Verify that the email includes a valid physical postal address
3
Check that the email content is relevant to the subject line
4
Ensure the email has a clear and conspicuous unsubscribe mechanism
5
Ensure that the received emails can be replied to
6
Check the frequency of sent emails
7
Approve: Compliance Officer
8
Verify that email unsubscribes are processed within 10 business days
9
Check whether any new email addresses have been added without explicit permission
10
Confirm there are no deceptive header details in the email
11
Ensure email messages are clearly identifiable as advertisements
12
Inspect if the emails contain any false or misleading information
13
Validate that unsubscribe requests are honored for at least 30 days
14
Approve: Legal Advisor
15
Confirm all third-party email marketers are compliant with CAN-SPAM Act
16
Ensure there are no email harvesting tactics or random generation of emails methods used
17
Inspect any recipient who hasn’t unsubscribed or responded is removed from the email list
Identify the sender of the email
Determine the source of the email and confirm the identity of the sender. This task helps ensure that emails received are not from unknown or suspicious sources.
Verify that the email includes a valid physical postal address
Check if the email contains a proper physical address to comply with CAN-SPAM Act requirements. This helps ensure transparency and builds trust with recipients.
Check that the email content is relevant to the subject line
Confirm that the email content aligns with the subject line to avoid misleading recipients. This task guarantees that the email delivers the promised information or offer.
Ensure the email has a clear and conspicuous unsubscribe mechanism
Verify that the email includes an easy-to-find and user-friendly unsubscribe link or button. This guarantees that recipients have the option to opt-out from future emails.
1
Top of the email
2
Bottom of the email
3
In the footer
Ensure that the received emails can be replied to
Check if recipients can reply directly to the email. This task ensures that communication channels remain open for recipients to provide feedback or ask questions.
1
Yes
2
No
Check the frequency of sent emails
Evaluate the frequency of email campaigns to prevent excessive or spam-like messaging. This task helps maintain a balanced sending schedule and avoid overwhelming recipients.
Approve: Compliance Officer
Receive final confirmation from the Compliance Officer before proceeding with the next steps. This approval guarantees compliance with CAN-SPAM Act regulations.
Verify that email unsubscribes are processed within 10 business days
Ensure that unsubscribe requests are promptly handled within the stipulated timeframe. This task helps maintain compliance and respect the recipients' preferences.
1
1
2
3
3
5
4
7
5
10+
Check whether any new email addresses have been added without explicit permission
Assess if any email addresses have been included in the mailing list without obtaining explicit permission from the recipients. This prevents unauthorized sending and safeguards against spam complaints.
1
Yes
2
No
Confirm there are no deceptive header details in the email
Review the email headers to ensure they are not deceptive or misleading. This task helps maintain transparency and prevent fraudulent practices.
1
Yes
2
No
Ensure email messages are clearly identifiable as advertisements
Check whether the email messages are noticeably identified as advertisements, as required by CAN-SPAM Act regulations. This task aims to prevent confusion and ensure transparency with recipients.
1
Labeling in the subject line
2
Prominent disclaimer at the beginning of the email
3
Visual elements indicating advertisement
Inspect if the emails contain any false or misleading information
Thoroughly review the email content to identify any false or misleading information. This task helps prevent deceptive practices and ensures compliance with CAN-SPAM Act regulations.
1
Yes
2
No
Validate that unsubscribe requests are honored for at least 30 days
Confirm that unsubscribe requests remain effective for a minimum of 30 days. This task ensures ongoing compliance with recipient preferences and CAN-SPAM Act obligations.
1
30
2
60
3
90
4
120
5
No defined minimum
Approve: Legal Advisor
Obtain final approval from the Legal Advisor, ensuring compliance with legal requirements and regulations. This step guarantees adherence to the CAN-SPAM Act from a legal perspective.
Confirm all third-party email marketers are compliant with CAN-SPAM Act
Ensure that all third-party email marketers involved in the process comply with the CAN-SPAM Act. This step verifies that external parties also follow the required regulations.
1
Compliant
2
Non-compliant
3
N/A
Ensure there are no email harvesting tactics or random generation of emails methods used
Confirm that the email list has been generated using ethical methods and not through email harvesting or random generation. This task ensures compliance and prevents spam-like practices.
1
Opt-in form submissions
2
Customer purchases
3
Manual list building
4
Purchased/rented list
5
Not applicable
Inspect any recipient who hasn’t unsubscribed or responded is removed from the email list
Ensure that recipients who haven't unsubscribed or responded are promptly removed from the email list. This prevents sending emails to unengaged or uninterested recipients.
