Introduction

Creating a job description to advertise a new vacancy requires research, speaking to managers and more. If you have never created a job posting before you may get lost in the process.

That's why Process Street has created this Copywriter Job Description Template, to help you create your copywriter job description.

Copywriting is the process of writing promotional material for brochures, billboards, websites, emails, advertisements, catalogs, etc. 

This type of material is known as copy. Copywriting is about getting the reader to take action, for example, a purchase action, to opt-in or to engage with a product, service or company.

In summary, a copywriter is like a salesman in print.

Take the creation of online content for example. With the rise of the internet, consumers are no longer having to wait for companies to tell them what they need to know. Consumers are finding this information out themselves. 

This means it is important for businesses to invest in a solid content marketing strategy.

Included in this investment should be onboarding of the very best copywriting team. You can use this template to ensure you get the best copywriter candidates applying!

Before you begin this template, take the time to consider the below skills which make a good Copywriter.

  1. English language skills
  2. An eye for detail
  3. A wide vocabulary
  4. Curiosity
  5. The ability to see different points of view
  6. Research skills
  7. Great listenting skills

Preparation:

Record details

Record the details of your business. Do this by using the form fields below.

Your job title may not be 'copywriter' word for word. You can alter the job title to suit your unique position.

Gather job information

You will need to find out information regarding the copywriter job role. You will have to speak to the current manager of the relevant department and gather the information you need to post the job. Use the sub-checklist and form fields below to record everything you need.

  • 1
    Location of the job
  • 2
    Salary and benefits included
  • 3
    Examples of projects they will carry out
  • 4
    A summary of the job

Read an example job description

Have a look at the below copywriter job description example. This will give you a rough idea of what you are aiming to create.

Job Description:


At Red House, copywriters are strategists, producers, and storytellers that use language to bring ideas to life. They lead projects into uncharted creative territories without blinking. They solve commercial and advertising strategy and positioning challenges. They’re language aficionados, but approach projects with rational, collaborative and innovative mindsets. They can write for any medium and any length, in almost every voice, always mindful of how it sounds and
reads.

Ideal candidates have 3+ years of experience. If you match the description below, email your resume and cover letter to [email protected]

Here’s what you should know about the Copywriter role at Red House:


Primary Responsibilities: Copywriting/Editing


• Personally write copy and edit copy for several clients at Red House
• Interact with Art Directors to develop creative concepts and executions of assigned jobs
• Possess a solid understanding of the business and market dynamics of assigned clients
• Work closely with account executives to schedule and monitor all projects
• Provide accurate time and production cost estimates for recommended techniques
• Perform miscellaneous tasks, as directed by Managing Director/Creative Director
• Secondary Responsibilities: Vendor and Client Relationships
• Foster good working relationships with third-party vendors
• Advise client on all technical visual recommendations and/or issues.
• Help facilitate both the input and creative meetings
• Assist in making presentations to client

Skills Required:


Demonstrated complete understanding of:


• Advertising and marketing copywriting techniques
• Sales and direct response strategies
• Conceptual and campaign tactics and extensions
• Different copy tones and voices
• Audience reading habits and behaviors
• Web copy and social media copy best practices
• Radio and Television production
• Long format article copy and short format advertising copy
• Speaking and presentation skills


Demonstrated ability to:


• Communicate thorough knowledge of assigned product(s).
• Provide effective direction at radio records and television shoots
• Effectively edit and re-edit print-ready copy
• Effectively meet deadlines and receive feedback
• Effectively handle multiple assignments at one time
• Manage challenging situations both internally and with the client
• Command respect of freelancers and designers and be able to effectively oversee their work


On any given day you might:


• Craft stories and build brands through campaign level thinking and execution
• Receive critical and constructive feedback on your work
• Make adjustments on the fly to satisfy project requirements
• Build comprehensive brand voices through multiple platforms and channels
• Oversee the creation and production of copywriting for our clients
• Collaborate with Art Directors and Creative Directors to execute the copy portion of a campaign
• Work with and mentor junior creatives, guiding them to push their work to new levels
• Partner with other disciplines when possible to create the best possible work


The ideal person:


• Has proven skills in the areas of long-form and short-form copywriting
• Enjoys mentoring junior copywriters and is interested in cultivating strong leadership skills
• Is a fresh thinker who embraces challenges and new methods of thinking
• Can inspire and lead a team through multiple on-going projects and timelines
• Is self-motivated with a positive attitude and strong communications skills
• Does not shrink under pressure or deadlines
• Is looking for a place to work that is busy, fast-paced, and high energy

Writing The Job Description:

Decide the position title

The first thing that catches a candidate's eye when they are job hunting is the job title. This will give them a rough idea of what the copywriter position responsibilities will include and if they are able to fill it. Make sure that the title includes what the job will be, so in this case; a copywriter role should include 'copywriter' in the title.

Use the sub-checklist and form field below

  • 1
    Accurately describe nature of job
  • 2
    Is free of gender or age implications
  • 3
    It is self explanatory for recruitment purposes
  • 4
    It does not exaggerate importance of the role

Jot down responsibilities

The job description should contain a list of the duties and responsibilities associated with the copywriter role. You can also include how long each task should take. The list of duties and responsibilities will vary in length, but as a rule, should be as short as possible, otherwise, the document becomes an operational manual, not a job description.

Copywriters may specialize in an industry sector, which causes variation in copywriter responsibilities. Common copywriter responsibilities include the following:

  1. Meeting with account executives to discuss the client's requirements and core messages

  2. Familiarize themselves with the product, the target audience, and competitor activities

  3. Brainstorm ideas and concepts for the visual and words with other members of the creative team

  4. Modify the copy until the client is satisfied

  5. Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies

Required qualifications

Once a candidate clicks on the job description, they will need to know if they are able to qualify academically or with work experience. Jotting down the needed qualifications for the job will ensure the candidate is able to know if they are able to apply for the role.

Highlight hierarchy structure

Reporting lines clarify the responsibilities of the position by showing who the candidate reports to and who reports to them. This is important, not only in relation to compliance issues but also to give the candidate a look into the structure of the organization and how the position they are applying to fits into it.

You can detail how the candidate will fit in your companies hierarchical structure using the long-text form field below.

Include term of employment

The term of employment can be an important piece of information for candidates as they want to know if they will be hired on a short-term basis or long-term basis and if they will need to be looking for another job in the near future. 

Choose salary

Instead of assigning a particular salary to the position, work out a salary range to include in the job description that is competitive with similar positions in other organizations and allows for variations in education and experience. 

The average salary for a copywriter is $50,505 per year.

Posting The Job Description:

Preparing for posting

Once you have the post written you will need to get it prepared for posting. Find out how many candidates minimum you need, when the posting will close and if there is any further important information you need.

More than half of all applicants apply to jobs early in the week.

Job description review

Job Description Review

Job title: {{form.Job_Title_Final}}

Job location: {{form.Job_Location}}

Projects: {{form.Projects_That_Will_be_Carried_Out}}

Job summary: {{form.Give_A_Summary_Of_The_Job}}

Job responsibilities: {{form.Responsibilities_Of_The_Job}}

Required qualifications: {{form.Qualifications_Required}}

Salary: {{form.Salary_And_Benefits}}

You can review your job description and approve if you are happy with it. This is a stop task, meaning you are unable to move forward with the job description template until you are happy with the job description and it has been approved.

  • 1
    Job description approval

Shorter job descriptions receive 8.4% more applicants per view.

Choose where to post the job description

Once your job description has been approved, the next step is to choose where you would like to post this job description. You can make a list for where this job description will be posted using the long text form field provided.

There are some good websites out there to list your job description on. Provided below are some useful links to help you decide where to post your job description:

  1. Indeed

  2. careerbuilder

  3. dice.com

  4. glassdoor.co.uk

  5. Google For Jobs

  6. idealist

  7. LinkedIn

  8. linkup

  9. Monster

  10. US.jobs

  11. Specialty niche job sites

Post the job description

Finally, the last thing you have to do is post the copywriter job description you have created and wait for those skilled candidates to start applying! 

Check our Human Resources Pre Employment Screening and learn how to screen candidates appropriately.  

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