},"modified":"2024-11-08T20:44:18","modified_gmt":"2024-11-08T20:44:18","slug":"content-promotion-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/content-promotion-checklist\/","title":{"rendered":"Content Promotion Checklist"},"content":{"rendered":"
\n

Introduction<\/h2>\n
\n
<\/a><\/figure>\n<\/div>\n
\n

Content marketing is not easy, it takes a lot of elbow grease to create valuable content and even more to promote it! The promotion part is something that many companies tend to miss when looking at a content marketing strategy. A\u00a0general rule of thumb<\/a>\u00a0is you should spend 30% of your time creating content and 70% promoting it. That\u2019s why I created this checklist you can use to promote the content you work so hard to create.<\/p>\n

I\u2019m writing this checklist for two purposes. Firstly, because I am interested in content promotion for my own company\u00a0Process Street<\/a>. Content marketing is something I\u2019ve been experimenting with and seeing some great results with so far, writing this post is forcing me to research and learn more about content distribution. Secondly, because I want to make a template for this in Process Street so I can begin hand it off to my team. I am working towards a\u00a0streamlined content marketing machine<\/a>.<\/p>\n

Eventually I want to have a ghostwriter, a blogger a designer and a team of promoters. I will still be creating the core content, but I won\u2019t have to polish or distribute any of it. I\u2019m confident this checklist will help my business, and I hope it\u2019s useful for yours too.<\/p>\n

Note, if you\u2019re launching a website, check out our\u00a0Website Launch Checklist<\/a>. There is a little overlap but its targeted to a new website launch vs a piece of content on an existing site.<\/p>\n<\/div>\n<\/section>\n

\n

Set up blog<\/h2>\n
\n

Before you get start creating, publishing and promoting content on your blog, you first need to have a blog...<\/p>\n

If you already have your blog set up, you can skip this step, if not watch the below video to see how you can setup your company blog in under 5 minutes.<\/p>\n<\/div>\n

\n