{"id":9195,"date":"2016-12-16T20:35:48","date_gmt":"2016-12-16T20:35:48","guid":{"rendered":"https:\/\/www.process.st\/templates\/04-podcast-lead-magnet\/"},"modified":"2024-02-28T20:50:13","modified_gmt":"2024-02-28T20:50:13","slug":"04-podcast-lead-magnet","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/04-podcast-lead-magnet\/","title":{"rendered":"04 &#8211; Podcast Lead Magnet"},"content":{"rendered":"<section id=\"start-here\">\n<h2> Start Here <\/h2>\n<div class=\"text-content\">\n<h4>Why?<\/h4>\n<\/p>\n<p>Each episode of the podcast has a corresponding checklist that listeners can download in exchange for an email address. This is a key strategy for us to turn podcast listeners into email subscribers.<\/p>\n<h4>What You Will Need<\/h4>\n<p>You will need access to<\/p>\n<ul>\n<li>the lead magnet template in the templates folder in Google Drive<\/li>\n<li>the lead magnet folder in Google Drive for the final product<\/li>\n<li>InDesign<\/li>\n<li>Google Drive installed on your machine and synced up (<a href=\"https:\/\/www.google.com\/drive\/download\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.google.com\/drive\/download\/<\/a>)<\/li>\n<\/ul>\n<p>If you do not have access to these resources, please contact Gin&nbsp;to request access.<\/p>\n<h4>Technical&nbsp;Considerations<\/h4>\n<p>This process is triggered by a zap when the host has finished the podcast interview and completed their process.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"review-content\">\n<h2> Review Content <\/h2>\n<div class=\"text-content\">\n<p>The content for this lead magnet should be in the comments section below.<\/p>\n<p>The host of this particular podcast episode should have entered this information as part of their process.<\/p>\n<p>If there is no comment below, please contact the Digital Producer.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"make-it-pretty\">\n<h2> Make It Pretty <\/h2>\n<div class=\"text-content\">\n<h4>Lead Magnet<\/h4>\n<p>Use the InDesign template from the Google Drive templates folder and make the checklist look pretty.<\/p>\n<p>Be sure to follow the style guidelines given in the template.<\/p>\n<p>Share your finished checklist with the Digital Producer in Slack for final approval.<\/p>\n<p><strong>There is an example of a finished lead magnet below.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sS1lZdD5aAzsp4dAkRFB5A.png\" alt=\"Here is where the InDesign template lives.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sS1lZdD5aAzsp4dAkRFB5A.png\" \/> <\/a><figcaption>\n     Here is where the InDesign template lives.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<h4>Ad for Lead Magnet<\/h4>\n<p>Please also produce an ad for the lead magnet consisting of the top section of the lead magnet with the title moved up a little bit and the download button added.<\/p>\n<p>This is what people actually click on in order to download the lead magnet.<\/p>\n<p>We need to versions of this ad:<\/p>\n<ol>\n<li>Desktop and tablet: 828px by 300px<\/li>\n<li>Smartphone: 260px by 95px<\/li>\n<\/ol>\n<p>The main difference being that the smart phone version will have no icon.<\/p>\n<p><strong>There are examples of the two&nbsp;ads below.<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"upload-checklist-and-ad\">\n<h2> Upload Checklist and Ad <\/h2>\n<div class=\"text-content\">\n<p>Once you're finished checklist has been approved by the Digital Producer, upload it as a PDF below.<\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Podcast Lead Magnet <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Podcast Ad Desktop <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Podcast Ad Mobile <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"finish-here\">\n<h2> Finish Here <\/h2>\n<div class=\"text-content\">\n<p>You will know you are finished when your finished checklist has been approved and you have uploaded it as a PDF in the previous step.<\/p>\n<p>Thank you. We really appreciate you.<\/p>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Start Here Why? Each episode of the podcast has a corresponding checklist that listeners can download in exchange for an email address. This is a key strategy for us to turn podcast listeners into email subscribers. What You Will Need You will need access to the lead magnet template in the templates folder in Google [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"5","template_description":"This is the process for creating a lead magnet for the podcast.","template_id":"sOkrzOeMTdgUmfD5xDRFCQ","task_0":"Start Here","task_slug_0":"start-here","task_1":"Review Content","task_slug_1":"review-content","task_2":"Make It Pretty","task_slug_2":"make-it-pretty","task_3":"Upload Checklist and Ad","task_slug_3":"upload-checklist-and-ad","task_4":"Finish 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