Peer-Editing Checklist for Bloggers

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Reading aloud often helps you catch grammatical and stylistic errors you would otherwise skim over.

Does your post include any/all of these 9 elements?

1. A story
2. First person writing
3. Foreshadowing (in this post...)
4. Transition (we've looked at X, now we're going to look at Y)
5. Clarity
6. Brevity
7. Flow and detail (think article, not outline)
8. Short sentences
9. Scannable chunks of text

Check you are:

• Storytelling from personal experience
• Combining data or advice in a unique way
• Sharing your opinion

A simple way to do this is just to tell your reader what to do with the information they read at the end of each paragraph or post.

Use a variety of formatting, regular headings, numbered lists, and bullet points.

Break paragraphs down into just 1-2 sentences.

Readers will scan the subheadings first before they do anything else, so they have to go deeper into the content than the title, and explain properly what the post will be about.

Simply install Grammarly for this step!

Use the APP Method from Brian Dean for a very easy way to write an introduction:

This top 10 list from Erin Feldman shows the most common examples of filler words:

1. Just
2. So
3. Very
4. Really
5. That
6. And then
7. But
8. Of
9. Some
10. Like

But if you want a comprehensive list of 297, click here!

The passive voice makes your writing sound weak. See here for an example:

For example:

• Confusing: Springfield has little town charm.
• With hyphen: Springfield has little-town charm.

To quote Brian Dean:

"The title tag is a webpage’s second most important piece of content (besides the content of the page) and therefore sends a strong on-page SEO signal."

You'll notice when you type a keyword into Google, 99% of the time the top ranking results will contain that keyword in the title. That makes it obvious that it's a relevancy signal to Google.

Use a tool like Yoast or All in One SEO to easily edit the meta descriptions in posts so they're:

• 160 characters or less
• Including the keyword
• Persuading readers to click

LSI keywords are terms that Google groups together. By using similar terms, it signals strongly to Google that your post is relevant for the target term.

Use the LSIGraph keyword generator here.

Include your keyword and LSI variants in 2-3 subheadings.

For visibility through Google Images, images must have alt tags.

The URL is a ranking signal to Google, so make sure to optimize it.

Showing Google your content is well sourced indicates that it deserves to rank.

Drive traffic back to your old content, and send authority evenly around your site.

Longer would be better, but over 1,800 words is fine for most cases.

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