Setting clear simulation objectives is the backbone of your phishing simulation program. Why are we doing this, and how do objectives shape an effective program? By clarifying the aims, we set the stage for tailored scenarios and relevant awareness training. The impact? Enhanced user vigilance and the ability to gauge our defenses against phishing threats. Challenges might arise in prioritizing objectives, but thorough stakeholder discussions can align the goals. Essential resources include strategic planning tools and meeting facilitation techniques.