Cookie policy

Last updated: 15 October 2026

Process Street, Inc. uses cookies, pixels and browser storage for the purposes below. These technologies can share your IP address, browser identifiers, pages viewed, campaign information and interactions with the listed providers. Visitor identification may connect this information with business or contact details.

Your choices

In the UK, EEA and Switzerland, optional cookies and similar technologies are used only with your consent. We use your IP address to determine your approximate country.

Accept enables all optional purposes. Reject disables them. Choose cookies lets you select Analytics, Advertising and Functional separately. Necessary technologies stay on. We remember your choice for 6 months.

You can change or withdraw consent at any time through in the footer. Withdrawal stops the relevant optional technologies but does not affect earlier processing.

Website storage

Storage	Purpose	Duration
Cookie preferences	Necessary: remember your cookie choice	6 months
Help feedback cookies	Necessary: remember article feedback	7 days
Signup plan (local storage)	Necessary: remember your selected plan	Until removed from browser storage
ps_attribution_params, st.process.attribution	Analytics and Advertising: campaign attribution	90 days and 30 days, respectively
Visit and referral history (local storage)	Analytics and Advertising: attribute visits and referrals	Until withdrawal of either purpose or removal from browser storage

Providers and purposes

Analytics measures website use. Advertising measures campaigns and referrals, supports relevant ads and identifies visitors for sales. Functional enables optional embedded content; some embeds also require Analytics or Advertising. Google Tag Manager manages these integrations.

Durations describe browser storage, not provider data retention. Session storage lasts for the tab session; local storage remains until removed unless stated.

Purpose	Provider and storage	Duration
Analytics	Google Analytics: _ga, _ga_*	2 years
Analytics	HubSpot: __hstc, hubspotutk; __hssc; __hssrc	180 days; 30 minutes; browser session, respectively
Advertising	Google Ads: _gcl_*; IDE/id; DSID	90 days; 13 months in the UK/EEA/Switzerland or 24 months elsewhere; 2 weeks, respectively
Advertising	Meta: _fbp, _fbc; _fbleid; advertising identifiers (local storage)	90 days; 7 days; local storage until removed, respectively
Advertising	LinkedIn: li_fat_id; li_giant; advertising identifiers (local storage or fallback cookie)	30 days; 7 days; local storage until removed or fallback cookie for 180 days, respectively
Advertising	Microsoft Bing: _uetsid; _uetvid/MUID; _uetmsclkid, including local storage backups	1 day; 13 months; 90 days, respectively
Advertising	OpenAI: __oppref, __oaiq_consent; __obref; consent state (local and session storage)	30 days; 365 days; local storage until removed and session storage for the tab session. Domain-check cookie: at most 60 seconds
Advertising	PartnerStack: referral cookie	90 days after a referral click
Advertising	SalesLoft: sliguid, slirequested; slireg; sli_token	365 days; 7 days; 30 days, respectively
Advertising	Clearbit: cbi (session storage)	Tab session
Advertising	RB2B: loading status; session; identity resolution; referral; location; identification flags; visitor ID; tracking ID	1 second; 30 minutes; 2 days; 15 days; 20 days; 1 month; 360 days; 1 year, respectively
Functional	YouTube: player, preference and measurement cookies, including YSC, PREF and __Secure-YNID	Browser session; 8 months; 6 months, respectively. Other Google cookies can last up to 2 years
Functional	Vimeo: vuid; player, flags; player security cookies	2 years; 1 year; browser session to 1 year, respectively
Functional	Wistia: player identifiers and preferences (local storage)	Until removed from browser storage
Functional	Buzzsprout: podcast player and listening statistics	Playback statistics use request information rather than browser tracking storage
Functional	HubSpot chat: messagesUtk; hs-messages-is-open; hs-messages-hide-welcome-message	6 months; 30 minutes; 1 day, respectively
Necessary	Cloudflare: __cf_bm and _cfuvid where security features require them	30 minutes of inactivity; browser session, respectively
Necessary	HubSpot: __hs_do_not_track to prevent tracking	180 days