Explore the 7 stages of new product development, from idea generation and concept testing, to full scale product launch and improvement suggestions.
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Idea Generation
2
Initial Screening of Ideas
3
Approval: Idea Selection
4
Concept Development
5
Approval: Concept Testing
6
Business Analysis for the Selected Concept
7
Product Development
8
Approval: Prototype Testing
9
Finalizing Marketing and Pricing Strategy
10
Certifying Production and Regulatory Issues
11
Approval: Pre-Market Testing
12
Approval: Introduction and Launch Plan
13
Full Scale Product Launch
14
Post Launch Review and Assessment
15
Improvement Suggestions for Future NPD
Idea Generation
In this stage, brainstorm and come up with innovative and creative ideas for new product development. Explore different sources of idea generation, such as customer feedback, market trends, and competitor analysis. Consider the needs and preferences of your target audience. Think about the potential impact of each idea on the market and your business. Identify the most promising ideas to move forward with.
Initial Screening of Ideas
Evaluate and assess the feasibility and viability of the ideas generated in the previous stage. Analyze the market potential, competitive landscape, and technical requirements for each idea. Consider the resources and capabilities needed to develop and launch the product. Identify the best ideas to proceed to the next stage.
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Does the idea align with the company's strategic goals?
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Is there a market demand for the product?
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Are there any technical challenges or limitations?
4
Does the idea align with the company's capabilities and resources?
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Are there potential competitors in the market?
Approval: Idea Selection
Will be submitted for approval:
Initial Screening of Ideas
Will be submitted
Concept Development
Create and develop a detailed concept for the selected ideas. Define the product features, specifications, and design. Consider the target market and customer needs. Generate prototypes or mock-ups to visualize the concept. Determine the unique selling proposition (USP) and value proposition of the product.
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Design
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Functionality
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Size
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Color
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Materials
Approval: Concept Testing
Will be submitted for approval:
Concept Development
Will be submitted
Business Analysis for the Selected Concept
Analyze the financial viability and profitability of the selected concept. Conduct a cost analysis to determine the production and operational costs. Estimate the potential sales volume and revenue. Evaluate the return on investment (ROI) and break-even point. Assess the market demand and potential competition. Consider any potential legal or regulatory issues.
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Patent infringement
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Trademark conflicts
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Health and safety regulations
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Environmental regulations
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Product labeling requirements
Product Development
Initiate and execute the development of the selected concept. Design and engineer the product. Build prototypes and test them for functionality and durability. Refine the design based on feedback and testing results. Collaborate with the manufacturing team to finalize the production process and ensure scalability.
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Prototype development
2
Testing and feedback
3
Design refinement
4
Manufacturing collaboration
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User testing
2
Quality assurance
3
Durability testing
4
Compliance testing
5
Compatibility testing
Approval: Prototype Testing
Will be submitted for approval:
Product Development
Will be submitted
Finalizing Marketing and Pricing Strategy
Define the marketing and pricing strategy for the new product. Identify the target market and segment. Determine the positioning and messaging for the product. Develop a comprehensive marketing plan including advertising, promotions, and distribution channels. Conduct pricing analysis considering the production costs, competition, and value proposition.
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Youth
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Adults
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Seniors
4
Businesses
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Families
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Online advertising
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Social media marketing
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In-store promotion
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Public relations
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Direct mail
Certifying Production and Regulatory Issues
Ensure compliance with industry standards and regulations for production and distribution. Obtain necessary certifications and approvals. Address any potential regulatory issues or barriers. Collaborate with relevant authorities or agencies to meet the required standards. Conduct quality assurance checks and inspections.
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ISO 9001
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FCC
3
CE
4
FDA
5
UL
Approval: Pre-Market Testing
Will be submitted for approval:
Business Analysis for the Selected Concept
Will be submitted
Approval: Introduction and Launch Plan
Will be submitted for approval:
Finalizing Marketing and Pricing Strategy
Will be submitted
Full Scale Product Launch
Execute the marketing plan and launch the new product in the market. Implement advertising and promotional campaigns. Coordinate with sales and distribution channels. Monitor the initial market response and customer feedback. Ensure smooth product availability and delivery to meet customer demand.
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Online stores
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Retail stores
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Direct sales
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Wholesale distribution
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B2B partnerships
Post Launch Review and Assessment
Evaluate the performance and success of the new product post-launch. Analyze sales data, market response, and customer feedback. Assess the product's impact on the company's overall performance and market position. Identify strengths and weaknesses to inform future product development strategies.
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Sales growth
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Market share
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Customer satisfaction
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Return on investment (ROI)
5
Brand awareness
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Competitor actions
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Pricing strategy
3
Marketing effectiveness
4
Product quality
5
Customer perception
Improvement Suggestions for Future NPD
Based on the post-launch assessment, generate improvement suggestions for future new product development. Identify areas of improvement in terms of product features, marketing strategies, and operational processes. Consider customer feedback and market trends. Develop a plan for continuous innovation.
