{"id":6909,"date":"2016-07-05T17:58:18","date_gmt":"2016-07-05T17:58:18","guid":{"rendered":"https:\/\/www.process.st\/templates\/your-first-template-click-here-to-get-started-77\/"},"modified":"2024-02-28T17:39:35","modified_gmt":"2024-02-28T17:39:35","slug":"your-first-template-click-here-to-get-started-77","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/your-first-template-click-here-to-get-started-77\/","title":{"rendered":"Influencer Marketing"},"content":{"rendered":"
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Start Here <\/h2>\n
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Influencer Marketing is identifying personal brands, blogs, and social media accounts that have a large following.<\/p>\n

We are going to identify relevant influencers, contact them, and ask them to help promote Pavlok. <\/p>\n

There are three types of pitches we will do <\/p>\n

1. Basic\/Simple - pay to post - these influencers will accept a flat fee to post once or twice to their audience. <\/p>\n

2. Affiliate\/Joint Venture - these influencers will be more of a major deal and will become an affiliate to do more than one post. The kinds of deal we do with them can include: joint webinars, them sending out an email to their list, multiple posts, etc. The nature of this type of influencer relationship is ongoing as they will take a $50 commission per unit sold. They will get a special price for their audience of $179 per Pavlok device (regular is $199).<\/p>\n

3. Integration\/Partnership deals - This is more advanced and we won't be taking immediate action to identify potential bigger collaborations like this. An example of this: a productivity blogger has a course on how to become more productive, they might lack tracking or accountability in their program, we can help them by adding their courses to our Pavlok app, and white label our Pavlok device to be one specifically for their program. At this stage we will identify them, but not contact them.<\/p>\n

The focus is to grow #1 and #2 for the rest of 2016. <\/p>\n

Please go through the rest of the system.<\/p>\n

As you go through this pay special attention to the tracking and weekly KPI's section.<\/p>\n

KPI = Key Performance Indicators<\/p>\n

Each influencer will be different depending on what habit group they represent [see next section: Each Habit & Keyword].<\/p>\n<\/p><\/div>\n<\/section>\n

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Each Habit & Keyword <\/h2>\n
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Habit Verticals:<\/h5>\n

1. Quit smoking<\/p>\n

2. Eat healthier <\/p>\n

3. Nail biting\/skin picking\/OCD behaviors<\/p>\n

4. Fitness (start & tracking)<\/p>\n

5. Be more productive<\/p>\n

6. Stop sleeping in<\/p>\n

7. Other<\/p>\n<\/p><\/div>\n

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Keywords (for all habits)<\/h5>\n

Can be found here, and are organized by each of the above habits ><\/p>\n

https:\/\/docs.google.com\/document\/d\/1OttxLArwUhOeRK9WzcP1ae4dgbjNFdQorsWKUtgHxAY\/edit?usp=sharing<\/a><\/p>\n<\/p><\/div>\n<\/section>\n

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Tools <\/h2>\n
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Info About Our Affiliate Program: <\/strong><\/p>\n

http:\/\/pavlok.com\/blog\/affiliate-programs\/<\/a><\/p>\n

Refersion (Affiliate Tracking Platform)<\/strong><\/p>\n

https:\/\/www.refersion.com\/<\/a><\/p>\n

Influencer Platforms:<\/strong><\/p>\n

Whalar.com - recommended Instagram influencer marketing<\/p>\n

Thuzio 360<\/p>\n

Nichify<\/p>\n

Reelio<\/p>\n

Famebit, <\/p>\n

TapInfluence<\/p>\n

Instabrand.<\/p>\n

<\/strong>Affiliate Marketplaces (PRODUCTS)<\/strong><\/p>\n

1. Commission Junction, http:\/\/www.cj.com\/publisher<\/a><\/p>\n

<\/strong>2. ClickSure, https:\/\/www.clicksure.com\/#affiliate<\/a><\/p>\n

3. PayDotCom, https:\/\/paydotcom.com\/vendors.php<\/a><\/p>\n

4. Payzeno, https:\/\/www.payzeno.com\/users\/login\/?jump=\/products\/view<\/a><\/p>\n<\/p>\n

<\/strong><\/p>\n<\/p><\/div>\n

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How to Track Influencers & Communication<\/p>\n<\/h5>\n

We will use the below spreadsheet to keep track of all Influencer information, pitches, and communication. <\/p>\n

https:\/\/docs.google.com\/a\/khierstynross.com\/spreadsheets\/d\/1xritV7PGgR9s7utX52ZBil0_d0LFFFrKrDkI-8qa2C4\/edit?usp=sharing<\/a><\/p>\n

There will be multiple people adding information to the same spreadsheet to make sure to ONLY deal with influencers you've identified.<\/p>\n

Before you pitch, be sure to search the spreadsheet and make sure someone else hasn't already identified and communicated with them, or that they aren't already an affiliate.<\/p>\n<\/p><\/div>\n<\/section>\n

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Criteria for becoming a Pavlok influencer <\/h2>\n
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Each influencer will fall into one specific habit group.<\/p>\n

When we do research, when we pitch them, we are doing so with one<\/strong> habit group in mind. <\/p>\n

You can see which habit groups we have by going to [Each habit group and keyword].<\/p>\n

Here is the criteria for someone to qualify to be an influencer:<\/p>\n

> Social media following of > 100,000 followers total (facebook\/twitter\/instagram)
> Good engagement: Check and see how many comments\/likes they have per follower on that platform. <\/p>\n

average # likes per post (most recent) \/ # followers (on that platform)<\/p>\n

If this number is at or above 2%, they qualify<\/p>\n

> Email list of > 35,000
> Their audience fits one of our habit groups<\/p>\n

Please use this checklist before you pitch them<\/p>\n<\/p><\/div>\n

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