{"id":8770,"date":"2016-10-27T15:47:06","date_gmt":"2016-10-27T15:47:06","guid":{"rendered":"https:\/\/www.process.st\/templates\/updating-old-blog-content-for-seo-checklist-3\/"},"modified":"2024-02-28T20:50:52","modified_gmt":"2024-02-28T20:50:52","slug":"updating-old-blog-content-for-seo-checklist-3","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/updating-old-blog-content-for-seo-checklist-3\/","title":{"rendered":"Updating Old Blog Content for SEO (Checklist)"},"content":{"rendered":"<section id=\"record-the-old-posts-details\">\n<h2> Record the old post's details <\/h2>\n<div class=\"text-content\">\n<p>When updating old blog content for SEO, the first step should always be to<strong> record the old post's details<\/strong>. Use the<strong> form fields<\/strong> below (and add any if necessary) to do so easily.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Post Link <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"disabled\" class=\"form-control\" \/>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Post Title <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"disabled\" class=\"form-control\" \/>\n  <\/div>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Original Publish Date <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"rewrite-outofdate-paragraphs\">\n<h2> Rewrite out-of-date paragraphs <\/h2>\n<div class=\"text-content\">\n<p>Now you need to<strong> rewrite out-of-date paragraphs<\/strong>. Use (and expand) the <strong>sub-checklist<\/strong>&nbsp;below to record your progress.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Eliminate non-evergreen language ('last week', 'until recently')\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Change broken links\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Expand on points you now know more about\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"add-links-to-your-new-content\">\n<h2> Add links to your new content <\/h2>\n<div class=\"text-content\">\n<p>Now you need to <strong>add links to your new content<\/strong>. <strong>Record<\/strong> the content you've linked to with the <strong>form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Linked Content <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Updating your links is worth the time it takes, because it <strong>shows Google that you're referencing fresh, relevant material<\/strong> AND it helps rank the posts you've since written by getting that sweet deep link juice a' flowin'.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"update-the-title-to-include-the-keyword\">\n<h2> Update the title to include the keyword <\/h2>\n<div class=\"text-content\">\n<p>There's no point in updating old content for SEO if you don't<strong> update the title to include the keyword<\/strong>. <strong>Record<\/strong> the new title in the<strong> form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> New Post Title <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"disabled\" class=\"form-control\" \/>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Putting the target keyword in the post's title is the<strong> single biggest thing<\/strong> <strong>you can do<\/strong> to signal to Google you've written about that exact thing the searcher is looking for.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"update-the-slug-to-include-the-keyword\">\n<h2> Update the slug to include the keyword <\/h2>\n<div class=\"text-content\">\n<p>There's also no point in updating old blog content for SEO if the slug for the post is an unwieldy&nbsp;mess - you now need to make sure that the <strong>slug<\/strong> for the post is <strong>nothing but the keyword<\/strong>. <strong>Record<\/strong> the new post address in the<strong> form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> New Post Link <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"disabled\" class=\"form-control\" \/>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>If you don't use custom slugs, your URLs will look like this:<\/p>\n<pre>\/why-i-moved-from-dropbox-to-google-drive<\/pre>\n<p>Not only is it unwieldy, if it doesn't include your keyword you're not doing your SEO any good.<\/p>\n<p>Update it to be ONLY your keyword, and have it looking like this:<\/p>\n<pre>\/dropbox-vs-google-drive<\/pre>\n<\/p><\/div>\n<\/section>\n<section id=\"include-the-keyword-in-the-first-100-words\">\n<h2> Include the keyword in the first 100 words <\/h2>\n<div class=\"text-content\">\n<p>This is pretty self-explanatory, but you need to <strong>include the keyword<\/strong> of the post <strong>in the first 100 words<\/strong>.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"mention-the-keyword-in-at-least-one-subheading\">\n<h2> Mention the keyword in at least one sub-heading <\/h2>\n<div class=\"text-content\">\n<p>Again, self-explanatory. This time, you must ensure that the <strong>keyword<\/strong> is specifically stated in <strong>at least one of the post's sub-headings<\/strong>.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"edit-your-metadata-to-include-your-target-keyword\">\n<h2> Edit your metadata to include your target keyword <\/h2>\n<div class=\"text-content\">\n<p>Now you need to<strong> edit your metadata<\/strong> to<strong> include your target keyword<\/strong>.&nbsp;<\/p>\n<p>We use <a href=\"https:\/\/wordpress.org\/plugins\/all-in-one-seo-pack\/\" rel=\"nofollow noopener\" target=\"_blank\">All in One SEO<\/a> for this:<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/heF5qp-l-Wkfre5hvQNO-w.png\" alt=\"Edit your metadata to include your target keyword\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/heF5qp-l-Wkfre5hvQNO-w.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"change-the-publishing-date-to-today\">\n<h2> Change the publishing date to today <\/h2>\n<div class=\"text-content\">\n<p>Now you need to<strong> edit the publish date<\/strong> of your post to the <strong>current date<\/strong>. Remember to<strong> record<\/strong> the new date using the <strong>form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> New Publish Date <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>As an example of editing the date in WordPress:<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tXHy0W4gNh_JvEGWZXVBGA.png\" alt=\"Change the publishing date to today\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tXHy0W4gNh_JvEGWZXVBGA.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"bump-it-up-onto-the-first-page-of-your-blog\">\n<h2> Bump it up onto the first page of your blog <\/h2>\n<div class=\"text-content\">\n<p>The next step in updating your old blog content for SEO is to ensure that the <strong>post<\/strong> has now been <strong>bumped up to the first page of your blog<\/strong>.<\/p>\n<p>Depending on your blog's setup, this<strong> may have automatically occurred<\/strong> when you edited the publish date. If this is the case, you need to<strong> at least check<\/strong> that the change has taken place.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"email-it-to-your-subscribers\">\n<h2> Email it to your subscribers <\/h2>\n<div class=\"text-content\">\n<p>Now that the content is entirely updated and has reclaimed the first page of your blog, you need to<strong> email it once again to your subscribers<\/strong>.<\/p>\n<p>Make sure that the<strong> email is also updated<\/strong> to reflect the new content - no subscriber enjoys old, irrelevant content pushed into their inbox.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"run-your-promotion-process\">\n<h2> Run your promotion process <\/h2>\n<div class=\"text-content\">\n<p>It's once again time to<strong> run your promotion process<\/strong> on the post in question. <strong>Record the status<\/strong> of the promotion process<strong> using the dropdown form field<\/strong> below.<\/p>\n<p>If you don't have a promotion process, get it <a href=\"process.st\/templates\/advanced-content-promotion-checklist\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>.<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Promotion Process <\/label><br \/>\n   <select disabled=\"disabled\" class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"track-the-rank-for-a-week\">\n<h2> Track the rank for a week <\/h2>\n<div class=\"text-content\">\n<p>The final step in updating your old blog content for SEO is to<strong> track the new search ranking<\/strong> for <strong>at least a week<\/strong>.<\/p>\n<p>You can use the <a href=\"https:\/\/ahrefs.com\/dashboard\/rank-tracker\" rel=\"nofollow noopener\" target=\"_blank\">Ahrefs Rank Tracker<\/a> to get daily, weekly or monthly emails on the rise and fall&nbsp;of your keyword positions:<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/oCzFS4v9sk_UVScHMnhCMQ.png\" alt=\"Track the rank for a week\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/oCzFS4v9sk_UVScHMnhCMQ.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Congratulations! You're finished updating old blog content for SEO.<\/p>\n<p>Or, at least, you're done with this post. On to the next one!<\/p>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Record the old post's details When updating old blog content for SEO, the first step should always be to record the old post's details. Use the form fields below (and add any if necessary) to do so easily. Post Link Post Title Original Publish Date Date will be set here Rewrite out-of-date paragraphs Now you [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4627,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"13","template_description":"Run this to stop your old pages falling off the face of the Earth.","template_id":"lBO5d-k-jVE1a2yi3T1Odw","task_0":"Record the old post's details","task_slug_0":"record-the-old-posts-details","task_1":"Rewrite out-of-date paragraphs","task_slug_1":"rewrite-outofdate-paragraphs","task_2":"Add links to your new content","task_slug_2":"add-links-to-your-new-content","task_3":"Update the title to include the keyword","task_slug_3":"update-the-title-to-include-the-keyword","task_4":"Update the slug to include the keyword","task_slug_4":"update-the-slug-to-include-the-keyword","task_5":"Include the keyword in the first 100 words","task_slug_5":"include-the-keyword-in-the-first-100-words","task_6":"Mention the keyword in at least one sub-heading","task_slug_6":"mention-the-keyword-in-at-least-one-subheading","task_7":"Edit your metadata to include your target keyword","task_slug_7":"edit-your-metadata-to-include-your-target-keyword","task_8":"Change the publishing date to today","task_slug_8":"change-the-publishing-date-to-today","task_9":"Bump it up onto the first page of your blog","task_slug_9":"bump-it-up-onto-the-first-page-of-your-blog","task_10":"Email it to your subscribers","task_slug_10":"email-it-to-your-subscribers","task_11":"Run your promotion process","task_slug_11":"run-your-promotion-process","task_12":"Track the rank for a week","task_slug_12":"track-the-rank-for-a-week","task_13":"","task_slug_13":"","task_14":"","task_slug_14":"","task_15":"","task_slug_15":"","task_16":"","task_slug_16":"","task_17":"","task_slug_17":"","task_18":"","task_slug_18":"","task_19":"","task_slug_19":"","task_20":"","task_slug_20":"","task_21":"","task_slug_21":"","task_22":"","task_slug_22":"","task_23":"","task_slug_23":"","task_24":"","task_slug_24":"","task_25":"","task_slug_25":"","task_26":"","task_slug_26":"","task_27":"","task_slug_27":"","task_28":"","task_slug_28":"","task_29":"","task_slug_29":"","task_30":"","task_slug_30":"","task_31":"","task_slug_31":"","task_32":"","task_slug_32":"","task_33":"","task_slug_33":"","task_34":"","task_slug_34":"","task_35":"","task_slug_35":"","task_36":"","task_slug_36":"","task_37":"","task_slug_37":"","task_38":"","task_slug_38":"","task_39":"","task_slug_39":"","task_40":"","task_slug_40":"","task_41":"","task_slug_41":"","task_42":"","task_slug_42":"","task_43":"","task_slug_43":"","task_44":"","task_slug_44":"","task_45":"","task_slug_45":"","task_46":"","task_slug_46":"","task_47":"","task_slug_47":"","task_48":"","task_slug_48":"","task_49":"","task_slug_49":"","task_50":"","task_slug_50":"","task_51":"","task_slug_51":"","task_52":"","task_slug_52":"","task_53":"","task_slug_53":"","task_54":"","task_slug_54":"","task_55":"","task_slug_55":"","task_56":"","task_slug_56":"","task_57":"","task_slug_57":"","task_58":"","task_slug_58":"","task_59":"","task_slug_59":"","task_60":"","task_slug_60":"","task_61":"","task_slug_61":"","task_62":"","task_slug_62":"","task_63":"","task_slug_63":"","task_64":"","task_slug_64":"","task_65":"","task_slug_65":"","task_66":"","task_slug_66":"","task_67":"","task_slug_67":"","task_68":"","task_slug_68":"","task_69":"","task_slug_69":"","task_70":"","task_slug_70":"","task_71":"","task_slug_71":"","task_72":"","task_slug_72":"","task_73":"","task_slug_73":"","task_74":"","task_slug_74":"","task_75":"","task_slug_75":"","task_76":"","task_slug_76":"","task_77":"","task_slug_77":"","task_78":"","task_slug_78":"","task_79":"","task_slug_79":"","task_80":"","task_slug_80":"","task_81":"","task_slug_81":"","task_82":"","task_slug_82":"","task_83":"","task_slug_83":"","task_84":"","task_slug_84":"","task_85":"","task_slug_85":"","task_86":"","task_slug_86":"","task_87":"","task_slug_87":"","task_88":"","task_slug_88":"","task_89":"","task_slug_89":"","task_90":"","task_slug_90":"","task_91":"","task_slug_91":"","task_92":"","task_slug_92":"","task_93":"","task_slug_93":"","task_94":"","task_slug_94":"","task_95":"","task_slug_95":"","task_96":"","task_slug_96":"","task_97":"","task_slug_97":"","task_98":"","task_slug_98":"","task_99":"","task_slug_99":"","footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-8770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miscellaneous","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/posts\/8770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/comments?post=8770"}],"version-history":[{"count":0,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/posts\/8770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/media\/4627"}],"wp:attachment":[{"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/media?parent=8770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/categories?post=8770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/tags?post=8770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}