Improve your LinkedIn sales outreach with our structured workflow, guiding you step-by-step from audience identification to crafting effective, customized messages.
1
Identify target audience
2
Research target audience
3
Identify key problems your product or service can solve for the target audience
4
Draft message outline
5
Write the first draft of the sales message
6
Include key selling points
7
Incorporate a call to action
8
Rewrite and refine the message
9
Check message for clarity and conciseness
10
Ensure message is engaging and respectful
11
Check message for personalization and customization to the target audience
12
Review spelling, grammar, and punctuation
13
Test the clarity of the message
14
Approval: Sales Manager
15
Send the message to a test recipient
16
Review feedback from the test recipient
17
Revise the message based on the feedback received
18
Finalize the sales message
19
Approval: Director of Sales
20
Send the final sales message to the target audience
Identify target audience
Identify the specific group of people who will be the focus of your sales message. Understand their characteristics, demographics, and needs to tailor the message effectively. Consider factors like age, profession, and location as you identify your target audience.
1
Age range
2
Profession
3
Location
4
Interests
5
Income level
Research target audience
Gather relevant information about your target audience to gain insights into their preferences, pain points, and motivations. Conduct surveys, interviews, or analyze existing data to build a comprehensive understanding of your audience.
Identify key problems your product or service can solve for the target audience
Identify the specific challenges, pain points, or needs of your target audience that your product or service can address. This step is crucial for creating a compelling sales message that resonates with your audience.
Draft message outline
Create a rough outline or structure for your sales message. This provides a framework for organizing your thoughts and ensures that you cover all the necessary points in your message.
Write the first draft of the sales message
Compose the initial version of your sales message. Focus on capturing attention, addressing pain points, and showcasing the unique value proposition of your product or service. Use persuasive language and storytelling techniques to engage your audience.
Include key selling points
Identify and include the key features, benefits, or advantages that distinguish your product or service from competitors. Highlight these selling points in your sales message to attract and convince your target audience.
Incorporate a call to action
Include a clear and compelling call to action in your sales message. This prompts your target audience to take the desired action, such as making a purchase or scheduling a meeting. Make sure it stands out and creates a sense of urgency or value.
Rewrite and refine the message
Review and revise your sales message to improve clarity, coherence, and overall effectiveness. Revise sentence structure, eliminate jargon, and ensure a logical flow of ideas. This step helps fine-tune your message for maximum impact.
Check message for clarity and conciseness
Ensure that your sales message is clear and concise to avoid confusion or overwhelming your audience. Remove unnecessary information, simplify complex ideas, and keep the message straightforward and easy to understand.
Ensure message is engaging and respectful
Review your sales message to ensure it is engaging and respectful to your target audience. Use appropriate tone, language, and formatting to maintain professionalism and build trust with your audience. Avoid offensive or negative language that may create a negative impression.
Check message for personalization and customization to the target audience
Ensure that your sales message is personalized and customized to resonate with your specific target audience. Tailor the message to their needs, preferences, and pain points to create a stronger connection and increase the chances of a positive response.
Review spelling, grammar, and punctuation
Thoroughly check your sales message for spelling, grammar, and punctuation errors. These errors can undermine the credibility and professionalism of your message. Use proofreading tools or seek assistance to ensure the message is error-free.
Test the clarity of the message
Test the clarity of your sales message by sharing it with a colleague or trusted contact. Ask for their feedback on the clarity of the message and whether it effectively communicates your intended points. Consider their suggestions for improvements.
Approval: Sales Manager
Will be submitted for approval:
Draft message outline
Will be submitted
Write the first draft of the sales message
Will be submitted
Include key selling points
Will be submitted
Incorporate a call to action
Will be submitted
Rewrite and refine the message
Will be submitted
Check message for clarity and conciseness
Will be submitted
Ensure message is engaging and respectful
Will be submitted
Check message for personalization and customization to the target audience
Will be submitted
Review spelling, grammar, and punctuation
Will be submitted
Test the clarity of the message
Will be submitted
Send the message to a test recipient
Send your sales message to a selected individual as a test recipient. Ensure that all aspects of the message, including formatting, clarity, and personalization, are thoroughly tested before sending it to your target audience.
Review feedback from the test recipient
Analyze the feedback received from the test recipient. Consider their input regarding message clarity, effectiveness, and potential areas for improvement. This feedback will help enhance your sales message for better results.
Revise the message based on the feedback received
Incorporate the valuable feedback received from the test recipient into your sales message. Make necessary revisions to address any shortcomings, improve clarity, and ensure the message resonates more effectively with your target audience.
Finalize the sales message
Make the final adjustments and refinements to your sales message based on the revisions and feedback received. Ensure that it is cohesive, persuasive, and effectively conveys the value of your product or service to your target audience.
Approval: Director of Sales
Will be submitted for approval:
Send the message to a test recipient
Will be submitted
Review feedback from the test recipient
Will be submitted
Revise the message based on the feedback received
Will be submitted
Finalize the sales message
Will be submitted
Send the final sales message to the target audience
Distribute your finalized sales message to the target audience using the designated communication channel. Ensure that the message reaches the intended recipients and monitor its impact and response rate.
