Understanding exactly how your product or service offering differs from competitors is an essential component of a good sales strategy.
Without doing your research, you risk sounding uninformed when speaking with a prospect who is considering another service provider, and this can be an incredibly frustrating way to lose a deal.
It’s important to know what your competitors do well and what they do not so well, as this helps you determine how you can best position yourself when speaking with prospective buyers.
This competitive analysis checklist will guide you through the process of conducting a thorough analysis of a competitor, covering everything from keyword performance to evaluating analyst reports and ultimately integrating your learnings into pitch decks.
Let’s get started.