Introduce to the team and any key company stakeholders
2
Set up a tour of the property or properties to be managed
3
Provide a detailed job roles and responsibilities breakdown
4
Supply copies of all property marketing strategies and handbook
5
Conduct a detailed brief on the current marketing efforts and campaigns
6
Assign a mentor or buddy for the first few weeks
7
Provide training on the property management software used
8
Approval: Use of Property Management Software
9
Introduce to current and potential clients
10
Ensure necessary administrative access is granted
11
Provide training on company's branding guidelines
12
Mock-up a proposal for a property marketing campaign
13
Approval: Proposed Marketing Campaign
14
Discuss company policies on client communications
15
Introduce to all the contractors and the maintenance teams
16
Handover all the previous property marketing reports
17
Inform about the regular meetings and their schedule
18
Set up any necessary technology or telecommunication tools
Introduce to the team and any key company stakeholders
Welcome to the team! This task is all about getting to know your colleagues and important people in the company. You'll have the opportunity to build relationships, understand the company culture, and identify key stakeholders who will play a role in your onboarding process. Who are the key people you need to meet? How can you make a positive first impression?
Set up a tour of the property or properties to be managed
It's important for you to familiarize yourself with the properties you will be managing. This task involves arranging a tour of the properties, whether it's a physical tour or a virtual one. By exploring the properties, you'll gain a better understanding of their unique features, amenities, and any specific requirements they may have. What details do you need in order to arrange the tour? How can you make the most out of the tour?
Provide a detailed job roles and responsibilities breakdown
To ensure a clear understanding of your role as a Property Marketing Manager, it's important to have a detailed breakdown of your job roles and responsibilities. This will outline your key tasks and expectations, as well as any performance metrics that you should strive to achieve. What are the key responsibilities of a Property Marketing Manager? How can you align your work with the company's goals?
Supply copies of all property marketing strategies and handbook
In order to effectively carry out your marketing responsibilities, you'll need access to the property marketing strategies and handbook. These resources will provide you with a comprehensive understanding of the marketing approach and guidelines followed by the company. How can you ensure that you have all the necessary resources? Is there any additional information you should be aware of?
Conduct a detailed brief on the current marketing efforts and campaigns
To hit the ground running, it's important to get up to speed with the current marketing efforts and campaigns in progress. By conducting a detailed brief, you'll have insight into ongoing initiatives, target audiences, key performance indicators, and any challenges faced. How can you gather all the necessary information? What are the key points you need to focus on during the brief?
Assign a mentor or buddy for the first few weeks
Having a mentor or buddy during your initial weeks can greatly enhance your onboarding experience. This task involves designating someone who will provide guidance and support as you navigate your new role. Who would be the ideal mentor or buddy for you? What qualities and expertise should they possess?
Provide training on the property management software used
As a Property Marketing Manager, you'll be working with specific property management software. This task involves providing training on the software, ensuring that you are well-equipped to utilize its features and functionalities. What are the key aspects of the software that you need to be familiar with? How can you best leverage the software to streamline your work processes?
1
Software A
2
Software B
3
Software C
4
Software D
5
Software E
Approval: Use of Property Management Software
Will be submitted for approval:
Provide training on the property management software used
Will be submitted
Introduce to current and potential clients
Building relationships with clients is essential for success in property marketing. This task involves introductions to current and potential clients, allowing you to establish connections, understand their expectations, and align your marketing efforts accordingly. Who are the key clients you need to meet? How can you make a positive first impression?
Ensure necessary administrative access is granted
To carry out your responsibilities effectively, you'll need administrative access to various systems and tools. This task involves ensuring that all necessary access privileges and permissions are granted. What systems and tools require administrative access? Who should you reach out to for the access setup?
Provide training on company's branding guidelines
Consistency in branding is crucial to maintain a strong brand image. This task involves providing training on the company's branding guidelines, ensuring that you are familiar with the logo usage, color palette, typography, and other brand elements. What are the key aspects of the branding guidelines that you need to focus on? How can you ensure that your marketing efforts align with the brand's identity?
Mock-up a proposal for a property marketing campaign
This task requires you to create a mock-up proposal for a property marketing campaign. By showcasing your creative ideas and strategies, you'll gain feedback and alignment with the team before executing the campaign. What specific details should be included in the mock-up proposal? How can you ensure that it effectively communicates your vision?
Approval: Proposed Marketing Campaign
Will be submitted for approval:
Mock-up a proposal for a property marketing campaign
Will be submitted
Discuss company policies on client communications
Effective communication with clients is crucial in the property marketing industry. This task involves discussing the company's policies on client communications. By understanding the guidelines and expectations, you'll be able to maintain positive and professional interactions with clients. What are the key policies you need to be aware of? How can you align your communication style with the company's standards?
Introduce to all the contractors and the maintenance teams
In your role as a Property Marketing Manager, you'll collaborate with various contractors and maintenance teams. This task involves introducing yourself to these individuals, establishing rapport, and understanding their roles and responsibilities. Who are the key contractors and maintenance teams you need to meet? How can you foster effective collaborations with them?
Handover all the previous property marketing reports
To gain a comprehensive understanding of the property marketing efforts and progress, it's important to receive handover of previous property marketing reports. This task involves obtaining these reports, which will serve as a valuable reference and help you identify areas for improvement. What specific reports do you need? How can you ensure a smooth handover process?
Inform about the regular meetings and their schedule
Regular meetings play a vital role in ensuring effective communication and collaboration within the team. This task involves informing you about the regular meetings that take place, their purpose, and schedule. By being aware of these meetings, you'll be able to actively participate and contribute towards the team's goals. What are the key meetings you need to be aware of? How can you prepare for these meetings?
1
Weekly Sales Meeting
2
Monthly Marketing Meeting
3
Quarterly Strategy Meeting
4
Bi-Weekly Creative Review
5
Annual Performance Review
Set up any necessary technology or telecommunication tools
To optimize your productivity and efficiency, it's important to have the necessary technology and telecommunication tools in place. This task involves setting up any required software, applications, or communication platforms. What specific tools do you need for your role? How can you ensure a smooth setup process?