Improve your blog's SEO and engagement with our Blog Content Strategy Template, a workflow solution from audience identification to performance tracking.
1
Identify target audience
2
Conduct keyword research
3
Create blog content calendar
4
Outline blog topics
5
Write first blog post draft
6
Edit first blog post draft
7
Approval: Blog Post Editor
8
Optimize blog post for SEO
9
Create compelling visuals
10
Add internal and external links
11
Select categories and tags
12
Schedule blog post for publishing
13
Promote blog post on social media
14
Approval: Social Media Manager
15
Track blog post performance metrics
16
Create email newsletter content
17
Schedule email newsletter send-out
18
Approval: Email Marketing Manager
19
Adjust content strategy based on performance metrics
20
Write next blog post
Identify target audience
Who are you writing the blog content for? What are their interests, needs, and pain points? How can your content provide value to them?
Conduct keyword research
How can you identify the best keywords to target for your blog content? What tools or strategies will you use to find relevant keywords?
Create blog content calendar
How will you plan and organize your blog content? How often will you publish new blog posts?
1
Daily
2
Weekly
3
Monthly
4
Quarterly
Outline blog topics
How will you decide on the topics for your blog posts? What factors will you consider when choosing topics?
Write first blog post draft
How will you structure and write your first blog post? What elements should be included in the draft?
Edit first blog post draft
How will you review and revise your first blog post draft? What aspects of the draft will you focus on during the editing process?
Approval: Blog Post Editor
Will be submitted for approval:
Edit first blog post draft
Will be submitted
Optimize blog post for SEO
How will you ensure that your blog post is optimized for search engines? What techniques will you use to improve the SEO of your post?
Create compelling visuals
How will you create visually appealing elements for your blog posts? What tools or resources will you use to design or find relevant visuals?
Add internal and external links
How will you incorporate internal and external links into your blog posts? What criteria will you use to select relevant and reliable sources for linking?
Select categories and tags
How will you categorize and tag your blog posts to improve organization and navigation? What criteria will you use to choose appropriate categories and tags?
Schedule blog post for publishing
How will you schedule your blog posts for publishing? What tools or platforms will you use to manage the scheduling process?
Promote blog post on social media
How will you promote your blog posts on social media platforms? What strategies or tactics will you use to increase visibility and engagement?
Approval: Social Media Manager
Will be submitted for approval:
Promote blog post on social media
Will be submitted
Track blog post performance metrics
How will you monitor and evaluate the performance of your blog posts? What metrics or indicators will you track to assess the success of your content?
1
Page views
2
Bounce rate
3
Time on page
4
Social media shares
5
Conversion rate
Create email newsletter content
How will you create compelling content for your email newsletters? What topics or themes will you cover in your newsletters?
Schedule email newsletter send-out
How will you schedule and send out your email newsletters? What tools or platforms will you use for email marketing?
Approval: Email Marketing Manager
Will be submitted for approval:
Schedule email newsletter send-out
Will be submitted
Adjust content strategy based on performance metrics
How will you analyze the performance metrics of your blog posts and adjust your content strategy accordingly? What actions will you take based on the insights gained?
Write next blog post
How will you choose the topic for your next blog post? What elements will you include in the post to make it informative and engaging?
