{"id":8298,"date":"2016-10-03T14:08:53","date_gmt":"2016-10-03T14:08:53","guid":{"rendered":"https:\/\/www.process.st\/templates\/11-parameters-that-mobile-marketers-need-to-evaluate-before-building-or-buying-a-referral-program\/"},"modified":"2024-02-28T20:51:34","modified_gmt":"2024-02-28T20:51:34","slug":"11-parameters-that-mobile-marketers-need-to-evaluate-before-building-or-buying-a-referral-program","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/11-parameters-that-mobile-marketers-need-to-evaluate-before-building-or-buying-a-referral-program\/","title":{"rendered":"11 Parameters That Mobile Marketers Need To Evaluate Before Building or Buying A Referral Program"},"content":{"rendered":"
\n

Time Spent <\/h2>\n
\n
    \n
  • \n
    \n
    \n 1\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Do you really have time to create a thorough plan for referrals to get started?\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 2\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Do you have enough time to build a parallel product along with your core product?\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
    \n

    Expertise <\/h2>\n
    \n
      \n
    • \n
      \n
      \n 1\n <\/div>\n<\/p><\/div>\n
      \n
      <\/div>\n<\/p><\/div>\n
      \n Does your team possess any prior experience in building a referral program?\n <\/div>\n<\/li>\n
    • \n
      \n
      \n 2\n <\/div>\n<\/p><\/div>\n
      \n
      <\/div>\n<\/p><\/div>\n
      \n Do you have a complete know-how of the time required to build a robust referral program?\n <\/div>\n<\/li>\n
    • \n
      \n
      \n 3\n <\/div>\n<\/p><\/div>\n
      \n
      <\/div>\n<\/p><\/div>\n
      \n Have you factored issues such as end user experience while building referrals?\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
      \n

      Money <\/h2>\n
      \n
        \n
      • \n
        \n
        \n 1\n <\/div>\n<\/p><\/div>\n
        \n
        <\/div>\n<\/p><\/div>\n
        \n Do you have enough money to invest in a parallel product?\n <\/div>\n<\/li>\n
      • \n
        \n
        \n 2\n <\/div>\n<\/p><\/div>\n
        \n
        <\/div>\n<\/p><\/div>\n
        \n Have you done the maths on the money and the concerning paycheck that you would need to release at the end of this exercise?\n <\/div>\n<\/li>\n
      • \n
        \n
        \n 3\n <\/div>\n<\/p><\/div>\n
        \n
        <\/div>\n<\/p><\/div>\n
        \n Are you ready to incur losses if referrals don\u2019t work for your business, after investing time, intellect and sweat?\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
        \n

        Lifetime Maintenance <\/h2>\n
        \n
          \n
        • \n
          \n
          \n 1\n <\/div>\n<\/p><\/div>\n
          \n
          <\/div>\n<\/p><\/div>\n
          \n Have you given thought to the lifetime maintenance of your referral system along with your core product?\n <\/div>\n<\/li>\n
        • \n
          \n
          \n 2\n <\/div>\n<\/p><\/div>\n
          \n
          <\/div>\n<\/p><\/div>\n
          \n What happens when the team that built your referral solution moves on?\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
          \n

          Fraud Detection & Prevention <\/h2>\n
          \n
            \n
          • \n
            \n
            \n 1\n <\/div>\n<\/p><\/div>\n
            \n
            <\/div>\n<\/p><\/div>\n
            \n Have you thought about possible frauds that could make you lose millions?\n <\/div>\n<\/li>\n
          • \n
            \n
            \n 2\n <\/div>\n<\/p><\/div>\n
            \n
            <\/div>\n<\/p><\/div>\n
            \n Is your referral program foolproof?\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
            \n

            Dashboard For Marketing Teams <\/h2>\n
            \n
              \n
            • \n
              \n
              \n 1\n <\/div>\n<\/p><\/div>\n
              \n
              <\/div>\n<\/p><\/div>\n
              \n Do you think your marketing team has access to real-time campaign results? Just like Google Adwords or Facebook ads?\n <\/div>\n<\/li>\n
            • \n
              \n
              \n 2\n <\/div>\n<\/p><\/div>\n
              \n
              <\/div>\n<\/p><\/div>\n
              \n Do you think they are overly dependent on the tech team for metrics concerning referrals?\n <\/div>\n<\/li>\n
            • \n
              \n
              \n 3\n <\/div>\n<\/p><\/div>\n
              \n
              <\/div>\n<\/p><\/div>\n
              \n Do you think they can quickly act on optimising the campaign without real-time metrics?\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
              \n

              Customer Support For Referral Queries <\/h2>\n
              \n
                \n
              • \n
                \n
                \n 1\n <\/div>\n<\/p><\/div>\n
                \n
                <\/div>\n<\/p><\/div>\n
                \n Do you think your support team is ready to answer referral support tickets on play store, app store and other platforms?\n <\/div>\n<\/li>\n
              • \n
                \n
                \n 2\n <\/div>\n<\/p><\/div>\n
                \n
                <\/div>\n<\/p><\/div>\n
                \n Do you think your support team has the right information to provide meaningful answers to users coming via referrals?\n <\/div>\n<\/li>\n
              • \n
                \n
                \n 3\n <\/div>\n<\/p><\/div>\n
                \n
                <\/div>\n<\/p><\/div>\n
                \n Don\u2019t you think that such tickets would intrude into your tech team\u2019s time considering that there\u2019s no sound query resolution is in place to guide them?\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
                \n

                In-depth Analytics <\/h2>\n
                \n
                  \n
                • \n
                  \n
                  \n 1\n <\/div>\n<\/p><\/div>\n
                  \n
                  <\/div>\n<\/p><\/div>\n
                  \n Do you know the influencers for your referral?\n <\/div>\n<\/li>\n
                • \n
                  \n
                  \n 2\n <\/div>\n<\/p><\/div>\n
                  \n
                  <\/div>\n<\/p><\/div>\n
                  \n What if your marketing team wants to break down the data minutely to ascertain their future strategy?\n <\/div>\n<\/li>\n
                • \n
                  \n
                  \n 3\n <\/div>\n<\/p><\/div>\n
                  \n
                  <\/div>\n<\/p><\/div>\n
                  \n Do you know the percentage of users in terms of social actions, demography, etc.?\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
                  \n

                  Dedicated Growth Manager <\/h2>\n
                  \n
                    \n
                  • \n
                    \n
                    \n 1\n <\/div>\n<\/p><\/div>\n
                    \n
                    <\/div>\n<\/p><\/div>\n
                    \n Does your marketing team possess enough experience in understanding referral data?\n <\/div>\n<\/li>\n
                  • \n
                    \n
                    \n 2\n <\/div>\n<\/p><\/div>\n
                    \n
                    <\/div>\n<\/p><\/div>\n
                    \n Can they act and optimize campaign on their own?\n <\/div>\n<\/li>\n
                  • \n
                    \n
                    \n 3\n <\/div>\n<\/p><\/div>\n
                    \n
                    <\/div>\n<\/p><\/div>\n
                    \n Have you realized how much time and effort it takes to train the whole marketing team?\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
                    \n

                    Frequent App Updates <\/h2>\n
                    \n
                      \n
                    • \n
                      \n
                      \n 1\n <\/div>\n<\/p><\/div>\n
                      \n
                      <\/div>\n<\/p><\/div>\n
                      \n Can you quickly change something inside referral program without any tech help and without pushing app updates?\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
                      \n

                      Segmentation & Re-engagement <\/h2>\n
                      \n
                        \n
                      • \n
                        \n
                        \n 1\n <\/div>\n<\/p><\/div>\n
                        \n
                        <\/div>\n<\/p><\/div>\n
                        \n Can you send a push notification to all the users who invited more than 5 friends?\n <\/div>\n<\/li>\n
                      • \n
                        \n
                        \n 2\n <\/div>\n<\/p><\/div>\n
                        \n
                        <\/div>\n<\/p><\/div>\n
                        \n Can you remind users who looked into your referral program but never actually referred any of their friends?\n <\/div>\n<\/li>\n
                      • \n
                        \n
                        \n 3\n <\/div>\n<\/p><\/div>\n
                        \n
                        <\/div>\n<\/p><\/div>\n
                        \n Can you send reminders to people who received referral invitation but never acted upon?\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

                        Time Spent 1 Do you really have time to create a thorough plan for referrals to get started? 2 Do you have enough time to build a parallel product along with your core product? Expertise 1 Does your team possess any prior experience in building a referral program? 2 Do you have a complete know-how […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"11","template_description":"","template_id":"lWV4ww0WyJs_DgkZGdJHoQ","task_0":"Time Spent","task_slug_0":"time-spent","task_1":"Expertise","task_slug_1":"expertise","task_2":"Money","task_slug_2":"money","task_3":"Lifetime Maintenance","task_slug_3":"lifetime-maintenance","task_4":"Fraud Detection & Prevention","task_slug_4":"fraud-detection--prevention","task_5":"Dashboard For Marketing Teams","task_slug_5":"dashboard-for-marketing-teams","task_6":"Customer Support For Referral Queries","task_slug_6":"customer-support-for-referral-queries","task_7":"In-depth 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