Boost your sales success with our comprehensive Sales Talk Track Template, designed to guide your team through strategic messaging and effective communication.
1
Identify target audience
2
Research on target audience's needs and interests
3
Define the product or service being sold
4
Determine the value proposition
5
Outline the key messages to communicate
6
Approval: Key Messages
7
Prepare the opening statement
8
Create a list of possible objections and responses
9
Develop questions to understand customer needs
10
Create the product or service presentation portion of the talk track
11
Approval: Product Presentation
12
Draft closing statement
13
Incorporate feedback and revise talk track
14
Approval: Final Talk Track
15
Practice the talk track
16
Refine talk track based on practice
17
Record final version of talk track
18
Approval: Recorded Talk Track
19
Distribute the talk track to sales team
20
Track usage and success of talk track
Identify target audience
Who is the ideal customer for this product or service? What characteristics define them? How will identifying the target audience impact the overall sales process? What resources or tools will help in identifying the target audience?
Research on target audience's needs and interests
Why is it important to understand the needs and interests of the target audience? How will this research impact the overall sales talk track? What resources or tools will help in conducting the research?
Define the product or service being sold
What is the product or service being sold? How will defining the product or service impact the overall sales talk track? What resources or tools will help in defining the product or service?
Determine the value proposition
What is the value proposition for the product or service being sold? How will determining the value proposition impact the overall sales talk track? What resources or tools will help in determining the value proposition?
Outline the key messages to communicate
What are the key messages that need to be communicated during the sales talk track? How will outlining these key messages impact the overall sales talk track? What resources or tools will help in outlining the key messages?
Approval: Key Messages
Will be submitted for approval:
Outline the key messages to communicate
Will be submitted
Prepare the opening statement
What should be included in the opening statement of the sales talk track? How will preparing the opening statement impact the overall sales talk track? What resources or tools will help in preparing the opening statement?
Create a list of possible objections and responses
What are some possible objections that potential customers may have? How can these objections be addressed? How will creating this list impact the overall sales talk track? What resources or tools will help in creating this list?
Develop questions to understand customer needs
What questions should be asked to understand the needs of potential customers? How will developing these questions impact the overall sales talk track? What resources or tools will help in developing these questions?
Create the product or service presentation portion of the talk track
What should be included in the product or service presentation portion of the sales talk track? How will creating this portion impact the overall sales talk track? What resources or tools will help in creating this portion?
Approval: Product Presentation
Will be submitted for approval:
Create the product or service presentation portion of the talk track
Will be submitted
Draft closing statement
What should be included in the closing statement of the sales talk track? How will drafting the closing statement impact the overall sales talk track? What resources or tools will help in drafting the closing statement?
Incorporate feedback and revise talk track
What feedback has been received on the sales talk track? How will incorporating feedback and revising the talk track impact the overall sales process? What resources or tools will help in incorporating feedback and revising the talk track?
Approval: Final Talk Track
Will be submitted for approval:
Incorporate feedback and revise talk track
Will be submitted
Practice the talk track
Why is it important to practice the sales talk track? How will practicing the talk track impact the overall sales process? What resources or tools will help in practicing the talk track?
Refine talk track based on practice
What learnings were gathered from practicing the sales talk track? How will refining the talk track based on practice impact the overall sales process? What resources or tools will help in refining the talk track?
Record final version of talk track
Why is it important to record the final version of the sales talk track? How will recording the final version impact the overall sales process? What resources or tools will help in recording the final version?
Approval: Recorded Talk Track
Will be submitted for approval:
Record final version of talk track
Will be submitted
Distribute the talk track to sales team
How will distributing the sales talk track to the sales team impact the overall sales process? What resources or tools will be used to distribute the talk track?
Track usage and success of talk track
How will tracking the usage and success of the sales talk track impact the overall sales process? What metrics will be used to determine success? What tools will be used to track usage?
