{"id":5854,"date":"2016-04-26T13:31:31","date_gmt":"2016-04-26T13:31:31","guid":{"rendered":"https:\/\/www.process.st\/templates\/outreach-for-broken-link-building\/"},"modified":"2016-04-26T13:31:31","modified_gmt":"2016-04-26T13:31:31","slug":"outreach-for-broken-link-building","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/outreach-for-broken-link-building\/","title":{"rendered":"Outreach for Broken Link Building"},"content":{"rendered":"<section id=\"load-this-email-template-into-your-crm\">\n<h2> Load this email template into your CRM: <\/h2>\n<div class=\"text-content\">\n<p><em>(note: make sure to fill in the template with fields mapped from your spreadsheet)<\/em><\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h4>Template 1 \u2014 Initial outreach<\/h4>\n<p>Hey [first name name],<\/p>\n<p>I was reading your post - [broken link source]&nbsp;- and I noticed you had a link pointing to [dead place]. This link is now dead and giving users a 404 error.<\/p>\n<p>It would be awesome if you could replace that spot with [link] instead, if not, that is okay. We can provide the necessary content and image and we'll send it in a couple of days.<\/p>\n<p>Thanks for reading my email and have a nice day<\/p>\n<p>Cheers,<\/p>\n<p>[sender]<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h4>Template 2 \u2014 Providing the broken link<\/h4>\n<p>Hey there!<\/p>\n<p>Great to hear back from you. Here's a link you can replace that with [link].<\/p>\n<p>Do you want me to provide any custom content for the page?<\/p>\n<p>Cheers!<\/p>\n<p>[Sender]<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"round-1--send-the-1st-email-template-to-all-broken-link-contacts\">\n<h2> Round 1 \u2014 Send the 1st email template to all broken link contacts <\/h2>\n<div class=\"text-content\">\n<p>Import the contact details, along with:<\/p>\n<ul>\n<li>Link&nbsp;found on...<\/li>\n<li>Broken link URL<\/li>\n<\/ul>\n<p>For this, I'd recommend using <a href=\"close.io\" target=\"_blank\" rel=\"nofollow noopener\">Close.io<\/a>&nbsp;and mapping the links to custom fields that you can then merge into your templates.<\/p>\n<p>Send Email 1 to all broken link contacts<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"wait-for-a-week-while-tagging-all-yes-responses\">\n<h2> Wait for a week, while tagging all 'yes' responses <\/h2>\n<div class=\"text-content\">\n<p>In your CRM, make sure you tag all 'yes' responses with a unique indentifer. This way, you'll be able to drag them up as a list all at once and bulk email them the 2nd template.&nbsp;<\/p>\n<p>If they have some kind of special request, it's best to reply right away and adhere to it. Otherwise, they get Email 2.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"round-2--send-the-2nd-email-template-to-all-yes-responses\">\n<h2> Round 2 \u2014 Send the 2nd email template to all 'yes' responses <\/h2>\n<div class=\"text-content\">\n<p>Send the 2nd email template to all contacts who agreed to list your link. This helps build a relationship, and reminds them they've agreed to link you.<\/p>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Load this email template into your CRM: (note: make sure to fill in the template with fields mapped from your spreadsheet) Template 1 \u2014 Initial outreach Hey [first name name], I was reading your post - [broken link source]&nbsp;- and I noticed you had a link pointing to [dead place]. This link is now dead [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"4","template_description":"Here you're going to take the broken links you found and contact the site owners, asking them to replace the broken link with a link to your own content or site.","template_id":"s4pvxTV2XJrpYk3Ls1dO3A","task_0":"Load this email template into your CRM:","task_slug_0":"load-this-email-template-into-your-crm","task_1":"Round 1 \u2014 Send the 1st email template to all broken link contacts","task_slug_1":"round-1--send-the-1st-email-template-to-all-broken-link-contacts","task_2":"Wait for a week, while tagging all 'yes' responses","task_slug_2":"wait-for-a-week-while-tagging-all-yes-responses","task_3":"Round 2 \u2014 Send the 2nd email template to all 'yes' 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