{"id":4041,"date":"2016-01-12T15:49:21","date_gmt":"2016-01-12T15:49:21","guid":{"rendered":"https:\/\/www.process.st\/templates\/seo-checklist-the-keyword-research-process\/"},"modified":"2024-02-28T16:18:25","modified_gmt":"2024-02-28T16:18:25","slug":"seo-checklist-the-keyword-research-process","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/seo-checklist-the-keyword-research-process\/","title":{"rendered":"SEO Checklist: The Keyword Research Process"},"content":{"rendered":"
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Introduction:<\/h2>\n
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Keyword mastery is an art; the steering force behind your SEO campaigns<\/strong>. It dictates the content you write, the marketing strategies you deploy, and is a crucial component in enabling the success of your business.<\/p>\n

Keywords also help you to understand the needs and desires of your target audience,<\/strong> providing back-doors into high-traffic SERP rankings and offering a variety of competitive vantage points.<\/p>\n

It's clear that keywords are important. Why, then, is so little emphasis put on the keyword research process? You wouldn't run a targeted Facebook ad campaign based on a gut feeling, so why skimp on such an important part of your SEO strategy?<\/p>\n

This checklist runs through a robust process for keyword research<\/strong>, that you can use, re-use, and modify for your own specific needs; by the end of this checklist, you'll have covered all of the most important aspects of any good keyword research process.<\/p>\n

Let's get started.<\/p>\n<\/p><\/div>\n<\/section>\n

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Brainstorming:<\/h2>\n
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Gather initial keywords<\/h2>\n
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First, you'll need to pull together some keywords that roughly define what you're trying to target.<\/strong> These initial keywords serve as a starting point<\/strong> for your research and help define your niche and the needs of your target demographic.<\/p>\n

Think about your intent.<\/strong> If you're promoting a product or business online, then you need to put yourself in the buyer's shoes. What might they search for to try and solve the problem that your product is solving?<\/p>\n

Brainstorm all the ways that people might search for your product, or how you would describe it in your own words. Remember, this is just a starting point; record your results in the form fields below.<\/strong><\/p>\n<\/p><\/div>\n

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