Maximize your organization's internal communications with our strategic template. Drive clarity, engagement, and efficacy from planning to feedback analysis.
1
Define the primary objectives of internal communication
2
Identify the target audience
3
Design a communication plan based on primary objectives and audience
4
Select the appropriate channels for communication
5
Create a content calendar for planned communication
6
Develop content/message for communication
7
Approval: Content/Message
8
Implement channels and distribute communication
9
Train staff to use selected channels effectively
10
Monitor responses/feedback to the communication
11
Collect and evaluate data from the communication tactics
12
Approval: Data Evaluation
13
Review and refine communication objectives
14
Assess effectiveness and reach of communication
15
Approval: Communication Effectiveness Review
16
Develop plans to improve future communication
17
Update communication plan based on review and feedback
18
Distribute updated communication plan to team/department/organization
19
Identify opportunities for further communication training
20
Develop training and resource materials for staff
Define the primary objectives of internal communication
What are the main goals of internal communication within the organization? How does effective internal communication impact the overall success of the business? Describe the desired results of defining the primary objectives and any potential challenges that may arise. What tools or resources are needed for this task?
Identify the target audience
Who are the specific individuals or groups that the internal communication will be directed towards? How does understanding the target audience help in crafting effective communication messages? Describe any potential challenges in identifying the target audience and suggest remedies. What resources or tools are needed for this task?
Design a communication plan based on primary objectives and audience
How will the primary objectives of internal communication be achieved? How will the communication plan be tailored to suit the target audience? Describe the desired outcome of designing a communication plan and any potential challenges that may arise. What tools or resources are needed for this task?
Select the appropriate channels for communication
Which communication channels will be most effective in reaching the target audience? Discuss the factors that influence the selection of communication channels. Describe the desired results of selecting the appropriate channels and any potential challenges that may arise. What tools or resources are needed for this task?
1
Email
2
Intranet
3
Newsletters
4
Team meetings
5
Video conferencing
Create a content calendar for planned communication
How will the planned communication be scheduled and organized? Discuss the importance of having a content calendar. Describe the desired outcome of creating a content calendar and any potential challenges that may arise. What tools or resources are needed for this task?
Develop content/message for communication
What will be communicated to the target audience? How will the content or message be crafted to effectively convey the desired information? Describe the desired results of developing the content or message and any potential challenges that may arise. What tools or resources are needed for this task?
Approval: Content/Message
Will be submitted for approval:
Develop content/message for communication
Will be submitted
Implement channels and distribute communication
How will the selected communication channels be implemented and utilized? Describe the process of distributing the communication to the target audience. Discuss the desired outcomes of implementing and distributing the communication and any potential challenges that may arise. What tools or resources are needed for this task?
Train staff to use selected channels effectively
How will the staff be trained to effectively use the selected communication channels? Describe the importance of training and its impact on communication effectiveness. Discuss the desired outcomes of the training and any potential challenges that may arise. What tools or resources are needed for this task?
Monitor responses/feedback to the communication
How will the responses and feedback to the communication be monitored and evaluated? Discuss the importance of monitoring and its role in improving the communication strategy. Describe the desired outcomes of monitoring responses/feedback and any potential challenges that may arise. What tools or resources are needed for this task?
Collect and evaluate data from the communication tactics
How will the data from the communication tactics be collected and evaluated? Discuss the importance of data evaluation and its impact on refining the communication strategy. Describe the desired outcomes of collecting and evaluating data and any potential challenges that may arise. What tools or resources are needed for this task?
Approval: Data Evaluation
Will be submitted for approval:
Monitor responses/feedback to the communication
Will be submitted
Collect and evaluate data from the communication tactics
Will be submitted
Review and refine communication objectives
How will the communication objectives be reviewed and refined based on collected data? Discuss the importance of reviewing and refining objectives and their impact on the overall communication strategy. Describe the desired outcomes of reviewing and refining objectives and any potential challenges that may arise. What tools or resources are needed for this task?
Assess effectiveness and reach of communication
How will the effectiveness and reach of the communication be assessed? Discuss the factors used for assessing effectiveness and their role in improving the communication strategy. Describe the desired outcomes of assessing effectiveness and reach and any potential challenges that may arise. What tools or resources are needed for this task?
Approval: Communication Effectiveness Review
Will be submitted for approval:
Assess effectiveness and reach of communication
Will be submitted
Develop plans to improve future communication
How will the communication strategy be improved based on the assessment results? Describe the process of developing plans to enhance future communication. Discuss the desired outcomes of developing improvement plans and any potential challenges that may arise. What tools or resources are needed for this task?
Update communication plan based on review and feedback
How will the communication plan be updated and revised based on the review and feedback received? Discuss the importance of regularly updating the communication plan. Describe the desired outcomes of updating the communication plan and any potential challenges that may arise. What tools or resources are needed for this task?
Distribute updated communication plan to team/department/organization
How will the updated communication plan be distributed to the relevant team, department, or organization? Discuss the process of notifying stakeholders about the updated plan. Describe the desired outcomes of distributing the updated communication plan and any potential challenges that may arise. What tools or resources are needed for this task?
Identify opportunities for further communication training
Are there any areas or aspects of communication that require further training? Describe the process of identifying training opportunities. Discuss the importance of continuous training in improving communication effectiveness. What tools or resources are needed for this task?
Develop training and resource materials for staff
How will the training materials and resources be developed to support effective communication? Discuss the process of creating training materials. Describe the desired outcomes of developing the training and resource materials and any potential challenges that may arise. What tools or resources are needed for this task?
