Streamline your business development with our comprehensive pipeline template, guiding you from identifying targets to securing contracts and customer retention.
1
Identify target market
2
Analyze market trends
3
Evaluate potential customers
4
Establish contacts in target market
5
Plan and prepare for initial contact
6
Approval: Initial Contact Preparation
7
Conduct initial outreach to potential customers
8
Document customer responses
9
Analyze customer needs
10
Develop tailored business proposals
11
Approval: Business Proposal
12
Present proposal to potential customer
13
Negotiate terms and conditions
14
Finalize a mutually agreeable contract
15
Secure necessary internal approvals
16
Approval: Contract Signing
17
Implement client onboarding process
18
Monitor contract implementation
19
Evaluate customer satisfaction
20
Plan and implement business retention strategies
Identify target market
This task involves identifying the specific market segment that the business wants to target. Research and analyze various factors such as demographics, consumer behavior, and market trends to determine the ideal target market. The outcome of this task is a clear understanding of the target audience and their needs. Required resources or tools include market research reports, industry publications, and online surveys.
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North America
2
Europe
3
Asia
4
Australia
5
Africa
Analyze market trends
This task involves analyzing market trends to gain insights into the current state of the industry and potential opportunities. Identify emerging trends, consumer preferences, and market demands to inform your business strategies and decision-making.
1
Monitor industry publications
2
Attend industry conferences
3
Analyze competitor strategies
4
Conduct market surveys
Evaluate potential customers
In this task, you will evaluate potential customers based on their fit with your target market and their potential value to your business. Assess their needs, budget, and likelihood of becoming long-term customers.
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Budget
2
Compatibility with your product/service
3
Past purchase history
4
Long-term potential
5
Referrals from existing customers
Establish contacts in target market
To establish contacts in your target market, you will need to network and build relationships with industry experts, influencers, and potential customers. Networking is essential for business growth as it can lead to partnerships, collaborations, and new business opportunities.
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Attend industry events
2
Join professional organizations
3
Connect with influencers on social media
4
Participate in online industry forums
Plan and prepare for initial contact
This task involves planning and preparing for the initial contact with potential customers. Develop a comprehensive plan that outlines your approach, messaging, and goals for the initial contact. Adequate preparation is key to making a positive first impression and maximizing the chances of success.
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Email
2
Phone
3
In-person meeting
4
Social media
5
Online chat
1
Research the potential customer
2
Refine your sales pitch
3
Prepare any necessary materials or presentations
4
Anticipate common objections
5
Set clear goals for the initial contact
Approval: Initial Contact Preparation
Will be submitted for approval:
Plan and prepare for initial contact
Will be submitted
Conduct initial outreach to potential customers
This task involves reaching out to potential customers to establish a connection and gauge their interest in your product or service. Use your preferred communication channel to initiate contact and start a conversation. You need to make a compelling case for why they should consider your offering.
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Send personalized email
2
Make a phone call
3
Send direct mail
4
Connect on social media
Document customer responses
In this task, you need to document the responses and feedback received from potential customers during the initial outreach. Keep track of their level of interest, questions asked, objections raised, and any other relevant information. This documentation will help you tailor your approach in future interactions.
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Interested
2
Not interested
3
Request for more information
4
Asking for a quote
5
Seeking clarification
Analyze customer needs
This task involves analyzing the needs and requirements of potential customers based on their responses and feedback. Understand their pain points, goals, and desired outcomes to tailor your offering and value proposition accordingly.
1
Identify key pain points
2
Assess desired outcomes
3
Determine specific requirements
4
Evaluate customization possibilities
Develop tailored business proposals
Develop tailored business proposals based on the needs and requirements of potential customers. Your proposals should clearly outline the value you can provide, the proposed solution, pricing details, and any additional benefits or guarantees. A well-crafted proposal increases the chances of securing a deal.
1
Executive summary
2
Problem statement
3
Proposed solution
4
Pricing
5
Implementation timeline
Approval: Business Proposal
Will be submitted for approval:
Develop tailored business proposals
Will be submitted
Present proposal to potential customer
This task involves presenting your tailored business proposal to the potential customer. Make sure to emphasize the value, benefits, and unique selling points of your offering. Address any questions or concerns they may have to instill confidence in your proposal.
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Highlight key points
2
Address potential concerns
3
Explain pricing and ROI
4
Provide supporting evidence
5
Discuss next steps
Negotiate terms and conditions
This task involves negotiating the terms and conditions of the proposed contract with the potential customer. Aim for a win-win outcome, ensuring that both parties' interests are represented and that the agreement aligns with your business objectives. Effective negotiation skills are essential for reaching mutually beneficial agreements.
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Define your negotiation goals
2
Identify potential areas of compromise
3
Anticipate objections and counterarguments
4
Maintain open and transparent communication
5
Seek common ground
Finalize a mutually agreeable contract
Once the terms and conditions have been negotiated, it's time to finalize a mutually agreeable contract. Ensure that all parties involved fully understand and accept the terms before signing. Engage legal counsel if necessary to ensure compliance with legal requirements and mitigate risks.
Secure necessary internal approvals
To proceed with the contract, you may need to secure necessary internal approvals. Determine the specific approvals required within your organization and follow the established processes. Obtaining the required internal approvals ensures that all stakeholders are aligned and committed to the contract.
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Manager approval
2
Legal department approval
3
Finance department approval
4
Executive team approval
5
Board of Directors approval
Approval: Contract Signing
Will be submitted for approval:
Finalize a mutually agreeable contract
Will be submitted
Implement client onboarding process
Once the contract is finalized, it's time to implement the client onboarding process. This involves coordinating with various internal teams to smoothly transition the customer from prospect to an active client. Effective onboarding sets the foundation for a successful long-term business relationship.
Monitor contract implementation
In this task, you need to monitor the implementation of the contract and ensure that both parties are fulfilling their obligations. Regularly assess the progress, address any issues or concerns promptly, and maintain active communication with the client. Monitoring the contract implementation helps identify and resolve potential bottlenecks or discrepancies.
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Review deliverables
2
Track performance metrics
3
Address client feedback
4
Ensure compliance with contractual terms
5
Maintain ongoing communication
Evaluate customer satisfaction
Evaluate customer satisfaction to gauge the level of success and identify areas for improvement. Gather feedback from the client and assess their overall satisfaction with your product, service, and experience. Customer satisfaction is crucial for customer retention and long-term business growth.
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Very satisfied
2
Satisfied
3
Neutral
4
Dissatisfied
5
Very dissatisfied
Plan and implement business retention strategies
Develop and implement business retention strategies to ensure client loyalty and long-term partnerships. Identify opportunities to upsell or cross-sell additional products or services, provide ongoing support and value-added services, and maintain proactive communication to strengthen the business relationship.
