Discover strengths and weaknesses with our Competition Analysis Template. Conduct in-depth research, evaluate market trends, and create detailed competitive reports.
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Identify main competitors
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Define the criteria for comparison
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Collect data on competitor pricing
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Analyse the quality of competitors' products/services
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Approval: Product Quality Analysis
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Research competitors' market share
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Review their online presence
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Investigate their marketing strategies
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Examine competitors' sales data
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Approval: Sales Data Investigation
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Assess the competitive advantages and disadvantages
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Evaluate their customer journey
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Study their customer reviews and feedback
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Approval: Customer Reviews Analysis
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Identify trends in competitors' actions
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Compare technological advancements
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Approval: Technology Comparison
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Summarise all findings
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Create competition analysis report
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Approval: Competition Analysis Report Review
Identify main competitors
This task aims to identify the main competitors in the market. By understanding who these competitors are, we can better analyze their strategies and make informed decisions. To complete this task, research industry reports, customer reviews, and consult with internal stakeholders. Who are the main competitors in your industry?
Define the criteria for comparison
In this task, we will define the criteria for comparing our competitors. This will help us understand their strengths and weaknesses in relation to our own business. Consider factors such as product quality, pricing, customer service, and market share. What criteria do you think are important for comparing competitors?
Collect data on competitor pricing
This task involves collecting data on competitor pricing to understand how our prices compare in the market. Research competitors' websites, pricing catalogs, and speak to industry experts. By gathering this information, we can make informed pricing decisions. What is the pricing information you have collected about your competitors?
Analyse the quality of competitors' products/services
This task focuses on analyzing the quality of competitors' products or services. Compare features, specifications, and user experiences. Conduct tests, read customer reviews, and evaluate industry feedback. By understanding the quality of competitors' offerings, we can identify areas for improvement in our own products/services. What are your findings regarding the quality of competitors' products/services?
Approval: Product Quality Analysis
Will be submitted for approval:
Analyse the quality of competitors' products/services
Will be submitted
Research competitors' market share
In this task, we will research competitors' market share to understand their position in the industry. Analyze industry reports, market research data, and customer surveys. This information will help us identify potential market opportunities and threats. What is the market share of your main competitors?
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Review their online presence
This task involves reviewing competitors' online presence to understand their digital strategies. Visit their websites, social media profiles, and online advertising campaigns. Analyze their website design, content, and user experience. What are your observations regarding competitors' online presence?
Investigate their marketing strategies
In this task, we will investigate competitors' marketing strategies to gain insights into their promotional activities. Research their advertising campaigns, social media marketing, and content marketing efforts. Identify their target audience, messaging, and channels used. What are the marketing strategies employed by your competitors?
Examine competitors' sales data
This task involves examining competitors' sales data to understand their revenue performance. Access public financial reports, industry databases, or conduct interviews with industry insiders. Analyze their sales growth, market share, and revenue trends. What are the key findings from the examination of competitors' sales data?
Approval: Sales Data Investigation
Will be submitted for approval:
Examine competitors' sales data
Will be submitted
Assess the competitive advantages and disadvantages
In this task, we will assess the competitive advantages and disadvantages of our competitors. Identify their strengths and weaknesses across different areas such as product features, pricing, customer service, and brand reputation. How would you assess the competitive advantages and disadvantages of your competitors?
Evaluate their customer journey
This task focuses on evaluating the customer journey of our competitors. Map out the different touchpoints and interactions customers have with competitors from the initial awareness stage to the post-purchase phase. Identify strengths and weaknesses in their customer experience. How would you evaluate the customer journey of your competitors?
Study their customer reviews and feedback
In this task, we will study the customer reviews and feedback of our competitors. Analyze reviews on platforms such as social media, review websites, and industry forums. Pay attention to common themes, positive and negative sentiments, and specific customer pain points. What are the key findings from studying competitors' customer reviews and feedback?
Approval: Customer Reviews Analysis
Will be submitted for approval:
Study their customer reviews and feedback
Will be submitted
Identify trends in competitors' actions
This task involves identifying trends in competitors' actions to understand their strategic direction. Monitor their product launches, marketing campaigns, and partnerships. Look for patterns in their actions over time. What are the trends you have identified in competitors' actions?
Compare technological advancements
In this task, we will compare the technological advancements of our competitors. Assess their use of emerging technologies, innovation in product development, and investment in research and development. How do your competitors compare in terms of technological advancements?
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Approval: Technology Comparison
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Compare technological advancements
Will be submitted
Summarise all findings
In this task, we will summarize all the findings from the competition analysis. Consolidate the key insights, trends, and recommendations. This summary will serve as a basis for the competition analysis report. Please provide a summary of all the findings from the competition analysis.
Create competition analysis report
This task involves creating a competition analysis report based on the findings from the previous tasks. Use the provided template and include sections such as executive summary, competitor profiles, SWOT analysis, and recommendations. Attach the completed report to this task. Please upload the completed competition analysis report.