Discover the McKinsey Strategic Planning Template, an inclusive tool for devising, implementing, and fine-tuning a solid strategic plan for your organization.
1
Establish the Strategic Planning Team
2
Articulate Organizational Values
3
Review Organizational History, Context and Existing Strategy
4
Conduct Internal Analysis of Strengths and Weaknesses
5
Approval: Internal Analysis Review
6
Conduct External Analysis of Opportunities and Threats
7
Approval: External Analysis Review
8
Evaluate Strategic Alternatives
9
Determine Core Strategic Goals
10
Draw up Detailed Plan of Actions
11
Approval: Action Plan
12
Identify Required Resources and Budget
13
Approval: Resource Allocation and Budget
14
Develop Performance Monitoring System
15
Communicate Strategic Plan to Stakeholders
16
Approval: Strategic Plan Communication
17
Implement Strategic Plan
18
Monitor Progress and Performance
19
Evaluate Outcomes against defined Objectives
20
Adjust Strategy based on Evaluation and Feedback
Establish the Strategic Planning Team
Gather a team of key stakeholders and decision-makers to form the strategic planning team. This team will be responsible for guiding the strategic planning process and ensuring its successful implementation. The team's role is crucial in providing diverse perspectives and expertise that will contribute to the development of a realistic and effective strategic plan.
Articulate Organizational Values
Identify and articulate the core values that guide the organization. These values will serve as the foundation for decision-making and goal-setting throughout the strategic planning process. Clearly defining the organizational values will enable alignment and consistency in the actions and behaviors of all stakeholders.
Review Organizational History, Context and Existing Strategy
Conduct a thorough review of the organization's history, including past strategies and performance. Understand the context in which the organization operates, including industry trends, competitor analysis, and market conditions. Analyze the effectiveness of the existing strategy and identify areas for improvement or adjustment.
Conduct Internal Analysis of Strengths and Weaknesses
Evaluate the internal strengths and weaknesses of the organization. Identify the key capabilities and resources that contribute to the organization's competitive advantage. Assess areas where the organization may be lacking or facing challenges. This analysis will provide insights into the organization's capabilities and areas that need improvement.
Approval: Internal Analysis Review
Will be submitted for approval:
Conduct Internal Analysis of Strengths and Weaknesses
Will be submitted
Conduct External Analysis of Opportunities and Threats
Analyze the external environment to identify potential opportunities and threats to the organization. This analysis includes assessing market trends, competitor analysis, customer behavior, technological advancements, regulatory changes, and other factors that impact the organization's operations. Understanding the external environment will help identify opportunities for growth and mitigate potential threats.
Approval: External Analysis Review
Will be submitted for approval:
Conduct External Analysis of Opportunities and Threats
Will be submitted
Evaluate Strategic Alternatives
Explore and evaluate different strategic alternatives based on the internal and external analysis. Consider various options that align with the organizational values and goals. Assess the feasibility, risks, and potential outcomes of each alternative. This evaluation will help determine the most suitable strategic options for the organization.
1
Market expansion
2
Product diversification
3
Partnerships and collaborations
4
Cost optimization
5
Organizational restructuring
Determine Core Strategic Goals
Define the core strategic goals that the organization aims to achieve. These goals should align with the organizational values, address the identified opportunities and threats, and leverage the organization's strengths. The strategic goals will provide a clear direction for the strategic plan and guide decision-making.
Draw up Detailed Plan of Actions
Develop a detailed plan of actions and initiatives required to achieve the defined strategic goals. Break down the goals into specific tasks and timelines. Assign responsibilities and resources required for each action. The plan of actions will serve as a roadmap for the implementation of the strategic plan.
Approval: Action Plan
Will be submitted for approval:
Evaluate Strategic Alternatives
Will be submitted
Identify Required Resources and Budget
Identify the resources and budget required to implement the strategic plan. This includes financial resources, human resources, technology, infrastructure, and other necessary resources. Determine the allocation of resources and estimate the budget needed to execute the plan effectively.
Approval: Resource Allocation and Budget
Will be submitted for approval:
Identify Required Resources and Budget
Will be submitted
Develop Performance Monitoring System
Design and establish a performance monitoring system to track the progress and outcomes of the strategic plan. Define key performance indicators (KPIs) that align with the strategic goals. Determine the data collection methods, reporting frequency, and responsible parties for monitoring and evaluating performance.
1
Monthly
2
Quarterly
3
Annually
Communicate Strategic Plan to Stakeholders
Develop a communication plan to share the strategic plan with stakeholders and engage them in the implementation process. Identify the target audience, key messages, and communication channels. Ensure that the strategic plan is effectively communicated to all relevant stakeholders, including employees, customers, investors, and partners.
1
Mission and vision
2
Strategic goals
3
Action plan
4
Benefits and impact
Approval: Strategic Plan Communication
Will be submitted for approval:
Communicate Strategic Plan to Stakeholders
Will be submitted
Implement Strategic Plan
Execute the strategic plan according to the defined actions and timelines. Assign responsibilities to the relevant individuals or teams. Monitor the progress and adjust the implementation plan as needed. Ensure effective coordination and communication among stakeholders to drive the successful implementation of the strategic plan.
1
Team A
2
Team B
3
Team C
Monitor Progress and Performance
Continuously monitor the progress and performance of the strategic plan. Regularly review the KPIs and track the status of each action and initiative. Identify any deviations from the plan and take corrective actions. This monitoring ensures that the strategic plan stays on track and achieves the desired outcomes.
1
Weekly
2
Monthly
3
Quarterly
1
Financial performance
2
Customer satisfaction
3
Employee engagement
4
Project milestones
Evaluate Outcomes against defined Objectives
Assess and evaluate the outcomes of the strategic plan against the defined objectives and goals. Analyze the performance data, feedback, and results achieved. Compare the outcomes with the desired targets and identify areas of success and areas that need improvement. Use this evaluation to inform future strategic planning efforts.
Adjust Strategy based on Evaluation and Feedback
Based on the evaluation of outcomes and feedback received, make necessary adjustments to the strategic plan. Identify areas of improvement and modify the plan accordingly. Continuously incorporate learnings and adapt the strategy to changing internal and external circumstances. This iterative process ensures the strategic plan remains relevant and effective.
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