{"id":8869,"date":"2016-11-09T12:32:51","date_gmt":"2016-11-09T12:32:51","guid":{"rendered":"https:\/\/www.process.st\/templates\/conversion-rate-optimization-checklist\/"},"modified":"2024-02-28T20:50:49","modified_gmt":"2024-02-28T20:50:49","slug":"conversion-rate-optimization-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/conversion-rate-optimization-checklist\/","title":{"rendered":"Conversion Optimization Checklist"},"content":{"rendered":"
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For Website: <\/h2>\n<\/section>\n
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Optimize website for mobile users <\/h2>\n
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  • \n
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    \n 1\n <\/div>\n<\/p><\/div>\n
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    <\/div>\n<\/p><\/div>\n
    \n Make sure your web pages and forms are optimized for mobile views.\n <\/div>\n<\/li>\n
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    \n 2\n <\/div>\n<\/p><\/div>\n
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    <\/div>\n<\/p><\/div>\n
    \n Use smart forms to shorten the forms on landing pages\/ webpages when viewed from mobile.\n <\/div>\n<\/li>\n
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    \n 3\n <\/div>\n<\/p><\/div>\n
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    <\/div>\n<\/p><\/div>\n
    \n Shorten the forms on landing\/ web pages that have the most mobile views.\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
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    Speed up the website loading <\/h2>\n
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      \n 1\n <\/div>\n<\/p><\/div>\n
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      <\/div>\n<\/p><\/div>\n
      \n Check if the landing page loads as quick as possible (within 3 to 7 seconds)\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
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      Complete contact information <\/h2>\n
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      In your contact page make sure to include:<\/strong><\/p>\n<\/p><\/div>\n

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        \n 1\n <\/div>\n<\/p><\/div>\n
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        <\/div>\n<\/p><\/div>\n
        \n Contact name or Full company name\n <\/div>\n<\/li>\n
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        \n 2\n <\/div>\n<\/p><\/div>\n
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        <\/div>\n<\/p><\/div>\n
        \n Contact address (physical address)\n <\/div>\n<\/li>\n
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        \n 3\n <\/div>\n<\/p><\/div>\n
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        <\/div>\n<\/p><\/div>\n
        \n Email address\n <\/div>\n<\/li>\n
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        \n 4\n <\/div>\n<\/p><\/div>\n
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        <\/div>\n<\/p><\/div>\n
        \n Phone number (private lines)\n <\/div>\n<\/li>\n
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        \n 5\n <\/div>\n<\/p><\/div>\n
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        <\/div>\n<\/p><\/div>\n
        \n Toll free number (e.g. the 1-800 Toll number)\n <\/div>\n<\/li>\n
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        \n 6\n <\/div>\n<\/p><\/div>\n
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        <\/div>\n<\/p><\/div>\n
        \n If you employ a \u201clive chat\u201d option, make sure people are communicating with a real-person than any robot.\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
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        Make use the landing page is optimized <\/h2>\n
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        It is common to have a landing page on your website where your visitors will land for the first time and read your content. It needs to be as complete as possible. This means it should include product specs, prices, expected delivery date, etc.<\/p>\n<\/p><\/div>\n<\/section>\n

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        Write powerful headlines <\/h2>\n
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        Attention grabbing one-liners should be placed on top of your landing page (e.g. homepage)<\/p>\n<\/p><\/div>\n

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          \n 1\n <\/div>\n<\/p><\/div>\n
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          <\/div>\n<\/p><\/div>\n
          \n Make them short\n <\/div>\n<\/li>\n
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          \n 2\n <\/div>\n<\/p><\/div>\n
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          <\/div>\n<\/p><\/div>\n
          \n Have direct call to actions\n <\/div>\n<\/li>\n
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          \n 3\n <\/div>\n<\/p><\/div>\n
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          <\/div>\n<\/p><\/div>\n
          \n highlight the benefits of your service\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
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          Include trust graphics and logos <\/h2>\n
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            \n 1\n <\/div>\n<\/p><\/div>\n
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            <\/div>\n<\/p><\/div>\n
            \n Include the Awards you've received\n <\/div>\n<\/li>\n
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            \n 2\n <\/div>\n<\/p><\/div>\n
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            <\/div>\n<\/p><\/div>\n
            \n Include certifications received\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
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            Include a page with \u201creal\u201d testimonials <\/h2>\n
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            your visitors need to know that people are already using your products\/services and they are happy with them.<\/p>\n<\/p><\/div>\n<\/section>\n

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            Include multiple CTAs on your page <\/h2>\n
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            Include multiple CTAs on your page to cater for different audiences at different points. It is recommended to have the CTAs sticky in blog and relevant webpage. <\/p>\n<\/p><\/div>\n<\/section>\n

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            Add a map to your business location <\/h2>\n
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            physical existence of your office helps to increase trust, which then improves conversion rate. You can use Google maps service and embed it in the \u201ccontact\u201d or \u201cabout us\u201d page.<\/p>\n<\/p><\/div>\n<\/section>\n

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            Offer something with an important value for free <\/h2>\n
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            for example if you are selling mountain bike parts, you may allow your readers to download a 500 pages e-book about mountain biking climbing tips, speed workouts, maintenance tips, etc for free.<\/p>\n<\/p><\/div>\n<\/section>\n

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            Shorten the conversion funnel as much as possible <\/h2>\n
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            customers will be tired of long checkout processes (like filling in forms which for them is not necessary) and most of them will withdraw along the way. Shorten the process \u2013 it will save a lot of time and improve the conversion rates.<\/p>\n<\/p><\/div>\n<\/section>\n

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            Use SSL to secure any sensitive pages <\/h2>\n
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            This includes pages that accept sensitive information such as payment or member info. Get an SSL certificate and protect those log-ins, payment pages, etc. Make sure your users see the SSL padlock icon in the browser and check if you have correct SSL implementation.<\/p>\n<\/p><\/div>\n<\/section>\n

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            For Landing Pages: <\/h2>\n<\/section>\n
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            Landing Page User Experience <\/h2>\n
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              \n 1\n <\/div>\n<\/p><\/div>\n
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              <\/div>\n<\/p><\/div>\n
              \n Make sure Layout is responsive\n <\/div>\n<\/li>\n
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              \n 2\n <\/div>\n<\/p><\/div>\n
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              <\/div>\n<\/p><\/div>\n
              \n Top navigation menu is removed. This improves the conversion rates.\n <\/div>\n<\/li>\n
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              \n 3\n <\/div>\n<\/p><\/div>\n
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              <\/div>\n<\/p><\/div>\n
              \n Dedicate space on page to explain your company\u2019s specialty.\n <\/div>\n<\/li>\n
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              \n 4\n <\/div>\n<\/p><\/div>\n
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              <\/div>\n<\/p><\/div>\n
              \n Add a download counter if possible\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
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              Use Shorter forms <\/h2>\n
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              Test out using shorter forms on your landing pages. Use progressive profiling to show visitors shorter forms upon their first visit, but ask for more information later. Use customized copy for submit button.<\/p>\n<\/p><\/div>\n<\/section>\n

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              Cue words of urgency <\/h2>\n
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                \n 1\n <\/div>\n<\/p><\/div>\n
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                <\/div>\n<\/p><\/div>\n
                \n When applicable, add phrases like \u201cavailable now,\u201d \u201cfast,\u201d \u201cdon\u2019t miss out,\u201d \u201ctoday,\u201d and \u201cimmediately\u201d to your landing pages\/ wesbite.\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
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                Landing Page Content & Images <\/h2>\n
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                  \n 1\n <\/div>\n<\/p><\/div>\n
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                  <\/div>\n<\/p><\/div>\n
                  \n Make sure Headline uses actionable, value-driven words\n <\/div>\n<\/li>\n
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                  \n 2\n <\/div>\n<\/p><\/div>\n
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                  <\/div>\n<\/p><\/div>\n
                  \n Headline matches source copy.\n <\/div>\n<\/li>\n
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                  \n 3\n <\/div>\n<\/p><\/div>\n
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                  <\/div>\n<\/p><\/div>\n
                  \n Sub-header concisely describes the benefit of the offer.\n <\/div>\n<\/li>\n
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                  \n 4\n <\/div>\n<\/p><\/div>\n
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                  <\/div>\n<\/p><\/div>\n
                  \n Body copy is scannable, scrollable, and compelling.\n <\/div>\n<\/li>\n
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                  \n 5\n <\/div>\n<\/p><\/div>\n
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                  <\/div>\n<\/p><\/div>\n
                  \n Reduce the number of words on your landing page.\n <\/div>\n<\/li>\n
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                  \n 6\n <\/div>\n<\/p><\/div>\n
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                  <\/div>\n<\/p><\/div>\n
                  \n Page title, URL, and meta description are all optimized for search.\n <\/div>\n<\/li>\n
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                  \n 7\n <\/div>\n<\/p><\/div>\n
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                  <\/div>\n<\/p><\/div>\n
                  \n Image is indicative of what you'll get after filling out the landing page form.\n <\/div>\n<\/li>\n
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                  \n 8\n <\/div>\n<\/p><\/div>\n
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                  <\/div>\n<\/p><\/div>\n
                  \n Image has alt-text.\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
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                  Make sure Thank-you page and\/or auto-responder emails are set up and functional. <\/h2>\n<\/section>\n
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                  For Blog: <\/h2>\n<\/section>\n
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                  Make sure to use conversational copy <\/h2>\n
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                  By Answering your readers\u2019 questions you build trust and authority.<\/p>\n

                  Write for your audience first<\/strong> and optimize for Google later<\/p>\n<\/p><\/div>\n<\/section>\n

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                  Keep your content up to date <\/h2>\n<\/section>\n
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                  Use images that add value <\/h2>\n<\/section>\n
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                  Optimize your blog design for readability <\/h2>\n
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                    \n 1\n <\/div>\n<\/p><\/div>\n
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                    <\/div>\n<\/p><\/div>\n
                    \n make sure the users can read your blog posts effortless\n <\/div>\n<\/li>\n
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                    \n 2\n <\/div>\n<\/p><\/div>\n
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                    <\/div>\n<\/p><\/div>\n
                    \n Choose an easy-to-read font for your paragraph texts\n <\/div>\n<\/li>\n
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                    \n 3\n <\/div>\n<\/p><\/div>\n
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                    <\/div>\n<\/p><\/div>\n
                    \n Increase your font size for effortless reading\n <\/div>\n<\/li>\n
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                    \n 4\n <\/div>\n<\/p><\/div>\n
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                    <\/div>\n<\/p><\/div>\n
                    \n Optimize the width of your blog. The optimal line length is between 50 and 75 characters.\n <\/div>\n<\/li>\n
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                    \n 5\n <\/div>\n<\/p><\/div>\n
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                    <\/div>\n<\/p><\/div>\n
                    \n Choose a dark font on a white background\n <\/div>\n<\/li>\n
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                    \n 6\n <\/div>\n<\/p><\/div>\n
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                    <\/div>\n<\/p><\/div>\n
                    \n keep your paragraph length to a maximum of six lines.\n <\/div>\n<\/li>\n
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                    \n 7\n <\/div>\n<\/p><\/div>\n
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                    <\/div>\n<\/p><\/div>\n
                    \n Have large subheadings\n <\/div>\n<\/li>\n
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                    \n 8\n <\/div>\n<\/p><\/div>\n
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                    <\/div>\n<\/p><\/div>\n
                    \n Introduce bullet points when you sum up more than three items.\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
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                    Make your blog design mobile responsive <\/h2>\n
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                     so it\u2019s comfortable to read on tablets and smartphones, too<\/p>\n<\/p><\/div>\n<\/section>\n

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                    Create email opt-in forms enticing users to subscribe for blog updates <\/h2>\n
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                    Make your sign-up forms stand out so they attract attention.<\/p>\n<\/p><\/div>\n<\/section>\n