Identify target audience for the mortgage advertisement
2
Conceptualize mortgage advertisement message and creative
3
Draft mortgage advertisement text and design
4
Ensure that the advertisement does not contain discriminatory language
5
Cross-check that the advertisement complies with Truth in Lending Act (TILA)
6
Cross-check that the advertisement complies with Real Estate Settlement Procedures Act (RESPA)
7
Cross-check that the advertisement complies with the Fair Housing Act
8
Cross-check that the advertisement complies with Home Mortgage Disclosure Act (HMDA)
9
Cross-check that the advertisement complies with Equal Credit Opportunity Act (ECOA)
10
Review and verify the annual percentage rate (APR) accuracy in the advertisement
11
Check that all financial numbers mentioned in the advertisement are accurate
12
Approval: Advertisement Compliances Officer
13
Schedule advertisement for publication
14
Ensure that the mandatory disclaimers are clearly visible in the advertisement
15
Ensure that the mortgage product details are accurately portrayed
16
Finalize and optimize advertisement copy for different media platforms
17
Develop a system to track consumer responses and complaints related to advertisements
18
Document advertisement details and compliance check for audit purposes
19
Approval: Legal Advisor
20
Launch the mortgage advertisement
Identify target audience for the mortgage advertisement
Determine the specific demographic or group of people who would be most interested in the mortgage advertisement. Consider factors such as age, income level, location, and lifestyle choices. How will targeting this audience help enhance the effectiveness of the advertisement? What resources or tools can be used to identify the target audience?
Conceptualize mortgage advertisement message and creative
Brainstorm and develop the main message and creative elements for the mortgage advertisement. How can the advertisement effectively convey the benefits of the mortgage product? What visuals, taglines, or slogans can be used to catch the attention of the audience? How can the advertisement stand out from competitors?
Draft mortgage advertisement text and design
Write the text and design the layout for the mortgage advertisement. How should the text be structured to effectively convey the message? How can the design elements complement the message and enhance the visual appeal of the advertisement? What software or tools can be used to create the advertisement?
Ensure that the advertisement does not contain discriminatory language
Review the advertisement to ensure that it does not include any language or content that may be considered discriminatory. How can the language be inclusive and avoid any potential biases? What are some common examples of discriminatory language to watch out for?
Cross-check that the advertisement complies with Truth in Lending Act (TILA)
Verify that the mortgage advertisement meets the requirements of the Truth in Lending Act (TILA). How does the advertisement accurately disclose the loan terms, including the annual percentage rate (APR) and other key features? Are there any specific guidelines or regulations that need to be followed?
Cross-check that the advertisement complies with Real Estate Settlement Procedures Act (RESPA)
Confirm that the mortgage advertisement complies with the rules and regulations of the Real Estate Settlement Procedures Act (RESPA). How does the advertisement provide accurate information about the mortgage settlement costs and the relationship between the lender and other service providers? Are there any specific requirements or disclosures to be included?
Cross-check that the advertisement complies with the Fair Housing Act
Ensure that the mortgage advertisement adheres to the provisions of the Fair Housing Act. How does the advertisement avoid any discriminatory practices based on race, color, national origin, religion, sex, familial status, or disability? What guidelines or recommendations should be followed to ensure compliance?
Cross-check that the advertisement complies with Home Mortgage Disclosure Act (HMDA)
Verify that the mortgage advertisement meets the requirements of the Home Mortgage Disclosure Act (HMDA). How does the advertisement accurately disclose the loan terms, including the annual percentage rate (APR), loan amount, and other key information? Are there any specific data points or disclosures that need to be included?
Cross-check that the advertisement complies with Equal Credit Opportunity Act (ECOA)
Check that the mortgage advertisement complies with the regulations of the Equal Credit Opportunity Act (ECOA). How does the advertisement avoid any discriminatory practices in relation to credit offers or terms based on race, color, religion, national origin, sex, marital status, age, or source of income? What actions can be taken to ensure compliance?
Review and verify the annual percentage rate (APR) accuracy in the advertisement
Verify the accuracy of the annual percentage rate (APR) mentioned in the mortgage advertisement. How can the APR be calculated correctly and verified against the loan terms? What steps should be taken if any discrepancies are found?
Check that all financial numbers mentioned in the advertisement are accurate
Ensure the accuracy of all financial numbers mentioned in the mortgage advertisement, such as loan amounts, interest rates, and monthly payments. How can the numbers be double-checked for accuracy? What measures should be taken to avoid any errors or miscalculations?
Approval: Advertisement Compliances Officer
Will be submitted for approval:
Draft mortgage advertisement text and design
Will be submitted
Ensure that the advertisement does not contain discriminatory language
Will be submitted
Cross-check that the advertisement complies with Truth in Lending Act (TILA)
Will be submitted
Cross-check that the advertisement complies with Real Estate Settlement Procedures Act (RESPA)
Will be submitted
Cross-check that the advertisement complies with the Fair Housing Act
Will be submitted
Cross-check that the advertisement complies with Home Mortgage Disclosure Act (HMDA)
Will be submitted
Cross-check that the advertisement complies with Equal Credit Opportunity Act (ECOA)
Will be submitted
Review and verify the annual percentage rate (APR) accuracy in the advertisement
Will be submitted
Check that all financial numbers mentioned in the advertisement are accurate
Will be submitted
Schedule advertisement for publication
Plan and schedule the publication of the mortgage advertisement. When and where should the advertisement be published to reach the target audience effectively? Are there any specific publication guidelines or requirements to be followed?
1
Print media
2
Online platforms
3
Television
4
Radio
5
Social media
Ensure that the mandatory disclaimers are clearly visible in the advertisement
Verify that all mandatory disclaimers are clearly visible in the mortgage advertisement. How can the disclaimers be prominently displayed to ensure readers or viewers can easily see and understand them? Are there any specific legal requirements for the size or placement of disclaimers?
Ensure that the mortgage product details are accurately portrayed
Ensure that all details related to the mortgage product are accurately portrayed in the advertisement. How can the advertisement provide clear and comprehensive information about the loan terms, eligibility criteria, application process, and any additional features or offers? What steps should be taken to avoid any misleading or incomplete information?
Finalize and optimize advertisement copy for different media platforms
Finalize and optimize the advertisement copy for various media platforms. How can the copy be tailored to suit the requirements and limitations of each platform, such as character limits or visual specifications? What strategies or techniques can be used to make the copy more engaging and compelling?
Develop a system to track consumer responses and complaints related to advertisements
Create a system to track and handle consumer responses and complaints related to the mortgage advertisements. How can the system efficiently capture and organize incoming responses? What procedures should be followed to address concerns or complaints in a timely and satisfactory manner?
Document advertisement details and compliance check for audit purposes
Document all relevant details of the mortgage advertisement and the compliance check process for audit purposes. What information should be recorded, such as publication dates, platforms used, compliance verification steps, and any modifications made? How can the documentation be organized and stored for easy access and reference?
Approval: Legal Advisor
Launch the mortgage advertisement
Initiate the launch of the mortgage advertisement according to the scheduled publication date and platform. What actions are required to activate the advertisement, such as submitting it to publishers or broadcasting networks? How can the launch process be monitored to ensure its successful completion?
