{"id":4224,"date":"2016-02-01T10:48:49","date_gmt":"2016-02-01T10:48:49","guid":{"rendered":"https:\/\/www.process.st\/templates\/headline-checklist-write-better-headlines-in-9-steps\/"},"modified":"2024-02-28T16:24:24","modified_gmt":"2024-02-28T16:24:24","slug":"headline-checklist-write-better-headlines-in-9-steps","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/headline-checklist-write-better-headlines-in-9-steps\/","title":{"rendered":"Headline Checklist: Write Better Headlines in 9 Steps"},"content":{"rendered":"
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Headline Checklist:<\/h2>\n
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Welcome to the Process Street<\/a> headline checklist!<\/p>\n

If you're finding it difficult to make your content irresistible or getting low open rates on your emails, it's probably your headline's fault.<\/p>\n

Around 80% of readers never make it to your content, but by writing better headlines, being extraordinary and compelling your readers to click, you'll be able to boost page views, shares and exposure.<\/p>\n

Let's get started! <\/p>\n<\/p><\/div>\n<\/section>\n

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Check over formulas\/the most famous headlines ever written<\/h2>\n
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A successful headline of the past is a great starting point, especially since you know already what your topics and targets are.<\/p>\n

Here's 18 of the most popular examples:<\/p>\n

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  1. How to [win friends] and <\/strong>[influence people]<\/li>\n
  2. Why Some People Almost Always Make Money in the Stock Market<\/li>\n
  3. Who else wants...?<\/li>\n
  4. The Secret of...<\/li>\n
  5. Here is a method helping X to Y<\/li>\n
  6. Little known ways to ...<\/li>\n
  7. Get rid of X, once and for all<\/li>\n
  8. Here\u2019s a Quick Way to [solve a problem]<\/li>\n
  9. Now You Can Have [something desirable] [great circumstance]<\/li>\n
  10. [Do something] like [world-class example]<\/li>\n
  11. Have a [or] Build a [blank] You Can Be Proud Of<\/li>\n
  12. What Everybody Ought to Know About [blank] \/ What your boss expects you to know about X<\/li>\n
  13. How to [skill] for [benefits]  \/\/ How to [benefit] with [skill\/product]<\/li>\n
  14. Gotten a speeding ticket lately? Read this.<\/li>\n
  15. Become \/ Make \/ Build X Now \/ In X Days<\/li>\n
  16. The Lazy \/ Smart \/ Criminally easy! Way to do X.<\/li>\n
  17. You Don\u2019t Have to Be [something challenging] to be [desired result].<\/li>\n
  18. Warning: [X]<\/li>\n<\/ol><\/div>\n
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    As well as these 18 classics, you should check out this spreadsheet with 148 classic proven formulas you can use in your next post.<\/p>\n

    Get your 148 headline formulas here!<\/a><\/strong><\/p>\n

    Remember: a headline is a promise.<\/p>\n<\/p><\/div>\n<\/section>\n

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    Sell the benefits, not the features<\/h2>\n
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    This is the oldest trick in the book because very few people care more about what <\/em>they're getting than how <\/em>it can help them.<\/p>\n

    Here's what I mean, using examples from Help Scout's explanation<\/a>:<\/p>\n<\/p><\/div>\n

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    Benefits should be specific to the group you're targeting. You aren't narrowing or weakening your appeal, you're focusing it.<\/p>\n<\/p><\/div>\n<\/section>\n

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    Accurately describe what you're writing about<\/h2>\n
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    Making sure you're accurately titling your article or landing page is vital, because if the title indicates that what's on the other side of the click will be different, your readers will bounce quickly and signal to Google that your page has been ranked incorrectly.<\/p>\n