{"id":8442,"date":"2016-10-13T19:22:59","date_gmt":"2016-10-13T19:22:59","guid":{"rendered":"https:\/\/www.process.st\/templates\/new-seo-process-kb-copy\/"},"modified":"2024-02-28T20:51:31","modified_gmt":"2024-02-28T20:51:31","slug":"new-seo-process-kb-copy","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/new-seo-process-kb-copy\/","title":{"rendered":"NEW SEO Process & KB (Copy)"},"content":{"rendered":"
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Overview <\/h2>\n
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Welcome to TaxProMarketer's SEO Process Overview!<\/p>\n

The purpose of this is to give you a picture of how we do SEO setups for our clients. <\/p>\n

This is most easily understood in a two part process, on site SEO setup and local listing building. <\/p>\n

Our On-site SEO process involves being on the physical website of the client and updating information, plug-ins, etc.<\/p>\n

The Local Listing Building portion of the SEO setup involves utilizing Bright Local and cleaning up inaccurate local listing information and running campaigns to create new local listings. <\/p>\n

The first few tasks in this process will define terms to help you understand some of the underlying concepts of SEO, and how to engage with them in relation to what we do at TaxProMarketer<\/p>\n

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Google Snack Pack<\/strong><\/p>\n

Google's snack pack is below. When you search for a company that Google decides is "local" as in, the end search user is looking for a local business to help them, then Google presents the searcher with the snack pack, to reflect their top three recommendations to the searcher. Below is an image of one of our clients, Jay Walia's site, worcestertaxreturn.com<\/p>\n<\/p><\/div>\n

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Canonical NAP <\/h2>\n
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Canonical NAP: <\/strong>The decided upon Business Name, Address and Phone Number for this client's business that will be used consistently across ALL platforms. For example, if a client sends us their marketing profile with this address: 1234 ABC Street, Suite 123, KC, MO 64030, but we find through research of their local listings that the internet has their address most consistently as 1234 ABC St., Ste 123, Kansas City, MO 64030, then we are going to use that version of their address. <\/p>\n

Another example would be if a client's company is listed as Tax Professional, LLC, but, on the internet, we find that their business is most commonly listed under Tax Professional, then we're going to use that version of their business name. <\/p>\n

This is all very important because if Google, or other search engines, find discrepancies between NAP for businesses' websites, that tends to be an issue that creates a glass ceiling for a websites ability to get to the top of Google's Snack Pack, which is our goal. <\/p>\n

Our Canonical NAP is stored here: http:\/\/bit.ly\/2dNlFZK<\/p>\n<\/p><\/div>\n<\/section>\n

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Local Listings <\/h2>\n
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Local Listings<\/strong><\/p>\n

Local Listings are places around the internet where a companies information is listed. Places like Yelp, Google Listings, Bing Local, AngiesList, etc. These are important because the Search Engines like Google & Bing will audit these local listings with their search bot to see if a company has information on these local listings, and if so, if that information is canonical (consistent universally). <\/p>\n<\/p><\/div>\n<\/section>\n

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Goole Snack Pack <\/h2>\n
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Google Snack Pack<\/strong><\/p>\n

Google's snack pack is below. When you search for a company that Google decides is "local" as in, the end search user is looking for a local business to help them, then Google presents the searcher with the snack pack, to reflect their top three recommendations to the searcher. Below is an image of one of our clients, Jay Walia's site, worcestertaxreturn.com<\/p>\n<\/p><\/div>\n

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Onsite Optimization <\/h2>\n
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This part of the process involves being logged into the clients Word Press Administrator account, which we save in Last Pass.<\/p>\n

You can access the back end of the website two ways, by typing in \/wp-admin to the end of a clients website, i.e. http:\/\/worcestertaxreturn.com\/<\/a>wp-admin<\/p>\n

Or, by using Manage Word Press (MWP) and selecting the WordPress Admin tab at the top of the page <\/p>\n<\/p><\/div>\n

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Next, we'll move on to the sequential steps for the On-Site SEO portion of our two step process<\/p>\n<\/p><\/div>\n<\/section>\n

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On-Site Step 1: Yoast - Titles & Metas <\/h2>\n
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Yoast SEO is one of a few plug-ins we use to optimize our clients website's presence on the internet. It serves a few different purposes, as a plug-in, which we'll explain as we go step by step through the process. <\/p>\n

Step 1 with Yoast SEO is fairly simple. Here's how you get into the plug-in.<\/p>\n<\/p><\/div>\n

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Next, we're going to select the "Titles & Metas" link on the plugin's side bar<\/p>\n<\/p><\/div>\n

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Then, select Post Types<\/p>\n<\/p><\/div>\n

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