{"id":7393,"date":"2016-07-20T18:29:53","date_gmt":"2016-07-20T18:29:53","guid":{"rendered":"https:\/\/www.process.st\/templates\/cold-contacting-a-prospect\/"},"modified":"2024-02-28T17:50:58","modified_gmt":"2024-02-28T17:50:58","slug":"cold-contacting-a-prospect","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/cold-contacting-a-prospect\/","title":{"rendered":"Cold Contacting a Prospect"},"content":{"rendered":"<section id=\"preparation\">\n<h2> Preparation: <\/h2>\n<\/section>\n<section id=\"create-a-script\">\n<h2> Create a script <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/b650c9b4-e2a2-4a92-9182-62aeb265a54b.png\" alt=\"Create a script\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/b650c9b4-e2a2-4a92-9182-62aeb265a54b.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>First up, you need to <strong>create a script<\/strong> for when you contact the prospect. <strong>Record a copy<\/strong> of this script using the<strong> form field<\/strong>&nbsp;below.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Prospect Cold Contact Script <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Rehearse through your mind what you would say to someone when you start calling them on the phone.<\/p>\n<ul>\n<li>Never start your conversation by asking questions like, \u201cHow are you?\u201d you may sound pretentious. <strong>Avoid pleasantries with people whom you do not have an established relationship<\/strong>.<\/li>\n<li>If you are calling to make an appointment, give a short introduction of your company and its services.<strong> Make sure that you are talking to the right person and ask if it is the appropriate time to talk<\/strong>. If it is the right time, you can now deliver the sales talk. If not, ask if there would be a more convenient time to call back and make a note to follow up.<\/li>\n<li>During your conversation, make sure you include as&nbsp;<strong>convincing<\/strong> a<strong> benefits statement<\/strong>&nbsp;as possible.<\/li>\n<li><strong>Include questions in your sales pitch<\/strong>. They are the effective means to have good interactions with the prospect. Prepare structured questions to create the opportunity to obtain the appointment.<\/li>\n<li>If possible, <strong>make reference to completed projects similar to theirs<\/strong> in terms of size or industry sector. Remember, though, you would rather have the prospect be talking\/answering questions&nbsp;than have you talking more about specifics.<\/li>\n<li>The more <strong>specific<\/strong> you are, the more effective your statement will be. You can then ask if he would be interested in learning more, if he says yes, then you can set for the appointment.<\/li>\n<li>Finally, <strong>read your script aloud<\/strong>. Make sure it has a natural, conversational flow and it allows interaction. Rehearse it with your colleagues to get their feedback.<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"make-some-practice-calls-to-colleagues\">\n<h2> Make some practice calls to colleagues <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/862d05b4-86b0-4a50-ae88-b280e7cb7435.png\" alt=\"Make some practice calls to colleagues\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/862d05b4-86b0-4a50-ae88-b280e7cb7435.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>It is a common experience to realize that your sales pitch is not quite right at the beginning and needs improvement. <strong>Try practicing it by calling your colleagues<\/strong> to make sure it works. <strong>Record their reaction<\/strong> using the <strong>dropdown&nbsp;<\/strong><strong>form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Practice Call Result <\/label><br \/>\n   <select disabled=\"disabled\" class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong><\/strong>If needed, <strong>revise your list<\/strong> or your sales pitch and <strong>record the new version<\/strong> of the script using the <strong>form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> New Script <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"store-sales-pitch-in-the-computer\">\n<h2> Store sales pitch in the computer <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/27602ec5-e8b2-4b35-811d-d8ec03022049.png\" alt=\"Store sales pitch in the computer\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/27602ec5-e8b2-4b35-811d-d8ec03022049.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Enter your list into an organizational system<\/strong> by using a simple spreadsheet or a <strong>CRM<\/strong> system such as <a href=\"http:\/\/salesforce.com\" target=\"_blank\" rel=\"nofollow noopener\">Salesforce<\/a>. You need to<strong> record your call logs<\/strong> in order to determine when to make follow up calls.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"initial-contact\">\n<h2> Initial Contact: <\/h2>\n<\/section>\n<section id=\"take-the-sniper-approach\">\n<h2> Take the sniper approach <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/062174f8-d084-4a13-94bf-b2431e68bd11.png\" alt=\"Take the sniper approach\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/062174f8-d084-4a13-94bf-b2431e68bd11.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>When cold calling a prospect the best way to promote your products and services is to<strong> use the Sniper Approach<\/strong>.&nbsp;This sales promotion strategy usually involves working on <strong>customized sales pitch for each targeted prospect<\/strong> to influence their purchasing decision.<\/p>\n<ul>\n<li>Customized sales pitches should involve using <strong>product presentations<\/strong> to <strong>emphasize<\/strong> the&nbsp;<strong>benefits<\/strong> or <strong>services<\/strong> offered, to influence the buying decisions of targeted consumers in specified marketplaces.<\/li>\n<li>All customized sales pitches are <strong>reviewed and revised several times<\/strong> before applying it to cold calling the prospects in order to target highly-identified consumers.<\/li>\n<li>You'll need to <strong>spend a lot of time on each prospect<\/strong> in order to influence their buying decision.<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"contact-the-manager\">\n<h2> Contact the manager <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/813cffbe-ecba-4d5c-bfc6-7534b7a7fbb3.png\" alt=\"Contact the manager\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/813cffbe-ecba-4d5c-bfc6-7534b7a7fbb3.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Contact the manager<\/strong> after you have made the necessary preparations. <strong>Follow the sub-checklist&nbsp;<\/strong>below to prepare and <strong>note the time<\/strong> of the sales call in the <strong>form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Read over your notes and scripts before calling.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Determine the right time to make a sales call.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure to consider the convenient time of the manager when making a sales call.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Sales Call Scheduled <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"consider-passing-through-the-assistant-manager\">\n<h2> Consider passing through the assistant manager <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/5027820d-9563-457c-b9f8-f46cb204ace0.jpg\" alt=\"Consider passing through the assistant manager\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/5027820d-9563-457c-b9f8-f46cb204ace0.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>In cases that you cannot contact directly the manager, c<strong>onsider passing your call through the assistant manager<\/strong>.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Ask the secretary if the manager has an assistant. Get his\/her name and store it in your CRM system.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Inform the secretary about the purpose of your call.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure you maintain the information you obtain from your call.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Review the information you got before your set appointment with the manager.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"identify-and-screen-out-prospects\">\n<h2> Identify and screen out prospects <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/fe1476cf-bb97-4b4c-8df2-8b31e30d8ecb.png\" alt=\"Identify and screen out prospects\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/fe1476cf-bb97-4b4c-8df2-8b31e30d8ecb.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Work on this as a marketing professional having a positive attitude and<strong> always dial the phone with a smile<\/strong>.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"discover-more-about-the-prospect\">\n<h2> Discover more about the prospect <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/2934db1e-36fb-49cb-ab1c-3f1b00edb329.jpg\" alt=\"Discover more about the prospect\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/2934db1e-36fb-49cb-ab1c-3f1b00edb329.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Conduct <strong><a href=\"http:\/\/www.wikihow.comUse-LinkedIn#Getting_Sales_Lead\" target=\"_blank\" rel=\"nofollow noopener\">research<\/a><\/strong> on <strong>your potential prospect<\/strong> <strong>before cold calling them<\/strong>. <strong>Record<\/strong> any <strong>useful<\/strong> pieces of <strong>information<\/strong> using the <strong>form fields<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Prospect Name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"disabled\" class=\"form-control\" \/>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Prospect Website <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"disabled\" class=\"form-control\" \/>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Prospect Email <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"disabled\" class=\"form-control\" \/>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Prospect Details <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Prospect's Needs <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"call-your-initial-list-of-prospects\">\n<h2> Call your initial list of prospects <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/17433855-f317-4b6b-a907-ad9a51fcfbfb.png\" alt=\"Call your initial list of prospects\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/17433855-f317-4b6b-a907-ad9a51fcfbfb.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Set<strong> as many sales appointments as you can<\/strong>. When the person you are calling is not around, call them back the next day.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"leave-a-voice-mail-as-a-last-resort\">\n<h2> Leave a voice mail as a last resort <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/a1cb1faa-1b7e-423d-9bf1-bba14a440407.png\" alt=\"Leave a voice mail as a last resort\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/a1cb1faa-1b7e-423d-9bf1-bba14a440407.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>You can <strong>leave a voice mail<\/strong> when you cannot contact the person whom you are calling.<\/p>\n<p>When you leave a voice mail without getting any responses, <strong>know how many times you can leave it without making them feel harassed<\/strong>. &nbsp; &nbsp;&nbsp;<\/p>\n<p>When someone calls you back, make sure you are prepared to get all his\/her information such as; his\/her last name, the company he\/she works for and to answer his\/her queries to enable you to take control of the conversation. &nbsp; &nbsp;&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"make-a-followup-with-the-prospect\">\n<h2> Make a follow-up with the prospect <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/55017f29-e8b0-4fdc-b419-b6acbbde58dd.jpg\" alt=\"Make a follow-up with the prospect\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/55017f29-e8b0-4fdc-b419-b6acbbde58dd.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Keep in touch<\/strong> with the prospect by sending <strong>relevant newsletters,<\/strong> time sensitive <strong>special offers<\/strong> and promotions, <strong>events<\/strong> and <strong>trade show invitations<\/strong> and <strong>holiday cards<\/strong>.<\/p>\n<p>Develop a fool proof <strong>follow up system<\/strong> to enable you to keep track of the schedules you have with the prospects.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"improving\">\n<h2> Improving: <\/h2>\n<\/section>\n<section id=\"expect-and-respond-to-objections-from-the-prospects\">\n<h2> Expect and respond to objections from the prospects <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/3cc5f2e9-2781-4eed-8adc-1279aa72af8c.png\" alt=\"Expect and respond to objections from the prospects\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/3cc5f2e9-2781-4eed-8adc-1279aa72af8c.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>While practicing your sales calls, it is but <strong>normal to hear<\/strong> various kinds of <strong>objections<\/strong>. Be prepared by following the <strong>sub-checklist<\/strong> below and remember to <strong>note down all valid objections<\/strong> using the <strong>form field<\/strong> at the end of this task.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare yourself in knowing how to respond to objections.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Keep in mind that the prospect who objects is still conversing with you. It is a positive sign and it provides you the opportunity to continue your good conversation.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Objections are very helpful in allowing you to make inquiries to determine how relevant the objections are and how you can solve the problems.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Valid Objections <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"keep-improving-the-script-and-call-more-prospects\">\n<h2> Keep improving the script and call more prospects <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/5b0774b3-d1eb-4600-a485-3418ab4f4bba.png\" alt=\"Keep improving the script and call more prospects\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/5b0774b3-d1eb-4600-a485-3418ab4f4bba.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Keep in mind that even good scripts<strong> need improvements<\/strong>. Your expected outcome cannot be realized upon the first time you try it out. Make sure you do the following steps:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Review your pre-qualified questions. If necessary the qualifiers should be added or replaced to improve them.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure that during the conversation your benefit statements are clear and strong enough for the prospect to be persuaded.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure to obtain the appointment when the opportunity arises.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"contact-prospects-using-both-calls-and-emails\">\n<h2> Contact prospects using both calls and emails <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/b1a8a3f8-554c-457a-9617-e13460cdfe43.png\" alt=\"Contact prospects using both calls and emails\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/b1a8a3f8-554c-457a-9617-e13460cdfe43.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Most often people are using <strong>emails<\/strong> rather than answering phone calls. Thus, using a <strong>combination of emails and phone calls<\/strong> is a much better way of communicating with the prospects.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"create-scripts-for-phone-and-email-communication\">\n<h2> Create scripts for phone and email communication <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/dc4ddef5-3b9a-4e80-ac47-2bfcc1bdc812.jpg\" alt=\"Create scripts for phone and email communication\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/dc4ddef5-3b9a-4e80-ac47-2bfcc1bdc812.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Prepare and rehearse your scripts for phone calls and emails&nbsp;communications before calling your customers<\/strong> to ensure that adequate preparations have been made in terms of marketing strategies and responses.<\/p>\n<p>Scripts should be designed to capture the interests of prospects and convert them into customers in order to generate sales.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"make-sure-that-emails-do-not-violate-antispam-regulations\">\n<h2> Make sure that emails do not violate anti-spam regulations <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/aad23dfd-6083-4108-bcfe-12dd21dd144e.jpg\" alt=\"Make sure that emails do not violate anti-spam regulations\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/aad23dfd-6083-4108-bcfe-12dd21dd144e.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Sending individualized emails is not as risky as sending group emails, but you must <strong>ensure that your emails do not violate anti-spam regulations<\/strong>.<\/p>\n<ul>\n<li>US emails for commercial transactions usually have an&nbsp;unsubscribe option as well as personal contact information.<\/li>\n<li>If someone asks you to stop communicating with them through emails, immediately remove their email addresses from your email account.<\/li>\n<li>You are liable if you keep on emailing someone who does not want your email communication.<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"coordinate-the-communication-devices-with-the-customers\">\n<h2> Coordinate the communication devices with the customers <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ea30e533-d12f-4c2d-8b51-16f916685fa3.png\" alt=\"Coordinate the communication devices with the customers\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ea30e533-d12f-4c2d-8b51-16f916685fa3.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Strengthen your communication with your prospects by sending <strong>emails with generalized information with a formal request for a response call<\/strong>.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Preparation: Create a script First up, you need to create a script for when you contact the prospect. Record a copy of this script using the form field&nbsp;below. Prospect Cold Contact Script Rehearse through your mind what you would say to someone when you start calling them on the phone. Never start your conversation by [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7394,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"20","template_description":"","template_id":"hOldamgL9UKWfGqLx55BPQ","task_0":"Preparation:","task_slug_0":"preparation","task_1":"Create a script","task_slug_1":"create-a-script","task_2":"Make some practice calls to colleagues","task_slug_2":"make-some-practice-calls-to-colleagues","task_3":"Store sales pitch in the computer","task_slug_3":"store-sales-pitch-in-the-computer","task_4":"Initial Contact:","task_slug_4":"initial-contact","task_5":"Take the sniper approach","task_slug_5":"take-the-sniper-approach","task_6":"Contact the manager","task_slug_6":"contact-the-manager","task_7":"Consider passing through the assistant 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