Enhance your market positioning with our rigorous Competitive Analysis Report Template, encompassing research, SWOT analysis, and strategic action planning.
1
Identify the competitors to be analyzed
2
Decide on the criteria for the analysis
3
Research competitive products/services
4
Assess competitors' market positioning
5
Analyze competitors' pricing strategies
6
Study competitors' sales tactics and distribution
7
Evaluate competitors' online presence
8
Conduct a SWOT analysis for each competitor
9
Compare your own business against the analysis
10
Identify your Unique Value Proposition
11
Approval: Sales Manager
12
Draft a preliminary report
13
Get feedback from relevant departments
14
Approval: Marketing Manager
15
Revise report based on feedback
16
Finalize the competitive analysis report
17
Present the findings to the management team
18
Approval: Senior Management
19
Create action plan based on findings
20
Implement the action plan
Identify the competitors to be analyzed
In this task, you will identify the competitors that you want to analyze. This is an important step to understand your competitive landscape and gather insights about your industry rivals. The results of this task will help you in conducting a comprehensive competitive analysis.
1
Market share
2
Product offerings
3
Customer base
4
Marketing strategy
5
Pricing strategy
Decide on the criteria for the analysis
This task involves deciding on the criteria that will be used to analyze the competitors. By setting the criteria in advance, you ensure that the analysis is consistent and focused. Think about what aspects of your competitors' businesses are most important to your own business and what factors will give you a competitive edge.
