Introduction

Creating a job description to advertise a new vacancy requires research, speaking to managers and more. If you have never created a job posting before you may get lost in the process.

That's why Process Street has created this Marketing Manager Job Description Template, to help you create your marketing manager job description.

The management of marketing processes for a given product or service requires a marketing manager. Marketing managers can have the responsibility of managing several products/services at one given time or a single product/service.

This management requires putting together estimates and budgets for marketing campaigns, submitting these campaigns for final approval, working with advertisement agencies, being involved in negotiations, preparing sales, preparing advertisement contracts and reviewing advertising material such as online posts or TV commercials.

Marketing techniques lie at the heart for business success. For example, as you introduce new products or services, marketing makes this known to potential buyers.

Good marketing management will boost your sales by understanding customers needs, improving the product and/or service to satisfy these needs, expand a product/services presence, provide the right tools at the right time, and save the company time and money by focusing on resources.

Implementation of good marketing management strategies requires a good marketing manager. Using this template will ensure you get the best marketing management candidates applying!

Before you begin this template, take the time to consider the below skills which make a good marketing manager.

  1. Communication, both spoken and written.
  2. Good organization and planning skills.
  3. The abilities to create and develop product and pricing strategies.
  4. The ability to optimize the product and price strategy.
  5. Skills to create, manage and coordinate marketing activities.
  6. Work closely with the financial and sales departments to serve both customer and company needs.
  7. The ability to lead and motivate the team.
  8. The ability to analyze, observe and monitor market trends. 
  9. An initiative person who has a positive attitude to everyone.
  10. The ability to understand customer needs and desires. 

Preparation:

Record details

Record the details of your business that is hiring. Do this by using the form fields below.

Your job title may not be 'marketing manager' word for word. You can alter the job title to suit your unique position.

Gather job information

You will need to find out information regarding the marketing manager job role. You will have to speak to the current manager of the relevant department and gather the information you need to post the job. Use the sub-checklist and form fields below to record everything you need.

  • 1
    Location of the job
  • 2
    Salary and benefits included
  • 3
    Examples of projects they will carry out
  • 4
    A summary of the job

Read an example job description

Have a look at the below marketing manager job description example. This will give you a rough idea of what you are aiming to create.

Digital Marketing Manager


Job Description


Job Title: Digital Marketing Manager
Department: Marketing
Responsible to: Director of Marketing, Admissions & Fundraising


Purpose of the Job:

  • To raise Prior’s Court’s profile through the development of its online presence
  • To communicate its achievements to external and internal audiences
  • To support the overall objectives of the charity and those of specific functions including fundraising, recruitment, admissions and others

Responsibilities:

  • Working within the Marketing & Communications team, the role involves developing the online marketing strategy as well as hands-on delivery and execution.
  • Create and update digital marketing strategies that will support the organization to achieve its aims as part of the overall Marketing and Communications plan
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Use appropriate analytics to measure, evaluate and report against goals and performance of all digital marketing activity and plans
  • Lead the development of the company website, devising strategies to drive online traffic and continuing to improve usability, design, content, and conversion
  • Lead the development of the social media presence
  • Develop and manage digital marketing campaigns across multiple channels utilizing tools and techniques as appropriate including e-mail marketing, paid search, SEO and PPC
  • Work with the Marketing & Communications team to create high-quality content for a range of online platforms which is optimized and consistent with the brand and tone of voice
  • Work with external agencies when required to develop the online presence

Qualification and experience:


Essential

  • Previous experience in a similar digital marketing role
  • Relevant experience including CMS, SEO, PPC, e-marketing, social media and analytics
  • Knowledge of current online marketing trends and best practice

Preferred

  • Relevant professional qualification

Key Skills and attributes:

  • Experience of digital marketing at strategic and hands-on operational level
  •  Excellent written English and proven design flair
  •  Team player

Writing The Job Description:

Decide the position title

The first thing that catches a candidate's eye when they are job hunting is the job title. This will give them a rough idea of what the marketing manager position responsibilities will include and if they are able to fill it. Make sure that the title includes what the job will be, so in this case; a marketing manager role should include 'marketing manager' in the title.

Use the sub-checklist and form field below

  • 1
    Accurately describe nature of job
  • 2
    Is free of gender or age implications
  • 3
    It is self explanatory for recruitment purposes
  • 4
    It does not exaggerate importance of the role

Jot down responsibilities

The job description should contain a list of the duties and responsibilities associated with the marketing manager role. You can also include how long each task should take. The list of duties and responsibilities will vary in length, but as a rule, should be as short as possible, otherwise the document becomes an operational manual not a job description.

The main responsibilities of marketing managers often include:

  1. Website management

  2. Social media management

  3. Copywriting and content management

  4. Data analysis

  5. PR and corporate communications 

Required qualifications

Once a candidate clicks on the job description, they will need to know if they are able to qualify academically or with work experience. Jotting down the needed qualifications for the job will ensure the candidate is able to know if they are able to apply for the role.

Highlight hierarchy structure

Reporting lines clarify the responsibilities of the position by showing who the candidate reports to and who reports to them. This is important, not only in relation to compliance issues but also to give the candidate a look into the structure of the organization and how the position they are applying to fits into it.

You can detail how the candidate will fit in your companies hierarchical structure using the long-text form field below.

Include term of employment

The term of employment can be an important piece of information for candidates as they want to know if they will be hired on a short-term basis or long-term basis and if they will need to be looking for another job in the near future. 

Choose salary

Instead of assigning a particular salary to the position, work out a salary range to include in the job description that is competitive with similar positions in other organizations and allows for variations in education and experience. 

The average salary for a marketing manager is $59,550 per year, this varies in accordance with experience. 

Posting The Job Description:

Preparing for posting

Once you have the post written you will need to get it prepared for posting. Find out how many candidates minimum you need, when the posting will close and if there is any further important information you need.

More than half of all applicants apply to jobs early in the week.

Job description review

Job Description Review

Job title: {{form.Job_Title_Final}}

Job location: {{form.Job_Location}}

Projects: {{form.Projects_That_Will_be_Carried_Out}}

Job summary: {{form.Give_A_Summary_Of_The_Job}}

Job responsibilities: {{form.Responsibilities_Of_The_Job}}

Required qualifications: {{form.Qualifications_Required}}

Salary: {{form.Salary_And_Benefits}}

Shorter job descriptions receive 8.4% more applicants per view.

Choose where to post your job description

Once your job description has been approved, the next step is to choose where you would like to post this job description. You can make a list for where this job description will be posted using the long text form field provided.

There are some good websites out there to list your job description on. Provided below are  some useful links to help you decide where to post your job description:

  1. Indeed

  2. careerbuilder

  3. dice.com

  4. glassdoor.co.uk

  5. Google For Jobs

  6. idealist

  7. LinkedIn

  8. linkup

  9. Monster

  10. US.jobs

  11. Specialty niche job sites

Post the job description

Finally, the last thing you have to do is post the marketing manager job description you have created and wait for those skilled candidates to start applying! 

Check our Human Resources Pre Employment Screening and learn how to screen candidates appropriately.  

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