{"id":8889,"date":"2016-11-10T08:50:28","date_gmt":"2016-11-10T08:50:28","guid":{"rendered":"https:\/\/www.process.st\/templates\/local-seo-audit\/"},"modified":"2024-02-28T20:50:48","modified_gmt":"2024-02-28T20:50:48","slug":"local-seo-audit","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/local-seo-audit\/","title":{"rendered":"Local SEO Audit"},"content":{"rendered":"<section id=\"site-wide\">\n<h2> Site wide: <\/h2>\n<div class=\"text-content\">\n<ul>\n<li>Does the site seem worth keeping?<\/li>\n<li>Google Analytics installed?<\/li>\n<li>Google Webmaster Tools (AKA &quot;Search Console&quot;) installed?<\/li>\n<li>Site shows when you search for the company by name?<\/li>\n<li>Most content is crawlable text?<\/li>\n<li>Good amount of content on all important pages?<\/li>\n<li>Title tags not too long?<\/li>\n<li>Title tags reflect services \/ location(s)?<\/li>\n<li>Title tags unique \/ not too repetitive?<\/li>\n<li>Name\/address\/phone info on every page?<\/li>\n<li>Name\/address\/phone info marked up w\/ Schema?<\/li>\n<li>Correct itemtype attribute for Schema NAP?<\/li>\n<li>Business hours easy to find?<\/li>\n<li>Plenty of internal links to subpages (and not just in the main menu \/ navigation)?<\/li>\n<li>Relevant \/ unique H1 tag on every page?<\/li>\n<li>Are paragraphs broken up with subheaders (like H2s)?<\/li>\n<li>No splash pages, autoplay videos, pop-ups, music, or noises?<\/li>\n<li>Everything reads naturally, with not too many keywords stuffed in?<\/li>\n<li>Anchor text of links isn't overly &quot;SEO-ed&quot;?<\/li>\n<li>No hidden text?<\/li>\n<li>Google the business by name: no irrelevant or useless sitelinks appear?<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"technical-check\">\n<h2> Technical Check: <\/h2>\n<div class=\"text-content\">\n<ul>\n<li>Do all pages seem to be indexed?<\/li>\n<li>No mirror sites?<\/li>\n<li>No unnecessary other sites?<\/li>\n<li>No indexed staging sites or unneeded subdomains?<\/li>\n<li>Robots.txt file allows the whole site, or at least all JS and CSS resources?<\/li>\n<li>Robots.txt file allows \/wp-admin, \/wp-includes, and \/wp-content\/plugins?<\/li>\n<li>No crawl delay in robot.txt file?<\/li>\n<li>No reason to believe the site's been hacked?<\/li>\n<li>Proper canonicalization?<\/li>\n<li>If using WordPress, are pages static pages, and not blog posts?<\/li>\n<li>Do important pages load within 2 seconds?<\/li>\n<li>Domain does not forward to a different address when you type it in the address bar?<\/li>\n<li>Not a Flash site?<\/li>\n<li>No duplicate pages?<\/li>\n<li>Static URLs?<\/li>\n<li>No broken links?<\/li>\n<li>XML sitemap uploaded?<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"mobile-check\">\n<h2> Mobile Check: <\/h2>\n<div class=\"text-content\">\n<ul>\n<li>Mobile-friendly?<\/li>\n<li>Says &quot;Mobile-friendly&quot; in the SERPs?<\/li>\n<li>No major issues in Google's testing tool?<\/li>\n<li>Not frustrating to use and read if you're a visitor?<\/li>\n<li>Prominent click-to-call links?<\/li>\n<li>Are the click-to-call links obvious?<\/li>\n<li>Is it easy to access subpages?<\/li>\n<li>No significant content missing from mobile site?<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"structural-check\">\n<h2> Structural Check: <\/h2>\n<div class=\"text-content\">\n<ul>\n<li>Not a &quot;portal&quot; site?<\/li>\n<li>Do they have a blog?<\/li>\n<li>Blog on the same domain?<\/li>\n<li>Important &quot;Service&quot; pages under no more than 1 subdirectory?<\/li>\n<li>Subdirectory names simple and concise?<\/li>\n<li>No duplicate pages under different page names?<\/li>\n<li>URLs spelled correctly?<\/li>\n<li>Page names simple and concise?<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"homepage-check\">\n<h2> Homepage Check: <\/h2>\n<div class=\"text-content\">\n<ul>\n<li>No Flash intros, autoplay videos, interstitials, music, or noises?<\/li>\n<li>Good title tag?<\/li>\n<li>At least a couple of fat paragraphs about services?<\/li>\n<li>Discernible call-to-action?<\/li>\n<li>Is their USP discernible?<\/li>\n<li>Is it immediately clear where they're located (at least roughly)?<\/li>\n<li>Links to popular services \/ subpages?<\/li>\n<li>Relevant anchor text for those links?<\/li>\n<li>OK photos?<\/li>\n<li>Prominent photos link to relevant subpages, when appropriate?<\/li>\n<li>Relevant \/ unique H1 tag?<\/li>\n<li>Embedded Google map (of the business, not address)?<\/li>\n<li>Review badges \/ widgets \/ links to reviews?<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"other-pages\">\n<h2> Other Pages: <\/h2>\n<div class=\"text-content\">\n<ul>\n<li>A page for every specific service offered?<\/li>\n<li>Service pages substantial and detailed?<\/li>\n<li>A page for each location \/ branch?<\/li>\n<li>Location pages have plenty of location-specific content?<\/li>\n<li>Location pages have correct embedded Google maps?<\/li>\n<li>A page for each practitioner \/ professional?<\/li>\n<li>&quot;Reviews&quot; or &quot;Testimonials&quot; page?<\/li>\n<li>If a service-area business, is there a &quot;city page&quot; for each of the top few target cities?<\/li>\n<li>If products are sold, is there a page for each product?<\/li>\n<li>Do product pages have correct Schema.org\/Product markup?<\/li>\n<li>Reasonable number \/ quality of existing &quot;city pages&quot;?<\/li>\n<li>No smaller pages that might be better off combined into one big page?<\/li>\n<li>No blog posts that might be more effective as static pages?<\/li>\n<li>If blogging, are their blog posts spammy or use keywords repetitively in the titles?<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"analytics\">\n<h2> Analytics: <\/h2>\n<div class=\"text-content\">\n<ul>\n<li>Enough recent visits to conclude that Analytics is installed properly?<\/li>\n<li>No ghost-referrer spam?<\/li>\n<li>Synced with Google Search Console?<\/li>\n<li>No dramatic and long-lasting drop-offs in traffic in the last 6-12 months?<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"google-search-console\">\n<h2> Google Search Console: <\/h2>\n<div class=\"text-content\">\n<ul>\n<li>Does it say, &quot;No new messages or recent critical issues&quot;?<\/li>\n<li>XML sitemap submitted?<\/li>\n<li>Most URLs submitted in sitemap have been indexed?<\/li>\n<li>No glaring crawl errors?<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"old-stuff\">\n<h2> Old Stuff: <\/h2>\n<div class=\"text-content\">\n<p><strong>SEO Check list <\/strong><\/p>\n<p><strong>Bing: <\/strong><\/p>\n<p>http:\/\/www.bing.com\/toolbox\/webmasters\/<\/p>\n<p>http:\/\/webmaster.live.com\/webmaster<\/p>\n<p>http:\/\/www.bing.com\/webmaster\/SubmitSitePage.aspx<\/p>\n<p>http:\/\/www.bing.com\/webmaster\/ping.aspx?siteMap=grauhirn.org\/sitemap.xml.gz<\/p>\n<p><strong>Yahoo <\/strong><\/p>\n<p>http:\/\/developer.yahoo.com\/search\/siteexplorer\/V1\/ping.html<\/p>\n<p>https:\/\/siteexplorer.search.yahoo.com\/<\/p>\n<p><strong>Google<\/strong><\/p>\n<p>https:\/\/www.google.com\/webmasters\/tools\/<\/p>\n<p> 1. Accessibility<\/p>\n<p>Robots.txt<\/p>\n<p>Robot-Tags<\/p>\n<p>http status codes<\/p>\n<p>sitemap<\/p>\n<p>site architecture<\/p>\n<p>navigation (javascript\/flash?)<\/p>\n<p>PAGE SPEED<\/p>\n<p><a href=\"http:\/\/tools.pingdom.com\/fpt\/\" target=\"_blank\" rel=\"nofollow noopener\">http<\/a><a href=\"http:\/\/tools.pingdom.com\/fpt\/\" target=\"_blank\" rel=\"nofollow noopener\">:\/\/<\/a><a href=\"http:\/\/tools.pingdom.com\/fpt\/\" target=\"_blank\" rel=\"nofollow noopener\">tools<\/a><a href=\"http:\/\/tools.pingdom.com\/fpt\/\" target=\"_blank\" rel=\"nofollow noopener\">.<\/a><a href=\"http:\/\/tools.pingdom.com\/fpt\/\" target=\"_blank\" rel=\"nofollow noopener\">pingdom<\/a><a href=\"http:\/\/tools.pingdom.com\/fpt\/\" target=\"_blank\" rel=\"nofollow noopener\">.<\/a><a href=\"http:\/\/tools.pingdom.com\/fpt\/\" target=\"_blank\" rel=\"nofollow noopener\">com<\/a><a href=\"http:\/\/tools.pingdom.com\/fpt\/\" target=\"_blank\" rel=\"nofollow noopener\">\/<\/a><a href=\"http:\/\/tools.pingdom.com\/fpt\/\" target=\"_blank\" rel=\"nofollow noopener\">fpt<\/a><a href=\"http:\/\/tools.pingdom.com\/fpt\/\" target=\"_blank\" rel=\"nofollow noopener\">\/<\/a><\/p>\n<\/p>\n<p>2. indexability<\/p>\n<p>site:url at google<\/p>\n<\/p>\n<h4>(3) On-Page Ranking Factors<\/h4>\n<p><strong>Is the URL short and user-friendly?<\/strong> A common rule of thumb is to keep URLs less than 115 characters.<\/p>\n<p><strong>Does the URL include relevant keywords?<\/strong> It's important to use a URL that effectively describes its corresponding content.<\/p>\n<p><strong>Is the URL using subfolders instead of subdomains?<\/strong> Subdomains are mostly treated as unique domains when it comes to passing link juice. Subfolders don't have this problem, and as a result, they are typically preferred over subdomains.<\/p>\n<p><strong>Does the URL avoid using excessive parameters?<\/strong> If possible, use static URLs. If you simply can't avoid using parameters, at least register them with your Google Webmaster Tools account.<\/p>\n<p><strong>Is the URL using hyphens to separate words?<\/strong> Underscores have a very checkered past with certain search engines. To be on the safe side, just use hyphens.<\/p>\n<\/p>\n<p><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">http<\/a><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">:\/\/<\/a><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">www<\/a><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">.<\/a><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">seomoz<\/a><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">.<\/a><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">org<\/a><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">\/<\/a><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">blog<\/a><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">\/11-<\/a><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">best<\/a><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">-<\/a><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">practices<\/a><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">-<\/a><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">for<\/a><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">-<\/a><a href=\"http:\/\/www.seomoz.org\/blog\/11-best-practices-for-urls\" target=\"_blank\" rel=\"nofollow noopener\">urls<\/a><\/p>\n<p><a href=\"http:\/\/www.webgnomes.org\/blog\/seo-url-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">http<\/a><a href=\"http:\/\/www.webgnomes.org\/blog\/seo-url-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">:\/\/<\/a><a href=\"http:\/\/www.webgnomes.org\/blog\/seo-url-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">www<\/a><a href=\"http:\/\/www.webgnomes.org\/blog\/seo-url-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">.<\/a><a href=\"http:\/\/www.webgnomes.org\/blog\/seo-url-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">webgnomes<\/a><a href=\"http:\/\/www.webgnomes.org\/blog\/seo-url-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">.<\/a><a href=\"http:\/\/www.webgnomes.org\/blog\/seo-url-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">org<\/a><a href=\"http:\/\/www.webgnomes.org\/blog\/seo-url-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">\/<\/a><a href=\"http:\/\/www.webgnomes.org\/blog\/seo-url-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">blog<\/a><a href=\"http:\/\/www.webgnomes.org\/blog\/seo-url-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">\/<\/a><a href=\"http:\/\/www.webgnomes.org\/blog\/seo-url-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">seo<\/a><a href=\"http:\/\/www.webgnomes.org\/blog\/seo-url-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">-<\/a><a href=\"http:\/\/www.webgnomes.org\/blog\/seo-url-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">url<\/a><a href=\"http:\/\/www.webgnomes.org\/blog\/seo-url-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">-<\/a><a href=\"http:\/\/www.webgnomes.org\/blog\/seo-url-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">optimization<\/a><a href=\"http:\/\/www.webgnomes.org\/blog\/seo-url-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">\/<\/a><\/p>\n<\/p>\n<p><strong>Does the page contain substantive content?<\/strong> There's no hard and fast rule for how much content a page should contain, but using at least 300 words is a good rule of thumb.<\/p>\n<p><strong>Is the content valuable to its audience?<\/strong> This is obviously somewhat subjective, but you can approximate the answer with metrics such as bounce rate and time spent on the page.<\/p>\n<p><strong>Does the content contain targeted keywords? Do they appear in the first few paragraphs?<\/strong> If you want to rank for a keyword, it really helps to use it in your content.<\/p>\n<p><strong>Is the content spammy (e.g., keyword stuffing)?<\/strong> You want to include keywords in your content, but you don't want to go overboard.<\/p>\n<p><strong>Does the content minimize spelling and grammatical errors?<\/strong> Your content loses professional credibility if it contains glaring mistakes. Spell check is your friend; I promise.<\/p>\n<p><strong>Is the content easily readable?<\/strong> Various metrics exist for quantifying the readability of content (e.g., Flesch Reading Ease, Fog Index, etc.).<\/p>\n<p><strong>Are search engines able to process the content?<\/strong> Don't trap your content inside Flash, overly complex JavaScript, or images.<\/p>\n<\/p>\n<p>Duplicate content?<\/p>\n<\/p>\n<p>html validate?<\/p>\n<p>titles<\/p>\n<p>metya descriptions<\/p>\n<\/p>\n<h3><a target=\"_blank\" rel=\"nofollow noopener\"><\/a> Offsite Factors<\/h3>\n<p>- gaining traffic?<\/p>\n<p>- <a href=\"http:\/\/www.alexa.com\/siteinfo\/nautiness-sailing.com\" target=\"_blank\" rel=\"nofollow noopener\">http<\/a><a href=\"http:\/\/www.alexa.com\/siteinfo\/nautiness-sailing.com\" target=\"_blank\" rel=\"nofollow noopener\">:\/\/<\/a><a href=\"http:\/\/www.alexa.com\/siteinfo\/nautiness-sailing.com\" target=\"_blank\" rel=\"nofollow noopener\">www<\/a><a href=\"http:\/\/www.alexa.com\/siteinfo\/nautiness-sailing.com\" target=\"_blank\" rel=\"nofollow noopener\">.<\/a><a href=\"http:\/\/www.alexa.com\/siteinfo\/nautiness-sailing.com\" target=\"_blank\" rel=\"nofollow noopener\">alexa<\/a><a href=\"http:\/\/www.alexa.com\/siteinfo\/nautiness-sailing.com\" target=\"_blank\" rel=\"nofollow noopener\">.<\/a><a href=\"http:\/\/www.alexa.com\/siteinfo\/nautiness-sailing.com\" target=\"_blank\" rel=\"nofollow noopener\">com<\/a><a href=\"http:\/\/www.alexa.com\/siteinfo\/nautiness-sailing.com\" target=\"_blank\" rel=\"nofollow noopener\">\/<\/a><a href=\"http:\/\/www.alexa.com\/siteinfo\/nautiness-sailing.com\" target=\"_blank\" rel=\"nofollow noopener\">siteinfo<\/a><a href=\"http:\/\/www.alexa.com\/siteinfo\/nautiness-sailing.com\" target=\"_blank\" rel=\"nofollow noopener\">\/<\/a><a href=\"http:\/\/www.alexa.com\/siteinfo\/nautiness-sailing.com\" target=\"_blank\" rel=\"nofollow noopener\">nautiness<\/a><a href=\"http:\/\/www.alexa.com\/siteinfo\/nautiness-sailing.com\" target=\"_blank\" rel=\"nofollow noopener\">-<\/a><a href=\"http:\/\/www.alexa.com\/siteinfo\/nautiness-sailing.com\" target=\"_blank\" rel=\"nofollow noopener\">sailing<\/a><a href=\"http:\/\/www.alexa.com\/siteinfo\/nautiness-sailing.com\" target=\"_blank\" rel=\"nofollow noopener\">.<\/a><a href=\"http:\/\/www.alexa.com\/siteinfo\/nautiness-sailing.com\" target=\"_blank\" rel=\"nofollow noopener\">com<\/a><\/p>\n<p>- <a href=\"http:\/\/www.opensiteexplorer.org\/\" target=\"_blank\" rel=\"nofollow noopener\">http<\/a><a href=\"http:\/\/www.opensiteexplorer.org\/\" target=\"_blank\" rel=\"nofollow noopener\">:\/\/<\/a><a href=\"http:\/\/www.opensiteexplorer.org\/\" target=\"_blank\" rel=\"nofollow noopener\">www<\/a><a href=\"http:\/\/www.opensiteexplorer.org\/\" target=\"_blank\" rel=\"nofollow noopener\">.<\/a><a href=\"http:\/\/www.opensiteexplorer.org\/\" target=\"_blank\" rel=\"nofollow noopener\">opensiteexplorer<\/a><a href=\"http:\/\/www.opensiteexplorer.org\/\" target=\"_blank\" rel=\"nofollow noopener\">.<\/a><a href=\"http:\/\/www.opensiteexplorer.org\/\" target=\"_blank\" rel=\"nofollow noopener\">org<\/a><a href=\"http:\/\/www.opensiteexplorer.org\/\" target=\"_blank\" rel=\"nofollow noopener\">\/<\/a><\/p>\n<\/p>\n<p> <\/p>\n<p> <\/p>\n<p> <\/p>\n<p> <\/p>\n<p>Local Search Help for the Long Haul<\/p>\n<\/p>\n<p>Do you want to rank better in the local search results, stay visible there, and actually get more customers out of the deal?<\/p>\n<\/p>\n<p>If so, it will probably take some long-term work \u2013 especially if you\u2019re in a competitive market.<\/p>\n<p>Your site will need better content, you\u2019ll need more hard-to-get links, and you\u2019ll need more reviews from happy customers \u2013 for starters. You\u2019ll also need to weather Google\u2019s constant changes and deal with competitors who want to take your seat at the local Feast.<\/p>\n<\/p>\n<p>If you\u2019d like world-class local SEO help from a guy with world-class experience, recognition, and happy clients, I\u2019d like to take the journey with you.<\/p>\n<\/p>\n<p>We can get the ball rolling right now if you\u2019d like to fill out this short questionnaire and send it over to me (phil@localvisibilitysystem.com). I\u2019ll look at your situation and let you know how I can help.<\/p>\n<\/p>\n<p>Or you can read on if you\u2019d like a little more detail.<\/p>\n<\/p>\n<p>\u201cWhat problems can you help me with?\u201d<\/p>\n<\/p>\n<p>Pretty much anything that stands between you and more local customers. But just to be more specific, I can help you with frustrating issues like:<\/p>\n<\/p>\n<p>How to get more local visibility even when you\u2019ve done everything you can think of.<\/p>\n<p>Figuring out why you\u2019re not getting enough customers from whatever rankings you do<\/p>\n<p>How to get reviews in tricky situations (e.g. you\u2019re a divorce lawyer or a psychotherapist).<\/p>\n<p>Finding link opportunities and doing link-outreach in order to get those links.<\/p>\n<p>Making an old, clunky website local-search-friendly and appealing to customers \u2013 if you can\u2019t get a new website just yet.<\/p>\n<p>How to create content that impresses customers and gets you ranking for relatively high-payoff, low-competition keywords. (\u201cCity pages\u201d are a great example.)<\/p>\n<p>Getting your AdWords campaign to perform better \u2013 or weaning your business off (This technically isn\u2019t local SEO, but I\u2019ve done AdWords for almost a decade and can probably help you.)<\/p>\n<p>How to redesign your site and not lose rankings.<\/p>\n<p>How to rank in markets where you don\u2019t have a physical location.<\/p>\n<\/p>\n<p>\u201cWhy can\u2019t we be like a Hollywood \u2018power couple\u2019 and just part ways after, say, 2 months?\u201d<\/p>\n<\/p>\n<p>It\u2019s possible you won\u2019t need me after 2 months, if we plan the work and really work the plan. Depends what your goals are. But more often than not, it takes a longer-term push to create all the content your site needs, earn some good links, get happy customers to write reviews, and for Google to digest all that work.<\/p>\n<\/p>\n<p>\u201cHow does this compare to your other services?\u201d<\/p>\n<\/p>\n<p>The \u201cDone-for-You\u201d service is excellent if you haven\u2019t worked on your SEO much, or if you need exactly what\u2019s included in the package (help with your listings, website fix-ups, link-opportunity research, and help on review strategy).<\/p>\n<\/p>\n<p>The \u201cLocal Visibility X-Ray\u201d is a local SEO audit: I give you all my suggestions for how to meet your local visibility goals, and it\u2019s up to you to run with the suggestions.<\/p>\n<\/p>\n<p>My \u201cMastermind\u201d service is an hourly consultation. Perfect if you want some local-search troubleshooting or just have some questions you want answered for good.<\/p>\n<\/p>\n<p>My Long-Haul service (what I\u2019m talking about on this page) is for you if you\u2019re in an extra-competitive market, aren\u2019t really a do-it-yourselfer, or just need bespoke service.<\/p>\n<\/p>\n<p>\u201cHow much will it cost?\u201d<\/p>\n<\/p>\n<p>Depends on how much work you\u2019ll need from me month to month.<\/p>\n<\/p>\n<p>If you\u2019ve only got a few Benjamins to commit to local SEO each month, we may still be able to work together, but of course you won\u2019t be getting hour upon hour of my time and toil. (I\u2019m guessing similar logic probably applies to your business, too.)<\/p>\n<\/p>\n<p>We can always work out a different arrangement later. You don\u2019t have to commit to a specific number of months.<\/p>\n<\/p>\n<p>Again, this is where my questionnaire comes in: You fill it out, I look at your situation, I email you some feedback or we schedule a quick phone call, I send you a proposal, and then we rock n\u2019 roll.<\/p>\n<\/p>\n<p>\u201cWhy should I choose you?\u201d<\/p>\n<\/p>\n<p>I\u2019d say the ideal situation is that you\u2019ve tried some of the suggestions in my emails and blog posts, found that they work pretty well, and realize that I could probably help you even more.<\/p>\n<p>Maybe you\u2019ve read my testimonials and want to work with someone well-known in the industry and experienced at helping business owners<\/p>\n<\/p>\n<p>Maybe you saw me speak at a conference.<\/p>\n<p>Maybe a friend recommended me.<\/p>\n<p>There are other possible reasons, too. 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