{"id":5905,"date":"2016-04-27T04:26:59","date_gmt":"2016-04-27T04:26:59","guid":{"rendered":"https:\/\/www.process.st\/templates\/an-introduction-to-seo-strategy-and-best-practice-approach\/"},"modified":"2024-02-28T17:12:03","modified_gmt":"2024-02-28T17:12:03","slug":"an-introduction-to-seo-strategy-and-best-practice-approach","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/an-introduction-to-seo-strategy-and-best-practice-approach\/","title":{"rendered":"SEO &#8211; 1. An introduction to SEO Strategy and Best Practice Approach"},"content":{"rendered":"<section id=\"video-commentary-of-this-checklist\">\n<h2> Video Commentary of this Checklist <\/h2>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/fast.wistia.net\/embed\/iframe\/5hwv9v7naw\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"a-brief-history-of-google-search\">\n<h2> A brief history of Google Search <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iWvq0CTgn51Ku1CBCvJC1g.png\" alt=\"A brief history of Google Search\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iWvq0CTgn51Ku1CBCvJC1g.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kMDJ7HO5-Q0vhtMnxSlHZw-scaled.jpg\" alt=\"A brief history of Google Search\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kMDJ7HO5-Q0vhtMnxSlHZw-scaled.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"elements-of-seo-strategy\">\n<h2> Elements of SEO Strategy <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/h8YeS1ILll3lh1cLdVlNHw.jpg\" alt=\"A basic view of how we view SEO strategy on a website\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/h8YeS1ILll3lh1cLdVlNHw.jpg\" \/> <\/a><figcaption>\n     A basic view of how we view SEO strategy on a website<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/pI2T3SuOvDoVD9DVBkpMzw.jpg\" alt=\"How specific website elements fit into this 3 pillar approach to SEO strategy\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/pI2T3SuOvDoVD9DVBkpMzw.jpg\" \/> <\/a><figcaption>\n     How specific website elements fit into this 3 pillar approach to SEO strategy<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<h4>Technical<\/h4>\n<h5>How does Google Crawl Pages<\/h5>\n<p>Google finds and indexes pages by crawling links that point to a website. There is an SEO myth that search engine submission is required to get indexed in search engines however this can be done by just linking to a site.<\/p>\n<p>Indexing a page can also be done by submitting URLs via your Google Webmaster Tools account.<\/p>\n<p>For more information on how technical elements impact how Google sees websites for search, please seehttp:\/\/www.google.com\/insidesearch\/howsearchworks\/index.html<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hozGBwGy4fczprSV2FZFWA.jpg\" alt=\"Elements of SEO Strategy\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hozGBwGy4fczprSV2FZFWA.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/mHsdzA03YBEtUBMknulFpw.jpg\" alt=\"Elements of SEO Strategy\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/mHsdzA03YBEtUBMknulFpw.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<h4>On-page Content<\/h4>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ia7YwDFLLIcVvIL3XJhIlw.gif\" alt=\"Elements of SEO Strategy\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ia7YwDFLLIcVvIL3XJhIlw.gif\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<h4>Off-Page Optimization - Link Strategy&nbsp;<\/h4>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hwLSX_bOQG8WbMJHiKlEEQ.jpg\" alt=\"Elements of SEO Strategy\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hwLSX_bOQG8WbMJHiKlEEQ.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5>Example of link anchor text having a high ranking weighting<\/h5>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gv8uGYQuNcQ5CyzmU3BOsA.jpg\" alt=\"Elements of SEO Strategy\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gv8uGYQuNcQ5CyzmU3BOsA.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gLNoG_lomjhEyv-_SztNHQ.jpg\" alt=\"Elements of SEO Strategy\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gLNoG_lomjhEyv-_SztNHQ.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<h4>When the 3 Pillars of SEO Combine<\/h4>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nQ8ChiEi_w1mSWp1LvxE0Q.gif\" alt=\"Elements of SEO Strategy\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nQ8ChiEi_w1mSWp1LvxE0Q.gif\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"best-practice-approach-to-seo-strategy\">\n<h2> Best Practice Approach to SEO Strategy <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gnGiHcpm9kU9lUbeiIxEZQ.jpg\" alt=\"How we used to approach SEO strategy a few years ago\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gnGiHcpm9kU9lUbeiIxEZQ.jpg\" \/> <\/a><figcaption>\n     How we used to approach SEO strategy a few years ago<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/khvZEgVn_CvYEWDuiiBMzw.jpg\" alt=\"How we tend to approach SEO strategy now which allows us to incorporate more content marketing concepts into our SEO strategies that help provide organic growth\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/khvZEgVn_CvYEWDuiiBMzw.jpg\" \/> <\/a><figcaption>\n     How we tend to approach SEO strategy now which allows us to incorporate more content marketing concepts into our SEO strategies that help provide organic growth<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"google-algorithm-elements\">\n<h2> Google Algorithm Elements <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/l5bp0uB4_1WFHNgeeUpLsw.jpg\" alt=\"Google Panda\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/l5bp0uB4_1WFHNgeeUpLsw.jpg\" \/> <\/a><figcaption>\n     Google Panda<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qP4ihxDY7GEkmujo7TdHjQ.jpg\" alt=\"Google Algorithm Elements\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qP4ihxDY7GEkmujo7TdHjQ.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tsBImlp77pnSlbcwhERABA.jpg\" alt=\"Google Algorithm Elements\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tsBImlp77pnSlbcwhERABA.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gamD_2lWpvLwls27D-ZFNQ.jpg\" alt=\"Google Algorithm Elements\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gamD_2lWpvLwls27D-ZFNQ.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sNvOiBRwlf-KWvXdRC9Idg.jpg\" alt=\"Google Algorithm Elements\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sNvOiBRwlf-KWvXdRC9Idg.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/thhf9Any6Kod4NQsV7hPXQ.png\" alt=\"Google Penguin\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/thhf9Any6Kod4NQsV7hPXQ.png\" \/> <\/a><figcaption>\n     Google Penguin<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/v7VcmwAxQQ70sfMOxvhLtw.jpg\" alt=\"Google Algorithm Elements\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/v7VcmwAxQQ70sfMOxvhLtw.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/r5LQItswolaxstok-ohDng.jpg\" alt=\"Google Algorithm Elements\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/r5LQItswolaxstok-ohDng.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iUdbzQHoHmsGhNhg9vZLWw.jpg\" alt=\"Google Algorithm Elements\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iUdbzQHoHmsGhNhg9vZLWw.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jdrl-zGHrgLIsskjEwREaQ.jpg\" alt=\"We make sure we take a proactive approach to link quality management by updating our Google Disavow files on a regular basis (at least once per quarter).\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jdrl-zGHrgLIsskjEwREaQ.jpg\" \/> <\/a><figcaption>\n     We make sure we take a proactive approach to link quality management by updating our Google Disavow files on a regular basis (at least once per quarter).<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iaKbrlen0ob18yLuz21Org.jpg\" alt=\"How to avoid being hit by Google Penguin when creating anchor texts in your link building strategy\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iaKbrlen0ob18yLuz21Org.jpg\" \/> <\/a><figcaption>\n     How to avoid being hit by Google Penguin when creating anchor texts in your link building strategy<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kXzi7zEVST0GMFRjtupKMA.jpg\" alt=\"How to avoid being hit by Google Penguin when creating link types in your link building strategy\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kXzi7zEVST0GMFRjtupKMA.jpg\" \/> <\/a><figcaption>\n     How to avoid being hit by Google Penguin when creating link types in your link building strategy<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gV4hpkhQK4K9GvOp5bFMyA.png\" alt=\"Google Hummingbird\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gV4hpkhQK4K9GvOp5bFMyA.png\" \/> <\/a><figcaption>\n     Google Hummingbird<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hSlvDDDpJRSepGmJDahOUQ.jpg\" alt=\"Google Algorithm Elements\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hSlvDDDpJRSepGmJDahOUQ.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ni_zgmX0DbDR4IHwZPhCRw-scaled.jpg\" alt=\"Google Algorithm Elements\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ni_zgmX0DbDR4IHwZPhCRw-scaled.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/szkYbKsRljlJTdMkJJhFsQ.jpg\" alt=\"Google Algorithm Elements\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/szkYbKsRljlJTdMkJJhFsQ.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<h4>What Is RankBrain?<\/h4>\n<p>RankBrain is Google\u2019s name for a machine-learning artificial intelligence system that\u2019s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.<\/p>\n<h5>What Is Machine Learning?<\/h5>\n<p><a href=\"http:\/\/marketingland.com\/how-machine-learning-works-150366\" rel=\"nofollow noopener\" target=\"_blank\">Machine learning<\/a> is where a computer teaches itself how to do something, rather than being taught by humans or following detailed programming.<\/p>\n<h5>What Is Artificial Intelligence?<\/h5>\n<p>True artificial intelligence, or AI for short, is where a computer can be as smart as a human being, at least in the sense of acquiring knowledge both from being taught and from building on what it knows and making new connections.<\/p>\n<p>True AI exists only in science fiction novels, of course. In practice, AI is used to refer to computer systems that are designed to learn and make connections.<\/p>\n<p>How\u2019s AI different from machine learning? In terms of RankBrain, it seems to us they\u2019re fairly&nbsp;synonymous. You may hear them both used interchangeably, or you may hear machine learning used to describe the type of artificial intelligence approach being employed.<\/p>\n<h5>So RankBrain Is The New Way Google Ranks Search Results?<\/h5>\n<p>No. RankBrain is part of Google\u2019s overall search \u201calgorithm,\u201d a computer program that\u2019s used to sort through the billions of pages it knows about and find the ones deemed most relevant for particular queries.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uKM3fsKr7W8nLqG0VgpO1A.png\" alt=\"Google Algorithm Elements\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uKM3fsKr7W8nLqG0VgpO1A.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"ranking-factors-within-google\">\n<h2> Ranking Factors within Google <\/h2>\n<div class=\"text-content\">\n<p>Google has gone on record stating there are over 200 ranking factors in Google.<\/p>\n<p>If you would like to read a full list of these factors there is a very extensive list provided at&nbsp;<a href=\"http:\/\/backlinko.com\/google-ranking-factors\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/backlinko.com\/google-ranking-factors<\/a>&nbsp;<\/p>\n<p>However we list the most important elements in this summary of content shown below in this section:<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uWzehwxu98oUNtfdXUNCig.png\" alt=\"Most important ranking factors according to the latest 2015 Moz survey\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uWzehwxu98oUNtfdXUNCig.png\" \/> <\/a><figcaption>\n     Most important ranking factors according to the latest 2015 Moz survey<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gdzAlmPTr20VqVWdKUlOkQ.jpg\" alt=\"Ranking Factors within Google\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gdzAlmPTr20VqVWdKUlOkQ.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/plgjPvLrLYfMJiMTUudBQQ.png\" alt=\"Ranking Factors within Google\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/plgjPvLrLYfMJiMTUudBQQ.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Taking form&nbsp;https:\/\/www.slideshare.net\/SearchMarketingExpo\/semrush-ranking-factors-20-semrush-2017-study-with-unreleased-updates-by-olga-andrienko<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/h3AnQ6RpTlB-ThgghBMIg.png\" alt=\"Ranking Factors within Google\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/h3AnQ6RpTlB-ThgghBMIg.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><a href=\"https:\/\/www.searchmetrics.com\/knowledge-base\/ranking-factors-industry\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.searchmetrics.com\/knowledge-base\/ranking-factors-industry\/<\/a><\/p>\n<p>https:\/\/www.searchmetrics.com\/knowledge-base\/ranking-factors-finance\/<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nml1v0WHDnFer3uplVlE-A.png\" alt=\"Ranking Factors within Google\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nml1v0WHDnFer3uplVlE-A.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Video Commentary of this Checklist A brief history of Google Search Elements of SEO Strategy A basic view of how we view SEO strategy on a website How specific website elements fit into this 3 pillar approach to SEO strategy Technical How does Google Crawl Pages Google finds and indexes pages by crawling links that 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