{"id":6781,"date":"2016-06-23T10:55:07","date_gmt":"2016-06-23T10:55:07","guid":{"rendered":"https:\/\/www.process.st\/templates\/checklist-for-paid-events\/"},"modified":"2016-06-23T10:55:07","modified_gmt":"2016-06-23T10:55:07","slug":"checklist-for-paid-events","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/checklist-for-paid-events\/","title":{"rendered":"Checklist for Paid Events"},"content":{"rendered":"
\n

Pre-Event Marketing <\/h2>\n
\n
    \n
  • \n
    \n
    \n 1\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Write down quantitative outcome measure for the event (Budget, leads, conversions)\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 2\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Finalise date and venue with Likkesh\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 3\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n If external venue , get the price quotes and confirm with Shreekala\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 4\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Get topic and schedule with Acads team\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 5\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Confirm speakers \/ faculty for the event\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 6\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Validate event schedule calendar & Marketing plan with Arun\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 7\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Put a print out of event schedule calendar in Arun\u2019s cabin\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 8\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Write content for email, landing pages\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 9\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Review content by Arun\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 10\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Design the landing page, and infusionsoft forms and payment links in PayU money\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 11\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Reach out to designer for the creatives on social media.\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 12\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Get a poster designed for the event, print it and put it up at the Center\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 13\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Design and Print the Marketing collaterals & goody bag (discount coupons, B-school info, gits) etc\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 14\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Update Website event page with the details\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 15\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Feature event on external event sites like Explara, Book my show, Mera events\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 16\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Send announcement email to all students (excluding current)\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 17\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Send announcement email to all prospects in last 1 year\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 18\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Schedule the 3-email sequence to those who are tagged for the event\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 19\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Send 3 SMS announcement blasts. Schedule it 5 days, 3 days and 1 day before event\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 20\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Create a facebook campaign with 2 variation (lead gen form Vs Landing page)\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 21\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Create a facebook event and promote it to increase visibilty\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 22\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Create a page specific pop-up to show the event details.\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 23\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Create google builder url for social media sharing & tracking traffic\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 24\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Posts to be made in all Linkedin groups that are relevant\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 25\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Write a PR article that can be posted on Event listing sites\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 26\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Create tweet calendar with different images and posts\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 27\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Post on Google+ brand page\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 28\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Ask Operations to update Classroom PPT about the event\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 29\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Ask students to post on external forums about the event\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 30\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Update signature on GMAT Club, PG and BTG to have the link of the event\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 31\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Post on the CrackVerbal forum about the event\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 32\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Schedule a bi-weekly meeting between Sales and Marketing to discuss number of leads \/ conversions\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 33\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Get a confirmation on the attendee number and decide the status of the event (Go or Not Go signal)\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 34\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Get confirmation from the faculty \/ speakers one day before the event\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 35\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Send the reminder email and SMS 1 hour before the event starts\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
    \n

    Marketing during the Event <\/h2>\n
    \n
      \n
    • \n
      \n
      \n 1\n <\/div>\n<\/p><\/div>\n
      \n
      <\/div>\n<\/p><\/div>\n
      \n Distribute the attendance sheet\n <\/div>\n<\/li>\n
    • \n
      \n
      \n 2\n <\/div>\n<\/p><\/div>\n
      \n
      <\/div>\n<\/p><\/div>\n
      \n Click photos during the event\n <\/div>\n<\/li>\n
    • \n
      \n
      \n 3\n <\/div>\n<\/p><\/div>\n
      \n
      <\/div>\n<\/p><\/div>\n
      \n Post live updates on FB and Twitter about the event and share the pictures\n <\/div>\n<\/li>\n
    • \n
      \n
      \n 4\n <\/div>\n<\/p><\/div>\n
      \n
      <\/div>\n<\/p><\/div>\n
      \n Distribute the collateral to attendees\n <\/div>\n<\/li>\n
    • \n
      \n
      \n 5\n <\/div>\n<\/p><\/div>\n
      \n
      <\/div>\n<\/p><\/div>\n
      \n Distribute gifts to the speakers (in case any)\n <\/div>\n<\/li>\n
    • \n
      \n
      \n 6\n <\/div>\n<\/p><\/div>\n
      \n
      <\/div>\n<\/p><\/div>\n
      \n Get a PR cover for the event\n <\/div>\n<\/li>\n
    • \n
      \n
      \n 7\n <\/div>\n<\/p><\/div>\n
      \n
      <\/div>\n<\/p><\/div>\n
      \n Write summary of the event\n <\/div>\n<\/li>\n
    • \n
      \n
      \n 8\n <\/div>\n<\/p><\/div>\n
      \n
      <\/div>\n<\/p><\/div>\n
      \n Get the feedback forms filled\n <\/div>\n<\/li>\n
    • \n
      \n
      \n 9\n <\/div>\n<\/p><\/div>\n
      \n
      <\/div>\n<\/p><\/div>\n
      \n Take some student review videos\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
      \n

      Post-Event Marketing <\/h2>\n
      \n
        \n
      • \n
        \n
        \n 1\n <\/div>\n<\/p><\/div>\n
        \n
        <\/div>\n<\/p><\/div>\n
        \n Send thank you mail to attendees along with any collateral that was promised\n <\/div>\n<\/li>\n
      • \n
        \n
        \n 2\n <\/div>\n<\/p><\/div>\n
        \n
        <\/div>\n<\/p><\/div>\n
        \n Write a blog about the event and publish it\n <\/div>\n<\/li>\n
      • \n
        \n
        \n 3\n <\/div>\n<\/p><\/div>\n
        \n
        <\/div>\n<\/p><\/div>\n
        \n Send the miss you mail with the link to blog about the event.\n <\/div>\n<\/li>\n
      • \n
        \n
        \n 4\n <\/div>\n<\/p><\/div>\n
        \n
        <\/div>\n<\/p><\/div>\n
        \n Update the events page and video library with video\n <\/div>\n<\/li>\n
      • \n
        \n
        \n 5\n <\/div>\n<\/p><\/div>\n
        \n
        <\/div>\n<\/p><\/div>\n
        \n Post the video on youtube along with appropriate titles\n <\/div>\n<\/li>\n
      • \n
        \n
        \n 6\n <\/div>\n<\/p><\/div>\n
        \n
        <\/div>\n<\/p><\/div>\n
        \n Send a survey mail to those who are tagged but did not attend the event\n <\/div>\n<\/li>\n
      • \n
        \n
        \n 7\n <\/div>\n<\/p><\/div>\n
        \n
        <\/div>\n<\/p><\/div>\n
        \n Send an email with validation of the quantitative measures decided for the event\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

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