Improve your website performance with our thorough Google Analytics Audit Template, featuring expert checks on tracking, data accuracy, and optimization.
1
Confirm Google Analytics tracking code is installed
2
Verify that the correct timezone is set
3
Check if Google AdWords is connected
4
Review the bounce rate
5
Assess page load speed values
6
Ensure goals and conversions are set up properly
7
Verify that filters are applied correctly
8
Check for any duplicate page URLs
9
Review Referral Exclusion List
10
Confirm if site search tracking is enabled
11
Approval: Review of Analytics Structure
12
Evaluate Understandability of Data
13
Check if eCommerce tracking is set up properly
14
Verify Organic Search Sources
15
Examine if bot traffic is excluded
16
Assess Naming Conventions are followed
17
Approval: Website Performance Analysis
18
Confirm Demographics and Interests Reports are enabled
19
Check for any 404 error pages
20
Confirm Annotations are set up to track changes
Confirm Google Analytics tracking code is installed
Ensure that the Google Analytics tracking code is correctly installed on the website. This code tracks visitor activity and provides valuable insights into website performance. How can we confirm if the tracking code is correctly installed? What are the potential challenges and their solutions? Please provide the URL of the website where the tracking code needs to be verified.
Verify that the correct timezone is set
Confirm that the correct timezone is set in Google Analytics. The timezone affects the accuracy of the data recorded. Which timezone should be set for accurate reporting? What are the potential challenges and their solutions?
1
Pacific Time
2
Eastern Time
3
Central Time
4
Mountain Time
5
Other
Check if Google AdWords is connected
Verify if Google AdWords is connected to Google Analytics. This allows for tracking of AdWords campaigns and measuring their effectiveness. How can we check if Google AdWords is connected? What are the potential challenges and their solutions?
1
Connected
2
Not Connected
3
Not Sure
Review the bounce rate
Assess the bounce rate in Google Analytics. Bounce rate measures the percentage of visitors who leave the website after viewing only one page. What is the current bounce rate? What is considered a good bounce rate? Any insights on improving the bounce rate? Please provide the date range of the analysis.
Assess page load speed values
Evaluate the page load speed values in Google Analytics. Page load speed affects user experience and can impact website performance. What are the current page load speed values? What is considered a good page load speed? Any recommendations for improving page load speed? Please provide the date range of the analysis.
Ensure goals and conversions are set up properly
Confirm that goals and conversions are correctly set up in Google Analytics. Goals and conversions help track important actions taken by website visitors. How can we verify if goals and conversions are set up properly? Are there any specific goals or conversions to check for? Please provide details or examples of the goals or conversions to be verified.
Verify that filters are applied correctly
Check if filters are correctly applied in Google Analytics. Filters help exclude unwanted traffic and ensure accurate data reporting. How can we verify if filters are applied correctly? Are there any specific filters to check for? Please provide details or examples of the filters to be verified.
Check for any duplicate page URLs
Review for any duplicate page URLs in Google Analytics. Duplicate page URLs can lead to inaccurate data and affect SEO rankings. How can we identify if there are any duplicate page URLs? Any recommendations for resolving duplicate page URLs? Please provide the date range of the analysis.
Review Referral Exclusion List
Examine the Referral Exclusion List in Google Analytics. The Referral Exclusion List helps attribute traffic from specific sources correctly. Are there any URLs that need to be added or removed from the Referral Exclusion List? Please provide the URLs and the reason for the addition or removal.
Confirm if site search tracking is enabled
Verify if site search tracking is enabled in Google Analytics. Site search tracking helps analyze user behavior and improve website performance. Is site search tracking enabled? If not, how can we enable it? Please provide the URL of the website where site search tracking needs to be checked.
1
Enabled
2
Not Enabled
3
Not Sure
Approval: Review of Analytics Structure
Will be submitted for approval:
Confirm Google Analytics tracking code is installed
Will be submitted
Verify that the correct timezone is set
Will be submitted
Check if Google AdWords is connected
Will be submitted
Review the bounce rate
Will be submitted
Assess page load speed values
Will be submitted
Ensure goals and conversions are set up properly
Will be submitted
Verify that filters are applied correctly
Will be submitted
Check for any duplicate page URLs
Will be submitted
Review Referral Exclusion List
Will be submitted
Confirm if site search tracking is enabled
Will be submitted
Evaluate Understandability of Data
Assess the understandability of data in Google Analytics. Data should be presented in a clear and meaningful way for effective decision-making. Is the provided data in Google Analytics easy to understand and interpret? Any suggestions for improving the understandability of data?
Check if eCommerce tracking is set up properly
Verify if eCommerce tracking is set up properly in Google Analytics. eCommerce tracking helps measure online sales and revenue. How can we verify if eCommerce tracking is set up properly? Are there any specific settings or configurations to check for? Please provide details or examples of the eCommerce tracking to be verified.
Verify Organic Search Sources
Check the organic search sources in Google Analytics. Organic search sources are the search engines that drive traffic to the website. Are there any specific organic search sources to verify? Please provide details or examples of the organic search sources to be verified.
Examine if bot traffic is excluded
Examine if bot traffic is excluded in Google Analytics. Bot traffic can skew data and affect accurate reporting. How can we verify if bot traffic is properly excluded? Any recommendations for excluding bot traffic? Please provide details or examples of the bot traffic exclusion settings to check.
Assess Naming Conventions are followed
Assess if naming conventions are followed in Google Analytics. Consistent naming conventions help organize and analyze data effectively. Are there any specific naming conventions to verify? Please provide details or examples of the naming conventions to be verified.
Approval: Website Performance Analysis
Will be submitted for approval:
Evaluate Understandability of Data
Will be submitted
Check if eCommerce tracking is set up properly
Will be submitted
Verify Organic Search Sources
Will be submitted
Examine if bot traffic is excluded
Will be submitted
Assess Naming Conventions are followed
Will be submitted
Confirm Demographics and Interests Reports are enabled
Confirm if Demographics and Interests Reports are enabled in Google Analytics. Demographics and Interests Reports provide valuable insights into the characteristics and preferences of website visitors. Are the Demographics and Interests Reports enabled? If not, how can we enable them?
1
Enabled
2
Not Enabled
3
Not Sure
Check for any 404 error pages
Check for any 404 error pages in Google Analytics. 404 error pages indicate broken links or missing content on the website. How can we identify if there are any 404 error pages? Any recommendations for resolving 404 error pages? Please provide the date range of the analysis.
Confirm Annotations are set up to track changes
Confirm if Annotations are set up in Google Analytics to track changes. Annotations provide a way to document significant events or changes that may affect data trends. Are Annotations set up to track changes? If not, how can we set them up? Please provide the date range of the analysis.
