Customer profiling is a way to create a portrait of your customers to help you make decisions concerning your service. By identifying and understanding your customers, you can assess their needs and determine whether your business concept will meet those needs.
That's why us over here at Process Street created this Customer Profiling checklist, to identify patterns within your customer base. This checklist should be run whenever a new customer uses your product or when you are contacted by them. You then record this information to create user profiles.