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New Facebook Ads Creation Checklist

New Facebook Ads Creation Checklist

Run this checklist to create a new Facebook Ads campaign.
1
Introduction:
2
Record setup
3
Facebook Setup:
4
Validate if there is a Facebook page
5
Create Facebook page
6
Check if a Business Manager account is created
7
Create Business Manager account
8
Make sure Facebook ad account is created
9
Setup ad account
10
Input payment method
11
Facebook Pixel & Configuration:
12
Make sure Facebook pixel is setup
13
Install Facebook pixel
14
Test and ensure pixel is installed properly
15
Audience Creation:
16
Uploaded customer/subscriber list
17
Create your website custom audience and/or engagement custom audience
18
Create Lookalike Audience based on the above lists/audiences
19
Dynamic Product Ads:
20
Create your product catalog(s)
21
Connect your pixel to product catalogs
22
Ensure events show up in Ads Manager
23
Ad Copy:
24
Write ad copy tailored to your audience
25
Ensure ad copy is compliant with Facebook's rules
26
Review ad text amount
27
Campaign Creatives:
28
Create ad creative assets
29
Check size of creative assets (images, banners, videos, etc…)
30
Budget Checklist:
31
Review current budget
32
Output:
33
Send completion email
34
Sources:
35
Related Checklists: