{"id":6940,"date":"2016-07-08T03:22:54","date_gmt":"2016-07-08T03:22:54","guid":{"rendered":"https:\/\/www.process.st\/templates\/beginners-seo-checklist\/"},"modified":"2016-07-08T03:22:54","modified_gmt":"2016-07-08T03:22:54","slug":"beginners-seo-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/beginners-seo-checklist\/","title":{"rendered":"Beginner&#8217;s SEO Checklist"},"content":{"rendered":"<section id=\"heading-the-preflight-seo-checklist\">\n<h2> Heading: The Pre-Flight SEO Checklist <\/h2>\n<div class=\"text-content\">\n<h4><strong>The Pre-Flight SEO Checklist<\/strong><\/h4>\n<p>Before you optimize, there's the &quot;pre-flight&quot; check. This pinpoints issues that might hinder the tracking or implementation of your optimization efforts. They aren\u2019t in any particular order; SEO is built in layers, so all of them are important.<\/p>\n<p>Links:&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/www.google.com\/webmasters\/#?modal_active=none\" rel=\"nofollow noopener\" target=\"_blank\">Search Engine Console<\/a><\/li>\n<li><a href=\"https:\/\/www.xml-sitemaps.com\/\" rel=\"nofollow noopener\" target=\"_blank\">XML Sitemaps<\/a>&nbsp;generator<\/li>\n<\/ul><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Analytics Installation - Check to make sure you have analytics installed and that they're working correctly.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Search Engine Console - Set up a Search Engine Console account and implement on your site.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Sitemap Creation and Submission - If you have not already, create a sitemap and submit it to Search Engine Console. You can use XML Sitemaps generator if you need help.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Website Audit - If you haven't already, perform a website audit.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"heading-seo-research-checklist\">\n<h2> Heading: SEO Research Checklist <\/h2>\n<div class=\"text-content\">\n<h4><strong>The SEO Research Checklist<\/strong><\/h4>\n<p>You should never build an SEO campaign without doing your research. Research answers a few important questions, and the answers may not be what you think they are.<\/p>\n<p>Links:&nbsp;<\/p>\n<ul>\n<li><a href=\"http:\/\/level343.com\/2012\/03\/12\/repeat-after-me-target-market\/\" rel=\"nofollow noopener\" target=\"_blank\">Repeat After Me, &quot;Target. Market.&quot;<\/a>&nbsp;<\/li>\n<li>&nbsp;<a href=\"http:\/\/level343.com\/2011\/03\/24\/building-campaigns-keywords-phrases-seo-marketing-social-media\/\" rel=\"nofollow noopener\" target=\"_blank\">Building Campaigns Around Key Words and Phrases: SEO, Marketing, Social Media<\/a>&nbsp;<\/li>\n<li><a href=\"http:\/\/level343.com\/2011\/05\/09\/competitive-intelligence-getting-the-skinny-on-your-competition\/\" target=\"_blank\" rel=\"nofollow noopener\">Competitive Intelligence: Getting the Skinny on Your Competition<\/a><\/li>\n<li><a href=\"http:\/\/level343.com\/measuring-metrics-ebook\/\" target=\"_blank\" rel=\"nofollow noopener\">Measuring Metrics for Success<\/a><\/li>\n<li><a href=\"http:\/\/level343.com\/2015\/09\/28\/how-to-grow-your-business-with-social\/\" target=\"_blank\" rel=\"nofollow noopener\">How To Grow Your Business with Social<\/a><\/li>\n<\/ul><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Target Audience Research - Define who your target audience is. Read Repeat After Me, &quot;Target. Market.&quot; for more information.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Keyword Research - Research keywords to make sure you're using the same language your target audience is using. Read &quot;Building Campaigns Around Key Words and Phrases: SEO, Marketing, Social Media&quot; to understand how keywords work throughout a campaign.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Analytics Research - Read our guide, Measuring Metrics for Success, to get a detailed walkthrough of how to find the right KPIs.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Competitive Research - Your online competition is often different than you think. Read Competitive Intelligence: Getting the Skinny on Your Competition for more insight into this process.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Social Research - Since social is where the real conversations happen, it\u2019s important to have them happen with the largest target audience possible. Learn How To Grow Your Business with Social.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"developing-an-seo-checklist\">\n<h2> Developing an SEO Checklist <\/h2>\n<div class=\"text-content\">\n<h4><strong>Developing an SEO Checklist<\/strong><\/h4>\n<p>Your&nbsp;campaign should be based on the previous research, and your SEO checklist should be based off your campaign.&nbsp;This is just an example of what your TDL, or SEO checklist, might include:<\/p>\n<ol>\n<li>Write optimized, marketable search snippets (title and description)<\/li>\n<li>Create a content editorial calendar that covers:\n<ol>\n<li>Update old content<\/li>\n<li>Create new content<\/li>\n<li>Update old pages<\/li>\n<li>Create new assets<\/li>\n<li>Remove old assets as needed<\/li>\n<\/ol>\n<\/li>\n<li>Set up a social media plan to provide x number of additional social proof above competing site and\/or competitive posts<\/li>\n<li>Set up link building campaign to x number of pages (outline pages) for additional links above competing site and\/or competitive pages<\/li>\n<li>Create x number of additional assets with the goal of bringing x number of traffic above previous quarter<\/li>\n<\/ol>\n<p>Use the below list template to create your own SEO Checklist!<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n  <\/ul>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Heading: The Pre-Flight SEO Checklist The Pre-Flight SEO Checklist Before you optimize, there's the &quot;pre-flight&quot; check. This pinpoints issues that might hinder the tracking or implementation of your optimization efforts. They aren\u2019t in any particular order; SEO is built in layers, so all of them are important. Links:&nbsp; Search Engine Console XML Sitemaps&nbsp;generator 1 Analytics [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"3","template_description":"You need an SEO checklist - the optimizer's To Do List  - just to keep track of what's been done and what hasn't. 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