Client onboarding is the process companies use to introduce new customers to their services. Health insurance agencies often accomplish this by using policy information sheets, guides for accessing online accounts, and comprehensive welcome kits. When done effectively, insurance agency client onboarding can help your agency build long-term relationships.
In real estate, it can be tough to hold on to long-term customers. The truth is, the average real estate client sells once every seven years, which means it’s easy for working relationships to fade out and for retention to be poor in the long-term.
In light of the fact that it costs on average five times more to obtain a new customer than it does to retain an old one, the importance of a good onboarding process for new real estate sales customers becomes clearer than ever.
With a solid process for onboarding your new clients, you’ll be able to automate and streamline the task of preparing new clients to work with you in full capacity; gathering their information, answering common questions, giving them “homework” to bring to your next meeting, and ultimately keep the momentum going from their initial decision to work with your real estate agency.
Basically, if you’ve ever had a client ask for a status update when they’re not clear what’s going on, even when you’re hard at work trying to solve their problems, then you need this checklist.
Ready to cement the long-term working relationship with your new real estate sales client by providing value and making them feel fully welcomed? Let’s go.