Buffer’s Social Media Etiquette Checklist

Before you hit the Publish button or send an update to the queue, what do you do? The team from Buffer suggests running this checklist before publishing on social media.

Is it educational or entertaining?

Is the voice correct?

Is it too long?

Is the URL correct?

Should I target a specific audience?

Did I use the right keywords and hashtags?

How many times have I already posted today?

Did I spell check?

Will I be ok with absolutely anyone seeing this?

Is this a reactive post or is it well thought-out?

Did I make the most of visual content?

Did I make the most of my update text?

Credits:

Buffer - https://blog.bufferapp.com/social-media-checklist

Kevan Lee - https://twitter.com/kevanlee